gojip2p
Goji is a London-based B2B SaaS platform, part of Euroclear group, that digitises the full private fund investor lifecycle — onboarding, KYC/AML, transactions, and reporting — for asset managers, fund administrators, and distributors across 30,000+ investors in 86+ jurisdictions.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What gojip2p does
Goji is a London-based B2B SaaS company that operates a private fund digitisation platform serving asset managers, fund administrators, and distributors across 30,000+ investors in 86+ jurisdictions. The company, trading under Goji Financial Services Limited (FCA-authorised, FRN 805323) and Goji Administration Services Limited, sits within Euroclear group and combines its own platform technology with Euroclear's global funds network of 3,000+ distributors, giving clients infrastructure for the full investor lifecycle — onboarding, KYC/AML, subscriptions, capital calls, distributions, and reporting.
The platform is a unified, white-label, configurable architecture with modules for digital investor onboarding, automated compliance, digitised transactions and documents, and centralised portfolio reporting, built on cloud infrastructure with API connectivity to external systems such as Salesforce, HubSpot, and fund accounting platforms. A growing AI layer sits on top of this core, including an in-platform AI assistant, intelligent document processing for bulk ingestion and extraction, AI-powered electronic identity verification (EIDV), entity map generation from complex ownership charts, and configurable AI-plus-deterministic integrations. Payment services are embedded via a partnership with Modulr FS Limited, enabling Faster Payments, SEPA, SWIFT, Direct Debit, and card issuance through the platform.
Goji sells through a consultative, sales-led enterprise motion with no public pricing tiers, anchored by flagship deployments such as StepStone Private Wealth Solutions (StepStone Group, ~$723B total capital). Revenue is recurring subscription-based, derived from platform licensing, with white-label deployment allowing clients to extend Goji's reach through branded investor portals. Marketing is primarily content-led (insights articles, case studies) combined with LinkedIn presence under the Euroclear group brand and direct demo-driven conversion. The company does not disclose revenue, headcount, or external funding rounds.
gojip2p firmographics
Firmographics- Name
- gojip2p
- Legal name
- Goji Financial Services Limited
- Website
- https://gojip2p.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Goji is a London-based B2B SaaS platform, part of Euroclear group, that digitises the full private fund investor lifecycle — onboarding, KYC/AML, transactions, and reporting — for asset managers, fund administrators, and distributors across 30,000+ investors in 86+ jurisdictions.
- Ownership category
- akta.pro rank
gojip2p industry classification
Industry- Product category
- Private Fund Operations Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Finance Services (6199)
- akta.pro primary industry
- SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)
Keywords
Where gojip2p is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
gojip2p business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Platform/SaaS Fees: Goji operates as a B2B SaaS platform providing private fund digitisation infrastructure to asset managers and fund administrators. Revenue appears to derive from platform licensing, likely on a subscription basis with tiered access based on investor volumes, transaction volumes, or modules deployed. The white-label, customisable nature of the platform suggests enterprise pricing agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing — not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
gojip2p product offering
Product offeringCore offering
Goji provides a B2B SaaS platform that digitises the entire investor lifecycle for private funds, including onboarding, KYC/AML compliance, subscriptions, capital calls, distributions, and portfolio reporting. The platform is white-label and serves asset managers, fund administrators, and distributors through purpose-built AI workflows for document processing and entity mapping. As part of the Euroclear group, it offers connectivity to a global network of over 3,000 distributors and is operated by FCA-authorised Goji Financial Services Limited.
Product overview
Goji is a private fund digitisation platform that operates as a unified platform-plus-modules architecture. The core offering is the Goji Platform, an end-to-end investment platform that digitises the entire investor journey from onboarding through reporting. Built on top of this platform are Goji AI capabilities, which provide purpose-built AI for private markets. The platform modules include Digital Investor Onboarding, Automated KYC and Compliance, Digitised Transactions and Documents, and Centralised Portfolio Reporting. Key AI features include an In-Platform AI Assistant, Intelligent Document Processing, and Configurable Third-Party System Integrations. The platform is part of the Euroclear group and connects to Euroclear's global network of over 3,000 distributors. As part of the Euroclear group, Goji serves over 30,000 investors from more than 86 jurisdictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Goji Platform Goji's core end-to-end investment platform that digitises investor onboarding, subscriptions, capital calls, distributions, and reporting. The fully digitised platform streamlines everything from investor onboarding to reporting, empowering asset managers and fund administrators to scale with ease.
- Goji AI Purpose-built AI capabilities for private markets that autonomously executes repetitive tasks such as document processing, KYC data extraction and validation, and entity map generation. Includes an in-platform AI assistant, intelligent document processing, and configurable system integrations with human oversight built-in.
Quantifiable outcome
- Onboarding time reduced by weeks in some cases through fully digital investor onboarding and automated compliance workflows.
- +3 more outcomes
Companies that use gojip2p
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
gojip2p technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature10 records
gojip2p partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- StepStone Group / StepStone Private Wealth SolutionscoreStepStone Group, a global private markets solutions provider responsible for approximately $723 billion of total capital, is using Goji's technology to improve access to several of its European private market evergreen funds. Goji's end-to-end platform streamlines investor onboarding, subscriptions, and reporting for StepStone's direct investors, enabling a scalable digital-first investment experience.
- Euroclear GroupflagshipGoji is an operating company within the Euroclear group, forming the private fund digitisation arm of Euroclear's financial markets infrastructure. The partnership combines Goji's platform technology with Euroclear's global network and financial markets infrastructure to create scalability and growth for private fund participants. Euroclear provides the regulatory infrastructure, global distribution network (3,000+ distributors), and institutional credibility.
- Modulr FS LimitedcoreModulr FS Limited is Goji's payment services partner, providing electronic money accounts and payment services (Faster Payments, SEPA, SWIFT, Direct Debit, Virtual/Physical Cards, Payment Initiation Services). Goji Financial Services Limited is an agent of Modulr FS Limited, authorised and regulated by the FCA (FRN 900573). Access to P2P services facilitated by Goji are provided by Modulr FS Limited.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
gojip2p competitors and assessment
Company assessmentBroad incumbents
- eFront (BlackRock): eFront, owned by BlackRock, is a broader alternative investment management platform covering fund accounting, investor servicing, and reporting across multiple alternative asset classes. It competes as an incumbent with a wider portfolio than Goji's focused offering.
- SS&C Advent: SS&C Advent provides fund accounting, investor accounting, and reporting software for alternative investment managers and fund administrators — an established incumbent with broad capabilities overlapping Goji's transaction and reporting modules.
- Salesforce Financial Services Cloud: Salesforce Financial Services Cloud is a broad CRM and engagement platform used by asset managers and wealth firms, with integrations into Goji's platform. It represents an incumbent alternative for the CRM/investor relationship layer.
Others
- DocuSign: DocuSign provides e-signature and agreement workflow tools that compete with Goji's digitised transactions and document module. It is an adjacent enabling technology rather than a direct competitor.
Direct peers
- Carta: Carta provides a private fund administration and cap table management platform serving asset managers, fund administrators, and issuers with digital onboarding, investor servicing, and reporting. It is the most directly comparable competitor in private markets digitisation infrastructure.
- Juniper Square: Juniper Square is a private markets investor management platform offering investor onboarding, CRM, reporting, and fund administration workflows for GPs and fund admins — closely aligned with Goji's core platform functionality and target buyer.
- AltExchange: AltExchange is an alternative investments platform focused on streamlining private fund operations, reporting, and investor onboarding for wealth platforms and advisors — overlapping with Goji's distributor and private wealth segments.
- iCapital Network: iCapital is a private markets access platform connecting wealth investors and advisors to private fund offerings, with technology-driven onboarding and reporting — directly comparable to Goji's wealth channel and private fund digitisation focus.
- Allvue Systems: Allvue provides software for alternative investment managers and fund administrators covering fund accounting, investor reporting, and CRM workflows — a direct functional peer in the private fund administration software category.
Emerging players
- FundCount: FundCount is an accounting and investor reporting software provider for hedge funds, private equity funds, and fund administrators — an emerging player with overlapping capabilities in transaction processing and reporting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
gojip2p social profiles
Digital presencegojip2p financial estimates
Financial estimateRevenue estimate
Valuation estimate
gojip2p leadership team
Management profileNumber of profiles
Profiles1 record
gojip2p funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gojip2p M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gojip2p
What does gojip2p do?
Goji provides a B2B SaaS platform that digitises the entire investor lifecycle for private funds, including onboarding, KYC/AML compliance, subscriptions, capital calls, distributions, and portfolio reporting. The platform is white-label and serves asset managers, fund administrators, and distributors through purpose-built AI workflows for document processing and entity mapping. As part of the Euroclear group, it offers connectivity to a global network of over 3,000 distributors and is operated by FCA-authorised Goji Financial Services Limited.
Is gojip2p a public or private company?
gojip2p is a private company. It is classified as corporate owned and is currently operating.
When was gojip2p founded?
gojip2p was founded in -1.
Where is gojip2p based?
gojip2p is headquartered in London, United Kingdom, in the Europe region.
How does gojip2p make money?
One revenue line is on record: platform/SaaS Fees.
Who are gojip2p's main competitors?
Broad incumbents on record are eFront (BlackRock), SS&C Advent and Salesforce Financial Services Cloud. DocuSign is listed as an others. Direct peers are Carta, Juniper Square, AltExchange, iCapital Network and Allvue Systems. FundCount is listed as an emerging player.
Does gojip2p have an API?
Yes. Goji provides API connectivity and integrations that enable real-time data synchronisation with external systems, eliminating manual data re-entry by automating investor and transaction flow data. The platform offers a configurable integration layer that connects with CRMs (Salesforce, HubSpot), fund accounting platforms, and various internal systems without requiring lengthy bespoke development projects for each new connection.
What industry is gojip2p in?
gojip2p's product category is Private Fund Operations Software. Its primary akta.pro industry code is FSAGAJAM, SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning). Its NAICS code is 522320 and its SIC code is 8700.