Coach Omnium

What Coach Omnium does

Coach Omnium is a Paris-based strategic consulting and market research firm founded in 1991, operating as a subsidiary of Coach Conseil. The firm specializes in the French tourism, hospitality, MICE (Meetings, Incentives, Conventions, Events), spa and wellness, and casino sectors, serving hotel operators, investors, MICE professionals, spa developers, tourism boards, and hotel chains with a vertical segmentation approach. Its core methodology is built on proprietary face-to-face qualitative-quantitative surveys of hotel clients and tourism professionals, with sample sizes ranging from roughly 491 to 1,055 respondents per study and a recurring franchise of annual longitudinal publications including the Panorama de l'Hôtellerie en France (35th edition in 2026), the Dossier MICE (33rd edition in 2026), the Parisian hospitality panorama (16th edition), and hotel chain brand awareness studies (10th edition covering 134 chains). The firm complements these recurring studies with custom consulting engagements such as market and feasibility studies, customer satisfaction studies, brand awareness and image research, hotel real estate valuations, operational diagnostics, conjuncture barometers, spa creation consulting, and business development advisory, alongside training products including the Masterclass Séminaires. The revenue model is professional services, with quote-based custom consulting engagements, complemented by free "BONUS" publications used for lead generation. The firm invests 6-9% of annual revenue into self-funded R&D ("compte d'auteur"), maintains a headquarters at 73 Rue de Vaugirard in Paris with a secondary research office in Lyon, and operates with a team of 1-10 employees that includes named specialists in business tourism and tourism projects.

Name

Coach Omnium

Legal name

Coach Omnium

Website

https://coachomnium.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Coach Omnium is a Paris-based strategy and market research firm, founded in 1991, that serves French tourism, hospitality, MICE, spa, and casino operators and investors with proprietary face-to-face surveys and recurring annual studies.

Ownership category

akta.pro rank

Product category

Hospitality and Tourism Consulting

NAICS

Professional, Scientific, and Technical Services (54), Marketing Consulting Services (541613)

akta.pro primary industry

Preferred Hotel Program Design & Portfolio Strategy (THACAGAD)

akta.pro secondary industry

Luxury MICE & Conference Resorts (THAGACAN)

Keywords

• Hospitality consulting
• Tourism market research
• MICE industry advisory
• Hotel feasibility studies
• Spa development consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic consulting services: Advisory services for tourism and hospitality projects including market studies, feasibility studies, economic analyses, and operational diagnostics.
2. Custom market research: Tailored research engagements including client satisfaction studies, brand image studies, hotel operation diagnostics, and real estate evaluations.
3. Training and seminars: Masterclass programs and seminars on seminar market and business tourism topics.
4. Free publications (lead generation): Free BONUS studies and reports published on website serve as thought leadership content to attract consulting clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coach Omnium is a Paris-based strategy and research consultancy specialized in the hospitality, tourism, MICE, hotel, casino, and spa sectors. It sells custom market studies, feasibility studies, customer satisfaction surveys, brand awareness studies, hotel real estate evaluations, operational diagnostics, and masterclass seminars to industry operators. Its offering is anchored by proprietary face-to-face survey methodology and recurring annual publications such as the Panorama de l'Hôtellerie.

Product overview

Coach Omnium is a strategic consulting firm and market research company serving the tourism, hospitality, spa, and business tourism (MICE) sectors since 1991. The company operates across three core domains: hotel and tourism accommodation, MICE and business group tourism, and spa and wellness. Its service portfolio includes market and feasibility studies, customer satisfaction research, brand awareness studies, hotel real estate evaluations, operational diagnostics, masterclass seminars, economic barometers, spa creation consulting, and business development advisory. Coach Omnium also publishes recurring research studies including the annual Panorama de l'Hôtellerie en France (35th edition), the annual Dossier MICE (33rd edition), hotel chain awareness studies, Parisian hospitality panoramas, hotel overcapacity analysis, and congress center studies. The company conducts its research using exclusive face-to-face surveys and allocates 6-9% of annual revenue to R&D. The firm is headquartered in Paris with a secondary office in Lyon.

Differentiator

Problem solved

Functional benefit

Products and services

• Panorama de l'Hôtellerie (Annual hospitality market study)
• MICE Dossier (MICE industry study)
• Hotel feasibility studies
• Hotel chain brand awareness studies
• Customer satisfaction studies
• Operational diagnostics
• Hotel real estate evaluations
• Spa creation consulting
• Masterclass seminars
• Economic barometers
• Congress centers market studies
• Parisian hospitality market studies
• Hotel overcapacity studies

Quantifiable outcome

• 33 consecutive annual MICE studies since 1992
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Groupe 1001Salles.comcoreStrategic or Co-development Partner · 19 March 2026Partnership for the 33rd annual MICE study. 1001Salles.com is a venue finding platform for events and meetings, contributing to the study's scope and distribution in the MICE industry.
• IME (Ideal Meetings & Events)coreStrategic or Co-development Partner · 19 March 2026Co-development partner for the annual MICE study. IME is a meetings and events finder platform, providing industry expertise and data for the quali-quantitative study.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• STR (CoStar Group): Global hotel benchmarking and market intelligence provider — overlaps Coach Omnium's performance-tracking side (Panorama de l'hôtellerie) with a much larger, more automated dataset.
• Christie & Co: Specialist business property adviser for the hotel, leisure and hospitality sector across Europe — comparable valuation, brokerage and feasibility advisory services to Coach Omnium.
• HVS: Hotel valuation and consulting firm offering feasibility, asset management, and operational studies — overlapping with Coach Omnium's 'Évaluations immobilières hôtelières' and diagnostics offerings.
• MKG Consulting: French tourism and hospitality data and consulting firm producing hotel performance benchmarks, MICE research, and sector studies — closely overlapping with Coach Omnium's French hotel and MICE franchise.
• Horwath HTL: Global hotel, tourism and leisure consultancy performing feasibility studies, valuations, and operator search — directly comparable service lines to Coach Omnium's hotel consulting practice.

Broad incumbents

• CBRE Hotels: Global real estate services firm with a dedicated hotels practice covering valuation, investment advisory and feasibility — broader portfolio but directly competes on hospitality consulting mandates.
• Euromonitor International: Global market research firm with detailed travel and hospitality country reports — competes for syndicated and custom tourism research budgets that Coach Omnium also targets.
• JLL Hotels & Hospitality: Diversified real estate and investment firm with a global hotels & hospitality group offering valuation, advisory, and asset management — broader incumbent with overlapping French and European mandates.

Emerging players

• Phocuswright: Travel industry research and events company producing deep market studies on tourism, accommodation and MICE — adjacent research competitor with global reach rather than French specialisation.

Others

• Atout France: French national tourism development agency that publishes official statistics and tourism intelligence — adjacent ecosystem player whose public datasets partially substitute for Coach Omnium's paid studies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coachomnium
• LinkedInlinkedin.com/company/coach-omnium

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Omnium