MEDIEVAL - AFDP

What MEDIEVAL - AFDP does

Médiéval AFDP is a Lyon-based French consulting agency founded in 1993 by Guillemette Gardette, specializing in the valorization of cultural heritage and territorial development across France. The firm serves French public sector clients — municipalities (communes), departments, regions, DRAC offices, and cultural institutions — and delivers professional services spanning feasibility studies, cultural and architectural programming, interpretive planning, scenography, and project management assistance (AMO) for heritage sites including castles, churches, museums, industrial sites, and natural territories. Notable referenced projects include the Grand Site de Carcassonne, Abbaye de Fontevraud, Château de Gaillon, the Ensemble cathédral du Puy-en-Velay, and the Usine Le Corbusier.

The agency's core methodology combines strategic positioning, economic and legal feasibility assessment, architectural programming, and visitor experience design, grounded in deep familiarity with French heritage protection law (Monument Historique framework, DRAC processes) and public sector procurement mechanics. Operations are run from a small salaried team — founder Guillemette Gardette (president-founder), cultural study officer Rosalie Zumstein, assistant director Thibault Gardette — supplemented by an on-demand partner network that includes Architects in Chief of Historic Monuments (Michel Trubert), heritage architects (Richard Goulois / Croisée d'Archi), landscape architects (Michel Florin / Atelier Sempervirens), and construction economists (CM économistes).

Médiéval AFDP monetizes exclusively through professional services fees on bespoke mandates acquired via public procurement (Appel d'offres, consultations) and direct commissions from public authorities. Project fees range from approximately €14,000 for diagnostic studies to €100,000+ for full programming and AMO engagements and over €600,000 for implementation-phase work, while underlying client investment projects for which the firm provides consulting can reach €16 million. The firm is privately held under founder ownership as an SAS with stated share capital of €26,000, has not raised external funding, and operates exclusively within France with no disclosed international footprint.

Name

MEDIEVAL - AFDP

Legal name

Médieval AFDP SAS

Website

https://medieval.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Médiéval AFDP is a Lyon-based French consulting agency founded in 1993 that delivers heritage valorization, cultural programming, and tourism development services to French municipalities, regions, DRACs, and cultural institutions across castles, churches, industrial heritage, and natural sites.

Ownership category

akta.pro rank

Product category

Heritage Consulting Services

NAICS

Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Heritage consulting services
• Cultural tourism planning
• Museum scenography design
• Interpretive trail design
• Feasibility study consulting

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Heritage and Tourism Consulting Services: Professional services revenue generated through feasibility studies, cultural programming, heritage valorization consulting, and project management for public sector clients. Projects range from initial studies (diagnostics, positioning) to detailed programming and AMO (assistance to project owner) services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Médieval AFDP is a French heritage and territorial valorization consulting agency that advises public-sector clients on the design, programming, and execution of cultural and tourism heritage projects. Its core practice covers feasibility studies, cultural programming, museographical and scenographic design, interpretive paths, and project management assistance for heritage sites, museums, and territories. The firm primarily serves French municipalities, departments, regions, DRAC, and cultural institutions with a project-based consulting engagement model.

Product overview

MEDIEVAL - AFDP is a heritage and territorial valorization consulting agency offering comprehensive professional services including feasibility studies, programming, scenography, project management assistance (AMO), design and execution oversight, interpretive path creation, and cultural tourism valorization studies. The firm operates across multiple heritage domains including castles, churches, industrial heritage, natural sites, museums, and territories. Their services are tailored for public institutions, territorial authorities, and private owners seeking to develop, restore, or enhance heritage assets.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage and Territorial Valorization Consulting End-to-end consulting service covering feasibility studies, cultural programming, museographical and scenographic design, interpretive paths, and project management assistance for heritage and territorial projects. Designed for French public-sector clients including municipalities, departments, regions, DRAC, and cultural institutions.

Quantifiable outcome

• Successfully completed 50+ heritage valorization projects across France since 1993
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Richard Goulois (Croisée d'Archi)coreImplementation/ SI/ Consulting Partner · 1 January 2013Partnership with heritage architect Richard Goulois of Croisée d'Archi firm, collaborating on architectural programming and heritage site valorization projects across France.
• Michel Florin (Atelier Sempervirens)coreImplementation/ SI/ Consulting Partner · 1 January 2012Partnership with landscape architect Michel Florin of Atelier Sempervirens, providing landscape and environmental expertise for heritage site valorization projects.
• Michel Trubert (Architecte en chef des monuments historiques)coreImplementation/ SI/ Consulting Partner · 1 January 2011Long-standing partnership with Michel Trubert, Architect in Chief of Historic Monuments, who serves as mandataire on heritage monument projects requiring specialized architectural expertise.
• CM économistesminorImplementation/ SI/ Consulting PartnerEconomics consultancy partnership providing construction economics and cost estimation services for heritage and tourism development projects.
• Christophe Chenevier (CM économistes)minorImplementation/ SI/ Consulting PartnerEconomist of construction providing economic feasibility assessments and investment projections for heritage valorization projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• WSP France: Global engineering consultancy with a French heritage and cultural property practice. Competes for programming, project management, and technical heritage assignments as part of a broad advisory portfolio.
• EGIS: Major French engineering group with heritage, cultural, and tourism infrastructure capabilities. Often competes at the larger end of public heritage assignments where its scale and multidisciplinary coverage give it an edge.
• Artelia: Large French engineering group with a heritage and cultural buildings practice. Competes for feasibility and project management mandates on larger public heritage projects, though as part of a much broader infrastructure portfolio.

Direct peers

• Blezat Consulting: French heritage and tourism development consultancy serving public-sector clients across France with feasibility, strategy, and programming work. Closest direct overlap with Médiéval AFDP's core heritage-tourism mandate.
• Sémaphore: French cultural strategy and engineering firm supporting cultural institutions and territories with positioning, programming, and audience development. Directly competes for similar French public-sector heritage mandates.
• Coach Omnium: French cultural engineering consultancy advising public authorities on cultural project strategy, programming, and operations. Highly comparable in service mix and client base (collectivités, DRAC, institutions culturelles).
• Atelier Loiselier Scénographie: French scenography and museography firm designing visitor experiences for museums, exhibitions, and heritage sites. Directly comparable for the scenographic and interpretive-path engagements that form part of Médiéval AFDP's offer.
• Patriarche: Lyon-based heritage architecture and adaptive reuse firm with a strong track record on Monument Historique projects. Comparable on heritage domain expertise and Lyon/regional French footprint, though more architecture-led.
• Villes & Paysages: French consultancy specialized in landscape, territorial development, and heritage site planning. Comparable on the territorial/landscape dimension of Médiéval AFDP's heritage valorization work.
• Polyprogramme: French programming consultancy specialized in urban and cultural programming briefs (programmiste) for public projects. Overlaps with Médiéval AFDP's architectural and cultural programming service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/medieval_AFDP
• Facebookfacebook.com/agence.medieval

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIEVAL - AFDP