cartograph wines
Cartograph Wines is a small-production Healdsburg, California winery founded in 2008, producing approximately 1,800 cases annually of site-driven Pinot Noir, Alsace-style whites, rosé, and bolder reds for direct-to-consumer sale via e-commerce, wine club memberships, and a tasting room.
- Company typePrivate
- Founded2008
- HeadquartersHealdsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What cartograph wines does
Cartograph Wines is a small-production, founder-owned winery based in Healdsburg, California, established in 2008 by Alan Baker and Serena Lourie after the couple met at the Crushpad custom-crush operation in San Francisco. The company produces approximately 1,800 cases annually, with a portfolio centered on site-driven Pinot Noir from multiple Sonoma County appellations (Mendocino Ridge, Russian River Valley, Petaluma Gap, Transverse, Perli Vineyard, and an Estate vineyard). The portfolio is complemented by Alsace-inspired aromatic whites (Gewürztraminer, Riesling), dry Rosé of Pinot Noir, and — since the 2023 Dry Creek property acquisition — bolder red wines including Cabernet Franc, Grenache, Mourvèdre, and Syrah. The winemaking approach is described as a "light hand in the cellar," with grapes picked slightly earlier than typical to prioritize balance, nuance, and complexity over power.
The business operates on a direct-to-consumer model through three channels: an e-commerce storefront at cartographwines.com shipping to 31 U.S. states with adult signature required, the Cartograph Circle wine club structured in three tiers (Longitude, Equator, Meridian) with twice-yearly recurring shipments and 15-20% member discounts, and a physical tasting room on the Healdsburg property offering $30 benchmark tastings. Cartograph holds Certified B Corporation status, 1% for the Planet membership (donating 1% of gross revenues to environmental nonprofits), and Sonoma Sustainable certification, and operates social impact partnerships with Redwood Empire Food Bank and the Healthcare Foundation. The company owns an estate vineyard (purchased 2016, replanting begun 2020) and the Dry Creek property (purchased 2023, designated as the future permanent home). Cartograph is privately held with no disclosed external investors, funding rounds, or institutional capital.
cartograph wines firmographics
Firmographics- Name
- cartograph wines
- Legal name
- Cartograph Wines
- Website
- https://cartographwines.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cartograph Wines is a small-production Healdsburg, California winery founded in 2008, producing approximately 1,800 cases annually of site-driven Pinot Noir, Alsace-style whites, rosé, and bolder reds for direct-to-consumer sale via e-commerce, wine club memberships, and a tasting room.
- Ownership category
- akta.pro rank
cartograph wines industry classification
Industry- Product category
- Wines
- NAICS
- Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where cartograph wines is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
cartograph wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales (E-commerce): Online sales of wines shipped directly to consumers across 31 U.S. states. Customers can browse current releases, Pinot wines, alternative reds, and whites/rosé through the website.
- Wine Club Membership (Cartograph Circle): Three-tiered membership program (Longitude, Equator, Meridian) with recurring shipments twice per year. Members receive discounts (15-20%), complimentary tastings, priority access to limited wines, and invitations to events.
- Tasting Room / On-site Experiences: Benchmark Tasting experiences offered at the Healdsburg property on the olive grove patio. Tasting fee of $30 per guest (complimentary for Circle members). Pet-friendly patio setting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Longitude: 6 bottles twice per year, 15% member discount |
| Subscription | Multi-year contract | Equator: 12 bottles (one case) twice per year, flat rate ground shipping $25/case |
| Subscription | Multi-year contract | Meridian: 24 bottles (2 cases) twice per year, 20% elevated member discount |
| Unit Pricing | Pay-as-you-go | Benchmark Tasting: $30 per guest (complimentary for Circle members) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
cartograph wines product offering
Product offeringCore offering
Cartograph Wines is a small-production Healdsburg winery producing approximately 1,800 cases annually of site-driven Pinot Noir, Alsace-inspired aromatic whites (Riesling, Gewürztraminer), dry Rosé of Pinot Noir, and bolder reds (Cabernet Franc, Grenache, Mourvèdre, Syrah). The winery sells direct-to-consumer through its e-commerce website, operates a tasting room at its Healdsburg property, and runs the three-tier Cartograph Circle wine club (Longitude, Equator, Meridian) with twice-yearly member shipments, member discounts, and exclusive access to limited wines.
Product overview
Cartograph Wines is a small-production winery producing approximately 1,800 cases annually, primarily focused on Pinot Noir and aromatic whites in the Alsace region style. The portfolio includes Pinot Noir from multiple Sonoma County appellations (Mendocino Ridge, Russian River Valley, Petaluma Gap, Transverse, Perli Vineyard, Estate), dry Rosé of Pinot Noir, Riesling (Estate, Sonoma County, Gould Family Vineyard), and bolder red wines (Cabernet Franc, Grenache, Mourvèdre, Syrah) introduced after the 2023 Dry Creek property purchase. The company offers a three-tier wine club membership program (Longitude, Equator, Meridian) with benefits including member pricing, complimentary tastings, priority access to limited releases, and invitations to events. Tasting experiences are available at their Healdsburg property for $30 per guest, complimentary for Circle members.
Differentiator
Problem solved
Functional benefit
Products and services
- Pinot Noir Wines Small-production, site-driven Pinot Noir sourced from multiple Sonoma County appellations including Mendocino Ridge, Russian River Valley, Petaluma Gap, Transverse, Perli Vineyard, and the Estate vineyard. Designed to emphasize balance, nuance, and a true sense of place rather than power.
- Rosé of Pinot Noir Dry Rosé crafted in the Alsace region style, featuring bright and lively character intended to pair well with meals across seasons.
- Riesling Aromatic white wines modeled on France's Alsace region, produced dry, crisp, and with moderate weight on the palate for food pairing. Includes Estate Riesling, Sonoma County Riesling, and Gould Family Vineyard Riesling.
- Cabernet Franc (Bolder Reds Line) Bolder red wine from the Dry Creek property that anchors Cartograph's expansion beyond Pinot Noir, joining Grenache, Mourvèdre, and Syrah in the portfolio.
- Cartograph Circle Wine Club Membership Three-tier recurring membership program offering twice-yearly wine shipments: Longitude (6 bottles, 15% member discount, focus on newly released wines), Equator (12 bottles / one case per shipment, includes new releases and select Library wines, flat-rate ground shipping at $25/case), and Meridian (24 bottles / two cases per shipment, 20% member discount, full access to all Cartograph wines including Library exclusives). Members receive complimentary tastings, priority access to limited wines, and invitations to special events.
- Benchmark Tasting Experience Al fresco wine tasting hosted on the olive grove patio at the Healdsburg property, featuring rotating selections of small-production wines (currently two spring release wines and two library Pinot Noirs). Fee is $30 per guest; complimentary for Cartograph Circle members. Pet-friendly setting; reservations preferred.
Quantifiable outcome
- Wines crafted to age and transform with each year in bottle
- +2 more outcomes
Companies that use cartograph wines
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
cartograph wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
cartograph wines partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Redwood Empire Food BankcorePartnership formed during COVID-19 pandemic to address hunger and food access. Cartograph team members receive paid time to volunteer, and the winery provides significant annual donations. Expanded to include local and national food banks. Citrus tree harvest donated to Healdsburg Food Pantry.
- Green Music Center at Sonoma State UniversitycoreCultural arts partnership supporting the world-class Weill Hall concert series. Cartograph sponsors events and hosts wine-related experiences at the venue. Join Alan and Serena at Green Music Center for special sponsored events. Partnership formed in 2017 to support community arts during fire-recovery efforts.
- Healthcare FoundationminorSupports community wellness through grants focusing on mental health pipeline, bilingual clinicians, and Community Wellness Center initiatives. Focus on culturally aware, community-based services and clinicians in Sonoma County.
- True West Film CenterminorFilm center delivers global perspectives through impactful films accessible to all. Cartograph supports True West's mission to educate, empower, and engage students through film. Alan and Serena attend sponsored events at the venue.
- 1% for the PlanetcoreEnvironmental giving initiative. 1% of Cartograph's gross revenues directly benefit qualified environmental nonprofits. Each bottle purchase supports environmental protection efforts through this membership.
Scale indicators4 records
Recent moves12 records
Expansion highlights4 records
cartograph wines competitors and assessment
Company assessmentDirect peers
- Senses Wines: Senses Wines produces vineyard-designated wines, including Sonoma Coast Pinot Noir, and operates through a wine club and direct-to-consumer sales. Its terroir-led Pinot portfolio and member economics closely resemble Cartograph's.
- Radio-Coteau Wine Cellars: Radio-Coteau produces cool-climate Pinot Noir and other wines from Sonoma and Mendocino vineyards and sells through a wine club and mailing list. Its Pinot-led, small-batch DTC model is highly comparable to Cartograph.
- Emeritus Vineyards: Emeritus Vineyards is a small estate producer centered on Pinot Noir from Sonoma County and sells its wines through direct allocations and a wine club. Its estate fruit, boutique scale, and membership-based distribution are directly comparable to Cartograph.
- Peay Vineyards: Peay Vineyards is a small Sonoma Coast estate winery focused on site-expressive Pinot Noir, Chardonnay, and Syrah, supported by direct sales and a wine club. Its limited-production Pinot focus, estate ownership, and membership model closely match Cartograph.
- Williams Selyem: Williams Selyem produces premium Pinot Noir and Chardonnay and distributes primarily through a wine club, allocations, and direct channels. Its Pinot-centered offering and scarcity-driven member model closely match Cartograph's commercial proposition.
- Benovia Winery: Benovia Winery produces estate Russian River Valley Pinot Noir, Chardonnay, and Cabernet Sauvignon and sells through a tasting room and wine club. Its premium Pinot portfolio and recurring member model are similar to Cartograph's.
- Littorai: Littorai is a small family-run estate winery focused on Pinot Noir from Sonoma Coast and Mendocino vineyards, with direct mailing-list and wine-club sales. Its small-scale, terroir-driven Pinot model is highly comparable to Cartograph.
- Copain Wines: Copain Wines offers Pinot Noir, Chardonnay, Syrah, and other cool-climate wines through direct-to-consumer channels and a membership program. Its premium Pinot focus, wine-club benefits, and tasting-led customer experience make it a strong direct peer.
- Kosta Browne: Kosta Browne is a premium Pinot Noir specialist with a wine club, direct customer relationships, and tasting experiences. It serves a similar high-end consumer segment and is directly comparable despite operating at greater scale and brand recognition.
- Flowers Winery: Flowers Winery is a Sonoma Coast estate known for Pinot Noir and Chardonnay, with direct-to-consumer sales, wine-club allocations, and hospitality experiences. Its coastal Pinot positioning and membership model closely overlap with Cartograph.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
cartograph wines social profiles
Digital presencecartograph wines compliance and trust
Trust signalCompliance3 records
cartograph wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
cartograph wines leadership team
Management profileNumber of profiles
Profiles2 records
cartograph wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cartograph wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cartograph wines
What does cartograph wines do?
Cartograph Wines is a small-production Healdsburg winery producing approximately 1,800 cases annually of site-driven Pinot Noir, Alsace-inspired aromatic whites (Riesling, Gewürztraminer), dry Rosé of Pinot Noir, and bolder reds (Cabernet Franc, Grenache, Mourvèdre, Syrah). The winery sells direct-to-consumer through its e-commerce website, operates a tasting room at its Healdsburg property, and runs the three-tier Cartograph Circle wine club (Longitude, Equator, Meridian) with twice-yearly member shipments, member discounts, and exclusive access to limited wines.
Is cartograph wines a public or private company?
cartograph wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cartograph wines founded?
cartograph wines was founded in 2008. It employs 11 to 50 people.
Where is cartograph wines based?
cartograph wines is headquartered in Healdsburg, United States, in the North America region.
How does cartograph wines make money?
Three revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are wine Club Membership (Cartograph Circle) and tasting Room / On-site Experiences.
Who are cartograph wines's main competitors?
Direct peers on record are Senses Wines, Radio-Coteau Wine Cellars, Emeritus Vineyards, Peay Vineyards, Williams Selyem, Benovia Winery, Littorai, Copain Wines, Kosta Browne and Flowers Winery.
Does cartograph wines have an API?
No public API is recorded for cartograph wines.
What industry is cartograph wines in?
cartograph wines's product category is Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 5180.