What cooperrita does

CooperRita (Cooperativa Regional Agropecuária de Santa Rita do Sapucaí Ltda) is a Brazilian agricultural cooperative headquartered in Santa Rita do Sapucaí, Minas Gerais, founded in 1957. It operates across three integrated segments: dairy processing (UHT milk, pasteurized milk, Minas Padrão/Mussarela/Provolone/Ricota/Minas Frescal cheeses, dulce de leche, butter, requeijão, yogurt, fermented milk, and milk-based beverages), coffee production (specialty, roasted and ground, and green coffee from the Mantiqueira mountain region), and animal nutrition (Ração CooperRita feed lines plus CooperPro protein supplements, CooperLact mineral nuclei, and CooperFos mineral supplements for dairy and beef cattle). The cooperative also operates agricultural supply retail, snack bars, a fuel station, and member services including technical assistance, a coffee department, transportation and logistics, and S.P.A. Saúde health services.

The cooperative is owned and controlled by its 1,000+ member producers (dairy and coffee farmers from the Sul de Minas region) and employs 400+ collaborators. Distribution runs through an integrated multi-channel network: 8 agricultural retail stores across Sul de Minas (Santa Rita do Sapucaí, Pouso Alegre, Itajubá, Carmo de Minas, Conceição do Rio Verde, Pedralva, Cachoeira de Minas, and Careaçu), 2 factory direct-sale shops, 2 snack bars, 1 fuel station, the comprecooperrita.com.br e-commerce platform, and wholesale distribution across the MG/RJ/SP axis reaching Rio de Janeiro, São Paulo, Belo Horizonte, and Campinas. Revenue is generated through one-time sales of dairy, coffee, animal feed, and agricultural inputs, with no subscription or recurring pricing model disclosed.

Pricing is not publicly disclosed; promotional sweepstakes use R$50 minimums at factory shops and R$500 minimums at agricultural stores as entry thresholds. The cooperative is affiliated with Ocemg (Minas Gerais cooperative federation) and OCB (Brazilian national cooperative organization), with EMBRAPA ties for agricultural research access. CooperRita's Queijo Minas Padrão won 1st place at the 46th National Dairy Products Contest (Minas Láctea 2023) among 68 dairy processors, reinforcing its regional brand positioning.

Name

cooperrita

Legal name

Cooperativa Regional Agropecuária de Santa Rita do Sapucaí Ltda

Website

https://cooperrita.com.br

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

CooperRita is a Brazilian agricultural cooperative founded in 1957 in Santa Rita do Sapucaí, Minas Gerais, producing dairy, coffee, and animal feed for 1,000+ member producers and end consumers across the MG/RJ/SP axis.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Dairy and Coffee Products

NAICS

Dairy Product Manufacturing (3115), Coffee and Tea Manufacturing (311920), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020), Beverages (2080)

akta.pro primary industry

Member-Owned Food Cooperatives (CRAHALAA)

Keywords

• Dairy products manufacturing
• Agricultural cooperative
• Coffee production
• Animal feed nutrition
• Agricultural retail

Headquarters

HQ city

Santa Rita do Sapucaí

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dairy Product Sales: CooperRita manufactures and sells dairy products including UHT milk, pasteurized milk, various cheeses (Mussarela, Provolone, Ricota, Minas Frescal, Minas Padrão), dulce de leche, butter, requeijão, yogurt, fermented milk, and dairy beverages through its network of agricultural stores, factory shops, and e-commerce platform.
2. Coffee Product Sales: Sales of specialty coffee, roasted and milled coffee, green coffee, and coffee products through retail and wholesale channels.
3. Animal Feed Manufacturing: Production and sale of own-brand animal feeds (CooperRita Rações) including Tradição, Master, Premium, Especial, and Recria lines, plus specialized nutritional products Cooperlact, Cooperfos, and Cooperpro for dairy and beef cattle.
4. Agricultural Supplies Retail: Sales of agricultural inputs including vaccines, equipment, clothing, fertilizers, seeds, and machinery through 8 agricultural stores, partnering with hundreds of suppliers for diverse products for dairy and coffee producers.
5. Fuel Station Operations: Posto de combustível (fuel station) serving rural producers and the Santa Rita do Sapucaí community.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

CooperRita is a regional agricultural cooperative that manufactures and distributes dairy products (UHT and pasteurized milk, cheeses, butter, dulce de leche, yogurt, requeijão, milk beverages, fermented milk), coffee (specialty, roasted and ground, green), and animal feed/nutrition products (Rações CooperRita with Tradição, Master, Premium, Especial, and Recria lines plus CooperPro, CooperLact, and CooperFos specialty nutrition lines). The cooperative distributes these products through 8 agricultural retail stores, 2 factory shops, 2 snack bars, 1 fuel station, and an e-commerce platform, while providing member services including technical assistance, transportation and logistics, and a coffee department to its 1,000+ dairy and coffee producer members in the Mantiqueira region.

Product overview

CooperRita is a regional agricultural cooperative based in Santa Rita do Sapucaí, Minas Gerais, Brazil, founded in 1957. The company operates a diversified portfolio organized into three main segments: dairy products (Leite UHT, Leite Pasteurizado, Queijo in multiple varieties including Mussarela, Provolone, Ricota, Minas Frescal, and Minas Padrão, Doce de Leite, Manteiga, Requeijão, Bebida Láctea, Iogurte, Leite Fermentado), coffee products (Café Especial, Café Torrado e Moído, Café Verde, Green Coffee), and animal nutrition (Rações with five lines: Tradição, Master, Premium, Especial, Recria; CooperPro protein supplements; CooperLact mineral nuclei; CooperFos mineral supplements). The cooperative distributes through multiple channels including eight agricultural supply stores (Agropecuárias), two snack bars (Lanchonetes), fuel station, factory direct-sale stores (Lojas de Fábrica), and an e-commerce platform (Compre Online). Supporting services include technical assistance, transportation/logistics, coffee department, health services, and the Boletim do Criador newsletter. CooperRita serves over 1,000 dairy and coffee member producers and 400 employees, distributing products across the MG/RJ/SP axis including Rio de Janeiro, São Paulo, and Belo Horizonte capitals.

Differentiator

Problem solved

Functional benefit

Brands

• Turma da Ritinha: Children's mascot brand featuring characters Ritinha (cow), Marina, Caio, Sofia, and João Lucas representing CooperRita products

Products and services

• Leite UHT (UHT Milk) Ultra-high temperature processed milk with extended shelf life, sold directly to consumers across the MG/RJ/SP axis.
• Leite Pasteurizado (Pasteurized Milk) Pasteurized milk processed at approximately 75°C to kill harmful microorganisms while preserving bioactive properties.
• Queijo (Cheeses) Various cheese products including Mussarela, Provolone, Ricota, Minas Frescal, and Minas Padrão varieties; the Minas Padrão cheese won 1st place at the 46th National Dairy Products Contest (Minas Láctea 2023).
• Doce de Leite (Dulce de Leche) Sweetened condensed milk dessert including varieties such as Doce de Leite Cappuccino and Doce Zero.
• Manteiga (Butter) Butter product from CooperRita's dairy line.
• Requeijão (Brazilian Cheese Spread) Cheese spread product available in 400g packaging.
• Bebida Láctea (Milk Beverage) Milk-based beverage product from CooperRita's dairy line.
• Iogurte (Yogurt) Yogurt products including Strawberry with pieces variety.
• Leite Fermentado (Fermented Milk) Fermented milk product featuring Ritinha mascot branding, targeting children and families.
• Café Especial (Specialty Coffee) Premium specialty coffee product from the Mantiqueira mountain region.
• Café Torrado e Moído (Roasted and Ground Coffee) Roasted and ground coffee from CooperRita's product line.
• Café Verde / Green Coffee Green coffee beans from the Mantiqueira mountains with a distinctive flavor profile, marketed as the Coffee Business line for the B2B coffee market.
• Rações CooperRita (Animal Feed) Own-brand animal feed with five lines (Tradição, Master, Premium, Especial, and Recria) covering cattle nutrition across life stages and production goals.
• CooperPro (Protein Supplements) Protein supplement line for cattle on pasture, with variants CooperPro Águas, CooperPro Seca, CooperPro Energético, and CooperPro Creep.
• CooperLact (Mineral Nuclei) Mineral nucleus line for dairy cattle, including CooperLact 300 and CooperLact 500, for producers making feed on their own property.
• CooperFos (Mineral Supplements) Mineral supplement line for dairy and beef cattle, with variants CooperFos 40, CooperFos 80, and CooperFos 130.
• Lojas Agropecuárias (Agricultural Retail Stores) Network of 8 agricultural supply stores across Sul de Minas (Santa Rita do Sapucaí Matriz, Pouso Alegre, Itajubá, Carmo de Minas, Conceição do Rio Verde, Pedralva, Cachoeira de Minas, Careaçu) selling vaccines, equipment, clothing, fertilizers, seeds, machinery, and CooperRita products.
• Compre Online (E-commerce Storefront) Online purchasing platform for direct consumer purchases of CooperRita products.
• Lojas de Fábrica (Factory Shops) Factory direct-sale stores at Rua João Euzébio de Almeida 526 and Rodovia BR 459 Km 122 in Santa Rita do Sapucaí selling CooperRita dairy products at direct factory prices.

Quantifiable outcome

• 1st place in Minas Padrão category at 46th National Dairy Products Contest (Minas Láctea 2023) among 68 dairy processors

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hundreds of Agricultural SupplierscoreOthersCooperRita partners with hundreds of suppliers for agricultural products in its 8 stores, serving both dairy and coffee producers with supplies including vaccines, equipment, clothing, fertilizers, seeds, and machinery. The cooperative leverages these partnerships to provide comprehensive agricultural support to its 1,000+ members.
• Ocemg (Organização das Cooperativas do Estado de Minas Gerais)minorOthersCooperRita is affiliated with Ocemg, the Minas Gerais state cooperative organization. Ocemg provides support, representation, and resources for cooperative members.
• OCB (Organização das Cooperativas Brasileiras)minorOthersCooperRita is affiliated with OCB, the Brazilian national cooperative organization representing and supporting cooperatives across Brazil.
• EMBRAPA (Empresa Brasileira de Pesquisa Agropecuária)minorOthersCooperRita connects with EMBRAPA resources and research as a useful link for agricultural producers, accessing technical knowledge for dairy and coffee production.
• iuai.com.brminorOthersPartnership with iuai.com.br platform shown as advertising partner on CooperRita website.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Tirol: Brazilian dairy cooperative (Cooperativa Central Tirol) producing UHT milk, cheeses, and dairy beverages in Santa Catarina with regional retail strength. Comparable cooperative structure and product mix to CooperRita's dairy segment.
• Italac: Major Brazilian dairy processor with national distribution and a broad UHT milk, cheese, and dairy beverage portfolio. Comparable to CooperRita's dairy processing business in core products (UHT, cheese, dairy beverages), though Italac operates at national rather than regional scale.
• Cooxupé: Brazilian agricultural cooperative headquartered in Minas Gerais that processes and exports coffee from member producers. Closest comparable to CooperRita's coffee cooperative arm, with similar member-driven structure and focus on Sul de Minas and Mantiqueira regions.
• Embaré: Brazilian dairy company producing cheeses (including Minas-style varieties), butter, and UHT milk with national distribution. Comparable to CooperRita in the Minas cheese and butter categories where CooperRita won the 2023 national award.

Broad incumbents

• Melitta Brasil: Brazilian coffee roaster and packer selling ground, whole bean, and capsule coffee under the Melitta brand. Comparable to CooperRita's roasted and ground coffee product line, though at a national branded scale.
• 3 Corações: Brazil's largest coffee company, producing roasted, ground, instant, and capsule coffee nationally. Larger incumbent overlapping CooperRita's roasted/ground coffee segment, with broader product mix and scale.
• Danone Brasil: Operates dairy beverage, yogurt, and fermented milk product lines in Brazil (brands include Activia, Danoninho). Comparable to CooperRita's yogurt and fermented milk SKUs at a national scale.
• Nestlé Brasil: Brazilian arm of global F&B giant with major dairy (UHT milk, milk derivatives), coffee (Nescafé), and pet care operations. A broad incumbent competing with CooperRita's dairy, coffee, and nutrition portfolios nationally.

Regional players

• Jussara (Coopersul): Brazilian dairy brand operating in southern Brazil with UHT milk, powdered milk, and dairy beverages. Comparable product set to CooperRita dairy, but focused on the southern region rather than the MG/RJ/SP axis.
• Cemil (Central Mineira de Laticínios): Minas Gerais-based dairy cooperative producing UHT milk, cheese, and dairy products for regional distribution. Direct comparison as a Minas Gerais dairy cooperative with similar member-producer structure and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/COOPERRITA
• Facebookfacebook.com/cooperrita
• LinkedInlinkedin.com/company/cooperrita
• Instagraminstagram.com/cooperrita_cooperativa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cooperrita