discovery gymnastics

What discovery gymnastics does

Discovery Gymnastics is a family-owned gymnastics training facility founded in 1986 by Norm McKenzie in Columbia, Tennessee, operating a single location at 1943 Union Place. The business offers recreational gymnastics, tumbling, ninja, and preschool classes for children from 18 months through 18 years, plus USAG competitive team programs (Compulsory Levels 2-5 and Optional), birthday parties, Parents Night Out events, open gym sessions, and day camps during summer and school breaks. The owner-founder holds elite-level coaching credentials including prior work at Bela Karolyi's facility and a track record of producing Olympic trial qualifiers and national champions.

The core technology stack is conventional: standard gymnastics apparatus (bars, beams, trampolines, spring floors, vault, ninja obstacle equipment) paired with the third-party iClassPro class-management platform and a proprietary mobile application plus parent portal that handle enrollment, attendance tracking, party bookings, auto-pay, and push notifications. There is no proprietary software, no AI or ML capability, and no patents or trademarks disclosed.

The business model is a hybrid of recurring monthly subscriptions and pay-as-you-go transactional revenue. Class tuition is tiered by session length ($61-$193/month per first child, with sibling discounts) and gated by a $40 annual membership fee per child. Ancillary streams include birthday party rentals ($175 member / $200 non-member), Parents Night Out ($20/child, twice monthly), daily camp ($44-$47/day), and open gym ($7/child). The go-to-market is direct-to-consumer, family-driven, with marketing concentrated on Facebook, Instagram, a company blog, and word-of-mouth referrals. The customer base is a long tail of local families in the Columbia, TN market.

Name

discovery gymnastics

Legal name

Discovery Gymnastics

Website

https://discoverygym.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Discovery Gymnastics is a family-owned, single-location gymnastics facility in Columbia, Tennessee, founded in 1986, offering recreational and competitive gymnastics, tumbling, preschool, ninja, birthday parties, and day camps for children aged 18 months to 18 years.

Ownership category

akta.pro rank

Product category

Youth Gymnastics and Recreation Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Youth & Teen Personal Training (HSADAAAJ)

Keywords

• Youth gymnastics classes
• Recreational tumbling instruction
• Ninja obstacle training
• Gymnastics day camps
• Children's birthday parties

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Recreational Classes: Monthly tuition for gymnastics, tumbling, ninja, and preschool classes based on duration of class (45-180 minutes per week). Tuition ranges from $61-$193 per month for first child, with sibling discounts available. Includes annual $40 membership fee per child.
2. Birthday Parties: One-time rental of gym space with staff assistance, equipment access, and cleanup. $175 for members, $200 for non-members. Includes 1 hour active play plus 30 minutes private party space.
3. Parents Night Out: Nightly events held 1st and 3rd Friday of each month, 6:30pm-10:00pm. Provides 3.5 hours of childcare including pizza and activities. $20 per child.
4. Day Camps: Day camp services during school breaks including summer, fall, Christmas, and spring breaks. $47/day for 1-2 days/week, $44/day for 3+ days/week. Includes gymnastics, games, arts and crafts. Summer camp features water activities and themed weeks.
5. Open Gym: Weekly open gym sessions on Thursdays. $7 per child per session. Two sessions: Littles (ages 1-4) at 9am and all ages at 11am. One hour each.
6. Competitive Team: Training team (Gym Bugs) and USAG compulsory and optional competitive teams. Practice times vary by level. Gymnasts compete 5-7 times per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Discovery Gymnastics is a family-owned youth gymnastics facility in Columbia, Tennessee, offering progressive gymnastics, tumbling, ninja, and preschool classes for children ages 18 months through 18 years, along with USAG competitive team programs, seasonal day camps, birthday party rentals, Parents' Night Out events, and weekly Open Gym sessions. All services are delivered at a single physical gym location with enrollment managed through an online parent portal and mobile app.

Product overview

Discovery Gymnastics is a family-owned gymnastics facility offering a comprehensive suite of recreational and competitive programs for children aged 18 months to 18 years. The core offerings include Recreation Gymnastics Classes (structured by skill level from Beginner through Advanced), Preschool/Parent-Child Classes, Tumbling Classes (Beginner through Advanced), and Ninja Classes (Tiny Ninjas, Beginner, Advanced). For competitive athletes, the company offers Team Programs including Gym Bugs pre-team, Compulsory USAG (Levels 2-5), and Optional Teams. The business supplements its class programs with event-based services including Birthday Parties, Parents' Night Out, Open Gym sessions, and Day Camp programs during school breaks and summer. A mobile application and parent portal enable enrollment management, attendance tracking, and booking. Classes are priced on a tiered structure based on session duration and sibling discounts, with an annual $40 membership fee per child.

Differentiator

Problem solved

Functional benefit

Products and services

• Preschool Gymnastics Classes Parent-Child classes starting at 18 months and preschool classes for ages 4+ providing foundational gymnastics instruction through structured obstacle courses, balance activities, and basic tumbling shapes in a supportive environment.
• Recreation Gymnastics Classes Recreational gymnastics classes for children aged 5+ offering progressive skill development on bars, beam, floor, and vault/trampoline equipment, structured by skill level (Beginner, Advanced Beginner, Intermediate, Advanced) in 60–180 minute sessions.
• Tumbling Classes Tumbling instruction in four levels (Beginner, Advanced Beginner, Intermediate, Advanced), focusing on skills such as back handsprings, somersaults, flips, and aerial skills in one-hour sessions.
• Ninja Classes Obstacle course-based classes for children who enjoy running, jumping, rolling, swinging, and climbing, offered in three levels: Tiny Ninjas (ages 4+), Beginner Ninjas (ages 6+), and Advanced Ninjas (ages 6+) in 60-minute weekly sessions.
• Competitive Team Programs Competitive gymnastics training including Gym Bugs pre-team, Compulsory USAG (Levels 2–5), and Optional Teams; gymnasts compete 5–7 times per year on all four apparatus.
• Summer Day Camp

Quantifiable outcome

• Small class sizes with individual instruction and same teachers every week
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• i9 Sports: i9 Sports is a franchised youth sports league operator offering flag football, basketball, and other sports for ages 3–14, with camps and clinics. Comparable to Discovery on youth sports enrichment, parent-purchaser model, and recurring program structure, though focused on team sports rather than gymnastics.

Broad incumbents

• My Gym Children's Fitness Center: My Gym is a franchised children's fitness and gymnastics chain offering classes for ages 6 weeks to 10 years, plus birthday parties and camps. Directly comparable to Discovery on product (structured children's movement/gymnastics classes), birthday-party business, and recurring tuition model.
• The Little Gym: The Little Gym is a globally franchised youth gymnastics and motor-skill development chain serving children from 4 months to 12 years, offering structured progressive classes, parties, and camps. Comparable to Discovery Gymnastics on core offering (children's gymnastics instruction), age range (youth), and revenue model (recurring tuition + events), though operating at national scale vs. Discovery's single local site.

Direct peers

• Gold Medal Gymnastics: Gold Medal Gymnastics is a multi-location US gymnastics chain offering recreational classes, competitive teams, birthday parties, and camps for children. Closest comparable to Discovery on offering mix (rec + competitive team + events), age focus (children), and tuition model.

Emerging players

• TGA Premier Youth Sports: TGA Premier Youth Sports runs youth sports enrichment (golf, tennis, pickleball) at schools and clubs with after-school programs and camps. Comparable to Discovery's camp/after-school active programming model and youth-development positioning, though in different sports categories.
• British Swim School: British Swim School is a franchised children's swim-instruction chain offering recurring lessons, with similar youth-focused recurring tuition + camp/event revenue structure to Discovery's gymnastics model. Comparable as a children's-services franchise operating in a single physical niche with subscription-like tuition.
• Skyhawks Sports Academy: Skyhawks Sports Academy offers youth sports camps and clinics across multiple disciplines (soccer, basketball, baseball, volleyball) for ages 4–12. Comparable to Discovery on camp model and youth active programming, though operating through partnerships rather than a single owned facility.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/DiscoveryGymnasticsTN
• Instagraminstagram.com/discovery.gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about discovery gymnastics