Jussara Milk

What Jussara Milk does

Founded in 1954 by physician Dr. Amélio Rosa Barbosa, Jussara Laticínios (legal name Usina de Laticínios Jussara S.A., CNPJ 47.964.911/0001-00) is a privately held Brazilian dairy company headquartered in Patrocínio Paulista, São Paulo, and operated by the Barbosa family for three generations. Its business centers on manufacturing and distributing a diversified portfolio of dairy and plant-based products, including UHT milk in three fat-content variants (integral, semi-skimmed, skimmed), a zero-lactose line, chocolate milk, whey protein beverages, powdered milk, cooking cream (Creme de Leite), and the Jussara Végd plant-based range of soy, oat, and almond beverages. Manufacturing relies on UHT (Ultra-High Temperature) processing technology that delivers long shelf life without refrigeration, with plant-based items produced using standard beverage processing methods; the main 37,700 m² facility has expanded nearly ten-fold from the original 4,000 m² footprint.

Name

Jussara Milk

Legal name

Usina de Laticínios Jussara S.A.

Website

https://leitejussara.com.br

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Jussara Laticínios is a Brazilian dairy company founded in 1954, producing UHT milk, lactose-free milk, plant-based beverages, whey protein, and cooking cream. It serves Brazilian families via supermarket chains and direct e-commerce, sourcing raw milk from 4,000 rural producers across five states.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Fluid Milk Manufacturing (311511), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Lactose-Free & Reduced-Lactose Fluid Milk Processing (AFAHAAAE)

akta.pro secondary industries

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH), Dairy Whitener & Creamer Powders (Tea/Coffee Whiteners) (AFAHAFAI)

Keywords

• Dairy products
• UHT milk
• Lactose-free milk
• Plant-based beverages
• Whey protein drinks

Headquarters

HQ city

Patrocínio Paulista

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Products Sales: Jussara generates revenue primarily through the manufacture and sale of dairy products including UHT milk (integral, semi-skimmed, skimmed), powdered milk, condensed cream, chocolate milk, and whey protein beverages. These products are sold through retail supermarket chains and directly to consumers via the company's website across Brazil.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Jussara manufactures and sells a portfolio of UHT dairy products (whole, semi-skimmed, skimmed, zero lactose), chocolate milk, whey protein beverages, condensed cooking cream (Creme de Leite), and whole milk powder. The company also produces plant-based beverages (soya, oat, almond) under the Jussara Vérd brand. Products are sold primarily through Brazilian supermarket chains and direct-to-consumer e-commerce.

Product overview

Jussara Laticínios is a Brazilian dairy company offering a diversified portfolio of dairy and plant-based products. The core product line includes UHT milk in various fat content options (Integral, Semidesnatado, Desnatado), Zero Lactose milk, chocolate milk, whey protein beverages, and powdered milk. The portfolio also features Jussara Max (rebranded UHT products in modern packaging), the Jussara Vérd line of plant-based beverages (Soy, Oat, Almond), and Creme de Leite for cooking. All products emphasize quality, nutrition, and safety with 100% recyclable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Jussara Max: UHT milk in a modern packaging format.
• Jussara Zero Lactose
• Jussara Chocolate
• Jussara Whey Protein
• Jussara Vérd

Products and services

• Leite UHT Integral UHT whole milk, rich in calcium, proteins, and essential vitamins, designed for daily family consumption.
• Leite UHT Semidesnatado Semi-skimmed UHT milk offering balance between flavor and reduced fat/calorie content for the whole family.
• Leite UHT Desnatado Skimmed UHT milk, rich in calcium with low fat and cholesterol content, targeted at adults and seniors.
• Jussara Max Sub-brand of Jussara UHT milk in new modern packaging, available in integral, semi, and skimmed varieties.
• Jussara Zero Lactose Zero lactose UHT milk that retains the full nutritional benefits of traditional milk, designed for lactose-intolerant consumers; available in Integral and Semi varieties.
• Jussara Chocolate Chocolate milk drink combining chocolate flavor with the nutrients and quality of Jussara milk.
• Jussara Whey Protein Whey protein beverage combining Jussara dairy quality with high protein content; available in Chocolate, Vanilla, and Banana flavors.
• Jussara V\u00e9rd Plant-based beverage line with Soy, Oat, and Almond varieties; zero lactose, gluten-free, and made with fruit juice.
• Creme de Leite Jussara Creamy cooking cream (Creme de Leite) recognized as one of the top 3 best cream products in Brazil by Paladar magazine from Estad\u00e3o.
• Leite em P\u00f3 Integral Whole milk powder with 3% fat content, containing calcium, proteins, and essential vitamins; easy to store and versatile for daily use.

Quantifiable outcome

• 97% wastewater treatment efficiency, returning cleaner water to the Sapucaizinho stream than was captured
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Casa HopecoreStrategic or Co-development PartnerCasa Hope, founded by Cláudia Bonfiglioli 26 years ago, shelters families in need seeking treatment in São Paulo, providing housing, food, transportation, social and psychological assistance. Jussara has been a partner since 2018, contributing more than 7,000 meals annually, which are fundamental for children's recovery. Belmira de Novaes highlighted the importance of this partnership for the well-being of children and their families.
• Comitê Verdejar (Grupo Mulheres do Brasil)coreStrategic or Co-development PartnerThe Verdejar Committee promotes the planting of native seedlings and environmental awareness in schools, squares, and communities, with the goal of planting 1 million trees in Franca, São Paulo. Jussara was one of the first partners, sponsoring seedlings and the event. The partnership includes ongoing support: transporting seedlings, purchasing materials, t-shirts for the group, educational games about global warming, Verdejar activity worksheets, and fire trucks to combat fires.
• ONG Pedra Bruta - Lapidando TalentosminorStrategic or Co-development PartnerONG Pedra Bruta was created by teacher Maria Lídia Machado 15 years ago and offers free Mathematics and Portuguese language classes on Saturdays at Uni-Facec university center. Jussara supports this educational initiative.
• Hospital do AmorcoreStrategic or Co-development PartnerHospital do Amor is one of the largest free oncology treatment centers in Latin America. Jussara has supported the hospital for five years, with dairy producers ensuring monthly milk donations that benefit thousands of patients, reinforcing the mission to fight cancer and offer hope to families.
• Uni-Facec (Centro Universitário Uni-Facef)minorStrategic or Co-development PartnerONG Pedra Bruta conducts its free classes in space provided by Centro Universitário Uni-Facef, a university center in Franca, São Paulo.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Itambé: Itambé is one of Brazil's largest dairy companies (acquired by JBS) producing fluid milk, powdered milk, condensed milk, and dairy beverages for retail and foodservice. Comparable to Jussara in core dairy categories, multi-state producer network, and supermarket distribution, though Itambé operates at a significantly larger scale.
• Piracanjuba: Piracanjuba is one of Brazil's largest dairy brands, producing UHT milk, powdered milk, condensed milk, and other dairy products sold through supermarket chains nationwide. Directly comparable to Jussara in core product mix (UHT fluid milk, dairy beverages), Brazilian retail distribution model, and multi-state sourcing footprint.
• Tirol: Tirol is a major Brazilian dairy company based in Santa Catarina producing UHT milk, powdered milk, condensed milk, and dairy beverages. Directly comparable to Jussara in product portfolio (UHT, lactose-free, chocolate), supermarket-channel distribution, and family-owned private company structure.

Emerging players

• Drinks Soma: Drinks Soma is a Brazilian ready-to-drink chocolate milk and flavored beverage brand sold through retail and convenience channels. Comparable to Jussara's Jussara Chocolate and Jussara Whey Protein lines as a focused competitor in the flavored and functional dairy beverage segment.
• NotCo: NotCo is a plant-based food technology company operating in Brazil (NotCo Brasil) with AI-formulated dairy and meat alternatives. Comparable to Jussara's Jussara Vérd plant-based line (soy, oat, almond beverages) as a direct competitor in the Brazilian plant-based beverage category.
• Verde Campo: Verde Campo is a Brazilian dairy brand focused on premium and functional products including lactose-free milk, high-protein beverages, and whey products. Directly comparable to Jussara's Zero Lactose, Whey Protein, and Jussara Max lines, with a similar health-and-wellness positioning targeting Brazilian consumers.

Broad incumbents

• Elegê (BRF): Elegê is a Brazilian dairy brand owned by BRF (foods giant), producing fluid milk, dairy beverages, and other dairy products. Comparable to Jussara in UHT milk and chocolate milk categories and Brazilian supermarket distribution, though backed by BRF's national scale.
• Batavo (Lactalis): Batavo is a well-known Brazilian dairy brand owned by Lactalis, producing UHT milk, cheeses, and dairy products. Comparable to Jussara in core UHT and dairy categories and Brazilian retail distribution, but operates as part of the global Lactalis portfolio with significantly greater scale and capital resources.
• Danone Brasil: Danone Brasil is a leading dairy and plant-based beverage producer with brands including Danone, Activia, and YoPro. Comparable to Jussara in fluid milk, lactose-free, and functional dairy beverages (whey/protein), though Danone operates with multinational scale, advanced R&D, and stronger plant-based portfolio depth.
• Nestlé Brasil: Nestlé Brasil operates the largest dairy and food portfolio in Brazil, including Ninho (powdered milk), Molico, and chocolate milk brands. Overlaps with Jussara across fluid milk, powdered milk, and dairy beverages but at a vastly larger scale with multinational R&D, marketing, and distribution resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LeiteJussara
• Facebookfacebook.com/leitejussara
• LinkedInlinkedin.com/company/usina-de-laticinios-jussara-s-a-
• Instagraminstagram.com/leitejussara

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jussara Milk