ajin usa

What ajin usa does

AJIN USA (legal entity Joon, LLC) is a Tier-1 automotive parts manufacturer supplying Hyundai Motor Group and Kia Motors with stamped metal body components and EV platform parts from US production facilities. The company was established in Alabama in 2008 as the US manufacturing arm of South Korea-based parent Ajin Industrial Co., Ltd. (KOSDAQ-listed since 2015), and operates a 600+ employee plant in Cusseta, Alabama as well as an 853,000 square foot facility under construction in Register, Georgia dedicated to supplying Hyundai Motor Group's Metaplant America EV complex. The product portfolio spans hood panels, dashboard panels, side panels, floor components, cowl assemblies, roof rails, tail gates, quarter panels, lamp components, front apron assemblies, and battery enclosures for electric vehicles — forming the structural framework and exterior body of Hyundai and Kia passenger vehicles.

The company's underlying technology centers on robotic stamping and assembly, JIT production systems, and proprietary manufacturing processes developed through a self-operated research institute, holding 37 patents and 3 program protection rights in robotics and advanced process technologies. AJIN USA operates digitalized production facilities across four countries (US, South Korea, China, Vietnam) and has accumulated industry certifications including ISO 9001, ISO 14001, KMMG Quality 5 Star 5+, and AAA-grade Authorized Economic Operator status from Korea Customs Service. The company received the Hyundai/Kia Supplier of the Year grand prize in 2017, reflecting its embedded position in HMG's global supply chain.

AJIN USA's business model is direct B2B hardware sales to Hyundai Motor Group through long-term OEM supplier contracts, with revenue generated through high-volume production of stamped metal parts and assemblies. Pricing is not publicly disclosed and is negotiated through direct contractual agreements consistent with Tier-1 OEM supplier practice. The go-to-market motion is OEM-embedded: production facilities are co-located near customer manufacturing plants to enable JIT delivery, and the entire US footprint is designed to serve Hyundai's North American vehicle and EV production. As of available data, the parent Ajin Corporation has additional manufacturing operations in China (Shanghai AJIN Automotive parts) and Vietnam, with related subsidiary Ajin Carintech Co., Ltd. (acquired 2011 from KCO ENERGY).

Name

ajin usa

Legal name

Joon, LLC

Website

https://ajinusa.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

AJIN USA is a Tier-1 supplier of stamped metal automotive body and EV platform parts to Hyundai Motor Group and Kia Motors, operating manufacturing facilities in Cusseta, Alabama and under construction in Register, Georgia to serve HMG Metaplant America.

Ownership category

akta.pro rank

Product category

Automotive Body Parts Manufacturing

NAICS

Motor Vehicle Body Manufacturing (336211), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)

akta.pro secondary industries

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI), Body Panels, Doors, Hoods & Closures Manufacturing (IMACAGAH)

Keywords

• Automotive parts manufacturing
• OEM body panels
• Stamped metal components
• EV battery enclosures
• Tier-1 automotive supplier

Headquarters

HQ city

Cusseta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Automotive OEM Parts Manufacturing: Manufacturing and supplying automotive body parts, panels, and components to Hyundai Motor Group and Kia Motors through long-term OEM supplier contracts. Revenue is generated through high-volume production of stamped metal parts, assemblies, and component modules.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AJIN USA manufactures stamped-metal automotive body panels, structural assemblies, and EV platform components for OEM vehicle manufacturers, primarily Hyundai Motor Group and Kia Motors. The company produces a comprehensive portfolio of body parts (hood, dashboard, cowl, roof rail, floor, quarter, side panels) and EV battery enclosures through robotic manufacturing at facilities co-located near customer plants, with just-in-time delivery capabilities under long-term OEM supplier contracts.

Product overview

AJIN USA is an automotive OEM parts manufacturer that produces a comprehensive portfolio of vehicle body components and structural assemblies for Hyundai and Kia Motors. The product portfolio includes hood panels, carrier assemblies, dashboard panels, side panels, floor components (center floor, rear floor), cowl assemblies, roof rails, sun roof rings, battery cases, tail gates, quarter panels, lamp components, and front apron assemblies. These precision-engineered stamped-metal and assembled parts form the structural framework and exterior body of passenger vehicles. The company operates manufacturing facilities in the U.S. (Alabama, Georgia), South Korea, China, and Vietnam, utilizing advanced robotic manufacturing and just-in-time (JIT) production capabilities to meet OEM specifications.

Differentiator

Problem solved

Functional benefit

Products and services

• EXTN ASSY QTR OTR RR Exterior quarter assembly rear outer component installed on the rear of the car to protect the lamp and act as a channel for water drainage; OEM automotive part supplied to Hyundai/Kia vehicles.
• C-LAMP COMPL Compliant lamp assembly located on the upper left and right sides of the back component where the rear center lamp is installed; OEM automotive part for Hyundai/Kia.
• QTR COMPL Quarter compliant panel located above the rear wheel providing space for rear wheel movement and mounting the suspension; OEM automotive part for Hyundai/Kia.
• PNL ASSY TAIL GATE COMPL Tail gate panel assembly forming the exterior base of the car's cargo loading area (trunk) and enabling trunk opening/closing and rear illumination; OEM automotive part for Hyundai/Kia.
• P-TRAY COMPL Package tray compliant panel located between the interior and trunk where rear seat belts and speakers are installed; OEM automotive part for Hyundai/Kia.
• RAIL ASSY ROOF Roof rail assembly designed for increasing roof strength of the vehicle structure; OEM automotive part for Hyundai/Kia.
• PNL ASSY F-APRON I-O COWL&SIDE MBR Front apron panel assembly encasing tires and supporting engine components, transmission, accessories, and electrical parts within the engine room; guides side member deformation to absorb collision energy and protect passengers; OEM automotive part for Hyundai/Kia.
• BATTERY CASE Battery enclosure securing the battery that supplies energy for electric motor operation and protecting it from external impacts; OEM EV component for Hyundai/Kia electric vehicles.
• RING SUN ROOF Sun roof ring mounted on the vehicle's roof where a sunroof is installed; OEM automotive part for Hyundai/Kia.
• COWL CROSS BAR Cross bar supporting the crash pad and connecting to vehicle body; supports steering system and prevents lateral bending or twisting; OEM automotive part for Hyundai/Kia.
• PNL ASSY COWL COMPL Cowl panel assembly connecting with windshield, wiper, and duct for bringing outer air inside; available in closed and open types with structure based on passenger protection and wiper linkage; OEM automotive part for Hyundai/Kia.
• RR FLR COMPL Rear floor compliant blocking intake of engine noise, dust, and vibrations; positioned between engine compartment and vehicle interior, providing longitudinal and lateral reinforcement; OEM automotive part for Hyundai/Kia.
• CTR FLR Center floor panel located at bottom of driver and passenger seats where gear levers and handbrake are installed to prevent floor noise and dust ingress; OEM automotive part for Hyundai/Kia.
• SIDE COMPL Side compliant panel offering driver protection during side collisions, supporting vehicle body load in rollover, and connecting door components; OEM automotive part for Hyundai/Kia.
• PNL ASSY DASH COMPL Dashboard panel assembly blocking engine noise entry into vehicle interior and providing driver protection during frontal collisions; OEM automotive part for Hyundai/Kia.
• CARRIER ASSY Carrier assembly supporting vehicle front rigidity where radiator and lamps are installed; OEM automotive part for Hyundai/Kia.
• PNL ASSY HOOD Hood panel assembly serving as a cover that protects the upper part of the engine room; OEM automotive part for Hyundai/Kia.
• PNL ASSY-F/APRN & MBR COMPL, L/R Front apron and member compliant assembly in left and right configurations for OEM vehicle production; OEM automotive part for Hyundai/Kia.

Quantifiable outcome

• No injury records in 13 years in Korea operations
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Hyundai Motor Group Metaplant AmericacoreStrategic or Co-development Partner · 1 January 2022AJIN USA is a Tier-1 supplier to Hyundai Motor Group, providing body parts and components to the HMG Metaplant America electric vehicle and battery manufacturing complex in Bryan County, Georgia. AJIN USA operates as part of the supplier ecosystem supporting Hyundai's US EV manufacturing expansion.
• Wooshin USAcoreStrategic or Co-development Partner · 1 January 2009Wooshin USA and AJIN USA co-locate in Chambers County Industrial Park in Opelika, Alabama and have co-hosted annual community donation luncheons since 2009, giving over $160,000 annually to local organizations. Both companies are also co-hosting Korean War veterans appreciation events. Wooshin USA is a leading automobile parts company based in Korea.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Martinrea International: Canadian Tier-1 automotive metal parts supplier producing body panels, chassis structures, and assemblies for OEMs including the Big Three and EV programs. Directly comparable in stamping, body-in-white components, and EV structural parts.
• Gestamp Automocion: Global Tier-1 supplier of stamped metal body components, chassis parts, and EV battery enclosures to major OEMs. Direct overlap with Ajin USA in body panels, structural assemblies, and EV battery cases sold to global automakers.
• Shiloh Industries (now part of Eckhart): US-based manufacturer of lightweight body panels, structural components, and EV battery enclosures using stamping and roll-forming. Closely comparable product mix in body panels and EV battery cases.
• Sungwoo Hitech: Korean Tier-1 supplier of automotive body and chassis parts (including battery cases) to global OEMs including Hyundai/Kia. Compares directly in stamping, EV battery enclosures, and Hyundai supply chain integration.

Broad incumbents

• Magna International: Global automotive supplier with deep body and chassis, exterior, and powertrain exposure. Highly comparable in stamping and body assembly capabilities, though at vastly larger scale and across many OEMs.
• Hyundai Mobis: Hyundai Motor Group's largest in-house Tier-1, supplying modules, chassis, and body parts across Hyundai/Kia vehicles. Comparable as a Hyundai-embedded supplier, but operates much more broadly across electronics and modules than Ajin USA's body-focused portfolio.
• Cosma International (Magna body & chassis): Magna's body and chassis division specializing in body structures, closures, and chassis systems for global OEMs. Closely comparable product line to Ajin USA in stamped and assembled body structures.

Regional players

• Hyundai Transys: Hyundai Motor Group affiliate supplying powertrain and metal components. Comparable as a Hyundai-embedded supplier, particularly in metal-formed components feeding Hyundai/Kia vehicle programs.
• Wooshin USA: Korean automotive parts supplier co-located in Chambers County, Alabama, partnering with Ajin USA on community events. Direct regional peer for Hyundai/Kia body parts supply in the US Southeast.

Others

• Hyundai Steel: Upstream steel supplier that feeds Hyundai's body and chassis supply chain. Listed as a comparable/adjacent player since Ajin USA's stamping operations depend on Hyundai-aligned steel sourcing and could be vertically integrated with or compete against Hyundai's own stamping efforts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ajin usa