ths armada

What ths armada does

THS Armada is a non-profit, student-run career fair organization founded in 1981 and wholly owned by THS (Tekniska Högskolans Studentkår), the student union at KTH Royal Institute of Technology in Stockholm, Sweden. It operates one of Scandinavia's largest annual career fairs, held over two days across multiple KTH campus locations and attracting approximately 20,000 student visitors. Each year, the organization is led by a single elected Project Manager and scales to a volunteer base of over 200 students.

Its core product is the annual Armada Fair, complemented by tiered exhibitor packages (Bronze: 45,000-48,000 SEK; Silver: 69,000-78,000 SEK; Gold: 105,000-120,000 SEK), event hosting services including lunch lectures (24,700-31,900 SEK), panel discussions, field visits, and after-work events, as well as Focus Rooms targeting sustainability (Green Room) and diversity. The underlying technology stack consists of an in-house "Armada IT suite" developed and maintained by student volunteers, handling registration, exhibitor management, and fair-day operations.

Revenue is generated exclusively through exhibitor registration fees and add-on event services, sold via a direct sales team across two registration windows (Priority and Standard). All profits are reinvested into THS student union initiatives rather than distributed to external parties. The organization maintains a brand presence through LinkedIn, Instagram, TikTok, and a blog, and operates a marketing partnership with Sture to amplify exhibitor campaigns.

Name

ths armada

Legal name

THS Armada

Website

https://armada.nu

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

THS Armada is a student-run, non-profit career fair organization at KTH Royal Institute of Technology in Stockholm, founded in 1981. It operates one of Scandinavia's largest annual career fairs, connecting approximately 20,000 students with employers through tiered exhibitor packages, hosted events, and themed Focus Rooms, with all profits reinvested into THS student union initiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Kit Sales: Three-tier exhibitor kit packages (Bronze, Silver, Gold) sold to companies attending the career fair. Prices range from 45,000 to 120,000 SEK depending on tier and registration period. Includes booth space, electricity, lunch for representatives, banquet tickets, and marketing placements.
2. Event Hosting Services: Companies can purchase additional events including lunch lectures (24,700-31,900 SEK), panel discussions (9,300 SEK), field visits (9,300 SEK), and after work events (9,300-12,400 SEK). These are add-on services during the fair period.
3. Custom Exhibitor Options: Additional exhibitor space, extra electricity, and social media advertising can be purchased as add-ons. These custom options are quoted upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

THS Armada organizes one of Scandinavia's largest annual career fairs at KTH Royal Institute of Technology in Stockholm, connecting approximately 20,000 student visitors with employers across a two-day event. The organization sells tiered exhibitor kits (Bronze from 45,000 SEK, Silver from 69,000 SEK, Gold from 105,000 SEK) and a menu of add-on event formats — lunch lectures, panel discussions, field visits, after work events, collaborative events, and themed Focus Rooms (Green Room for sustainability, Diversity Room for diversity) — to companies seeking to recruit technical talent.

Product overview

THS Armada organizes one of Scandinavia's largest career fairs at KTH Royal Institute of Technology. The core offering is the annual Armada Fair spanning two days with approximately 20,000 student visitors. The product portfolio includes tiered exhibitor kits (Bronze, Silver, Gold) offering increasing exhibitor space, amenities, and marketing exposure. Additional event products include Lunch Lectures, Panel Discussions, Field Visits, and After Work events. Special Focus Rooms (Green Room, Diversity Room) highlight exhibitors' sustainability and diversity initiatives. The organization also runs a student volunteer program with over 200 participants and publishes content through an official blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Armada Career Fair
• Bronze Exhibitor Kit
• Silver Exhibitor Kit
• Gold Exhibitor Kit
• Lunch Lecture
• Panel Discussion
• Field Visit
• After Work
• Collaborative Events
• Green Room (Focus Room)
• Diversity Room (Focus Room)

Quantifiable outcome

• Gold exhibitors are 3 times more likely to be remembered by students compared to Bronze exhibitors

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• THS (Tekniska Högskolans Studentkår)coreStrategic or Co-development PartnerArmada is fully owned by THS, the student union at KTH Royal Institute of Technology. Any profit Armada makes goes back to the students, funding THS initiatives for a better student life. THS also elects the Armada Project Manager and provides governance oversight.
• StureminorGTM or Marketing PartnerSture is listed as a partnership brand, appearing in the In Partnership With section of the Armada website. The partnership appears to involve branding or marketing collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LundaKarriär (Lund University Career Fair): Career fair organizer at Lund University, Sweden. Directly comparable in mission (connect students with employers), B2B exhibitor sponsorship model, and Scandinavian technical-talent positioning.
• LiU Career Fair (Linköping University): Career fair organized at Linköping University, Sweden. Comparable as a Swedish technical-university student-run career fair targeting the same pool of Nordic engineering employers.
• CHARM (Chalmers Career Fair): Student-run annual career fair at Chalmers University of Technology in Gothenburg, Sweden. Direct peer to Armada: same target audience (engineering/CS students), same exhibitor-kit business model, same Swedish technical-talent funnel.
• Karriär (Eventforce / Karriär Sverige): Swedish career-event company running multiple job fairs and recruitment events across Sweden. Direct competitor for the same exhibitor (employer) marketing budget, especially among large Nordic employers recruiting students and graduates.
• DTU Karrieredag (Technical University of Denmark): Annual student-run career fair at DTU in Copenhagen. Comparable in scale (large Nordic technical university), student-led organization structure, and exhibitor-booth sponsorship model.

Broad incumbents

• Reed Exhibitions (RX): Global B2B events and exhibitions organizer with deep portfolio of trade shows. Comparable as a benchmark for booth-space pricing, exhibitor packaging, and event sponsorship economics.
• Informa Markets: World's largest exhibitions and trade-show organizer. Operates hundreds of B2B events and could enter or expand in the Nordic student/graduate recruitment fair category; represents the broader incumbent benchmark for trade-show economics.
• Messe Frankfurt: Major international trade fair organizer with extensive European footprint. Relevant as an incumbent reference point for how professional organizers scale fairs, monetize sponsorships, and extend brands.

Emerging players

• Graduateland: Nordic-origin graduate recruitment platform that bridges universities and employers digitally. Adjacent threat: if Graduateland (and similar platforms) keep capturing employer mindshare, the value proposition of physical career fairs like Armada weakens.

Regional players

• NHH Karrieredagene (Norwegian School of Economics): Student-led career fair at NHH in Bergen, Norway. Comparable in mission and structure, though focused on economics/business talent rather than technical talent — competes for the same Nordic employer recruitment budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/armada
• Instagraminstagram.com/thsarmada
• TikToktiktok.com/@ths.armada
• Facebookfacebook.com/thsarmada

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ths armada