CHARM - Chalmers Studentkårs Arbetsmarknadsdagar

What CHARM - Chalmers Studentkårs Arbetsmarknadsdagar does

CHARM (Chalmers Studentkårs Arbetsmarknadsdagar) is the annual career fair organized by Chalmers Student Union at Chalmers University of Technology in Gothenburg, Sweden. Founded in 1975 and operating as a student-led committee (CHARMk) with ~180 volunteer hosts, the organization runs a two-day fair that is described as one of Sweden's largest, giving participating companies direct access to roughly 13,000 Chalmers students. The offering has expanded beyond the main fair into a multi-week engagement window: a preCHARM week of social and mini-fair events, Let'sCHARMtalk networking sessions, and a year-round digital Product Catalogue.

The revenue model relies on companies paying registration and sponsorship fees to participate and access Chalmers engineering talent; the fair and catalogue are free for students. Distribution is primarily event-driven and physical (on-campus booths, presentations, networking) with supplementary digital channels through the catalogue portal and social media (Instagram, Facebook, YouTube, LinkedIn). There is no traditional B2B sales motion — the organization does not publish pricing or revenue, reflecting its non-commercial, student-union-committee character. Operations are concentrated on a single campus (Teknologgården 2, Göteborg) and committee membership is restricted to Chalmers students fluent in Swedish, which structurally limits geographic and demographic expansion but reinforces depth within the Chalmers engineering talent pool.

Name

CHARM - Chalmers Studentkårs Arbetsmarknadsdagar

Legal name

Chalmers Studentkårs Arbetsmarknadsdagar

Website

https://charm.chalmers.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CHARM is the annual student-organized career fair of Chalmers Student Union in Gothenburg, Sweden. It connects roughly 13,000 Chalmers engineering students with recruiting employers over a two-day event, supported by a preCHARM week and digital catalogue.

Ownership category

akta.pro rank

Product category

University Career Fair Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industry

Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• University career fair
• Student recruitment event
• Employer branding fair
• Campus networking events
• Engineering talent recruiting

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Company Registration and Sponsorship: Companies pay to participate in the career fair and potentially sponsor the event. The catalogue and fair access are provided to students free of charge.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CHARM organizes an annual two-day career fair at Chalmers University of Technology in Gothenburg, Sweden, serving 13,000 students and connecting them with participating employers for recruitment and networking. The main fair is preceded by preCHARM events (pub quizzes, social evenings, mini fairs) one week earlier, complemented by Let'sCHARMtalk networking sessions and an online Product Catalogue where students can browse participating companies. Companies pay registration fees and sponsorships to participate; student access is free.

Product overview

CHARM is a single unified offering: the CHARM Career Fair, an annual student-organized career fair for Chalmers University of Technology. The core product is the two-day main event supplemented by preCHARM activities (pre-fair events like pub quizzes and mini fairs), Let'sCHARMtalk networking sessions, and an online Product Catalogue. Together these form an integrated career exploration experience for students and a recruitment platform for companies.

Differentiator

Problem solved

Functional benefit

Brands

• preCHARM: Pre-event activities that begin one week before the main CHARM career fair, extending the engagement period for students and companies.
• CHARMk
• CHARMbaquet

Products and services

• CHARM Career Fair Annual two-day career fair held on the Chalmers University of Technology campus in Gothenburg, connecting the university's 13,000 students with participating employers for recruitment, networking, and career exploration. Companies register and pay to participate; student access is free.
• preCHARM Pre-fair events held one week before the main CHARM Career Fair, including activities such as pub quizzes, social evenings, mini career fairs, and team-building events, designed to extend student and company engagement ahead of the main fair.
• Let'sCHARMtalk Networking event series connecting students and participating companies for informal discussions and relationship building outside the main career fair setting.
• Product Catalogue Online catalogue platform at catalogue.charm.se allowing students to browse and explore participating companies and their offerings before attending the career fair.

Quantifiable outcome

• One of Sweden's largest career fairs

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• JobTeaser: European student recruitment platform connecting university students with employers across Europe. Represents the digital alternative to traditional career fairs like CHARM, serving overlapping student demographics.
• GradConnection: Graduate employment marketplace serving university students with job listings and career fair listings. Comparable as a complementary or substitute channel for CHARM's student-employer matchmaking function.
• Handshake: University-focused career platform used by 1,400+ educational institutions including technical universities. Competes with CHARM by offering year-round digital recruitment access to the same student audiences, complementing or replacing in-person career fairs.

Direct peers

• LTH Career Fair (Lund University Faculty of Engineering): Sweden's other major technical university career fair, serving LTH engineering students. Comparable in scale, format, and purpose as a student-run recruitment fair at a top Nordic technical institution.
• Uppsala University Career Fair (URF): Major Swedish university career fair run by Uppsala University's student organizations. Comparable in format and target market of top-tier Swedish university students seeking employment opportunities.
• THS Armada (KTH Student Union): Stockholm's largest career fair for KTH students, organized similarly to CHARM by the student union. Operates as a near-identical model - student-run, multi-day, large-scale corporate recruitment event - just at a different Swedish technical university.
• KTH Career Fair (KTH Royal Institute of Technology): Annual career fair at Sweden's other leading technical university in Stockholm. Directly comparable as a STEM-focused university career fair with similar target audience of engineering students and similar corporate recruitment use case.

Regional players

• Karriärum (Lund University): Lund University Student Nations' career fair concept, comparable as a student-organized regional recruitment event at a Swedish university. Similar governance model under a student umbrella organization.

Broad incumbents

• EECS Career Fair (MIT): MIT's premier engineering career fair and one of the largest university career events globally. Comparable as a benchmark for STEM-focused career fair scale, prestige, and corporate sponsorship economics - though at much larger scale.

Others

• Swedish JobTech / Jobbsprånget: Swedish talent/recruitment initiative focused on connecting graduates with employers. Adjacent to CHARM as a Sweden-specific employment bridge program serving similar student-to-employer matchmaking needs through a different delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNsi0mBnbvzQEYpksRNtc9w
• Facebookfacebook.com/CHARMkommitten
• LinkedInlinkedin.com/company/charm-chalmers
• Instagraminstagram.com/charmkommitten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHARM - Chalmers Studentkårs Arbetsmarknadsdagar