noche

Name

noche

Legal name

Noche LLC

Website

https://eatdrinknoche.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Upscale Casual Mexican Dining

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Wood-fired Mexican cuisine
• Agave spirit flights
• Upscale casual dining
• Private dining events
• Nixtamalized corn tortillas

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Service: Full-service dining in the restaurant's main dining room, rooftop, and private event spaces. Guests are seated via reservations or walk-ins, with servers delivering wood-fired Mexican cuisine and agave cocktails. Revenue is realized at point of sale per table.
2. Takeout and Delivery: Customers order online via the website or mobile app for pickup or delivery within a fixed radius around the Tulsa restaurant. The restaurant prepares food fresh for each order and charges a delivery fee for delivery orders. This is a direct-to-consumer transaction revenue stream.
3. Private Events and Catering: Noche offers private dining in a PDR room (seats 8–10) and a rooftop Rendezvous Room (100+ guests). Catering services bring wood-fired food to off-site events. These are booked directly with the restaurant for group bookings of 8 or more.
4. Loyalty/Rewards Program: A digital rewards program where customers earn points per online order, redeemable for free food. This drives repeat purchase behavior and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Noche operates a single-location wood-fired Mexican restaurant and agave bar in Tulsa's Arts District, serving lunch and dinner centered on proteins and entrées cooked over live wood fire, hand-pressed nixtamalized corn tortillas, and a curated agave spirits program spanning tequila, mezcal, raicilla, and sotol. The restaurant supplements in-house dining with direct website and mobile-app takeout and delivery, private event hosting in the PDR and rooftop Rendezvous rooms, and off-site catering. A digital rewards program drives repeat ordering among online customers.

Product overview

Noche Woodfired Grill & Agave Bar is a single-location upscale Mexican restaurant in Tulsa's Arts District. The core offering centers on wood-fired cooking (grills, proteins, entrées) paired with a specialized Agave Bar featuring curated flights of tequila, mezcal, raicilla, and sotol. The restaurant operates as a unified dining concept with several integrated service modules: in-restaurant dining, a dedicated Agave Bar & Cocktails program, Private Events (PDR Room and Rooftop Rendezvous Room), Catering for off-site events, Online Ordering & Takeout via the Owner.com platform, and a Rewards Program for customer loyalty. The menu features hand-pressed nixtamalized corn tortillas, Sonoran-style sour flour tortillas, and dishes spanning fajitas, tacos, enchiladas, and entrées like Yucatan-Style Pork Shoulder and Beef Tenderloin Tampiqueña.

Differentiator

Problem solved

Functional benefit

Products and services

• Noche Woodfired Grill & Agave Bar Restaurant Dining Upscale Mexican restaurant in Tulsa's Arts District serving lunch and dinner featuring wood-fired proteins and entrées, hand-pressed nixtamalized corn tortillas, Sonoran-style sour flour tortillas, fajitas, tacos, enchiladas, and specialties such as Yucatan-Style Pork Shoulder and Beef Tenderloin Tampiqueña; seating spans a main dining room, bar, rooftop, and outdoor patio.
• Agave Bar & Cocktails Program Specialized agave spirits program offering curated rotating flights of tequila, mezcal, raicilla, and sotol with tasting notes and traditional accompaniments, plus handcrafted margaritas and signature cocktails (e.g., Moon Bunny Margarita, ranch waters). Includes mezcals not available elsewhere in Tulsa.
• Private Events Hosting Private dining and event hosting at the Tulsa restaurant, including the PDR Room (seats 8-10) and the Rooftop Rendezvous Room (100+ guests) with panoramic Tulsa views, for birthdays, corporate events, anniversaries, and celebrations.
• Off-Site Catering Catering service bringing wood-fired menu items including fresh tortillas, tacos, smoky meats, sides, and handcrafted cocktails to office gatherings, private celebrations, and off-site events.
• Online Ordering, Takeout, and Delivery Direct website- and mobile-app-based ordering for pickup and delivery of the full menu, including fresh-made tortillas, tacos, entrées, guacamole, and handcrafted cocktails; delivery available within a fixed radius around the Tulsa restaurant with a delivery fee.

Quantifiable outcome

• Named to the New York Times' list of 34 Best New Restaurants of 2024 — a measurable national accolade with direct impact on brand reputation and reservations.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Contramar: Contramar is a Mexico City full-service Mexican restaurant and bar with a lively, occasion-driven format. It is comparable in elevated Mexican dining, group appeal, and an integrated restaurant-and-bar experience.
• Empellón: Empellón is a New York-based group of chef-driven Mexican restaurants with a strong cocktail and agave orientation. It is comparable to Noche in elevated Mexican cuisine, full-service dining, and a differentiated beverage-led identity.
• Cosme: Cosme is a New York modern Mexican restaurant offering upscale, chef-driven food and cocktails. Its premium-casual positioning, group dining, and destination appeal closely match Noche's format.
• Pujol: Pujol is a high-end Mexico City Mexican restaurant with a strong destination and tasting-led identity. It is a useful direct peer for Noche's premium food, beverage curation, and special-occasion positioning, though at a substantially higher culinary and price tier.
• Oyamel: Oyamel is a Washington, D.C. Mexican restaurant known for regional cooking, small plates, and agave-based drinks. Its full-service, chef-led, beverage-led concept is a close analogue to Noche's upscale-casual proposition.
• Mixtli: Mixtli is a chef-driven, upscale Mexican dining concept centered on a curated tasting experience. Its high-end Mexican positioning and destination format are directly comparable to Noche's wood-fired cuisine, agave program, and occasion-driven restaurant model.
• Nopalito: Nopalito is a San Francisco Mexican restaurant focused on house-made tortillas, fresh Mexican cooking, and full-service hospitality. It is directly relevant to Noche's fresh nixtamalized tortilla proposition and premium-casual positioning.

Broad incumbents

• Javier's: Javier's is an established upscale-casual Mexican restaurant group with a broad menu, cocktails, and private or group dining. It is a broader incumbent comparable on customer occasions, pricing architecture, and the full-service restaurant model, but with greater scale.
• Frontera Grill: Frontera Grill is an established Chicago Mexican restaurant built around chef-driven regional cuisine. It is comparable to Noche as a recognized full-service Mexican concept serving premium-casual and occasion-based dining, although it operates at a broader scale.

Emerging players

• La Mar Cebichería: La Mar Cebichería is a full-service Latin American seafood restaurant and bar known for chef-led dining, cocktails, and group occasions. It is an adjacent peer because it shares Noche's premium full-service, bar-led, destination model even though its cuisine is seafood rather than Mexican.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eatdrinknoche

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about noche