cirilla's
- Company typePrivate
- Founded1992
- HeadquartersKansas City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
cirilla's firmographics
Firmographics- Name
- cirilla's
- Legal name
- Cirilla's
- Website
- https://cirillas.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where cirilla's is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
cirilla's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Cirilla's generates revenue through direct retail sales of adult entertainment products including sex toys, lingerie, bondage equipment, lubricants, and related items. Customers purchase products through the e-commerce website with shipping to their location or by visiting one of over 60 physical store locations. The company offers discrete billing and packaging as a key purchase driver.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
cirilla's product offering
Product offeringCore offering
Cirilla's is an adult entertainment retailer that sells sex toys, lingerie, lubricants, bondage and BDSM gear, bachelor/bachelorette party supplies, and related novelty products. The company distributes these goods through its own e-commerce website (cirillas.com) and through more than 60 physical retail store locations across the United States, with an emphasis on discreet billing and packaging for online orders.
Product overview
Cirilla's is an adult entertainment retail company operating since 1992, offering a comprehensive e-commerce platform with over 60 physical store locations. The company provides a wide-ranging portfolio of adult products organized into distinct categories: Sex Toys (including vibrators, dildos, strap-ons, bondage gear), Lingerie (women's intimate apparel and plus-size options), Lubricants (water-based, silicone-based, hybrid, and specialty formulas), Men's Toys (masturbators, prostate massagers, cock rings), Couples Toys (vibrating rings, position enhancers, sex swings), and Party Supplies (bachelorette/bachelor accessories, adult games, gag gifts). The store also offers Books & Erotica, Edible Products, Dancewear, and general Accessories. Products are sourced from numerous third-party brands including b-Vibe, CalExotics, Fleshlight, Wicked Sensual Care, and many others, with items available at various price points and the company emphasizing discreet billing and packaging for online orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Sex Toys Comprehensive range of sex toys for adult consumers including women's toys, men's toys, anal sex toys, and couples toys, featuring products from brands like CalExotics, Fleshlight, and b-Vibe.
- Vibrators Extensive selection of vibrators including bullet vibrators, wand massagers, rabbit vibrators, G-spot stimulators, and clitoral stimulators from brands like Womanizer, Evolved Novelties, and CalExotics.
- Lingerie Women's lingerie including babydolls, teddies, corsets, bodystockings, plus size lingerie, and intimate apparel from brands like Popsi Lingerie, Elegant Moments, and Escanté.
- Dildos Wide selection of dildos including silicone dildos, realistic dildos, suction cup dildos, and textured toys from brands like RealRock, Creature Cocks, and Fun Factory.
- Bondage & BDSM Bondage gear including restraints, nipple clamps, blindfolds, ball gags, paddles, whips, and chastity devices from brands like Lux Fetish, Master Series, and Coquette.
- Lubricants Personal lubricants including water-based, silicone-based, oil-based, hybrid, and anal lubricants from brands like Wicked Sensual Care, JO, and System JO.
- Strap-On & Pegging Strap-on dildos, harnesses, and pegging kits for couples of any orientation, including products from Strap-On-Me and b-Vibe.
- Gifts & Games Adult games, dice games, card games, romance games, love vouchers, and gag gifts for couples and parties.
- Books & Erotica Instructional sex guides, erotica novels, coloring books, and educational materials for sexual wellness and education.
- Bachelorette & Bachelor Party Supplies Party supplies including games, decorations, sashes, balloons, drinking games, and novelty items for bachelor and bachelorette parties.
- Men's Sex Toys Male-oriented products including masturbators, penis pumps, cock rings, prostate massagers, and penis enhancers from brands like Fleshlight and Tenga.
- Anal Sex Toys Anal products including anal beads, butt plugs, anal vibrators, anal dildos, and prostate toys, with many products from b-Vibe.
- Couples Toys Products designed for partnered play including vibrating cock rings, finger stimulators, position enhancers, sex swings, and sex machines.
- Edible Products Edible adult-themed products including flavored lubricants, body paints, edible underwear, gummy candies, and novelty edible items.
- Accessories Intimate accessories including batteries, dancer poles, massage oils, condoms, toy cleaners, pasties, wigs, and shoes.
Companies that use cirilla's
Customer profileSegments3 records
Ideal customer profiles3 records
cirilla's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
cirilla's partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
cirilla's competitors and assessment
Company assessmentDirect peers
- Lovehoney: Global online-first adult retailer (now part of Lovehoney Group with Dame) with deep vibrator, lingerie, and BDSM assortment; competes with Cirilla's on product breadth and brand portfolio.
- Adam & Eve: One of the largest US adult entertainment retailers, operating e-commerce alongside a longstanding mail-order catalog with a broad adult product assortment directly comparable to Cirilla's offering.
- Stockroom: Long-running US online adult retailer specializing in BDSM gear, bondage equipment, and fetish lingerie; overlaps meaningfully with Cirilla's bondage and fetish-lingerie categories.
- The Pleasure Chest: US adult retailer operating a small chain of physical stores plus e-commerce with curated sex-positive product selection comparable to Cirilla's experiential retail positioning.
- Good Vibrations: Long-standing US adult retailer with both physical stores and e-commerce, positioned around sex-positive education and curated body-safe products—comparable omnichannel peer to Cirilla's.
- PinkCherry: Online adult retailer carrying a deep assortment of lingerie, vibrators, and BDSM gear from many of the same brands as Cirilla's; competes for the same direct-to-consumer online buyer.
- Babeland: US-based adult retailer combining brick-and-mortar stores with e-commerce, known for body-safe product curation and educational content—a highly comparable omnichannel peer to Cirilla's.
- Pure Romance: US adult retailer historically built around in-home party sales (mirroring Cirilla's bachelorette party use case) plus an online storefront, with comparable product categories in lingerie, toys, and intimacy items.
Broad incumbents
- Honey's Place: Adult products distributor and retailer with a large multi-brand catalog and B2B presence; comparable to Cirilla's on assortment breadth and acts as both competitor and category-wide incumbent.
Emerging players
- Dame: DTC women's sexual wellness brand with proprietary products and strong content marketing; competes with Cirilla's on vibrators and couples toys but operates digital-first without a physical footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
cirilla's social profiles
Digital presencecirilla's financial estimates
Financial estimateRevenue estimate
Valuation estimate
cirilla's leadership team
Management profileNumber of profiles
cirilla's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cirilla's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cirilla's
What does cirilla's do?
Cirilla's is an adult entertainment retailer that sells sex toys, lingerie, lubricants, bondage and BDSM gear, bachelor/bachelorette party supplies, and related novelty products. The company distributes these goods through its own e-commerce website (cirillas.com) and through more than 60 physical retail store locations across the United States, with an emphasis on discreet billing and packaging for online orders.
Is cirilla's a public or private company?
cirilla's is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was cirilla's founded?
cirilla's was founded in 1992. It employs 101 to 250 people.
Where is cirilla's based?
cirilla's is headquartered in Kansas City, United States, in the North America region.
How does cirilla's make money?
One revenue line is on record: retail Product Sales.
Who are cirilla's's main competitors?
Direct peers on record are Lovehoney, Adam & Eve, Stockroom, The Pleasure Chest, Good Vibrations, PinkCherry, Babeland and Pure Romance. Honey's Place is listed as a broad incumbent. Dame is listed as an emerging player.
Does cirilla's have an API?
No public API is recorded for cirilla's.