andrea marchi sport design

What andrea marchi sport design does

Andrea Marchi Sport Design is a sole-proprietor graphic and web design studio founded in 2013 by Andrea Marchi, a former professional mountain biker and former MTB show team co-founder. The studio is based near Finale Ligure, Italy — described by the founder as the Italian mountain bike mecca — and operates with a headcount of 1-10 employees, functioning effectively as a freelance practice anchored to one principal designer with 19 years of hands-on experience and an exclusive focus on the cycling industry since 2013.

The studio delivers three interconnected service pillars: Branding (brand discovery, positioning, realignment, identity, print and packaging, product design and graphics), Digital (UX, wireframing, information architecture, custom CMS, website and e-commerce design and development), and Marketing (advertising campaigns, social media marketing and management, merchandising, custom graphics, event marketing, and video/photo production). Engagements follow a Discovery → Plan → Design → Deliver process, with the Plan stage centered on a proprietary collaborative workshop framework. The technology base is industry-standard creative tooling with no disclosed proprietary software, AI/ML components, or platform architecture; the underlying "product" is the founder's domain expertise and personal delivery capacity.

Commercially, the studio operates on a project-based professional services model with quote-based, non-publicly-disclosed pricing and multi-year contract cadences. The customer base comprises 100+ cycling and outdoor brands, teams, sports federations, local retail shops, startups, corporate clients and athletes — including Vittoria, Madison Cycles, Ridley, Pearl iZUMi, USWE, Premax, Kryptonite, Mavic and Zwift. Distribution is direct via personal outreach, referrals, and a core channel partnership with Madison Cycles, the UK's leading cycling distributor, through which the studio accesses UK and European brand clients and the annual iceBike trade show. Operating geographies are limited to Italy and the United Kingdom.

Name

andrea marchi sport design

Legal name

Andrea Marchi

Website

https://amsportdesign.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Andrea Marchi Sport Design is a sole-proprietor graphic and web design studio based in Finale Ligure, Italy, providing branding, digital, and marketing services exclusively to cycling and outdoor sports brands, teams, federations, and athletes globally.

Ownership category

akta.pro rank

Product category

Sports Industry Brand Design Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

Keywords

• Branding services
• Graphic design studio
• Cycling industry design
• Outdoor sports branding
• Digital design agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Services: Project-based professional design services including branding, digital/web design, e-commerce development, and marketing campaigns. Revenue generated through direct client engagements for specific design projects and ongoing creative partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Andrea Marchi Sport Design provides strategic branding, digital design, and marketing services for cycling and outdoor sports brands. Offerings span Brand Discovery, Positioning, Identity, Print & Packaging, Product Design & Graphics, UX/Website/E-commerce Development, and Advertising/Social Media/Event Marketing. The studio operates as a solo practitioner executing end-to-end creative projects for brands, teams, federations, shops, and athletes.

Product overview

Andrea Marchi Sport Design is a strategic design studio for the cycling and outdoor industry, offering three interconnected service pillars: Branding Services (Brand Discovery, Positioning, Identity, Print & Packaging, Product Design & Graphics), Digital Services (UX, Wireframing, Information Architecture, Custom CMS, Website Design & Dev., E-commerce Design & Dev.), and Marketing Services (Advert Campaigns, Social Media Marketing/Management, Merchandising, Custom Graphics, Event Marketing, Video/Photo Production). The studio follows a Discovery → Plan → Design → Deliver process, combining the founder's professional cycling experience with design expertise to help cycling brands develop cohesive brand identities, digital presence, and marketing materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic brand development services including Brand Discovery, Brand Positioning, Brand Realignment, Brand Identity, Print & Packaging, and Product Design & Graphics for cycling and outdoor industry clients.
• Digital Services Digital design services covering User Experience, Wireframing, Information Architecture, Custom CMS development, Website Design & Development, and E-commerce Design & Development.
• Marketing Services Marketing and advertising services including Advert Campaigns, Social Media Marketing, Social Media Management, Merchandising, Custom Graphics, Event Marketing, and Video/Photo Production.

Quantifiable outcome

• Successful product designs supporting multiple years of sales (e.g., Vittoria Fusion 2017-2019)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Madison CyclescoreChannel Partner/ Reseller/ Distributor · 1 January 2019Madison Cycles is the UK leading distributor for the cycling industry. They partnered with Andrea Marchi Sport Design for design and art direction services including trade catalogues, advertising campaigns, shows and events, and product launches. Collaboration on iceBike* annual trade show stand designs for various brands including Pearl iZUMi, Profile Design, and Kryptonite. Extended to Premax travel pack launch at iceBike* 2019.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Monigle: A brand-experience and design agency with a strong sports and active-lifestyle portfolio (including sports leagues and athletic brands). Comparable in delivering strategic brand and design work specifically tuned to sports and consumer brands.
• Camp Pacific: A sport-specialist brand strategy and creative agency that helps sports brands clarify positioning and develop creative systems. Highly comparable to Andrea Marchi Sport Design in combining deep sports-domain knowledge with strategic brand-design work for sports clients.
• Buddha Jones: A creative agency focused on entertainment and sports brand marketing, providing branding, campaign creative, and content. Comparable to Andrea Marchi Sport Design as a specialist creative firm serving sports and active-lifestyle brands.
• Koto: A brand-design studio building brand identity, verbal identity, and digital design for ambitious consumer brands. Comparable in offering process-led, founder-style creative engagements with a strategic emphasis similar to Andrea Marchi's studio.

Broad incumbents

• Landor & Fitch: A global brand-design consultancy with sports and consumer-brand clients. Comparable in delivering brand-strategy and identity work for sports-adjacent brands, but operating at significantly larger scale and across many industries.
• Prophet: A global brand and growth consultancy with a sports practice, working on brand strategy and customer experience. Comparable in providing strategy-led brand work for sport clients, though its scope and scale are materially larger than a single-founder studio.
• Siegel+Gale: A global brand-strategy and design firm serving consumer and corporate clients including sport-related ones, but as part of a much larger portfolio. Comparable in providing strategic brand-identity services, though it does not specialize in cycling or outdoor sports.
• Designworks (BMW Group): A global industrial-design firm that has worked with sports and active-lifestyle clients on product design. Comparable in providing product-design and graphics work, but as a corporate consultancy across multiple sectors rather than a cycling specialist.

Emerging players

• RKS Design: An industrial and product design consultancy working across consumer, medical, and sporting goods. Comparable to Andrea Marchi Sport Design in providing product-design and graphics work for sport and active-lifestyle clients, but at a larger scale and broader sector mix.
• Pensole: A footwear-design academy and studio, founded by a former Nike designer, focused on footwear product design. Comparable to Andrea Marchi's Vittoria cycling-shoe design work in delivering footwear product-design services, though focused on the broader sneaker/footwear industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amsportdesign
• LinkedInlinkedin.com/company/amsportdesign
• Instagraminstagram.com/amsportdesign
• Facebookfacebook.com/andreamarchisportdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about andrea marchi sport design