choucrouterie meyer wagner

What choucrouterie meyer wagner does

Choucrouterie Meyer Wagner is a privately-held family-owned SARL headquartered in Krautergersheim, Alsace, France, that produces and commercialises sauerkraut (choucroute), charcuterie, and traditional Alsatian condiments. The company operates approximately 6,000 tonnes of annual sauerkraut production across two Krautergersheim sites, ranking first in Alsace and second in France. Its core production technology is traditional lacto-fermentation: finely shredded white cabbage (≤3mm strips) is salted at 1–2% of fresh weight and fermented anaerobically in hermetically sealed vats submerged in their own brine for 15 days to 8 weeks at 16–20°C, yielding a product that can be preserved for over a year in vat. Operations are governed by an ISO 9001 quality management system and the firm's sauerkraut has held European IGP (Indication Géographique Protégée) certification since January 2019. The portfolio spans multiple product lines — Gamme IGP, Gamme Bio (organic since 2001), Gamme conventionnelle, Gamme Plaisir, Gamme Gastronomique, and Gamme Diététique — alongside charcuterie items (smoked sausages, Strasbourg/Knack sausages, palette fumée, jambonneau) and Alsatian condiments (Alsatian mustard, raifort remoulade, duck fat, sauerkraut spice blend, cornichons, lacto-fermented white turnips).

The company runs a hybrid go-to-market model. Direct-to-consumer revenue is generated through an e-commerce boutique at choucroute-wagner.fr with refrigerated home delivery across mainland France via Chronofresh and an on-site factory store at 32 Route de Meistratzheim. Business-to-business revenue is generated by selling sauerkraut and charcuterie to grande distribution (mass retailers), the restaurant and hospitality sector, and reputed Alsatian charcutiers. Consumer pricing ranges from €2.50 to €14.50 T.T.C. for individual units depending on format and range, with automatic 10% discounts on orders ≥€100 and 20% on orders ≥€200; professional pricing is offered in 5kg, 10kg, and 15kg formats at lower per-kilogram rates. The company is led by gérant Jean-Luc Meyer, holds declared social capital of €100,000, and has no disclosed external investment, parent company, or subsidiaries.

Name

choucrouterie meyer wagner

Legal name

Choucrouterie Meyer Wagner S.à.r.l.

Website

https://choucroute-wagner.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Choucrouterie Meyer Wagner is a family-owned Alsatian producer of traditional sauerkraut, charcuterie, and Alsatian condiments, generating approximately 6,000 tonnes per year and ranking first in Alsace and second in France. It sells via e-commerce, on-site store, and B2B channels to mass retailers, restaurants, and charcutiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Krautergersheim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sauerkraut and prepared sauerkraut product sales: The company produces and commercialises approximately 6,000 tonnes of sauerkraut per year, selling both raw and cooked/prepared sauerkraut products. Products are sold through online e-commerce, physical retail store, and to mass retailers, restaurants, and charcutiers. Revenue is generated through one-time product transactions across multiple product formats (raw in vats, cooked in buckets, sachets under atmosphere, trays).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Choucrouterie Meyer Wagner produces traditional Alsatian sauerkraut (choucroute) through natural lacto-fermentation, with an annual output of approximately 6,000 tonnes. The company sells raw and prepared sauerkraut, IGP-certified, organic, and conventional variants, along with related charcuterie (smoked sausages, Strasbourg sausages, smoked pork shoulder, ham hock) and Alsatian condiments (Alsatian mustard, horseradish remoulade, gherkins, duck fat, sauerkraut spice blend). Products are sold direct-to-consumer via an online boutique and on-site factory store, and to professionals (grande distribution, restaurants, charcutiers) across Alsace and France.

Product overview

Choucrouterie Meyer Wagner is a family-owned Alsace company producing approximately 6,000 tonnes of choucroute annually, ranking first in Alsace and second in France. The product portfolio comprises three main product lines under the Gamme IGP, Gamme Bio, and Gamme conventionnelle (conventional) umbrellas, further organized into four consumer-facing collections: Gamme Diététique (raw organic and conventional choucroute, navets), Gamme Plaisir (cooked choucroute and accompaniments for home preparation), Gamme Gastronomique (ready-to-reheat complete dishes for entertaining), and an extensive charcuterie line including saucisses fumées, saucisses de Strasbourg/Knack, palette fumée, jambonneau, and accompaniments such as raifort, moutarde d'Alsace, duck fat, spices, and cornichons. The company operates from field to plate with full traceability, lacto-fermentation as the core production method, and ISO 9001 certified quality management.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme IGP: Indication Géographique Protégée sauerkraut product line featuring authentic Alsatian terroir products
• Gamme conventionnelle
• Gamme Bio
• Gamme plaisir
• Gamme gastronomique
• Gamme diététique

Products and services

• Gamme IGP (Choucroute IGP) Indication Géographique Protégée Choucroute featuring authentic Alsatian terroir, made from lacto-fermented white cabbage following strict specifications for the European IGP label.
• Gamme Bio (Choucroute Bio) Organic Choucroute line certified under organic agriculture standards, with ingredients sourced from organic farming as part of the company's commitment to BIO since 2001.
• Gamme Gastronomique Ready-to-reheat complete choucroute garnie dishes designed for entertaining guests, including kits with various charcuterie toppings for 4 persons.
• Gamme Diététique Light and healthy choucroute range including raw choucroute and organic options, featuring low-calorie products (22 Kcal per 100g) rich in vitamins K, C, and B9.
• Choucroute cuisinée Traditionnelle Cooked choucroute prepared according to an ancestral recipe combining Riesling wine, saindoux, spices and aromatics, ready to reheat and serve with various accompaniments.
• Choucroute crue BIO Raw organic choucroute produced through natural lacto-fermentation, consumable raw in salads or cooked as hot dishes, with no allergens and no GMOs.
• Choucroute crue Raw conventional choucroute made through lacto-fermentation process, versatile for salads or hot dishes, with approximately 22 Kcal per 100 grams.
• Navets blancs crus Süri Rüew Raw white turnips prepared like choucroute through lacto-fermentation, traditional Alsatian accompaniment for charcuterie and various dishes.
• Saucisses fumées (Fumé au bois de Hêtre) Smoked sausages (beechwood smoked) made from pork and beef, traditional Alsace charcuterie essential for garnishing choucroute dishes.
• Saucisses de Strasbourg / Knack Traditional Strasbourg sausages made from pork and beef, also known as Knack or Winerla, to be consumed hot with choucroute.
• Palette fumée sur choucroute Smoked pork shoulder served on choucroute, a noble cut considered a key component of traditional garnished choucroute.
• Jambonneau sur choucroute Ham hock served on choucroute, included in gastronomic range kits for 4 persons.
• Choucroute garnie brasserie Complete brasserie-style garnished choucroute dish ready to reheat, part of the gastronomic range for easy entertaining.
• Raifort remoulade Horseradish remoulade condiment, a typically Alsatian accompaniment for choucroute and charcuterie, made from the pungent root.
• Moutarde d'Alsace Alsace mustard, traditional condiment for Choucroute and charcuterie accompaniments.
• Graisse de Canard Duck fat produced by a traditional Alsatian company, used to flavor choucroute (2 tablespoons per 1kg raw choucroute).
• Epice pour Choucroute Traditional spice blend for Choucroute containing coriander, salt, glutamate, juniper berries, pepper, garlic, onion, cumin, cloves, and bay leaves.
• Cornichons Sweet and sour gherkins made according to an ancestral recipe by a traditional Alsatian company, accompaniment for Choucroute.

Quantifiable outcome

• Approximately 6,000 tonnes of sauerkraut produced per year, ranking first in Alsace and second in France
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hengstenberg: German sauerkraut and vinegar producer with a long heritage. Closest direct competitor in European preserved-cabbage category, sharing traditional lacto-fermentation methods and broad B2B/B2C distribution across German-speaking markets.
• Reitzel: Swiss-based producer of pickles and lacto-fermented vegetables. Operates in the same preserved-vegetable category with comparable production technology and a European-wide food retail and foodservice footprint.
• K\u00fchne: Major German producer of pickles, sauerkraut and lacto-fermented vegetables. Directly competes with Meyer Wagner in the European preserved-vegetables category, with comparable product formats (raw, cooked, organic) and food retail penetration.

Broad incumbents

• Bonduelle: Global leader in canned and frozen vegetables headquartered in France. Operates broadly across preserved vegetables (including sauerkraut-adjacent products) with substantially larger scale and an international footprint.
• Fleury Michon: Major French charcuterie and ready-meal producer. Comparable on the charcuterie side of Meyer Wagner's portfolio (sausages, palette fum\u00e9e, jambonneau) with similar distribution into grande distribution and foodservice.
• Cassegrain: French canned vegetable brand within the Bonduelle group. Provides comparable preserved-vegetable SKUs to French supermarkets, overlapping with Meyer Wagner's B2B distribution channels.
• D'aucy: French cooperative canned vegetable label of the Eureden group. Major incumbent in French preserved-vegetables retail with significant grande distribution presence, comparable to Meyer Wagner's B2B channels.
• Charles & Alice: French producer of fruit- and vegetable-based preserves. Comparable as a French specialty food manufacturer serving both retail and B2B customers with preserved products, similar in customer base and channel mix.
• Alnatura: Major German organic food retailer and brand. Comparable on the organic side as an established organic food brand with similar DTC, retail and BIO positioning to Meyer Wagner's Gamme Bio.
• Maille: Iconic French mustard brand (Unilever). Comparable as a French premium condiment producer selling through retail and foodservice, mirroring Meyer Wagner's Moutarde d'Alsace and condiment line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Choucrouterie-Meyer-Wagner-890720877606401
• LinkedInlinkedin.com/company/choucrouterie-meyer-wagner

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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