What genero.tv does

Genero (genero.tv) is a creative production platform founded in 2009 and headquartered in Melbourne, Australia, with additional offices in Sydney, Singapore, San Francisco, New York, London, and São Paulo. The company operates a two-sided marketplace connecting enterprise brands with a global network of more than 130,000 independent creative talent to produce digital content at scale — primarily social video, advertising creative, and platform-native campaigns. Named enterprise clients include L'Oréal, TikTok, Netflix, Nestlé, Qatar Tourism, Kimberly-Clark, Diageo, AB InBev (Budweiser, Flying Fish), Unilever, and FWD.

Genero monetizes via two primary revenue streams: (1) transaction fees on creator payments for project-based briefs, and (2) recurring subscription packages for enterprise clients with ongoing content needs. The platform integrates brief creation, talent matching, content production, and rights management into a single workflow. Distribution is reinforced by official creative partner status with TikTok, Pinterest, Amazon Ads, YouTube/Google, and Meta, providing preferential access to briefs and creator pipelines on major paid and organic channels.

The company maintains long-tenured enterprise relationships — Diageo since 2016 (54+ briefs), Kimberly-Clark since 2019 (80+ briefs across brands and regions) — and TikTok alone has engaged 74+ creators across 14 countries through the partnership. Leadership includes Managing Director of Global Client Solutions Chloe Lane, formerly COO of Hogarth Australia. Genero has not disclosed external funding rounds and operates as a privately held, cash-flow-positive enterprise.

Name

genero.tv

Legal name

Genero Media Pty Ltd

Website

https://genero.tv

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Genero (genero.tv) is a Melbourne-headquartered creative production platform, founded in 2009, that connects a global network of 130,000+ independent creators with enterprise brands including Diageo, Kimberly-Clark, L'Oréal, and TikTok to produce digital content at scale.

Ownership category

akta.pro rank

Product category

Creative Production Platform

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

Keywords

• Creative production platform
• Creative talent marketplace
• Brand content production
• Social video advertising
• Platform creative partnerships

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Service Fee from Creator Payments: Genero deducts a service fee from the Creator Budget (the total budget set by the Client for a Work) and the remainder constitutes the Creator Payment paid to the Creator. The service fee is specified via the Platform and/or invoice.
2. Subscription Packages for Clients and Creators: Platform terms reference subscription packages and pricing that apply to registered users. Clients and Creators may pay subscription fees for access to enhanced platform features, in addition to project-based fees.
3. Client Project Fees (Budget-based): Clients pay the full Budget (or a Genero-directed percentage) prior to launching a Brief or selecting a Creator. Fees include any Overages and applicable costs and expenses. Genero retains its portion and releases Creator Payment upon delivery acceptance.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Genero is a creative and production platform that connects brands with a global network of 130,000+ independent creative professionals (filmmakers, photographers, directors, animators, influencers, production companies) to produce digital content at scale. The offering is delivered through a purpose-built platform with workflow tools covering briefing, creative response management, payments, digital release forms, video feedback and cloud-stored asset delivery, supported by expert client service teams in seven global cities. It also acts as an official creative partner of TikTok, Pinterest, Amazon Ads and YouTube/Google, producing platform-native advertising and branded content at speed (e.g., 5-day turnarounds).

Product overview

Genero is a creative production platform connecting marketers with a global network of 130k+ creative talent on demand. The platform consists of three core pillars: a Creative Network (global pool of production companies, directors, photographers, animators, and other creatives), a Purpose-built Production Platform (end-to-end workflow tools for briefing, collaboration, payments, feedback, and asset delivery), and an Expert Team (global client service with local expertise). The platform also includes official partnerships with major media platforms including Pinterest, TikTok, Amazon, YouTube, and Meta to help brands create platform-specific best-practice content.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Network Global, on-demand network of 130,000+ vetted creative and production partners—including filmmakers, photographers, directors, editors, influencers, designers, animators and production companies—that enterprise brand marketers can access to source fresh ideas and creative at scale across multiple markets and disciplines.
• Production Platform Genero's purpose-built end-to-end platform that lets marketers post briefs, review creative proposals, select creators, manage production, issue payments, handle digital release forms, run video feedback/approvals and store final assets in the cloud—replacing fragmented agency and freelancer tooling with one workflow.
• Expert Team (Client Service) A dedicated global client service team located in Melbourne, Sydney, Singapore, San Francisco, New York, London and São Paulo that provides local and global creative expertise, project management and production support to enterprise brands using the Genero platform.
• Pinterest Creative Partnership Genero's official Pinterest Creative Partner offering that helps brands create pin-worthy advertising assets—including live action, optimisation of existing assets and custom Pinterest formats (Spotlight, Showcase, Quiz Ads)—designed to captivate Pinterest's engaged discovery audiences.
• TikTok Creative Partnership Genero's official TikTok Creative Partner offering that supports brands in producing fresh, entertaining and effective TikTok content using curated creator pools, monthly performance insights on trending topics and a bespoke post-production model—delivering localised content at scale across 14 countries for app download and brand campaigns.
• Amazon Ads Partnership Genero's official Amazon Ads Partner offering that helps brands produce high-quality video and imagery content for Amazon that conforms to Amazon's guidelines and best practices, with potential sales lift of up to 55% from compliant assets.
• YouTube Creative Program (with Google) Genero's YouTube-focused offering under the Google Video Creative Program that delivers original live-action video ads for YouTube advertisers, with all participating creatives trained in Google's ABCDs framework for effective YouTube creative.

Quantifiable outcome

• TikTok content delivered in as little as 5 days from brief to shoot
• +6 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TikTokcoreGTM or Marketing PartnerGenero is an official TikTok Creative Partner. The partnership involves sourcing and training creator pools in target markets, incorporating monthly performance insights on trending topics into briefs, and delivering a bespoke post-production model decoupling live-action and post-production. Genero helps TikTok produce fresh, localised content at scale across 14 countries for app download campaigns.
• PinterestcoreGTM or Marketing PartnerGenero is an official Pinterest Creative Partner, providing brands access to platform-specific creative that leverages Pinterest best practices to captivate engaged audiences in discovery mode. Genero helps brands create pin-worthy ad content including live action, optimisation of existing assets, and custom Pinterest formats such as Spotlight, Showcase, and Quiz Ads.
• Amazon AdscoreGTM or Marketing PartnerGenero is an official Amazon Ads Partner, helping brands of all sizes produce high-quality, best-practice video and imagery content for Amazon's platform that conforms to Amazon's guidelines, which can boost sales by up to 55%.
• YouTube / GooglecoreGTM or Marketing PartnerGenero participates in the Google Video Creative Program, delivering original live-action video ads for YouTube advertisers across the US. All creatives in the program are trained in Google's ABCDs of effective creative for YouTube. The program has delivered 500+ final assets.
• MetacoreStrategic or Co-development PartnerGenero collaborated with Meta on the Nestlé Reels campaign using an innovative workshop format that brings together the brand team, Genero's creative strategists, Instagram Research team, an Instagram Creator, and a professional creative team to develop trend-led content in rapid turnaround.
• Droga5minorStrategic or Co-development PartnerDroga5 led creative direction for Unilever's Omobol CGI campaign, working with Genero to commission Lucas Lago and Rafael Moreno from the Genero creative network to execute technically ambitious visual assets.

Scale indicators24 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/genero
• YouTubeyoutube.com/genero
• Facebookfacebook.com/genero
• LinkedInlinkedin.com/company/genero
• Instagraminstagram.com/genero
• TikToktiktok.com/@genero
• Pinterestpinterest.com/genero

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about genero.tv