Fiorino AG
Fiorino AG is a Swiss private childcare operator running 17+ Kita (daycare) and 4 TAGi (after-school) facilities in Eastern Switzerland and the Canton of Bern, serving working families, municipalities, and corporate employer partners through subsidized slots, certified pedagogy, and an in-house central kitchen.
- Company typePrivate
- Founded2015
- HeadquartersSankt Gallen, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What Fiorino AG does
Fiorino AG is a Swiss childcare operator headquartered in Sankt Gallen that delivers nursery and daycare (Kita) and out-of-school (TAGi) services to families with children from infancy through primary school age. The group runs 17+ Kita and 4 TAGi locations across Eastern Switzerland (St. Gallen, Appenzell, Thurgau) and the Canton of Bern (Steffisburg, Wabern, Lyss, Biel), employing approximately 160 staff and training more than 40 apprentices in early childhood education. The offering is built on a proprietary "Open Work" (Offene Arbeit) pedagogical concept combined with quality certifications (Fourchette verte for nutrition, Purzelbaum for movement) and a centralized kitchen, Fiorino Tavola, that supplies meals to both internal sites and external clients.
Fiorino generates revenue through a multi-stream model combining parent fees, recurring municipal subsidies (notably the City of St. Gallen and partner communes), corporate employer partnerships that channel childcare benefits to employees, donations, and B2B catering from the central kitchen (including 18,000 meals annually for Flawil kindergartens since 2024). The go-to-market is hybrid: direct-to-consumer enrollment through inquiry forms for individual families, alongside partnership-led demand via subsidized municipal slots and employer-sponsored access. A supporting subsidiary, Lern Perspektiven GmbH, co-operates services in the Bern region, and a non-profit association (Verein Fiorino Kinderbetreuung) acts as trustee.
The organization is structured as a private Swiss corporation with no disclosed external institutional funding, no app or proprietary software platform, and an active acquisition-led growth playbook that has absorbed two pre-existing Kitas (Zauberlehrling in 2022, Kassiopeia in 2023). Leadership transitioned in November 2023 when Mario Theus succeeded Jacques Hefti as CEO, framing a planned succession to support continued geographic and service-line expansion.
Fiorino AG firmographics
Firmographics- Name
- Fiorino AG
- Legal name
- Fiorino AG
- Website
- https://fiorino.ch
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Fiorino AG is a Swiss private childcare operator running 17+ Kita (daycare) and 4 TAGi (after-school) facilities in Eastern Switzerland and the Canton of Bern, serving working families, municipalities, and corporate employer partners through subsidized slots, certified pedagogy, and an in-house central kitchen.
- Ownership category
- akta.pro rank
Fiorino AG industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (624410), Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Snack/Meal Preparation & After-School Child Nutrition (HSAAAHAF)
- akta.pro secondary industry
- Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)
Keywords
Where Fiorino AG is headquartered
LocationHeadquarters
- HQ city
- Sankt Gallen
- HQ country
- Switzerland
- HQ region
- Europe
Offices18 records
Markets served
Fiorino AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Parent fees: Childcare fees paid by parents for Kita and TAGi services
- Municipal subsidies: Subventions from municipalities and local governments to support affordable childcare
- Corporate partnerships: Contributions from companies that partner with Fiorino to provide childcare benefits to their employees
- Catering services (Fiorino Tavola): Central kitchen providing meals to external clients; serving 18,000 meals per year to Flawil kindergartens as of 2024
- Donations and bequests: Support from donations such as the Migros Ostschweiz 1,000 CHF donation for playground renovation and noise reduction measures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subsidized rates for low-income families |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Fiorino AG product offering
Product offeringCore offering
Fiorino AG operates a network of Kita (full-day daycare) and TAGi (after-school care) facilities across 17+ Kita and 4 TAGi locations in Switzerland, primarily in the St. Gallen region and expanding into Bern and Biel. Services include professional early childhood education, healthy meals prepared by the central kitchen Fiorino Tavola, and pedagogical programs based on the 'Open Work' approach. The company also partners with municipalities for subsidized rates and with corporations for employee childcare benefits.
Product overview
Fiorino AG operates a network of childcare and educational services primarily in the St.Gallen region of Switzerland. The company offers Kita (full-day childcare for preschool children) and TAGi (after-school care for school-age children) as its core services. Supporting these is Fiorino Tavola, a central kitchen providing fresh, healthy meals certified under the Fourchette verte standard. The organization manages 17+ Kita locations and 4 TAGi locations across multiple Swiss municipalities, with funding from parent fees, municipal subsidies, and corporate partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Fiorino TAGi: After-school care and day structured care services for school-age children
- Fiorino Tavola
- Fiorino Familienzentrum
Products and services
- Kita (Daycare) Full-day daycare and early childhood education services for infants, toddlers, and kindergarten-age children across 17+ locations in Switzerland, providing professional care, healthy meals, and pedagogical programs based on the 'Open Work' approach.
- TAGi (After-School Care) After-school day-structure care services (Tagesstrukturen) for school-age children (kindergarten through primary school grade 2), including homework support, activities, vacation programs, and Mittagstisch (lunch table) options across 4 locations (Horn, Steinach, Tübach, Waldkirch).
- Fiorino Tavola (Central Kitchen) Central kitchen operation producing fresh, healthy, and child-appropriate meals certified under the Fourchette verte standard, serving Fiorino childcare centers and external institutional clients (kindergartens and similar organizations).
- Family Center Waldkirch A community family meeting place offering information on child development, play opportunities, and community connections for families, co-located at the Waldkirch Kita site.
Quantifiable outcome
- 40+ apprentices currently in training program
- +1 more outcomes
Companies that use Fiorino AG
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Fiorino AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fiorino AG partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Migros OstschweizminorMigros Ostschweiz donated 1,000 CHF from their cultural fund as part of their 100th anniversary celebrations. The donation was used for two projects: renovation of the Fiorino Bruggen garden with natural elements, fresh sand, and new play equipment; and implementation of noise reduction measures for a calmer environment.
- FamidominorPartnership providing Fiorino parents with free family discounts at leisure centers, restaurants, and online shopping through the Famido application.
- City of St. GallencorePrimary municipal partner providing subsidies for low-income families to access Fiorino childcare services. Enables subsidized tariff rates for residents.
- Solina Foundation (Stiftung Salome Brunner)corePartnership hosting Fiorino Kita and TAGi on the Solina site in Steffisburg. Provides space for childcare services.
- Corporate employer partnerscoreCompanies that partner with Fiorino to provide childcare access for their employees, creating diverse social environments for children while supporting work-life balance.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Fiorino AG competitors and assessment
Company assessmentRegional players
- Tagesfamilien Schweiz: Tagesfamilien Schweiz coordinates licensed in-home day-care (Tagesfamilien) across Swiss cantons with municipal-subsidy integration; it competes for the same Swiss working-parent demand but via home-based rather than facility-based delivery.
- Crèches de France: Crèches de France is a multi-site daycare operator concentrated in France with similar full-day early-childhood care and corporate-channel offerings; comparable business model but different geography from Fiorino's Swiss base.
Direct peers
- Kids & Company: Kids & Company operates corporate-sponsored childcare centers across North America with a similar employer-channel-led GTM motion, mirroring Fiorino's corporate-partnership pillar.
- Globegarden: Globegarden operates a multi-site Kita chain across Switzerland with similar facility-based early-childhood education model, multi-canton footprint, and parent-fee + corporate partnership revenue mix, making it the closest direct comp to Fiorino.
Broad incumbents
- Bright Horizons Family Solutions: Bright Horizons is the global leader in employer-sponsored childcare and back-up care, operating centers across multiple countries; it represents the scaled version of Fiorino's corporate-partnership and Kita model and is the primary international benchmark.
- Sodexo (Childcare & Family Services): Sodexo is a global facility services and benefits provider that includes corporate childcare, family services, and quality-of-life benefits — overlapping with Fiorino's corporate-partnership GTM and broader child-nutrition/catering capabilities.
Others
- MIGROS (Famigros family services): Migros operates Famigros, a family-services platform that already partners with Fiorino (Migros Ostschweiz donation) and broader family-benefit offerings; relevant as both a partner/funder and as a potential family-channel competitor in Switzerland.
- Roche Kids (corporate on-site childcare): Roche operates on-site corporate childcare (Roche Kids) for employees; representative of the corporate-sponsored childcare channel Fiorino is pursuing and a potential large-customer reference rather than a direct competitor.
Emerging players
- Kiddie Academy: Kiddie Academy is a franchised early-childhood education network with proprietary curriculum and brand standards; comparable in operating a multi-site branded Kita/childcare model, though U.S.-focused.
- Kinderkrippeverein / Stiftung Kinderbetreuung (regional Swiss foundations): Various cantonal/municipal foundations (e.g., Stiftung Kinderbetreuung) operate subsidized Kitas across Switzerland under similar municipal-subsidy economics; they compete for the same subsidized family demand that anchors Fiorino's volumes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Fiorino AG social profiles
Digital presenceFiorino AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiorino AG leadership team
Management profileNumber of profiles
Profiles9 records
Fiorino AG subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fiorino AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiorino AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiorino AG
What does Fiorino AG do?
Fiorino AG operates a network of Kita (full-day daycare) and TAGi (after-school care) facilities across 17+ Kita and 4 TAGi locations in Switzerland, primarily in the St. Gallen region and expanding into Bern and Biel. Services include professional early childhood education, healthy meals prepared by the central kitchen Fiorino Tavola, and pedagogical programs based on the 'Open Work' approach. The company also partners with municipalities for subsidized rates and with corporations for employee childcare benefits.
Is Fiorino AG a public or private company?
Fiorino AG is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fiorino AG founded?
Fiorino AG was founded in 2015.
Where is Fiorino AG based?
Fiorino AG is headquartered in Sankt Gallen, Switzerland, in the Europe region.
How does Fiorino AG make money?
Five revenue lines are on record. Parent fees are the primary driver. The others are municipal subsidies, corporate partnerships, catering services (Fiorino Tavola) and donations and bequests.
Who are Fiorino AG's main competitors?
Regional players on record are Tagesfamilien Schweiz and Crèches de France. Direct peers are Kids & Company and Globegarden. Broad incumbents are Bright Horizons Family Solutions and Sodexo (Childcare & Family Services). Others are MIGROS (Famigros family services) and Roche Kids (corporate on-site childcare). Emerging players are Kiddie Academy and Kinderkrippeverein / Stiftung Kinderbetreuung (regional Swiss foundations).
Does Fiorino AG have an API?
No public API is recorded for Fiorino AG.
What industry is Fiorino AG in?
Fiorino AG's product category is Childcare Services. Its primary akta.pro industry code is HSAAAHAF, Snack/Meal Preparation & After-School Child Nutrition, with a secondary code of EDACAHAK, Holiday, Inset-Day & Break Coverage Programs (Early Years). Its NAICS code is 624410 and its SIC code is 8351.