GAP FACTORY STORE
Gap Factory Store is the Canadian outlet retail channel of Gap Inc. (NYSE: GPS), selling discounted casual apparel and accessories for women, men, children, and babies through physical outlet stores and dedicated e-commerce platforms at gapcanada.ca and gapfactory.ca.
- Company typePublic
- Founded1969
- HeadquartersDartmouth, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GAP FACTORY STORE does
Gap Factory Store is the outlet retail channel of Gap Inc. (NYSE: GPS), operating in Canada under Gap (Canada) Inc. as a wholly-owned subsidiary. Founded as part of the broader Gap Inc. portfolio in 1969, the business sells casual apparel and accessories for women, men, girls, boys, baby, and toddler segments through a direct-to-consumer model that combines physical outlet stores with dedicated e-commerce properties at gapcanada.ca and gapfactory.ca. The channel is positioned as a value alternative to the full-price Gap brand, with active promotional pricing of 40-60% off and merchandise flowing from the broader Gap assortment.
The business monetizes through high-volume transactional merchandise sales, supported by the GapGood Rewards loyalty program, which earns 1 point per $1 spent and is redeemable across Gap Inc.'s portfolio of brands (Gap, Banana Republic, Old Navy, Athleta). Customer segments are horizontally distributed across demographics, with no single segment dominating the mix. There is no disclosed proprietary technology platform, AI/ML capability, or third-party reseller channel — the operation is a traditional apparel retailer reliant on the parent company's supply chain, brand equity, and capital base.
Strategically, Gap Factory Store is not an independent operating entity but a discount sub-channel whose performance is wholly dependent on parent-company strategy, branding, allocation of inventory, and capital decisions at the Gap Inc. level. Investment outcomes for this channel are therefore best assessed in the context of Gap Inc.'s consolidated trajectory and the specific capital allocation the parent directs to the factory/outlet format.
GAP FACTORY STORE firmographics
Firmographics- Name
- GAP FACTORY STORE
- Legal name
- Gap (Canada) Inc.
- Website
- https://gap.ca
- Company type
- Public
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gap Factory Store is the Canadian outlet retail channel of Gap Inc. (NYSE: GPS), selling discounted casual apparel and accessories for women, men, children, and babies through physical outlet stores and dedicated e-commerce platforms at gapcanada.ca and gapfactory.ca.
- Ownership category
- akta.pro rank
GAP FACTORY STORE industry classification
Industry- Product category
- Discount Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Denim & Casualwear Specialty Retail (CRAAABAN)
- akta.pro secondary industry
- Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel) (CRAAAGAB)
Keywords
Where GAP FACTORY STORE is headquartered
LocationHeadquarters
- HQ city
- Dartmouth
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
GAP FACTORY STORE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Apparel Retail Sales: Gap Factory Store generates revenue through one-time product sales of apparel and accessories. Customers purchase individual items at factory/discount pricing through e-commerce or physical outlet stores. Revenue is transactional rather than subscription-based.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GAP FACTORY STORE product offering
Product offeringCore offering
Gap Factory Store operates a direct-to-consumer outlet retail channel for discounted Gap-branded casual apparel and accessories. It sells clothing for women, men, girls, boys, babies, and toddlers, including denim, school uniforms, matching sets, and licensed character collections through online and physical stores.
Product overview
Gap Factory Store (operating as Gap Canada on gapcanada.ca) is a casual apparel retailer offering clothing across five primary divisions: Women's, Men's, Girls', Boys', and Baby & Toddler. The product portfolio includes everyday casual wear, denim (GapJeans with various fits, rises, and washes), school uniforms (pants, shorts, skirts, polos, shirts, backpacks), matching sets, and licensed character collections (Disney, Star Wars, Super Mario, Marvel). The company operates a loyalty program (GapGood Rewards) and gift card services. Gap Canada serves as part of the Gap Inc. brand family alongside Gap Factory, Old Navy, Banana Republic, and Athleta. The retailer emphasizes sustainability through its Gap for Good initiative, using preferred cotton, recycled materials, and water-saving Washwell technology.
Differentiator
Problem solved
Functional benefit
Brands
- Old Navy: Family apparel brand offering casual clothing at affordable prices
- Banana Republic
- Athleta
Products and services
- Women's Clothing Casual apparel for women, including jeans, pants, shorts, dresses, skirts, sweatshirts, sweatpants, T-shirts, tanks, shirts, tops, sweaters, coats, jackets, activewear, pajamas, loungewear, intimates, bras, underwear, swimsuits, matching sets, and maternity wear.
- Men's Clothing Casual apparel and accessories for men, including jeans, pants, shorts, T-shirts, graphic T-shirts, polos, shirts, sweatshirts, sweatpants, sweaters, coats, jackets, pajamas, underwear, bags, belts, shoes, socks, and hats.
- Girls' Clothing
- Boys' Clothing
- Baby & Toddler Clothing
- Uniform Shop School uniform collection featuring khaki shorts, polo shirts, pants, pleated skirts, cargo shorts, button-down shirts, sweaters, hoodies, vests, outerwear, backpacks in junior and senior sizes, lunchbags, socks, and shoes for both boys and girls.
- Denim Collection (GapJeans)
- Matching Sets
- Gift Cards & E-Gift Cards
- The Get Blue Collection
- Gap × Disney Collection
- The Brannan Bear Collection
Companies that use GAP FACTORY STORE
Customer profileSegments5 records
Ideal customer profiles5 records
GAP FACTORY STORE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GAP FACTORY STORE partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
GAP FACTORY STORE competitors and assessment
Company assessmentDirect peers
- H&M Canada: Global fast-fashion retailer with strong Canadian presence offering trendy, affordable casual apparel for the whole family. Competes directly on price, breadth, and trend velocity.
- Uniqlo Canada: Casual apparel specialist known for everyday basics and denim at accessible prices. Comparable on quality basics and family-oriented casualwear positioning.
- Old Navy (Gap Inc.): Direct sister brand under Gap Inc., also offering discounted family casual apparel across women, men, and children in Canada. Closest comparable in assortment, price point, and customer target.
- Zara (Canada): Global fast-fashion leader operating in major Canadian markets with rapid trend turnover. Direct competitor in trend-driven casualwear, particularly for women.
- Winners / TJX Canada: Major Canadian off-price apparel and home retailer offering brand-name merchandise at deep discounts. Direct competitor in the value-conscious branded apparel segment Gap Factory targets.
- Roots Canada: Iconic Canadian casualwear brand known for sweats, fleece, and family apparel. Comparable on national Canadian casualwear positioning and lifestyle brand identity.
- Joe Fresh (Loblaw): Canadian discount casual apparel brand sold through Loblaw grocery stores and standalone locations. Competes on price-conscious family apparel and broad demographic reach.
- American Eagle Outfitters Canada: Casual apparel retailer specializing in denim, jeans, and youth-oriented casualwear in Canada. Comparable on denim heritage positioning and casual family apparel.
Regional players
- Marks (Mark's): Canadian casualwear and workwear retailer operating primarily in Canada under Canadian Tire Corporation. Competes in casual and family apparel segments with strong domestic footprint.
Broad incumbents
- Banana Republic (Gap Inc.): Premium casual and workwear brand under Gap Inc. operating in Canada. Shares loyalty program and parent infrastructure; offers higher-priced cousin assortment to Gap Factory.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GAP FACTORY STORE social profiles
Digital presenceGAP FACTORY STORE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAP FACTORY STORE leadership team
Management profileNumber of profiles
GAP FACTORY STORE subsidiaries and ownership
Company hierarchySubsidiaries1 record
GAP FACTORY STORE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAP FACTORY STORE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAP FACTORY STORE
What does GAP FACTORY STORE do?
Gap Factory Store operates a direct-to-consumer outlet retail channel for discounted Gap-branded casual apparel and accessories. It sells clothing for women, men, girls, boys, babies, and toddlers, including denim, school uniforms, matching sets, and licensed character collections through online and physical stores.
Is GAP FACTORY STORE a public or private company?
GAP FACTORY STORE is a public company. It is classified as corporate owned and is currently operating.
When was GAP FACTORY STORE founded?
GAP FACTORY STORE was founded in 1969. It employs 1 to 10 people.
Where is GAP FACTORY STORE based?
GAP FACTORY STORE is headquartered in Dartmouth, Canada, in the North America region.
How does GAP FACTORY STORE make money?
One revenue line is on record: apparel Retail Sales.
Who are GAP FACTORY STORE's main competitors?
Direct peers on record are H&M Canada, Uniqlo Canada, Old Navy (Gap Inc.), Zara (Canada), Winners / TJX Canada, Roots Canada, Joe Fresh (Loblaw) and American Eagle Outfitters Canada. Marks (Mark's) is listed as a regional player. Banana Republic (Gap Inc.) is listed as a broad incumbent.
Does GAP FACTORY STORE have an API?
No public API is recorded for GAP FACTORY STORE.
What industry is GAP FACTORY STORE in?
GAP FACTORY STORE's product category is Discount Apparel Retail. Its primary akta.pro industry code is CRAAABAN, Denim & Casualwear Specialty Retail, with a secondary code of CRAAAGAB, Fast Fashion Apparel Retail (Brick-and-Mortar & Omnichannel). Its NAICS code is 4581 and its SIC code is 5651.