futurebrand.com.au
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount—
- GTM typeB2B
- OfferingServices
What futurebrand.com.au does
FutureBrand Australia is an independent brand strategy and design consultancy headquartered in Melbourne, providing end-to-end brand transformation services across brand strategy, brand architecture, visual identity, brand language, brand experience, and ongoing brand management. The agency serves a diverse client base spanning large enterprises (Macquarie Group, Latitude Financial Services, eBay Australia, Vocus, hipages, Fiji Airways, Air Tahiti Nui, the New Payments Platform, Funlab, Melbourne Convention and Exhibition Centre), sporting bodies (Asian Football Confederation, Netball Australia/Netball World Cup 2027, The Hundred for the England & Wales Cricket Board), government and country-brand projects (Bhutan 'Made In Bhutan' with UNDP, Brazilian Amazônia with RAI/Embratur/Fornatur), and not-for-profit organisations (Guide Dogs Australia, Orygen, Bush Heritage Australia, National Breast Cancer Foundation, Autism Association of Australia). The agency's revenue model is project-based professional services, with work scoped and quoted per engagement; it supplements paid commercial work with more than A$500,000 in pro bono engagements for NFP clients over five years.
FutureBrand Australia became operationally independent in July 2020 following its separation from Interpublic Group, under CEO Rich Curtis. It subsequently achieved B Corp Certification in June 2023 following an 18-month assessment and has built out dedicated capability pillars in brand language (Michael Thebridge, November 2021) and brand experience (Stephen Barber, September 2020) alongside its core strategy and identity practices. The agency distributes work through direct enterprise engagement, competitive tenders, referrals, and thought leadership channels including its website, Substack newsletter, Instagram (@futurebrandau), and CEO op-eds in publications such as The Australian. It maintains no software platform, productized offering, or disclosed AI/ML capabilities — output is delivered through collaborative strategy and creative engagements rather than technology infrastructure.
The agency's industry recognition is substantial for a firm of its scale, including 3 Silver Cannes Lions in 2026 for the Brazilian Amazônia brand (Brand Identity, Typography, Illustration & Image Design), Transform Awards Gold for Orygen in 2026, 2 Transform Awards Gold in 2025, a Cannes Lions 2022 shortlisting for The Hundred, 9 Transform Awards ANZ 2021 including 3 Golds, and a Rebrand Global 100 'Best' Award in 2018 for Bhutan. Client-reported outcomes include 14% absolute market growth and 104 million new fans for the Asian Football Confederation rebrand, and an NPS of +73 to +74 across the client book. The agency's operating footprint covers Australia, New Zealand, and broader Asia-Pacific, with the 2026 Amazônia project marking a notable extension into South America.
futurebrand.com.au firmographics
Firmographics- Name
- futurebrand.com.au
- Legal name
- FutureBrand Australia
- Website
- https://futurebrand.com.au
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
futurebrand.com.au industry classification
Industry- Product category
- Brand Strategy and Design Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Rebrand & Brand Refresh Programs (MPAAAEAJ)
- akta.pro secondary industries
- Naming & Verbal Identity (BPAFAEAB), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where futurebrand.com.au is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
futurebrand.com.au business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Strategy and Design Services: Professional services revenue generated through brand strategy, identity design, brand architecture, and brand experience engagements with enterprise and mid-market clients. Work is project-based with both paid and pro bono (charitable) components for nonprofit organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
futurebrand.com.au product offering
Product offeringCore offering
FutureBrand Australia is a brand strategy, design, and management agency that delivers end-to-end brand transformation services including brand strategy, brand identity, brand language, brand experience, and brand management. The firm works with enterprise, government, and not-for-profit clients across healthcare, sports, finance, aviation, entertainment, and conservation sectors through project-based consulting engagements.
Product overview
FutureBrand is a brand strategy, identity, and experience agency that offers a unified suite of services including Brand Strategy, Brand Identity, Brand Language, Brand Experience, and Brand Management. The agency works across diverse sectors including healthcare, entertainment, aviation, finance, sports, and not-for-profit organizations. The offering is structured as a services-based consultancy rather than a software platform, delivering strategic and creative work through collaborative client engagements rather than modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
Quantifiable outcome
- 14% absolute market growth and 104 million new fans for Asian Football Confederation following rebrand
- +3 more outcomes
Companies that use futurebrand.com.au
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles3 records
futurebrand.com.au technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
futurebrand.com.au partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered key and core.
- RAI (Integrated Amazon Routes)keyPartnership with RAI (Integrated Amazon Routes), Embratur (Brazilian Agency for International Tourism Promotion), and Fornatur (National Forum of State Secretaries and Directors of Tourism in Brazil) to reimagine the Brazilian Amazon as Amazônia - a unified, recognised and sustainably driven brand.
- Embratur (Brazilian Agency for International Tourism Promotion)keyPartnership to create the Amazônia brand for the Brazilian Amazon, working with RAI and Fornatur to develop a unified country brand that celebrates the region's biodiversity, culture, and sustainable tourism potential.
- Fornatur (National Forum of State Secretaries and Directors of Tourism in Brazil)keyPartnership to develop the Amazônia brand system, uniting nine Brazilian states under a shared foundation while celebrating the distinct character of each region and its 28 million inhabitants.
- OctagonkeyGlobal sports and entertainment agency appointed alongside FutureBrand to craft brand strategy, identity and fan experience for Netball World Cup 2027. The partnership aims to deliver the most impactful, culturally resonant and commercially successful tournament in the event's history.
- Common VenturescoreCreative agency appointed to handle all campaign activity as part of Bush Heritage Australia's rebranding project. The partnership supports the organization's objective to reach more people more effectively with their conservation mission.
- Alexander Lee (Tahitian Artist)keyLocal Tahitian artist commissioned to depict the Tiare flower for Air Tahiti Nui's visual identity refresh. The artist created illustrations channeling the full significance of the native flower, resulting in a white flower with seven petals that is organic in rendering and beautiful in its imperfections.
- United Nations Development Program (UNDP)keyPartnership with UNDP as part of an extensive program to develop the 'Made In Bhutan' strategy and visual identity to promote exports and add premium to goods and services originating in Bhutan.
- Makereta Matemosi (Fijian Masi Artist)keyRenowned Fijian Masi Artist who crafted traditional Masi artwork for the Fiji Airways brand identity, an ancient art form embodying the traditions and spirit of Fiji. The collaboration created a uniquely Fijian identity that celebrated the nation's culture through the airline's visual expression.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
futurebrand.com.au competitors and assessment
Company assessmentDirect peers
- Pentagram: Largest independent design consultancy with partner-led model across brand identity, strategy, and experience. Overlaps with FBA on visual identity, brand systems, and high-profile named-led engagements for enterprise and nonprofit clients.
- Lippincott: Independent brand strategy and design firm with deep expertise in brand identity, verbal identity, and customer experience. Direct competitor for premium brand strategy engagements and for the verbal identity capabilities FBA highlights with its Brand Language Director.
- MetaDesign: Global brand consultancy with strong heritage in corporate identity, brand strategy, and brand systems. Direct peer in the enterprise brand transformation category, particularly across European and APAC enterprise engagements.
- Landor & Fitch: Global brand strategy and design consultancy with offices across Asia Pacific. Directly comparable in scope (strategy, identity, experience) and competes for similar marquee enterprise, sports, aviation and government engagements. FutureBrand Australia's CEO Stephen Barber previously worked at Interbrand.
- Interbrand: Global brand consultancy offering brand strategy, identity, naming, and brand experience — overlaps directly with FutureBrand Australia's full-service offering. Interbrand Australia is a direct competitor in the enterprise brand transformation space, particularly for finance, sports, and government clients.
- Saffron Brand Consultants: Independent global brand strategy consultancy specialized in country branding and corporate identity. Highly comparable to FBA's strategy-led positioning and experience with government and federation mandates like Bhutan and the Asian Football Confederation.
- Wolff Olins: Global brand consultancy known for high-profile brand transformation work including country brands (UK's GREAT, NYC identity) and major sports federations. Direct peer in the corporate / country / sports brand space FBA targets with Bhutan and AFC.
- Jones Knowles Ritchie (JKR): Independent global brand design agency combining strategy, identity, and packaging design. Closely aligned with FBA's full-service brand transformation model and strong on award-winning work for consumer and enterprise clients.
Broad incumbents
- Superunion: Global brand-led agency formed from Brand Union, adding communications, experience, and design capabilities under one network. Comparable end-to-end brand offering and competes for similar enterprise, financial services, and government mandates across APAC.
Others
- RMIT University Centre for Digital Business: Regional Australian academic/industry-adjacent brand and design knowledge source rather than a competitor, included as an OTHERS peer to acknowledge the Australian brand-and-design ecosystem FBA operates within (regional talent pool, internship programs, professional networks).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
futurebrand.com.au social profiles
Digital presencefuturebrand.com.au compliance and trust
Trust signalCompliance1 record
futurebrand.com.au financial estimates
Financial estimateRevenue estimate
Valuation estimate
futurebrand.com.au leadership team
Management profileNumber of profiles
Profiles9 records
futurebrand.com.au funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
futurebrand.com.au M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about futurebrand.com.au
What does futurebrand.com.au do?
FutureBrand Australia is a brand strategy, design, and management agency that delivers end-to-end brand transformation services including brand strategy, brand identity, brand language, brand experience, and brand management. The firm works with enterprise, government, and not-for-profit clients across healthcare, sports, finance, aviation, entertainment, and conservation sectors through project-based consulting engagements.
Is futurebrand.com.au a public or private company?
futurebrand.com.au is a private company. It is classified as management employee owned and is currently operating.
When was futurebrand.com.au founded?
futurebrand.com.au was founded in -1.
Where is futurebrand.com.au based?
futurebrand.com.au is headquartered in Melbourne, Australia, in the Oceania region.
How does futurebrand.com.au make money?
One revenue line is on record: brand Strategy and Design Services.
Who are futurebrand.com.au's main competitors?
Direct peers on record are Pentagram, Lippincott, MetaDesign, Landor & Fitch, Interbrand, Saffron Brand Consultants, Wolff Olins and Jones Knowles Ritchie (JKR). Superunion is listed as a broad incumbent. RMIT University Centre for Digital Business is listed as an others.
Does futurebrand.com.au have an API?
No public API is recorded for futurebrand.com.au.
What industry is futurebrand.com.au in?
futurebrand.com.au's product category is Brand Strategy and Design Services. Its primary akta.pro industry code is MPAAAEAJ, Rebrand & Brand Refresh Programs, with a secondary code of BPAFAEAB, Naming & Verbal Identity. Its NAICS code is 54143 and its SIC code is 7311.