Is Happy Horse a public or private company?

Happy Horse is a private company. It is classified as unknown and is currently operating.

How does Happy Horse make money?

Three revenue lines are on record. Subscription Plans (Pro Annual & Studio Flagship) is the primary driver. The others are one-Time Credit Packs (Starter, Creator, Pro) and credit-Based Usage Metering.

Who are Happy Horse's main competitors?

Direct peers on record are Pika Labs, Luma AI, Hailuo AI, Runway and Kling AI. Emerging players are InVideo, Synthesia and PixVerse. Broad incumbents are Stability AI (Stable Video) and OpenAI Sora.

Does Happy Horse have an API?

No public API is recorded for Happy Horse.

Happy Horse company profile: firmographics, business model, customers, competitors

Namestring

Happy Horse

Legal namestring

Happy Horse

Websiteurl

happy-horse.pro

Company typeenum

Private

Founded yearstring

-

Descriptiontext

Happy Horse is a privately held AI video generation platform operating at happy-horse.pro, targeting individual creators, e-commerce sellers, short-form content creators, advertising teams, and designers who need to rapidly produce video drafts before committing to full production. The platform supports text-to-video, image-to-video, and reference-to-video (R2V) workflows in a single browser-based workspace, with stated capabilities including identity-aware character consistency across scenes, native voice and AI singing generation with synchronized lip-sync, director-level camera control (pan, tilt, dolly, zoom), and style transfer for photorealistic, anime, vintage, or stylized aesthetics. A multi-shot story mode and an integrated AI image creation workspace extend the product beyond single-shot generation. Underlying assets (including the homepage hero background) are served from cdn.seedanceai2.pro, suggesting infrastructure dependency on Seedance-family video model technology.

The company monetizes through a hybrid pricing model: two annual subscription tiers (Pro Annual at $12.9/month billed annually and Studio Flagship at $19.9/month billed annually) plus three non-recurring credit packs (Starter $29.9, Creator $59.9, Pro Pack $99.9) valid for 12 months. Credit consumption varies by duration, resolution, and generation mode (e.g., 40 credits for 4s/480p text-to-video, 100 credits for 4s/720p image-to-video). Distribution is entirely self-serve product-led growth via the direct website, supported by SEO content marketing (blog targeting long-tail style queries), showcases and prompt galleries, and a broad directory presence across 15+ AI tool aggregators including FoundrList, Fazier, Turbo0, LaunchIgniter, and Findly.tools. No enterprise sales motion, no app store listings, no marketplace channels, and no disclosed parent company, investors, founders, headcount, office locations, founding date, or revenue figures are present in the source material. Terms of Service use template placeholders (e.g., "laws of [Your Jurisdiction]"), and the stated scale metric is 5,000+ creators worldwide.

Short descriptiontext

Happy Horse is a privately held, self-serve AI video generation platform serving individual creators, e-commerce sellers, short-form content creators, and ad teams with text-to-video, image-to-video, and reference-to-video workflows, monetized through annual subscriptions and one-time credit packs.

Operating statusenum

Operating

Ownership categoryenum

akta.pro rankint

Markets served

Serves global market

Keyword5 values

AI video generation, text-to-video, image-to-video, video creation software, generative AI video

Product category

AI Video Generation Software

No data

GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records

1Subscription Plans (Pro Annual & Studio Flagship)

TypeSubscription Recurring

Description

Recurring monthly/annual subscription plans providing a set number of video render credits per year, faster rendering, commercial-grade privacy, watermark-free exports, and priority support. Two tiers are offered: Pro Annual ($12.9/month billed annually, ~1,200+ credits/year) and Studio Flagship ($19.9/month billed annually, ~2,400+ credits/year).

happy-horse.pro

2One-Time Credit Packs (Starter, Creator, Pro)

TypeUsage Based

Description

Non-recurring credit packs purchased once and valid for 12 months. Credits can be used for text-to-video and image-to-video generation without ongoing subscription. Starter Pack (4,000 credits), Creator Pack (9,000 credits), and Pro Pack (16,000 credits) are available at discounted one-time prices.

happy-horse.pro

3Credit-Based Usage Metering

TypeUsage Based

Description

Credit consumption varies by duration, resolution, generation mode, and audio. Standard rates: 4s/480p text-to-video uses 40 credits; 4s/720p text-to-video uses 80 credits; 4s/720p image-to-video uses 100 credits. Users pay per unit of generation.

happy-horse.pro

Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values

Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Pricing details6 tiers

1Pro Annual Plan — $12.9/month billed annually (~$0.13/video, 48,000 credits at ~$0.32/100 credits)

ModelSubscriptionBilling cadenceAnnual

Notes

~$12.9/month billed annually. Lock in 50% off creation costs. Includes 1,200+ video render credits per year, faster rendering, commercial-grade privacy, no ads, watermark-free exports, pro-grade detail enhancement, early access to new features, 6-month cloud asset library, and priority premium support. About $0.13 per video.

happy-horse.pro

2Studio Flagship Plan — $19.9/month billed annually (~$0.10/video, 96,000 credits at ~$0.25/100 credits)

ModelSubscriptionBilling cadenceAnnual

Notes

~$19.9/month billed annually. Best price per output. Includes 2,400+ video render credits per year, unlimited history for finished work, higher upload limits for large projects. About $0.10 per video.

happy-horse.pro

3Starter Pack — $29.9 one-time (~$0.30/video, 4,000 credits at ~$0.75/100 credits)

ModelOne time/ perpetual licenseBilling cadencePay-as-you-go

Notes

Original $39.9 one-time, currently $29.9 (25% off today). Use anytime in 12 months. Create ~100 videos (4s/480p). Includes text-to-video and image-to-video, commercial license. No subscription required. ~$0.30 per video.

happy-horse.pro

4Creator Pack — $59.9 one-time (~$0.27/video, 9,000 credits at ~$0.67/100 credits)

ModelOne time/ perpetual licenseBilling cadencePay-as-you-go

Notes

Original $79.9 one-time, currently $59.9. 33% better value per credit than Starter Pack. Create ~225 videos (4s/480p). No subscription or expiry pressure. Most popular top-up option.

happy-horse.pro

5Pro Pack — $99.9 one-time (~$0.25/video, 16,000 credits at ~$0.62/100 credits)

ModelOne time/ perpetual licenseBilling cadencePay-as-you-go

Notes

Original $129.9 one-time, currently $99.9 (23% off). Best per-credit cost among packs. Create ~400 videos (4s/480p). Perfect for batch creation and heavy creators.

happy-horse.pro

6Credit usage rate — 4s/480p text-to-video: 40 credits; 4s/720p text-to-video: 80 credits; 4s/720p image-to-video: 100 credits

ModelUnit PricingBilling cadencePay-as-you-go

Notes

Credit consumption depends on video duration, resolution, and generation mode. Image-to-video is more credit-intensive than text-to-video. Higher resolution costs more credits.

happy-horse.pro

GTM typeB2C

B2C

Offering typeSoftware

Software

Core offering1 text field

Happy Horse is a web-based AI video generation platform that converts text prompts, reference images, and existing clips into short videos. It offers text-to-video, image-to-video, and reference-to-video (R2V) workflows with character consistency across scenes, director-level camera control, and native synchronized voice and singing generation. Users access the platform directly via the website at happy-horse.pro to generate, iterate, and export short-form video content.

Differentiator

Functional benefit

Problem solved

Quantifiable outcome1 of 2 values shown

Pro Annual Plan delivers ~$0.13 per video; Studio Flagship delivers ~$0.10 per video; Starter Pack ~$0.30/video; Creator Pack ~$0.27/video; Pro Pack ~$0.25/video

+1 more record

Product overview1 text field

Happy Horse is a single unified AI video generation platform offering text-to-video, image-to-video, and reference-to-video capabilities. The product centers on a web-based creation workspace where users input prompts or reference materials to generate short video drafts. Pricing is organized into subscription plans (Pro Annual and Studio Flagship) and one-time credit packs (Starter, Creator, Pro Pack) that unlock different video render quantities and feature access levels. No separate modular products or add-ons are offered — the core Happy Horse platform serves all user segments through tiered credit allocations.

Product and service1 record

1Happy Horse AI Video Generator

CategoryAI video generation software

Description

Web-based AI video generation platform that turns text prompts, reference images, and source clips into short polished videos for creators, marketers, e-commerce sellers, and content teams. Supports text-to-video, image-to-video, and reference-to-video (R2V) workflows with character consistency, native voice and singing generation, and director-level camera and style control.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership15 partners

1Dang.ai