barber industries

What barber industries does

Barber Industries is an Australian franchised barbershop chain founded in 2015 by Ali Nemer, operating 35+ barbershop locations primarily inside major shopping centers (Westfield, Pacific Fair, Stockland, QVB Sydney) across NSW, QLD, and WA. The company targets individual walk-in consumers — primarily men, but also boys, teens, high school students, seniors, pensioners, women, and children — with services that include contemporary and vintage men's haircuts (including skin fades and tapered cuts), beard grooming and sculpting, traditional wet shaves using straight razors with hot towels and facial massage, and threading/waxing. The core technology is human-performed grooming rather than software or hardware systems; the company's differentiation rests on master-barber training, traditional techniques blended with modern aesthetics, and a curated retail mix of barbershop-exclusive brands (The Bearded Chap, Proraso, Uppercut Deluxe, Truefitt & Hill).

The business model is a franchise-and-company-store retail services operation with revenue from haircut services, beard grooming, wet shaves, in-store retail product sales, gift vouchers, offsite wedding day grooming packages, and a Member's Club email loyalty program. Pricing is pay-as-you-go at the unit level, with concession rates for kids, high school students, seniors and pension card holders, and promotional pricing tied to grand openings (e.g., $25 men's cuts at Burwood). Go-to-market is direct-to-consumer walk-in footfall at shopping-center locations, supported by organic Facebook and Instagram presence, a location-specific barbershop blog network, the Member's Club email program, seasonal campaigns, and the Check In To Win competition. Distribution is single-country domestic through franchise and company-operated retail storefronts plus offsite wedding services. Barber Industries is privately held, founder-led by CEO Ali Nemer, with no disclosed external investors, parent company, or public funding rounds.

Name

barber industries

Legal name

Barber Industries

Website

https://barberindustries.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Barber Industries is an Australian franchised barbershop chain operating 35+ shopping-center locations across NSW, QLD, and WA, offering men's haircuts, beard grooming, traditional wet shaves, and exclusive-brand grooming retail products to walk-in consumers.

Ownership category

akta.pro rank

Product category

Barbershop & Men's Grooming Services

NAICS

Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Classic Barbering (Cuts & Styling) (HSALABAA)

akta.pro secondary industries

Beard & Mustache Grooming (HSALABAB), Groom & Groomsmen Grooming Services (HSALALAJ), Barber Shop + Salon Hybrid Services (Unisex) (HSALABAF), Barber & Professional Men’s Grooming Products (CRABAGAK)

Keywords

• Men's grooming services
• Barbershop franchise
• Traditional wet shaves
• Beard grooming
• Haircut services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Haircut Services: Core revenue from men's haircuts including skin fades, classic cuts, and contemporary styles. Services for men, women, boys, kids, teens, high school students, and seniors.
2. Beard Grooming Services: Beard trims, line-ups, shaping, and facial hair grooming services.
3. Traditional Wet Shaves: Premium wet shave services using straight razors, hot towels, and facial massage.
4. Retail Products: Sale of hair and beard grooming products including pomades, pastes, oils, balms, shaving brushes, traditional razors, and gift sets. Barbershop-exclusive brands not available elsewhere.
5. Gift Vouchers: Gift vouchers allowing recipients to choose services and products at any Barber Industries location.
6. Wedding Day Packages: Offsite wedding day grooming packages for grooms and groomsmen including haircuts, hot towel shaves, and hairstyling at customer's home or hotel.
7. Member's Club Loyalty Program: Free membership program offering exclusive promotions and deals to club members via email inbox.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Barber Industries operates a franchised network of barbershops across Australia delivering men's haircuts, beard grooming, and traditional wet shaves using straight razors, hot towels, and facial massage. The company also sells barbershop-exclusive grooming retail products and gift vouchers, and offers offsite wedding day grooming packages for grooms and groomsmen. Services are provided on a walk-in, no-bookings basis at locations situated primarily in major shopping centers.

Product overview

Barber Industries is a barbershop franchise operating across Australia, offering a unified concept that blends traditional barbershop techniques with modern grooming services. The core offering consists of men's haircut services, beard grooming (including trims, fades, and line-ups), and traditional wet shaves using straight razors, hot towels, and facial massage. Additional services include threading and waxing, plus offsite wedding day packages for grooms and groomsmen. The company also retails an extensive range of barbershop-exclusive grooming products including The Bearded Chap (Australian-made beard and hair products), Proraso, Uppercut Deluxe, and Truefitt & Hill, along with gift vouchers. The business operates on a franchise model with 35+ locations across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Haircut Services Professional haircut services for men offering contemporary and vintage styles ranging from old school to ultra-modern cuts, performed by trained master barbers at franchised Australian locations.
• Beard Grooming Services Beard trimming, shaping, line-ups, fades, and facial hair styling performed by beard and facial hair experts at Barber Industries barbershops.
• Traditional Wet Shave Traditional wet shave using cut-throat/straight razors, hot towels, and facial massage to deliver a close shave with less irritation and fewer in-grown hairs.
• Threading and Waxing Services Professional threading and waxing services for facial hair and grooming needs, available at Barber Industries barbershops.
• Offsite Wedding Day Packages Offsite wedding day grooming packages for grooms and groomsmen including fresh haircuts, traditional hot towel shaves, and hairstyling provided at home or hotel.
• Hair and Beard Treatment Products Wide range of hair and beard grooming products including traditional razors, shaving brushes, beard oils, balms, pomades, pastes, powders, and grooming equipment sold at Barber Industries shops.
• Gift Vouchers Gift vouchers available for purchase at Barber Industries shops, allowing recipients to choose their preferred grooming services or products.
• The Bearded Chap Products Award-winning Australian-made natural grooming products including beard wash, beard oil, beard balm, and hair styling products (pomade, clay, matte cream, sea salt texture spray) retailed at Barber Industries locations.
• Proraso Products Italian grooming products including aftershave balms, shaving soaps, razors, and single blade series in various fragrances retailed at Barber Industries locations.
• Uppercut Deluxe Products Australian-made hair styling products including pomades, clays, and powders for men's grooming retailed at Barber Industries locations.
• Truefitt & Hill Products Luxury traditional gentlemen's grooming products and fragrances from London's historic barbershop and perfumer retailed at Barber Industries locations.

Quantifiable outcome

• Reduced skin irritation and fewer in-grown hairs with traditional wet shaves compared to conventional shaving methods

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Central Coast Kids In Need (CCKIN)minorOthersBarber Industries Westfield Tuggerah partnered with CCKIN, a not-for-profit volunteer organization focused on providing financial assistance to local families with sick children. A donation point was set up in the barbershop to increase public awareness and help raise funds.

Scale indicators1 record

Recent moves11 records

Expansion highlights5 records

Others

• Truefitt & Hill: London heritage barbershop and perfumery whose products are retailed in Barber Industries. Adjacent supplier/partner brand reinforcing the traditional wet-shave and luxury men's grooming positioning.
• Uppercut Deluxe: Australian men's grooming brand whose products (pomades, clays, powders) are stocked inside Barber Industries. Adjacent supplier/partner brand that helps define the barbershop-exclusivity retail proposition.

Broad incumbents

• Great Clips: Largest US walk-in hair salon franchise. Comparable scale, franchise structure and shopping-center placement, though unisex and broader service mix than the male-focused Barber Industries concept.
• The Art of Shaving: Premium men's grooming retailer and barbershop operator selling proprietary and partner shaving/grooming products. Comparable retail-product strategy and wet-shave heritage positioning.
• Just Cuts: Largest Australian hair salon franchise with hundreds of shopping-center locations. Competes for walk-in haircut customers in the same real estate format but with a broader unisex, walk-in no-appointment model and broader price points.
• Sport Clips: US-based men's and boys' haircut franchise in shopping centers and strip malls. Closest international benchmark for franchise unit economics, walk-in operating model, and men's grooming positioning.
• Hairhouse: Australian hair-care retail chain with in-store services operating in shopping centers. Competes for the same physical retail adjacency and cross-sells grooming products alongside services.

Direct peers

• Roosters Men's Grooming Center: US barbershop franchise dedicated exclusively to men's grooming in retail centers. Closest US franchise analog to the Barber Industries concept-store-with-retail model.
• JD's Barbershop: Australian franchise barbershop chain offering men's cuts, shaves and beard grooming in shopping centers. Most directly comparable franchise concept competing for the same Australian male grooming walk-in customer.

Emerging players

• Frank's Barbershop: Independent heritage-style barbershop chain with Australian locations focused on traditional wet shaves and modern cuts. Comparable heritage-modern positioning but smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@George_touma
• Facebookfacebook.com/barberindustries
• Instagraminstagram.com/barberindustriesofficial/?hl=en
• LinkedInlinkedin.com/company/barber-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about barber industries