events etc

What events etc does

Events Etc. is a private, boutique event planning company founded in 1994 and headquartered in Burlingame, California, in the San Francisco Bay Area. The firm is led by founder and CEO Bobbie Fakkema and operates as a full-service event production company providing event planning, production, meetings, catering, and design services. Its client base spans three named enterprise verticals — high technology, biotechnology, and banking — alongside weddings and social gatherings, indicating a dual corporate and consumer revenue mix.

The company positions itself as a one-stop event solution, offering custom, quote-based engagements rather than fixed packages, which signals a relationship-driven, project-based business model. Service delivery is anchored by more than 50 venue relationships across the Bay Area that enable coordinated event execution at established locations. Client commentary references 10+ year engagements, indicating recurring retention rather than transactional volume. While one source references nationwide (US-wide) corporate event work, the operational footprint is concentrated in the Bay Area.

Events Etc. operates without a proprietary technology platform, mobile application, API, or software product. The business is service-based and execution-driven, with no disclosed funding rounds, external investors, parent company, or M&A activity. The firm maintains a single website as its primary digital channel and discloses no AI, automation, or data-analytics capabilities.

Name

events etc

Legal name

Events Etc.

Website

https://eventsetc.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Events Etc. is a Bay Area boutique event planning firm founded in 1994 offering full-service production, catering, and design for corporate clients (high tech, biotechnology, banking), weddings, and social gatherings via 50+ venue relationships.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

All Other Amusement and Recreation Industries (713990), Food Service Contractors (722310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Weddings & Related Celebrations (Receptions, Engagements) (MPAGAHAJ), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Event planning services
• Corporate event production
• Wedding planning
• Venue sourcing
• Catering design services

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Production Services: Full-service event planning and production including design, catering coordination, venue selection, entertainment, transportation, and on-site management. Revenue generated through professional service fees for event execution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Events Etc. is a boutique event planning company providing full-service event production, meeting coordination, and catering & design for weddings, corporate events, and social occasions across the San Francisco Bay Area. The company delivers end-to-end event execution including venue sourcing across 50+ Bay Area venues, catering coordination, transportation, entertainment, and on-site management under a one-stop-shop model.

Product overview

Events Etc. is a boutique event planning company offering a unified suite of services as a 'One-Stop-Shop' for event clients in the San Francisco Bay Area. The core offering consists of Full Event Production, Meetings, and Catering & Design services, supported by venue sourcing capabilities across 50+ Bay Area locations. The company specializes in three main event categories: Weddings, Corporate Events (including board dinners, conferences, experiential events, and product launches), and Social Events (birthdays, garden parties, graduations, and celebrations). Additional à la carte services include tastings and catering, booking reservations, invitations and online RSVPs, transportation, team building activities, tour coordination, and entertainment services.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Event Production
• Meetings
• Catering & Design
• Venue Sourcing
• Corporate Events
• Weddings
• Social Events

Quantifiable outcome

• 10+ year client retention (testimonial)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Colin Cowie: Celebrity event planner and designer offering full-service luxury event design across weddings, social, and corporate events. Comparable on high-touch creative design and full-service delivery.
• Marcy Blum Associates: Long-established NYC boutique event planner serving high-net-worth clients across weddings, social, and corporate events. Comparable on boutique full-service positioning and creative-led delivery model.
• Mindy Weiss Party Consultants: High-end boutique event planner known for luxury weddings, social events, and corporate celebrations. Comparable on full-service model, premium pricing, and founder-led boutique brand.
• Alison Events: San Francisco-based boutique luxury event planning firm with a similar full-service model spanning corporate, social, and wedding events. Closest direct comparable given shared Bay Area geography, boutique positioning, and high-end client focus.

Broad incumbents

• PRA (Production Resources Agency): Large-scale corporate events agency managing brand activations, conferences, and incentive programs for global clients. Competes for the same corporate event budgets as Events Etc.'s enterprise segment but at significantly larger scope.
• BCD Meetings & Events: Global corporate meeting and event management firm serving enterprise clients across multiple regions. Comparable to Events Etc.'s corporate event offering but at much larger scale and with multi-region capabilities.
• Maritz Global Events: Major corporate meetings, incentives, and events firm serving global enterprise clients. Overlaps with Events Etc.'s corporate segment but operates at substantially larger scale.
• Cvent: Event management technology platform offering software plus event services for corporate event planners. Adjacent competitor whose tech-enabled model pressures traditional full-service planners like Events Etc.
• Eventbrite: Online self-service event ticketing and management platform enabling any business to run events. Disintermediation threat to boutique event planners, particularly for smaller-scale corporate and social events.
• Encore: Global event technology and venue services provider offering AV, production, and staging services. Comparable as a corporate event services provider though focused more on production-side than creative planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about events etc