dhani loans and services
- Company typePublic
- Founded1994
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
dhani loans and services firmographics
Firmographics- Name
- dhani loans and services
- Legal name
- Dhani Loans and Services Limited
- Website
- https://dhaniloansandservices.com
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Ownership category
- akta.pro rank
dhani loans and services industry classification
Industry- Product category
- Consumer Lending and Digital Financial Services
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
Keywords
dhani loans and services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Interest Income: Revenue generated from interest charged on loans. Interest rates range from 10% onwards for unsecured loans and 11% onwards for secured loans. The company also charges IFLR (Internal Funds Lending Rate) which was 18.90% as of March 2023.
- Processing Fees: One-time fees charged for loan processing. Secured loans: 1.25% onwards. Unsecured loans: 3% onwards.
- Late Payment and Penal Charges: Penal charges for payment defaults on secured loans at 24% per annum on outstanding EMI. For unsecured loans, penal charges are 3% per month on outstanding EMI. Late fees charged after 1 day of stipulated repayment date.
- Foreclosure and Prepayment Charges: Loan foreclosure charges for unsecured loans: 5% if paid after 6 months. Secured loans: INR 500 foreclosure statement charges (Nil if requested once in quarter).
- Non-Convertible Debentures (NCDs): The company raises capital through public issues of Secured Redeemable Non-convertible Debentures, with a Rs 250 Crore public issue documented.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Secured Loans - Processing Fee |
| Subscription | Monthly | Secured Loans - Interest Rate |
| Transaction based/ take rate | Pay-as-you-go | Unsecured Loans - Processing Fee |
| Subscription | Monthly | Unsecured Loans - Interest Rate |
| Transaction based/ take rate | Pay-as-you-go | Unsecured Loans - Prepayment Charges |
| Freemium | Pay-as-you-go | Dhani OneFreedom - Zero Interest Credit |
| Subscription | Monthly | Internal Funds Lending Rate (IFLR) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
dhani loans and services product offering
Product offeringCore offering
Dhani Loans and Services is a non-deposit-taking NBFC that provides fully digital personal loans and credit lines through its Dhani mobile app, disbursing funds directly into customer bank accounts. The company also offers business and MSME loans, including top-up loans under the Government of India's ECLGS scheme, and raises debt capital through public issues of secured non-convertible debentures.
Product overview
Dhani Loans and Services Limited (formerly Indiabulls Consumer Finance Limited) is a non-deposit taking NBFC and 100% subsidiary of Indiabulls Limited. The company's product portfolio centers around Dhani, a completely online personal loan fulfillment platform that provides instant loans directly to customers' bank accounts, complemented by the Dhani OneFreedom credit card with zero-interest EMIs. The Dhani App serves as the primary digital touchpoint enabling customers to manage loans, credit lines, and payments via UPI, cards, and net banking. The company also offers business/SME loans, participates in the ECLGS government scheme for MSMEs, and issues Secured Non-Convertible Debentures through public issues.
Differentiator
Problem solved
Functional benefit
Products and services
- Dhani Personal Loans A fully digitized personal loan fulfillment product that provides instant unsecured loans credited directly to customers' bank accounts, designed for aspirational financial needs of Indian consumers.
- Dhani OneFreedom Credit Card A credit card product providing a zero-interest credit line where transactions are automatically split into three interest-free EMIs payable over 60 days, with no interest charged when repayments are made on time.
- Dhani App Mobile application enabling customers to view loan details, make payments, raise service requests, manage credit line transactions, and pay via Dhani Wallet, Debit Card, Credit Card, UPI, and Net Banking.
- ECLGS Top-up Business Loans Pre-approved top-up loans for existing MSME borrowers under the Government of India's ECLGS, offering funding up to 20% of total outstanding with maximum 48-month tenor and 12-month interest moratorium.
- Secured Non-Convertible Debentures (NCDs) Public issue of secured, redeemable, non-convertible debentures offered to investors through multiple tranches (Shubh, Shubh2, Shubh3).
- Business and SME Loans Loan products designed for small and medium businesses, providing financing for operational and working capital needs.
Quantifiable outcome
- Zero interest charges on Dhani OneFreedom credit line when repayments made within due date
- +1 more outcomes
Companies that use dhani loans and services
Customer profileSegments3 records
Ideal customer profiles2 records
dhani loans and services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
dhani loans and services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Government of India / Ministry of FinancecoreDhani Loans and Services participates in the Emergency Credit Line Guarantee Scheme (ECLGS) introduced by GOI through Ministry of Finance to facilitate MSME sector through NBFCs to provide additional credit to existing borrowers for meeting operational liabilities and business revival.
- Indiabulls FoundationminorCSR partnership through Indiabulls Foundation, a Public Charitable Trust established by the Dhani Group for social welfare and betterment activities including poverty alleviation, education, healthcare, and rural development.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
dhani loans and services competitors and assessment
Company assessmentDirect peers
- Niro (formerly Kissht): Niro (formerly Kissht) is an Indian digital consumer-lending platform offering app-based personal credit lines and BNPL-style products to retail borrowers, comparable to Dhani's OneFreedom credit line and broader loan book.
- Moneyview: Moneyview is a leading Indian personal-loan and credit insights platform with an app-based lending flow aimed at retail consumers, comparable to Dhani's unsecured personal-loan product targeting and distribution.
- mPokket: mPokket provides small-ticket instant personal loans to young professionals and students in India via its mobile app — a directly comparable app-first, unsecured retail lending NBFC.
- EarlySalary (CashE): EarlySalary provides salary-advance and short-tenure personal loans through its mobile app to salaried Indian consumers — a near-identical model to Dhani's digital personal-loan offerings targeted at retail borrowers.
- MoneyTap: MoneyTap offers an app-based revolving credit line to salaried Indian consumers, similar in product structure to Dhani's OneFreedom credit line, with a digital onboarding and instant disbursal flow.
- PaySense (PayU): PaySense is an India-based digital personal-loan platform (now part of PayU) that disburses loans through a fully online, app-led experience — directly comparable to Dhani's D2C personal loan fulfillment.
- KreditBee: KreditBee is an India-based app-first digital personal-loan NBFC targeting salaried and self-employed borrowers with quick online disbursals. Directly comparable to Dhani's D2C, mobile-led unsecured personal lending model.
Broad incumbents
- Muthoot Finance: Muthoot Finance is a large Indian gold-loan and diversified NBFC with growing digital personal-loan ambitions; comparable as a broad incumbent operating in adjacent consumer-lending categories where Dhani competes.
- Bajaj Finance: Bajaj Finance is a large incumbent Indian NBFC offering personal loans, business loans, and consumer credit products through digital channels (including a mobile app). Comparable as a much larger scale competitor in the same unsecured retail and MSME lending categories Dhani serves.
- InCred Finance: InCred is a diversified Indian NBFC offering personal, education, and SME loans through a tech-led platform. It overlaps with Dhani's personal-loan business but operates a broader product portfolio across multiple lending verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dhani loans and services compliance and trust
Trust signalCompliance3 records
dhani loans and services financial estimates
Financial estimateRevenue estimate
Valuation estimate
dhani loans and services leadership team
Management profileNumber of profiles
Profiles9 records
dhani loans and services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dhani loans and services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dhani loans and services
What does dhani loans and services do?
Dhani Loans and Services is a non-deposit-taking NBFC that provides fully digital personal loans and credit lines through its Dhani mobile app, disbursing funds directly into customer bank accounts. The company also offers business and MSME loans, including top-up loans under the Government of India's ECLGS scheme, and raises debt capital through public issues of secured non-convertible debentures.
Is dhani loans and services a public or private company?
dhani loans and services is a public company. It is classified as public and is currently operating.
When was dhani loans and services founded?
dhani loans and services was founded in 1994.
How does dhani loans and services make money?
Five revenue lines are on record. Interest Income is the primary driver. The others are processing Fees, late Payment and Penal Charges, foreclosure and Prepayment Charges and non-Convertible Debentures (NCDs).
Who are dhani loans and services's main competitors?
Direct peers on record are Niro (formerly Kissht), Moneyview, mPokket, EarlySalary (CashE), MoneyTap, PaySense (PayU) and KreditBee. Broad incumbents are Muthoot Finance, Bajaj Finance and InCred Finance.
Does dhani loans and services have an API?
No public API is recorded for dhani loans and services.
What industry is dhani loans and services in?
dhani loans and services's product category is Consumer Lending and Digital Financial Services. Its primary akta.pro industry code is FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 5222 and its SIC code is 6153.