Common Ventures

Name

Common Ventures

Legal name

Common Ventures Pty Ltd

Website

https://commonv.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative Consultancy Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Creative consultancy services
• Brand strategy development
• Integrated campaign production
• Stakeholder communication programs
• Advertising and creative agency

Headquarters

HQ city

Waterloo

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Consultancy Services: Common Ventures generates revenue through providing strategic creative consultancy services to complex organizations. As a professional services firm, they deliver custom creative campaigns, brand development, and strategic communication solutions on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Common Ventures is a creative consultancy that solves difficult problems for complex organizations through campaign development, brand identity work, product launch campaigns, strategic communication programs, and documentary production. The firm delivers end-to-end services from strategy and creative development through production across TVC, social, digital, OOH, and print channels, working on project and retainer engagements with enterprise and government clients.

Product overview

Common Ventures is a creative consultancy that develops emotive work for complex organizations. Their core offering is campaign development services, which encompasses brand identity and rebranding, product launch campaigns, strategic communication programs, and documentary production. The company works across diverse sectors including banking, superannuation, tourism, government, retail, aged care, and consumer advocacy. Their approach focuses on uncovering universal human experiences through collaborative partnerships with clients, delivering work across TVC, social, digital, OOH, print, and integrated multi-channel campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Development Services Core creative consultancy service developing emotive campaigns and brand work for complex organizations. Includes strategy, creative development, and production across multiple channels including TVC, social, digital, OOH, and print.
• Brand Identity & Rebranding Complete brand transformation services including visual identity redesign, logo development, style guides, tone of voice, and brand platform creation.
• Product Launch Campaigns Integrated campaign development for product launches, including hero film production, social content, and retail touchpoints.
• Strategic Communication Programs Complex strategic communication initiatives including content strategy, advisory board formation, multi-channel social media organization development, and government stakeholder engagement.
• Documentary Production Feature documentary production, exemplified by Volcano Man, CV co-founder James Crawley's debut feature film that won Best Documentary from the Australian Writers' Guild and toured Australian cinemas with Movember.

Quantifiable outcome

• Bank Australia: 16k new customers (target 10k), 10% brand awareness increase (31.9% to 40.2%), 13.7% lending growth vs 3% target, 11.47% deposit growth vs 6% target
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered notable client and core client.

• Australian Governmentnotable clientOthersListed as a partner/client on the About page. Common Ventures has worked on government communication programs including counter-violent-extremism strategic initiatives for federal government departments.
• Woolworthsnotable clientOthersListed as a partner/client on the About page logos section.
• Sydney Airportnotable clientOthersClient for 'Life Takes Off When You Do' campaign to re-ignite travel desire post-pandemic.
• Brevillenotable clientOthersClient for US Smart Oven Air Fryer Compact product launch campaign targeting North American consumers.
• Sydney Opera Housenotable clientOthersClient for 'Find Your Sydney Opera House' content campaign.
• Tourism Northern Territorycore clientOthersOngoing client for multiple tourism campaigns including 'It's About Time', 'Get Out of the State You're In', Parrtjima Light Festival, and AFL Gather Round tactical campaign achieving +370% ROI.
• Spirit Supercore clientOthersRepeat client for multiple campaigns including 'Don't Be Super Stupid', 'Start Strong', and 'It All Starts With Spirit' brand launch campaign.
• Meals on Wheelsnotable clientOthersClient for 'The Unforgettable Cake' campaign generating $328k media value with 55m impressions.
• CHOICEnotable clientOthersClient for 'Keeping Products Honest' platform showcasing product testing capabilities.
• Bank Australianotable clientOthersClient for 'The People Australia Needs' campaign achieving 16k new customers and 10% brand awareness increase.
• Luna Parknotable clientOthersClient for 'Just For Fun' TVC campaign capturing imagination of families for school holiday activities.
• Huon Regional Carenotable clientOthersClient for complete brand rebrand including website, visual identity, and collateral.
• Lendleasenotable clientOthersListed as a partner/client on the About page logos section.
• Westpacnotable clientOthersListed as a partner/client on the About page logos section.
• yellow tailnotable clientOthersClient for 'We Take Wine Seriously' campaign that doubled unprompted awareness from 4% to 8%.
• Contikinotable clientOthersListed as a partner/client on the About page logos section.
• Sonynotable clientOthersListed as a partner/client on the About page logos section.
• Ray Whitenotable clientOthersListed as a partner/client on the About page logos section.
• NT Major Eventscore clientOthersClient for Parrtjima Light Festival strategic rebrand and refresh campaign.
• Menzies School of Health and Researchnotable clientOthersClient for brand identity evolution project honoring 40+ years of heritage while reflecting First Nations engagement.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Monkeys (now part of Accenture Song): Australian creative-led agency historically known for emotive, ideas-driven campaigns for major Australian brands (e.g., NRMA, Tourism Australia). Same headcount and positioning tier as Common Ventures and now operating inside a global network — directly relevant benchmark for creative pedigree and pricing.
• BMF (now part of Dentsu Creative): One of Australia's most awarded independent creative agencies, also absorbed into Dentsu. Long-standing competitor for the same enterprise, government, and tourism briefs that Common Ventures targets, with a similar emphasis on emotive, insight-driven work.
• Thinkerbell: Australian 'measured creativity' agency combining brand, communications, and experience design. Comparable in size and creative-consultancy positioning, and competes head-to-head for many of the same consumer and government briefs in Australia.
• Cummins & Partners: Independent Melbourne-based creative agency working across brand, campaign, and content for Australian enterprise clients. Closely comparable in scale and operating model to Common Ventures, often on shared competitive shortlists.
• AJF Partnership: Independent Melbourne creative agency known for strategic brand work and emotive campaigns for Australian brands. Closely comparable in size, positioning, and creative style to Common Ventures.
• Howatson+Co: Independent Australian creative agency founded by a former Droga5 team, working with major consumer, financial, and government brands. Closely comparable headcount, positioning, and creative pedigree to Common Ventures.

Broad incumbents

• Leo Burnett Australia: Global network creative agency with a strong Australian presence. Competes with Common Ventures for large integrated enterprise briefs but operates as part of Publicis Groupe, offering broader media and data capabilities.
• M&C Saatchi Australia: Australian arm of the M&C Saatchi global network with established government, retail, and consumer brand accounts. Direct competitor for many of Common Ventures' enterprise and government pitches but with broader network resources.
• Ogilvy Australia: WPP-owned global agency with significant Australian operations across advertising, PR, and experience. Competes for many of the same enterprise, financial services, and government briefs that Common Ventures pursues.

Regional players

• Special Group: Australia and New Zealand independent creative agency with a track record similar to Common Ventures (Dove, BMW, Tourism NZ). Comparable in scale and craft but with deeper trans-Tasman presence — useful benchmark for international expansion strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/common_ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Ventures