amassa

What amassa does

Amassa is a privately-held rural retreat venue located in the Gascony region of South West France, founded in 2007 by Tania and Ben Eber. The property comprises four restored stone houses set within 16 acres of established gardens, orchards, and meadows, featuring a spring-fed swimming pond and panoramic views of the Pyrenees. It offers 9 ensuite bedrooms accommodating up to 20 guests, marketed primarily to UK and European wellness travelers, retreat organizers, corporate groups, and families seeking exclusive-use rural stays. Core offerings include exclusive venue hire, hosted creative retreats under the Amassa Creatives program, on-site catering, and wellness amenities including a wood-fired sauna and dedicated massage and yoga treatment areas.

The business operates a direct-to-consumer model with revenue generated from per-guest retreat pricing (€2,350–€2,900 per person for multi-night hosted programs), exclusive-use private rentals, weddings, and supplementary services such as catering and wellness treatments. Go-to-market is conducted via a proprietary website, an active Instagram channel, and direct WhatsApp and email booking flows, with no reliance on third-party OTAs or retreat marketplaces. There is no disclosed software product, platform, or technology layer; the underlying 'product' is the physical estate, its curation, and the host experience delivered by the founder-operators.

Amassa is bootstrapped and founder-owned, with no external funding rounds, no disclosed investors, and no executive team beyond the co-founders. Strategic activity is concentrated on organic product extension — notably the Amassa Creatives hosted retreat program and wellness infrastructure additions — rather than M&A, geographic expansion, or capital-led scaling. The business functions as a lifestyle/lifestyle-hospitality operation rather than a venture-scale enterprise, with growth constrained primarily by the single-asset physical footprint.

Name

amassa

Legal name

Amassa

Website

https://amassaplace.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Amassa is a founder-owned rural retreat venue in Gascony, France, offering exclusive-use stays, hosted creative retreats, and wellness amenities for up to 20 guests across four restored stone houses on 16 acres.

Ownership category

akta.pro rank

Product category

Retreat and Event Venue

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

akta.pro secondary industry

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Retreat venue rentals
• Wellness retreat hosting
• Creative workshop spaces
• Residential event accommodation
• Boutique venue hire

Headquarters

HQ city

Mauroux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Venue Rental: Amassa generates revenue by renting out their four stone houses with 9 ensuite bedrooms (sleeping up to 20 guests), two renovated studios, dining facilities, outdoor spaces, and amenities including two swimming pools and a sauna. Pricing varies by occupancy type (single vs shared) and duration.
2. Hosted Creative Retreats: Amassa organizes and hosts their own creative retreats led by experienced artists and creatives. These retreats include accommodation, meals, workshop sessions, and materials. Examples include the Plant dyeing and hand stitching retreat at €2900 (single occupancy) or €2350 (shared occupancy).
3. Catering and Additional Services: Additional revenue streams include catering services, external chef arrangements, massage and bodywork treatments, and arrangement of local activities such as wine tasting, market visits, and thermal spa visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Amassa operates a rural retreat and event venue in Gascony, South West France, renting out a restored 16th-century hamlet of four stone houses (nine ensuite bedrooms sleeping up to 20 guests) on sixteen acres of private grounds. The venue includes two purpose-built studios, two outdoor swimming pools, a wood-fired sauna, professional catering kitchen, and dining facilities, marketed to retreat organizers, workshop leaders, wellness practitioners, corporate groups, and private event hosts. The company also runs hosted creative retreat programs under its "Amassa Creatives" brand.

Product overview

Amassa is a retreat and event venue offering a coordinated portfolio of accommodation and wellness facilities across four renovated old stone houses (Fig House, Vine House, Pine House, and Quince House) with nine ensuite bedrooms sleeping up to 20 guests. The venue includes two purpose-built studios in a converted barn for yoga, pilates, and creative workshops, two outdoor swimming pools, a wood-fired sauna, fully equipped indoor and outdoor cooking facilities, and dining spaces. The company also runs creative retreat programs led by experienced artists. This is a single-service venue offering integrated wellness and event hosting rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Fig House Accommodation house at Amassa with three ensuite bedrooms, a west-facing terrace, original terracotta tiles, exposed stone walls, wooden beams, underfloor heating, and a free-standing bath in the largest room. Includes an open plan lounge with a fully fitted kitchen and panoramic views, suited to retreat guests seeking characterful, ensuite lodging in the Gascony countryside.
• Vine House One of the oldest houses at Amassa retaining original terracotta tiles, wooden beams, and an open fireplace, with two bedrooms (double/twin and double/twin/triple) and modernised ensuites featuring rain showers. Includes an open plan lounge and kitchenette with direct garden access, suited to retreat guests and small groups.
• Pine House Self-contained accommodation house at Amassa with a spacious open-plan bedroom and lounge suite, twin, double or triple bed configurations, and a wet room with rain shower and separate WC. Features a south-facing terrace accessible via double doors, suited to small groups or individual guests.
• Quince House The largest accommodation house at Amassa, with three ensuite bedrooms (including one accessible room), an open plan lounge with a working fireplace and high beamed ceilings, and a wraparound south-facing terrace overlooking the smaller swimming pool. Includes a large communal dining table accessible from the professional catering kitchen, suited to groups hosting shared meals and gatherings.
• Studios Two purpose-built studios converted from an old barn at Amassa, including a 100m2 ground floor studio accommodating 25 yoga mats or 4-5 trestle tables, and a 65m2 mezzanine studio accessed via a wide staircase with natural lighting. Both studios feature underfloor heating, exposed beams, integrated sound systems, and full yoga/pilates equipment, suited to retreat organizers and workshop leaders.
• Swimming Pools Two outdoor swimming pools at Amassa: a 12m x 5m salt water pool with wide steps, surrounded by lush trees and a stone terrace with sunloungers; and a 4m x 3m Italian-style pool with a renaissance-style water fountain. Designed for wellness retreat guests seeking relaxation with panoramic countryside views.
• Wood-Fired Sauna Wood-fired sauna at Amassa tucked beside the pool with capacity for up to 10 people, offering views of the surrounding countryside. Available on request with separate booking required, suited to wellness retreat guests seeking sauna experiences during their stay.
• Cooking Facilities Fully equipped catering kitchen in Quince House (the old bakery with original bread oven) featuring gas hob, electric cooker, larder-style fridge and freezer, and a chateau kitchen table, paired with an outdoor covered kitchen with food prep areas, fridge, sink, and BBQ facilities. Suited to retreat groups, external chefs, and caterers running on-site dining programs.
• Health and Wellbeing Services Wellbeing services at Amassa including a private covered outdoor massage and bodywork area with countryside views and an indoor area with a hydraulic table. Therapists can be brought in by retreat organizers or arranged from local recommendations, suited to wellness retreat participants.
• Creative Retreats Hosted creative workshop retreats at Amassa led by experienced artists and creatives, including plant dyeing and hand stitching retreats featuring natural dyeing techniques, local market visits, and hand stitching workshops. Inclusive packages cover accommodation, all meals, workshop sessions, and materials, priced at €2,900 per person (single occupancy) or €2,350 per person (shared occupancy).

Quantifiable outcome

• Sleeps up to 20 guests in 9 ensuite bedrooms across 4 separate houses
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• La Bastide de Marie: Provençal luxury farmhouse estate with multiple guest houses, vineyard, spa, and retreat/event hosting capabilities — comparable in restored country estate product, event use cases, and European luxury positioning.
• Borgo Pignano: Volterra-region estate with multiple restored buildings, wellness facilities, and curated retreat programming across accommodation, studios, and dining — a near mirror of Amassa's integrated venue model.
• Eremito: Restored Umbrian hermitage operating as a digital-detox wellness retreat with simple rooms, communal dining, and nature immersion — directly comparable wellness retreat concept in rural Italy with similar price point.
• Domaine des Étangs: Luxury rural French estate in Charente offering wellness retreats, exclusive-use buyouts, and curated nature-based experiences — comparable in rural French geography, retreat use cases, and high-end positioning.
• Castello di Vicarello: Tuscan castle estate hosting exclusive-use retreats, wellness stays, and culinary experiences with multiple guesthouses on a large rural property — closely comparable in scale, use cases, and premium positioning.
• Villa Lena: Restored Tuscan estate offering artist residencies, retreats, and rural hospitality with on-site studios and accommodations — directly comparable to Amassa's creative retreat and wellness positioning in a similar European countryside setting.

Broad incumbents

• Soho House: Global members club and hospitality group with rural 'Soho House countryside' properties that host retreats, creative programming, and group events — adjacent incumbent operating at much larger scale in the same retreat/event space.
• Hôtel & Spa des Pêcheurs: Established French Mediterranean resort with wellness/spa offering, group retreat hosting, and secluded island setting — comparable as a French rural/secluded retreat venue but at significantly larger scale and broader amenity set.

Others

• BookYogaRetreats: Online marketplace aggregating yoga and wellness retreat venues globally, including European countryside properties comparable to Amassa — a distribution channel and competitive listing platform relevant to how retreat organizers discover venues like Amassa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DbfPnipsrgC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amassa