cruise1st.com.au

Name

cruise1st.com.au

Legal name

Dreamlines Australia Pty Ltd

Website

https://cruise1st.com.au

Company type

Private

Operating status

Operating

Short description

Cruise1st Australia, operated by Dreamlines Australia Pty Ltd, is an online direct-to-consumer cruise travel agency serving Australian consumers with a catalogue of 20,000+ cruises from 13+ major cruise lines, plus bundled fly-cruise, hotel, and tour packages.

Ownership category

akta.pro rank

Product category

Online Cruise Travel Agency

NAICS

Travel Agencies (561510)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Cruise Aggregators & Online Cruise Agencies (THAKAAAK)

akta.pro secondary industry

Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA)

Keywords

• Cruise booking
• Online travel agency
• Cruise packages
• Cruise holidays
• Fly cruise deals

Headquarters

HQ city

Varsity Lakes

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Cruise Booking Commissions: The company acts as a travel agent earning commissions on cruise bookings made through their platform. They negotiate with cruise lines and airlines to lock in best prices and offer exclusive deals to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cruise1st.com.au is an Australian online cruise travel agency that aggregates and sells more than 20,000 cruises from major cruise lines including Royal Caribbean, Carnival, Celebrity, Princess, Holland America, Norwegian, MSC, Cunard, Azamara, Silversea, Oceania, Seabourn, and Virgin Voyages. The company offers bundled holiday packages that combine cruises with flights, hotels, transfers, and tours, alongside a Best Price Guarantee and weekly press offers in major Australian newspapers.

Product overview

Cruise1st Australia operates an online cruise booking platform offering access to over 20,000 cruises from multiple cruise lines. The core product is the website platform where customers can search, compare, and book cruises with Best Price Guarantee. Key product variations include Cruise1st Packages (bundled fly-cruise holidays with flights, hotels, transfers, and tours), budget-focused Cheap Cruises Under $999, Last Minute Cruises for spontaneous travelers, All-Inclusive Cruises with bundled extras, Early Bird Specials for advance bookings, and seasonal offerings like Christmas and New Year's Eve cruises. The platform also features a My Booking portal for customer booking management.

Differentiator

Problem solved

Functional benefit

Brands

• Cruise1st Tours: Cruise and tour package holidays offered by Cruise1st
• Cruise1st Packages

Products and services

• Cruise Booking Platform
• Cruise1st Packages
• Cruise1st Tours
• All-Inclusive Cruises

Quantifiable outcome

• Savings up to 48-50% compared to standard cruise line pricing or competitor websites

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Royal Caribbean CruisescoreGTM or Marketing PartnerMajor cruise line partner offering a wide range of itineraries including South Pacific, Australia, New Zealand, Alaska, and Asia departures from Australian ports. Featured ships include Anthem of the Seas, Ovation of the Seas, Quantum of the Seas, and Voyager of the Seas.
• Carnival Cruise Line (Australia)coreGTM or Marketing PartnerMajor cruise line operating ships from Australian ports including Carnival Splendor, Carnival Luminosa, Carnival Adventure, and Carnival Encounter. Specializes in family-friendly cruises departing from Sydney, Brisbane, and Melbourne.
• Celebrity CruisescoreGTM or Marketing PartnerPremium cruise line featuring modern ships like Celebrity Edge and Celebrity Millennium offering Australia, New Zealand, South Pacific, and Asia itineraries with upscale amenities.
• Princess CruisescoreGTM or Marketing PartnerMajor cruise line with 17 ships including Royal Princess, Grand Princess, Crown Princess, and Sapphire Princess. Offers Australia, New Zealand, and international sailings.
• Holland America LinecoreGTM or Marketing PartnerPremium cruise line with 11 ships including Noordam and Westerdam, offering enriching experiences and adventurous itineraries departing from Australian ports.
• Norwegian Cruise LinecoreGTM or Marketing PartnerFreestyle cruising specialist with multiple ships offering flexible dining and entertainment options across Australian departure ports including Sydney and Brisbane.
• MSC CruisesmajorGTM or Marketing PartnerGlobal cruise line with 23+ ships offering Mediterranean, Northern Europe, Caribbean, Alaska, and Asia itineraries with vibrant onboard entertainment.
• CunardmajorGTM or Marketing PartnerLuxury cruise line featuring iconic ships Queen Mary 2, Queen Victoria, and Queen Anne offering classic ocean liner experiences with British elegance.
• Azamara CruisesmajorGTM or Marketing PartnerBoutique cruise line with 4 ships offering immersive cultural experiences with longer port stays. Ships include Azamara Pursuit and Azamara Quest.
• Silversea CruisesmajorGTM or Marketing PartnerUltra-luxury cruise line with 12 ships including Silver Moon and Silver Nova offering all-inclusive voyages to destinations worldwide.
• Oceania CruisesmajorGTM or Marketing PartnerRefined cruise line with 8 ships known for gourmet dining and destination-focused itineraries. Ships include Riviera and Insignia.
• SeabournmajorGTM or Marketing PartnerUltra-luxury cruise line with 6 ships offering intimate yacht-like experiences. Ships include Seabourn Quest, Seabourn Pursuit, and Seabourn Odyssey.
• Virgin VoyagesminorGTM or Marketing PartnerModern cruise line targeting adults with innovative ships offering unique experiences with no kids' areas, included dining, and contemporary design.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iglu Cruise: Iglu Cruise is a UK-based online cruise travel agency offering multi-line cruise booking, fly-cruise packages, and dedicated cruise specialist support. It mirrors Cruise1st's online-plus-specialist model and target customer profile.
• Expedia CruiseShipCenters: Expedia CruiseShipCenters is a global cruise-specialist retail and online agency network offering multi-line cruise booking. It competes directly with Cruise1st by aggregating major cruise lines, providing concierge service, and selling packaged cruise holidays.
• Bon Voyage Travel: Bon Voyage is a UK online cruise agency offering multi-line cruise deals, last-minute offers, and packaged holidays. It is comparable to Cruise1st in business model, product mix, and target leisure cruise consumer.
• Avoya Travel: Avoya Travel is a US-based cruise-and-resort agency network combining online booking with independent travel advisors. It is directly comparable to Cruise1st as a cruise-specialist intermediary with multi-line inventory and packaged-holiday offerings.
• CruiseAway: CruiseAway.com.au is a direct Australian online cruise agency and sister brand within the Dreamlines group. It competes head-to-head with Cruise1st in the same customer segment with overlapping cruise line inventory and similar commission-based economics.
• Dreamlines: Dreamlines is the parent brand and sister network operating cruise booking portals across Germany, Netherlands, and other markets. As the umbrella brand of Cruise1st's operator (Dreamlines Australia Pty Ltd), it shares the same business model and supplier relationships.

Broad incumbents

• Expedia: Expedia is a global OTA offering cruise, flight, and hotel bookings in Australia. It competes with Cruise1st for online cruise shoppers but as part of a much broader generalist travel platform rather than a cruise-specialist focus.
• Webjet (WebBeds / Webjet Cruises): Webjet is a major Australian online travel platform offering flights, hotels, and cruises. It is comparable as a broad-incumbent OTA competing for the same Australian leisure traveler wallet share with cruise as one component of a wider portfolio.
• Travel + Leisure Co. (RCI / Wyndham): Travel + Leisure Co. operates exchange, membership, and cruise holiday services globally. While not a direct cruise aggregator, it overlaps with Cruise1st in distributing cruise inventory to leisure consumers through packaged holiday channels.

Emerging players

• Cruise Critic: Cruise Critic is a TripAdvisor-owned cruise review and comparison platform that increasingly funnels users to booking partners. It overlaps with Cruise1st's audience of cruise-researching Australians and competes for the top-of-funnel discovery stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cruise1stau
• Facebookfacebook.com/Cruise1st
• Instagraminstagram.com/cruise1stau
• LinkedInlinkedin.com/company/cruise1st-com-au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cruise1st.com.au