Good of All
Good of All is a nonprofit founded by Dr. Matthew Daniels that promotes universal human rights through the McGraw Hill-distributed MLK K-12 curriculum, the Ambassador Young Fellows leadership program, UniversalRights.org, and academic center partnerships across the U.S. and South Korea.
- Company typePrivate
- Founded1985
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Good of All does
Good of All is a U.S.-based nonprofit organization founded by Dr. Matthew Daniels that promotes universal human rights through online public education, campaigns, and academic partnerships. Its core offering is the "Civil Rights: A Global Perspective" K-12 curriculum, developed in partnership with McGraw Hill and centered on Dr. Martin Luther King Jr.'s six principles (Love, Hope, Perseverance, Conscience, Freedom, and Justice); the curriculum is distributed within McGraw Hill's American and world history textbook series. Complementary programs include the Ambassador Andrew Young Fellowship (a leadership development initiative for emerging leaders grounded in civil rights principles), the UniversalRights.org digital video platform where students from Good of All's academic centers publish peer-facing educational content, and the published book "Universal Rights 2.0: Educating a Digital Generation to Advance Universal Rights."
The organization operates a distributed academic footprint across three continents, hosting Good of All Centers at Anderson University (Anderson, South Carolina), the Institute of World Politics (Washington, D.C.), Handong International Law School (Pohang, South Korea), and the University of Central Florida (Orlando, Florida). Its stated markets served span North America, Asia, Europe, Oceania, and the Middle East. Core strategic partners include McGraw Hill Education, the Andrew Young Foundation, Anderson University, Handong International Law School, the Institute of World Politics, and the University of Central Florida.
Good of All's business model is donation- and contribution-driven, with no disclosed pricing for educational programs or curriculum. Donations are processed through the third-party platform Givebutter.com, and book sales are conducted via the Amazon marketplace. The only quantified funding input is an initial $50,000 commitment from McGraw Hill directed to the Andrew Young HBCU Scholarship Program (funding 10 first-year HBCU students). The organization is founder-led by Dr. Daniels, governed by an international Advisory Board chaired by John Coors (former Chairman and CEO of CoorsTek, Inc.), and operates with a stated headcount of 1-10 employees. No venture capital, private equity, or parent company ownership is indicated.
Good of All firmographics
Firmographics- Name
- Good of All
- Legal name
- Good of All
- Website
- https://goodofall.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Good of All is a nonprofit founded by Dr. Matthew Daniels that promotes universal human rights through the McGraw Hill-distributed MLK K-12 curriculum, the Ambassador Young Fellows leadership program, UniversalRights.org, and academic center partnerships across the U.S. and South Korea.
- Ownership category
- akta.pro rank
Good of All industry classification
Industry- Product category
- Human Rights Education
- NAICS
- Educational Support Services (611710), Human Rights Organizations (813311)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- K–12 Support & School Improvement Nonprofits (BPAGADAB)
- akta.pro secondary industries
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Social-Emotional Learning (SEL), Health & Wellbeing Curriculum (EDAGAAAF)
Keywords
Where Good of All is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Good of All business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Good of All is a nonprofit organization that relies on donations and charitable contributions from individuals and partners to fund its educational programs, curriculum development, leadership initiatives, and public engagement work.
Distribution channels2 records
Marketing channels7 records
Good of All product offering
Product offeringCore offering
Good of All is a nonprofit organization that develops and distributes educational resources, curricula, and leadership programs focused on universal human rights, civility, and human dignity. Its offerings include the MLK K-12 Curriculum ('Civil Rights: A Global Perspective'), the Ambassador Andrew Young Fellows leadership program, the UniversalRights.org digital video platform for student-created content, and the book 'Universal Rights 2.0'. The organization operates academic centers in partnership with universities across multiple continents.
Product overview
Good of All is a non-profit organization offering educational resources, curriculum, and leadership development programs focused on human rights and dignity. The portfolio consists of the MLK K-12 Curriculum ('Civil Rights: A Global Perspective') as the primary educational product, the Ambassador Young Fellows leadership program, the UniversalRights.org digital video platform for student-created content, and the Universal Rights 2.0 book. These offerings work together as an integrated educational ecosystem designed to teach universal human rights principles across K-12 schools, universities, and communities globally.
Differentiator
Problem solved
Functional benefit
Brands
- MLK K-12 Curriculum: K-12 civil rights curriculum teaching Dr. Martin Luther King Jr.'s principles of nonviolence, justice, courage, conscience, and human dignity.
- Ambassador Andrew Young Fellows
- UniversalRights.org
Products and services
- MLK K-12 Curriculum
- Ambassador Andrew Young Fellows
- UniversalRights.org Video Platform
- Universal Rights 2.0
Quantifiable outcome
- MLK Curriculum has expanded its reach through the Andrew Young Higher Education Initiative, including training at Anderson University.
Companies that use Good of All
Customer profileSegments3 records
Ideal customer profiles3 records
Good of All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Good of All partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- McGraw Hill EducationcoreMcGraw Hill partnered with Good of All to fund and distribute the Civil Rights: A Global Perspective curriculum included in McGraw Hill's American and world history textbook series. McGraw Hill also provided initial $50,000 funding for the Andrew Young HBCU Scholarship Program, funding 10 first-year students attending Historically Black Colleges and Universities.
- Andrew Young FoundationcoreThe Andrew Young Foundation collaborated with Good of All to launch a scholarship program for students committed to following Dr. King's footsteps, teaching non-violent principles to a new generation and advancing his principles through educational initiatives.
- Anderson UniversitycoreAnderson University hosts the Good of All Center and the Ambassador Young Fellows program through its law and human rights division. Dr. Matthew Daniels serves as Distinguished University Professor of Law, Political Science, and Human Rights at Anderson University.
- GivebutterminorGivebutter.com serves as the third-party donation platform for processing contributions to Good of All.
- Handong International Law SchoolcoreHosting the Good of All Center for Asian Human Rights in Pohang, Republic of Korea, with Na Rae Kim serving as Research Manager of Asian Human Rights.
- Institute of World PoliticscoreHosts the Good of All Center for Human Rights and International Affairs in Washington, D.C., with David Roush serving as Administrator.
- University of Central FloridacoreHosts the Good of All Center for Strategic Communication at the Nicholson School of Communication in Orlando, Florida, with Jessica Hewkin serving as Graduate Research Assistant and leading strategic communication efforts.
Scale indicators1 record
Recent moves6 records
Expansion highlights7 records
Good of All competitors and assessment
Company assessmentDirect peers
- Learning for Justice: Learning for Justice offers free K-12 civil-rights, anti-bias, and social-justice teaching materials and professional learning for educators. Its curriculum-led approach directly overlaps with Good of All's MLK K-12 program.
- The King Center: The King Center advances Dr. Martin Luther King Jr.'s legacy through education on nonviolence, justice, service, and leadership. It is especially comparable to Good of All's MLK curriculum and Ambassador Young Fellowship mission.
- Zinn Education Project: The Zinn Education Project provides free K-12 history and civics teaching materials, lessons, and educator resources. It is directly comparable in mission-aligned curriculum delivery, although its content is broader in historical scope.
- Morningside Center for Teaching Social Responsibility: Morningside Center provides K-12 social-emotional learning, ethics, civics, and conflict-resolution curricula with teacher support. Good of All similarly packages principles of conscience, dignity, nonviolence, and civic responsibility for school communities.
- Global Oneness Project: Global Oneness Project produces global-issue films, photographs, and related curricula for classroom use. Its multimedia educational content and educator audience closely match Good of All's UniversalRights.org platform.
- Facing History and Ourselves: Facing History and Ourselves provides K-12 educators with history, civics, and human-rights curricula, teaching resources, and professional development. It is a close analog to Good of All's academically grounded, school-focused human-rights education model.
- Human Rights Education Association: The Human Rights Education Association develops human-rights learning resources, training, and educator networks. Its narrower focus on human-rights education makes it highly comparable to Good of All's curriculum, scholarship, and public-education activities.
Broad incumbents
- Anti-Defamation League: The Anti-Defamation League provides civil-rights advocacy and extensive anti-bias education for schools and communities. Its K-12 educational resources and anti-discrimination mission overlap with Good of All, while its portfolio is broader and more established.
- Amnesty International: Amnesty International combines human-rights advocacy, public campaigns, research, and educational engagement on a global scale. It overlaps with Good of All's human-rights mission and awareness-building activities but operates at much greater breadth.
Emerging players
- iCivics: iCivics offers free digital civics curricula, games, and educator resources to students and teachers. It is relevant because it serves the same K-12 civic-education market through a digital and curriculum-based model, though its primary topic is civics rather than human rights.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Good of All social profiles
Digital presenceGood of All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good of All leadership team
Management profileNumber of profiles
Profiles5 records
Good of All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good of All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good of All
What does Good of All do?
Good of All is a nonprofit organization that develops and distributes educational resources, curricula, and leadership programs focused on universal human rights, civility, and human dignity. Its offerings include the MLK K-12 Curriculum ('Civil Rights: A Global Perspective'), the Ambassador Andrew Young Fellows leadership program, the UniversalRights.org digital video platform for student-created content, and the book 'Universal Rights 2.0'. The organization operates academic centers in partnership with universities across multiple continents.
Is Good of All a public or private company?
Good of All is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Good of All founded?
Good of All was founded in 1985. It employs 1 to 10 people.
Where is Good of All based?
Good of All is headquartered in Washington, United States, in the North America region.
How does Good of All make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Good of All's main competitors?
Direct peers on record are Learning for Justice, The King Center, Zinn Education Project, Morningside Center for Teaching Social Responsibility, Global Oneness Project, Facing History and Ourselves and Human Rights Education Association. Broad incumbents are Anti-Defamation League and Amnesty International. iCivics is listed as an emerging player.
Does Good of All have an API?
No public API is recorded for Good of All.
What industry is Good of All in?
Good of All's product category is Human Rights Education. Its primary akta.pro industry code is BPAGADAB, K–12 Support & School Improvement Nonprofits, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 611710 and its SIC code is 8200.