Longines Global Champions Tour Vienna

What Longines Global Champions Tour Vienna does

Equestrian Events GmbH, operating as Longines Global Champions Tour Vienna (LGCT Vienna), is a Vienna-based private limited company (FN 648762m, registered at Kohlmarkt 8-10, 1010 Vienna) that organizes a four-day international equestrian tournament held annually at the Ehrenhof of Schloss Schönbrunn, a UNESCO World Heritage site. Founded in 2025, the inaugural event was held in September 2025 and the second edition is scheduled for September 24-27, 2026. The program combines the Longines Global Champions Tour Grand Prix of Vienna, the Global Champions League (GCL) team competition, and — newly in 2026 — a 4*-rated international dressage tournament, with the debut edition attracting 15 of the world's top-30 ranked riders. Operations are co-driven by Sonja Klima alongside a partner ecosystem including title sponsor Longines, the FEI as governing body, venue host Schloss Schönbrunn, the Spanische Hofreitschule Lipizzanergestüt Piber, and Gut Aiderbichl for animal welfare.

Revenue is generated through three streams: direct-to-consumer ticket sales across three tiered categories (Arena standing-room from €35/day, Panorama covered grandstand from €75/day, GC Lounge premium hospitality from €145/day, with 4-day passes up to €585), VIP hospitality packages sold on inquiry via a Jotform registration link, and a multi-tier sponsorship book anchored by Longines and supported by ORF (broadcast), Kronen Zeitung (editorial plus Krone Ticket co-promotion), Range Rover, Palm Beach Motor Yachts, and more than a dozen other commercial partners. Distribution runs through three Austrian ticketing platforms — OE Ticket, Krone Ticket, and Wien Ticket — with marketing amplified through ORF broadcast, Kronen Zeitung editorial, Instagram (@lgct_vienna), LinkedIn, the official website blog, and live streaming. Technical infrastructure is centered on live-streaming capabilities that broadcast competition footage with rider interviews.

The 2026 edition has materially expanded the product surface relative to the debut: a new international dressage tournament, a U25 young-riders competition (partner: Finanzfuchs Gruppe), a dedicated Children's Day (fully booked with 400 children aged 8-12), Working Equitation demonstrations, and a Westphalian foal presentation and auction. The event won two Prestigious Star Awards in London in April 2026 after its first edition and has reportedly generated 340 million cumulative social media views across the LGCT Vienna coverage.

Name

Longines Global Champions Tour Vienna

Legal name

Equestrian Events GmbH

Website

https://lgct-vienna.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Equestrian Events GmbH organizes the annual Longines Global Champions Tour Vienna, a four-day international show jumping and dressage tournament at the UNESCO-listed Ehrenhof of Schloss Schönbrunn, selling tiered spectator tickets, VIP hospitality, and sponsorships to equestrian enthusiasts, families, and premium corporate clients.

Ownership category

akta.pro rank

Product category

Live Equestrian Sports Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Equestrian show jumping
• International dressage tournament
• Premium hospitality events
• Equestrian sports broadcasting
• Sports event ticketing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales

Revenue model

1. Ticket Sales: Direct-to-consumer ticket sales across three tier categories: Arena, Panorama, and GC Lounge, sold as single-day tickets or 4-day passes. Revenue is generated per attendee per day.
2. VIP Hospitality Packages: Premium hospitality packages offering first-class ambiance, exquisite catering, and exclusive access to the GC Lounge and VIP tables, sold directly via email inquiry.
3. Sponsorship and Media Partnerships: Partnerships with title sponsor Longines, media partners ORF and Kronen Zeitung, automotive partner Range Rover, and other commercial partners provide sponsorship revenue and in-kind support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Longines Global Champions Tour Vienna organizes and operates an annual international equestrian event held at the Ehrenhof of Schönbrunn Palace in Vienna, combining a premier show jumping tournament (LGCT Grand Prix and GCL team competition) with a 4*-rated international dressage tournament, U25 young riders competition, Children's Day family programming, and Spanish Riding School performances. The offering is monetized through tiered ticket categories (Arena, Panorama, GC Lounge), VIP hospitality packages, and sponsorship partnerships with luxury and media brands. A live streaming service extends broadcast reach beyond on-site attendees.

Product overview

The Longines Global Champions Tour Vienna is a single major event combining a show jumping tournament with a new international dressage component. The core offering includes the GCL team competition and Longines Global Champions Tour Grand Prix for individual honors. Supporting products include the U25 youth competition, Children's Day family activities, Spanish Riding School performances, and Working Equitation demos. Ticket tiers range from basic Arena access to premium GC Lounge and VIP hospitality packages. A live streaming service provides remote access to competition footage.

Differentiator

Problem solved

Functional benefit

Products and services

• LGCT Vienna Show Jumping Tournament Premier international show jumping tournament held at Schönbrunn Palace in Vienna, featuring the world's best riders and horses competing in the Global Champions League team challenge and the LGCT Grand Prix of Vienna for individual honors.
• International Dressage Tournament 4*-rated international dressage competition newly added in 2026, expanding the LGCT Vienna event beyond show jumping to include high-level dressage performances.
• U25 Tour Competition Young riders competition (under 25) providing a platform for up-and-coming equestrian talent to compete on an international stage at Schönbrunn Palace.
• Children's Day (Kindertag) Family-focused event for children aged 8-12 with pony riding, hobby horsing, and interactive stations introducing children to equestrian sport at the LGCT Vienna grounds.
• Foal Presentation and Auction Presentation of 12 selected foals by the Westphalian Horse Studbook with a live auction on the final day of the event, combining a showcase with a transactional marketplace for elite horse breeding stock.

Quantifiable outcome

• 340 million social media views for LGCT Vienna coverage
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor and core.

• Westfälisches PferdestammbuchminorStrategic or Co-development Partner · 24 July 2026The Westphalian Horse Studbook (Westfälisches Pferdestammbuch) presents 12 selected foals at LGCT Vienna 2026, with foals shown on September 26 and auctioned on September 27.
• Palm Beach Motor YachtsminorGTM or Marketing Partner · 13 July 2026Palm Beach Motor Yachts became a partner of the new international 4*-dressage event at LGCT Vienna 2026, seeking international reach and experiential marketing at the Schönbrunn Palace venue.
• LonginescoreGTM or Marketing PartnerLongines is the title sponsor of the Longines Global Champions Tour, providing its brand name to the event series. The partnership establishes the event's prestige and provides a luxury watch brand association.
• Kronen ZeitungcoreGTM or Marketing PartnerKronen Zeitung (Krone) serves as official media partner and ticketing partner, providing editorial coverage, ticket sales via Krone Ticket platform, and promotional support.
• ORFcoreGTM or Marketing PartnerORF (Austrian Broadcasting Corporation) is the official media partner, providing broadcast coverage of the event.
• Range RoverminorGTM or Marketing PartnerRange Rover serves as a commercial partner/automotive sponsor for the event.
• Schloss SchönbrunncoreStrategic or Co-development PartnerSchloss Schönbrunn (Schönbrunn Palace) serves as the event venue host, providing the UNESCO World Heritage Ehrenhof (courtyard) as the competition arena. The venue contributes prestige and unique setting.
• Finanzfuchs Gruppe (Finanzfuchsgroup)minorGTM or Marketing PartnerFinanzfuchs Gruppe is a partner of the U25 (Under-25) Tour at LGCT Vienna 2026, supporting young rider development competitions.
• Spanische Hofreitschule Lipizzanergestüt PiberminorStrategic or Co-development PartnerThe Spanish Riding School provides performances and appearances as part of the entertainment program at LGCT Vienna 2026.
• Gut AiderbichlminorStrategic or Co-development PartnerGut Aiderbichl, one of Europe's most well-known animal welfare organizations with over 9,900 rescued animals, cooperates with LGCT Vienna to promote animal welfare as a central concern of the event. Co-organizer Sonja Klima drives this partnership.
• Fédération Équestre Internationale (FEI)coreStrategic or Co-development PartnerFEI is the international governing body for equestrian sports, sanctioning and regulating the show jumping and dressage competitions at LGCT Vienna.
• Österreichischer Pferdesportverband (OEPS)minorStrategic or Co-development PartnerAustrian Equestrian Federation is the national governing body and partner for equestrian competitions in Austria.
• Stadt WienminorStrategic or Co-development PartnerThe City of Vienna supports the event as a civic partner, reflecting the event's importance to Vienna's cultural and sporting calendar.
• GerstnerminorGTM or Marketing PartnerGerstner, a Viennese company founded in 1847, is listed as a partner/sponsor for the event.
• FreejumpminorGTM or Marketing PartnerFreejump is an equestrian equipment brand listed as a partner for LGCT Vienna.
• StübbenminorGTM or Marketing PartnerStübben is an equestrian equipment brand listed as a partner for LGCT Vienna.
• Moser Medical (Haare statt Glatze)minorGTM or Marketing PartnerMoser Medical (operating Haare statt Glatze.com) is listed as a partner for LGCT Vienna.
• Happy HorseminorGTM or Marketing PartnerHappy Horse is listed as a partner/sponsor for LGCT Vienna.
• Danesh TeppicheminorGTM or Marketing PartnerDanesh Teppiche, a carpet company founded in 1968, is listed as a partner/sponsor for LGCT Vienna.
• Linzer PferdefestivalminorGTM or Marketing PartnerLinzer Pferdefestival is listed as a partner for LGCT Vienna.
• HBLFA für Gartenbau und Österreichische BundesgärtenminorGTM or Marketing PartnerHBLFA for Horticulture and Austrian Federal Gardens is listed as a partner for LGCT Vienna.
• Schafhof EquiptsminorGTM or Marketing PartnerSchafhof Equipts is listed as a partner/sponsor for LGCT Vienna.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spruce Meadows: Iconic Canadian show jumping venue hosting multiple prestigious CSI 5* tournaments annually. It is directly comparable to LGCT Vienna as a destination equestrian event with strong sponsor ecosystems and international rider participation.
• Dublin Horse Show (RDS): Long-running Irish equestrian event at the RDS combining CSI 5* show jumping, dressage, and national showing competitions. Directly comparable to LGCT Vienna in scale, international rider field, and family-oriented programming.
• London International Horse Show (Olympia): UK's premier indoor equestrian event held at Olympia London, featuring CSI 5* show jumping, dressage, and displaying. Comparable to LGCT Vienna as a luxury, indoor-format equestrian event with strong hospitality and brand collaboration.
• CHIO Aachen: World-leading annual equestrian event held in Aachen, Germany, combining show jumping, dressage, driving, and eventing. It is the most established peer in the international show jumping calendar and competes with LGCT Vienna for elite riders, sponsors, and global broadcast audiences.
• Saut Hermès: Premier Paris-based show jumping event held under the Hermès brand at the Grand Palais. Comparable to LGCT Vienna as a luxury-brand-anchored, indoor international show jumping competition attracting top global riders.
• Gothenburg Horse Show: Major annual indoor show jumping event in Sweden that hosts a round of the FEI World Cup. Directly comparable to LGCT Vienna as a Northern European elite show jumping competition with strong sponsor base and spectator attendance.
• Madrid Horse Week: Annual Spanish equestrian event featuring international show jumping, dressage, and entertainment programming. Comparable to LGCT Vienna as a multi-discipline indoor equestrian event competing for Iberian and European audiences.
• Royal Windsor Horse Show: Prestigious UK equestrian event held at Windsor Castle, featuring international show jumping, dressage, and showing. Comparable to LGCT Vienna as a heritage venue-anchored, equestrian event targeting elite riders and premium hospitality clients.
• Fiera Cavalli Verona: Italy's largest equestrian event held in Verona, combining show jumping competitions, breed exhibitions, and trade fairs. Comparable to LGCT Vienna in scale and breadth of equestrian content, with strong sponsor and family attendance.
• Jumping Verona: Indoor CSI 5*-W show jumping event held at Veronafiere as part of Fiera Cavalli. Directly comparable to LGCT Vienna as a high-level international show jumping competition with premium hospitality offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/global-champions-tour
• Instagraminstagram.com/lgct_vienna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longines Global Champions Tour Vienna