DEYA Brewing Company

Name

DEYA Brewing Company

Legal name

DEYA Brewing Company

Website

https://deyabrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DEYA Brewing Company is an independent UK craft brewery founded in 2015 in Cheltenham, producing fresh hoppy beers, lagers, and mixed fermentation ales. It serves craft beer enthusiasts, pubs, and bottle shops via DTC e-commerce, two taprooms, UK wholesale, and exports to 11 countries.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro industry

PRIMARYAFAFAAAA

Beer Brewing & Craft Brewing

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAB

Packaging & Production Breweries (Limited/No On-site Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft beer brewing
• Hoppy pale ale
• Craft beer subscription
• Brewery taproom
• Wholesale beer distribution

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer Sales (Direct to Consumer): Direct sales of canned, bottled, and kegged craft beers through the e-commerce webshop and two on-site taproom venues (The Tappy and The Swamp). Collection and home delivery options.
2. Wholesale/Trade Distribution: B2B sales to pubs, bars, bottle shops, and restaurants through direct trade accounts and wholesale distributors across the UK and internationally to 11 countries.
3. Loyalty Program (DEYA Dollars): Customers earn 5 DEYA Dollars per £1 spent, with 100 DEYA Dollars redeemable for £1 discount. Additional earning opportunities for referrals and social media engagement.
4. Venue Events & Private Hire: Revenue from venue bookings, private hire events, quizzes, and special occasions at The Tappy and The Swamp taprooms.
5. Merchandise Sales: Sale of branded apparel, glassware, accessories, and limited-edition collaboration items through the webshop.
6. Subscription Box: Monthly subscription box delivering fresh beer to customers' doors, with at least 6 cans required for enrollment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

DEYA Brewing Company is an independent craft brewery based in Cheltenham, UK, producing hoppy beers, lagers, traditional UK styles, and mixed fermentation ales. It sells canned, bottled, and kegged beer direct-to-consumer via an e-commerce webshop and on-site taprooms, alongside B2B wholesale distribution to pubs, bars, and bottle shops across the UK and 11 export countries.

Product overview

DEYA Brewing Company is an independent brewery based in Cheltenham, UK, specialising in fresh, juicy, hoppy beers. The company operates a Shopify-powered e-commerce webshop selling canned and bottled beers (Pale Ales, IPAs, DIPAs, Gluten Free, Low Alc), backed by a loyalty programme (DEYA Dollars) and a subscription service (DEYA Fresh). Their product portfolio extends beyond beer to include a broad merchandise line (apparel, glassware, accessories) and trade/wholesale distribution. The flagship beer is Steady Rolling Man, a 5.2% pale ale that has been voted the UK's No.1 beer. The company also operates taproom venues and a B2B trade ordering platform via Sellar.

Differentiator

Problem solved

Functional benefit

Brands

• Steady Rolling Man: Flagship pale ale, the first beer ever brewed by DEYA and their benchmark product. Available in 5.2% ABV, voted No.1 beer in the UK by We Are Beer.
• The Tappy
• The Swamp
• DEYA Dollars
• DEYA Sustainability Program

Products and services

• Steady Rolling Man DEYA's flagship 5.2% ABV pale ale, intensely hoppy yet drinkable with notes of pineapples, mango, and wheaty citrus. Voted No.1 beer in the UK by We Are Beer. Available in cans, bottles, and on draft.
• Steady Rolling Man Double IPA Double IPA version of the flagship Steady Rolling Man, launched in January 2025 to commemorate DEYA's 10-year brewing anniversary. Described as an intense tropical fruit hop aromatic DIPA.
• DEYA Core Beer Range (Cans & Bottles) Core range of canned and bottled craft beers spanning Pale Ales, IPAs, Double IPAs, Gluten Free, and Low Alcohol varieties, plus Fresh Releases and Core Range bundles available through the webshop.
• DEYA Fresh Subscription Box Monthly subscription service delivering DEYA's freshest beer releases directly to customers' doors, with a minimum of 6 cans required for enrollment.
• The Tappy Taproom DEYA's main on-site taproom venue in Cheltenham featuring 25 draft lines pouring DEYA beers and fresh releases, plus soft drinks, natural cider, and natural wine. Hosts venue bookings, private hire events, quizzes, and special occasions.
• The Swamp Taproom DEYA's original brewery site operating as an alternative taproom, offering a rotating lineup of DEYA beers, fresh cocktails, and natural wines. Cosy alternative to the larger Tappy space.
• DEYA Apparel Branded apparel range including Steady Rolling Man t-shirts (from £23), longsleeves (£30), chore jackets (£85), hoodies (£55), caps (£28-32.50), and bucket hats (£25). Made with organic cotton, recycled polyester, and sustainable inks.
• DEYA Glassware Branded glassware including half pint glasses (£3), pint glasses (£5-6), stem glasses (£8), the DEYA 10-year anniversary goblet, and the limited-edition DEYA x House of Goblin ceramic tankard (£65).
• DEYA Accessories Branded accessories including Steady Rolling Man tote bags (£25), bar runner mats (£12), and PVC tap handles (£29.99).

Quantifiable outcome

• 30% reduction in CO2 usage from CIP equipment installation
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ZeverocoreStrategic or Co-development PartnerSustainability partnership for carbon footprint measurement and reporting. Conducted first full company emissions report in 2020. Full cradle-to-grave business analysis calculating CO2e across procurement, production, storage, packaging, and transportation. Ongoing partnership through Zevero's online auditing platform for monthly emissions tracking.
• The Woodland TrustcoreStrategic or Co-development PartnerUK's largest woodland conservation charity partnership via packaging supplier Premier Paper. DEYA pays additional fee on each tonne of packaging purchased, going directly to The Woodland Trust for woodland restoration and creation. Helps mitigate emissions and boost UK biodiversity.
• Great Western RecyclingcoreOthersZero to Landfill waste management partnership. None of DEYA's waste goes to landfill - what cannot be recycled is incinerated to generate energy.
• Coleman Agriculture / Coleman FarmscoreStrategic or Co-development PartnerSeven-generation family hop farm in Oregon's Willamette Valley. Primary supplier for Mosaic hops used in Steady Rolling Man. Annual blind hop selection visits. High levels of bright juicy aromatics in their hops.
• SellarcoreTechnology or IntegrationTrade ordering platform enabling trade customers to access full product range, view availability, and place orders directly. Full product availability, local and nationwide delivery, pay by bank or card, invoice history, instant messaging.
• Forest CarbonminorStrategic or Co-development PartnerClimate change mitigation partnership for peatland restoration projects to offset emissions.
• EcoActminorStrategic or Co-development PartnerCarbon Disclosure Project Accredited Provider that independently verifies DEYA's renewable electricity guarantees.
• Smiths of BourtoncoreOthersOn-site food vendor at The Tappy venue, serving burgers. Operating Wednesday-Sunday.
• HabibahcoreOthersOn-site food vendor at The Tappy venue, serving fresh and vibrant Arabic food. Operating Wednesday-Sunday.
• CheltenhamZerominorStrategic or Co-development PartnerPartnership to create network with like-minded businesses in Cheltenham area, working together aiming for net zero carbon by 2030.
• House of GoblinminorStrategic or Co-development PartnerCollaboration on limited edition Ceramic Tor Tankard, handcrafted by local Stroud potters.
• Pig's Ears, Cave Direct, James Clay, EBZ, Dayla, Diverse Beers, Beer Paradise, Beer Metropolis, Nectar, The Liquorman, RAD Beer, Biercraft, Inn Express, Cellar Drinks Co, GonzocoreChannel Partner/ Reseller/ DistributorUK-based wholesale distributors for DEYA beers. Enable trade customers to order through wholesalers rather than direct from brewery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Northern Monk: Independent Yorkshire craft brewery focused on hoppy IPAs and pale ales, with on-site taproom (Refectory) and nationwide distribution. Highly comparable in product mix (hop-forward), taproom-led DTC model, and B-Corp-style sustainability commitments.
• BrewDog: Largest UK independent craft brewer, producing IPAs and hoppy pale ales with national distribution, multiple taproom bars, and international export. Directly comparable on product category (hop-forward craft beer), GTM (DTC + wholesale + own bars), and sustainability positioning (B Corp, carbon reporting).
• Beavertown Brewery: London-based craft brewery best known for Gamma Ray American pale ale and Neck Oil IPA. Closely comparable on hop-forward beer portfolio, UK on-premise and off-premise distribution, and small-team independent heritage (now majority-owned by Heineken but operates as standalone brand).
• Verdant Brewing Co. Cornwall-based craft brewery specializing in hazy, hop-forward IPAs and DIPAs. Directly comparable on core product (juicy, hoppy IPAs in the same style as DEYA's flagship), small-team independent model, and DTC + trade distribution.
• Magic Rock Brewing: Huddersfield-based craft brewery producing hop-forward IPAs, pale ales, and lagers with on-site taproom. Comparable on product category (hoppy craft beer), independent heritage, and UK trade + DTC distribution.
• Cloudwater Brew Co. Manchester-based craft brewery producing modern hop-forward ales, lagers, and mixed-fermentation beers. Comparable on craft beer portfolio, regional taproom presence, and independent UK craft positioning.
• Wylam Brewery: North East England craft brewery with on-site taproom at Newcastle's Palace of Arts, producing IPAs and pale ales. Comparable on independent craft profile, taproom venue model, and UK regional distribution.
• Five Points Brewing: East London craft brewery producing core range pale ales, IPAs, and lagers with on-site taproom and B Corp status. Comparable on product mix, sustainability credentials, and DTC + trade GTM.

Regional players

• Other Half Brewing: New York-based craft brewery renowned for hazy, hop-forward IPAs and DIPAs in a similar style to DEYA's core range. Comparable on hop-forward product philosophy and indie craft identity, but serves the US market rather than competing directly in the UK.

Broad incumbents

• Camden Town Brewery: London craft brewery (acquired by AB InBev in 2015) producing lagers, pale ales, and IPAs at much larger scale with national UK distribution. Comparable on product category and UK craft positioning, but operates as a scaled portfolio brand within a global incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deyabrewery
• Facebookfacebook.com/DEYABrewingCompany
• Instagraminstagram.com/deyabrewery
• LinkedInlinkedin.com/company/deya-brewing-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEYA Brewing Company