michel leroux immobilier

What michel leroux immobilier does

Michel Leroux Immobilier is an independent real estate brokerage founded in 1995 by Michel Leroux and operated as a SARL UNIPERSONNELLE (single-member limited liability company) registered in France (RCS Saint-Nazaire 791 308 695) with €1,000 of capital. The agency is a one-person operation run directly by the founder from a single office at 2 Avenue Elise Deroche in La Baule-Escoublac, serving the greater La Baule bay area including Pornichet, Saint-Nazaire, Saint-Marc sur Mer, and the Guérande peninsula in the Pays de la Loire region of France. Its offering spans four service lines: residential property sales (vente), buyer representation (achat), free property valuation (estimation), and personalized property search mandates.

The business runs on a transaction-based commission model. Fees are tiered and quoted inclusive of VAT (TTC), ranging from 5% for properties under €150,000 down to 3% for properties at or above €500,000; the buyer typically pays the agency fee. The agency's underlying technology stack is minimal — a WordPress-based website hosted by OVH and built by Orocom, an Instagram account, a Facebook page, and listings syndicated to third-party portals Se Loger and Maisons et Appartements — with no proprietary platform, no API surface, no mobile app, and no disclosed AI or automation tooling. Compliance is delivered via a French professional card (CPI 4402 2018 000 022 444) issued by the CCI Nantes Saint-Nazaire and a €120,000 financial guarantee from GALIAN.

Customer base is entirely individual residential buyers and sellers (SMB/consumer), drawn primarily from the local and second-home coastal market. Acquisition is sales-led through the agent's personal network, Google reviews, the agency website, the Instagram profile, third-party portals, and occasional local events such as the Salon de l'Habitat de Pornichet. The agency has no institutional backing, no parent company, no subsidiaries, and no disclosed financials; it is a founder-operated lifestyle business with over 30 years of continuous local presence.

Name

michel leroux immobilier

Legal name

MICHEL LEROUX IMMOBILIER

Website

https://michel-leroux-immobilier.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Michel Leroux Immobilier is a solo independent real estate brokerage in La Baule-Escoublac, France, founded in 1995 by Michel Leroux, providing residential property sales, buyer representation, and valuation services on a tiered 3-5% commission across the La Baule bay area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Property sales services
• Property valuation
• Buyer representation
• Coastal property market

Headquarters

HQ city

La Baule-escoublac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from property sales. Fees calculated as percentage of property sale price, ranging from 3% to 5% TTC depending on price tier. Buyer typically pays agency fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Michel Leroux Immobilier is an independent real estate agency that brokers the sale and purchase of residential properties (houses and apartments) in the La Baule, Pornichet, and Guérande peninsula area. The agency also provides free property valuation/estimation services and personalized property search matched to buyer criteria, operating from a single office in La Baule-Escoublac.

Product overview

Michel Leroux Immobilier is an independent real estate agency operating in La Baule, Pornichet, and the Guérande peninsula. The company offers a unified service platform combining property sales, property purchases, free property valuations, and personalized property search. The agency specializes in residential properties including houses and apartments, serving buyers and sellers with over 30 years of local market expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Vente de biens immobiliers) Selling real estate properties including houses and apartments in La Baule, Pornichet, and the Guérande peninsula area. Targeted at individual property owners seeking to list and sell residential real estate.
• Property Purchase Assistance (Achat de biens immobiliers) Assisting individual buyers in purchasing houses, apartments, and other residential properties throughout the bay of La Baule. Includes acting as intermediary between buyers and sellers.
• Property Valuation (Estimation immobilière) Free property valuation and estimation services provided to help property owners determine fair market value before listing or selling, based on local market knowledge and comparable sales.
• Personalized Property Search (Recherche personnalisée de biens) Personalized property search services matching buyer criteria with available residential properties in the La Baule, Pornichet, and Guérande peninsula region.

Quantifiable outcome

• Property transactions completed successfully with client satisfaction

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Banking PartnersminorStrategic or Co-development PartnerBanking partners who support the agency's real estate activities, mentioned as part of the network of partners validating the agent's activity.
• Home-Staging PartnersminorStrategic or Co-development PartnerHome-staging service providers mentioned as partners who contribute to successful property sales.
• Diagnostics PartnersminorStrategic or Co-development PartnerProperty diagnostics professionals (energy audits, technical inspections) mentioned as partners supporting real estate transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Orpi: France's largest network of independent real estate agencies (~1,400 agencies) doing residential sales, purchases and rentals. Directly comparable to Michel Leroux Immobilier's residential brokerage activity, but with national scale, shared brand and inter-agency mandate-sharing — the same mechanism Michel Leroux's site references for delegated mandates.
• MegAgence: French network of independent real estate agents (mandataires) providing residential brokerage services without requiring a physical storefront. Compares to Michel Leroux Immobilier in offering a low-overhead solo-agent model, but with shared lead-generation infrastructure and digital tools.
• Century 21 France: One of the largest residential real estate franchise networks in France, with agencies active on the Atlantic coast including the La Baule / Pornichet area. Directly competes for the same residential buyer and seller pool Michel Leroux serves, with the advantage of a recognized international brand.
• Sextant Properties: Network of independent real estate agents in France specializing in character properties, often in coastal and rural areas. Comparable to Michel Leroux Immobilier's positioning around residential houses and apartments in the La Baule bay / Guérande peninsula, with similar pricing and service orientation.
• IAD France: France's leading network of independent mandataire (self-employed) real estate agents, allowing solo agents to operate under a national brand with shared tools, leads and training. Closely comparable business model — a single agent performing residential transactions — and a credible structural alternative to Michel Leroux's solo independent setup.
• Barnes: International luxury real estate group with a strong French presence in coastal premium markets, including Atlantic coast resort areas. Compares to Michel Leroux Immobilier at the high end of the price range (current listings include properties at €1.36M–€2.73M), competing for the same affluent coastal buyer pool.
• Laforêt: Major French real estate franchise network focused on residential transactions (sales, purchases, rentals) across France. Closely comparable model — local affiliated agents performing residential brokerage — and a direct competitor for vendors and buyers in the La Baule / Pays de la Loire region.

Broad incumbents

• Foncia: One of France's largest residential property services groups, covering transactions, management and rentals. While primarily a property manager, Foncia's transaction arm competes with Michel Leroux Immobilier for residential listings in major French cities and coastal markets.
• Engel & Völkers France: Global premium real estate brand with French offices in coastal and resort markets. Overlaps with Michel Leroux Immobilier's premium residential brokerage activity but operates a broader international portfolio and a more standardized shop-in-shop model.

Regional players

• Coldwell Banker France: International luxury real estate network with affiliated agents across France, including Atlantic coast locations. Comparable at the premium end of Michel Leroux Immobilier's product range (€1M+ houses and villas), but positioned for international/UHNW clients rather than the local buyer-seller flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100032359762317
• Instagraminstagram.com/michel.leroux.immobilier
• LinkedInlinkedin.com/company/michel-leroux-immobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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