hands up incentives

What hands up incentives does

Hands Up Incentives is a privately held, founder-owned B2B service company founded in 2006 by Christopher Hill in London. It designs and delivers bespoke corporate incentive trips, off-site meetings, team building events, and charity challenges that pair five-star travel experiences with hands-on volunteering and community projects in 28+ destination countries. The core offering combines luxury accommodation and adventure activities with tangible CSR outcomes — building schools, clinics, libraries, or prosthetic limbs, and fundraising for partner charities such as the Micro-Loan Foundation and the Rainforest Alliance.

The company operates a senior-consultant-only delivery model in which every enquiry is handled personally, including by the CEO, and programs are fully customized with no published pricing tiers. Its technology stack is essentially non-existent: there is no software platform, no app, no API, and no AI capability — the business is a professional services firm whose product is human-curated program design and on-the-ground logistics execution. Established local partnerships with NGOs, hotels, and ground operators in each destination are the operational backbone.

Commercially, Hands Up Incentives generates revenue through program fees on bespoke engagements sold via direct enterprise sales. Its named clients include TOMS, BiC, Ecolab, Centrica, and Softcat, with offices in London (HQ), San Diego, Sydney, and Auckland serving UK, North American, APAC, and ANZ markets respectively. Distribution is exclusively direct: a 'Send us a brief' website form, supported by SEO, Google Ads, social media, email, IMEX trade show presence, and a referral channel. The company is not venture-backed, has no parent company, and has not raised external funding; growth has been organic over 15+ years.

Name

hands up incentives

Legal name

Hands Up Incentives

Website

https://handsupincentives.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Hands Up Incentives is a founder-owned B2B service firm, founded in 2006, that designs bespoke corporate incentive trips, off-site meetings, team building events, and charity challenges combining five-star travel with hands-on volunteering across 28+ countries for enterprise clients such as TOMS, BiC, Ecolab, Centrica, and Softcat.

Ownership category

akta.pro rank

Product category

Corporate Incentive Travel and Team Building Services

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Help Supply Services (7363), Services-Management Consulting Services (8742)

akta.pro primary industry

Incentive Travel Programs (Corporate) (THACAFAJ)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in) (THAHANAG), Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG)

Keywords

• Corporate incentive travel
• Team building events
• Voluntourism programs
• Corporate off-site meetings
• Charity challenge expeditions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Bespoke Incentive Trip Programs: Full-service design and execution of customized incentive trips, off-site meetings, team building events, and charity challenges. Revenue generated through program fees that encompass logistics, travel arrangements, accommodation, activities, and community project coordination.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Hands Up Incentives designs and delivers fully customized corporate incentive trips, off-site meetings, team building events, and charity challenges that combine five-star accommodation and adventure activities with hands-on community volunteering projects (such as building schools, playgrounds, libraries, or clinics). Programs are end-to-end managed by senior consultants across 28 destination countries for enterprise clients seeking CSR-integrated reward and engagement experiences.

Product overview

Hands Up Incentives offers a unified portfolio of four core corporate travel services: Incentive Trips, Off-Site Meetings, Team Building, and Charity Challenges. All experiences blend five-star adventure with meaningful community impact through hands-on volunteering projects. The company operates across 28 countries and follows a three-step service process: Consultation (needs analysis and program matching), Program Design (customized experiences), and full logistics handling. Each destination combines luxury accommodation, adventure activities, and tangible CSR outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Incentive Trips Luxury corporate reward trips that combine five-star hotels, unique activities, and gala events with a hands-on give-back element (such as community building projects) to bond teams and elevate the client's CSR reputation. Targeted at enterprise clients seeking to reward and retain top performers.
• Off-Site Meetings Productive corporate meetings held in exotic locations, combined with afternoon volunteering activities that help communities in need. Targeted at enterprise clients wanting meeting time paired with meaningful CSR impact.
• Team Building Hands-on team building experiences where teams collaborate on community building projects such as constructing libraries, classrooms, playgrounds, bikes for under-privileged children, or prosthetic limbs for landmine survivors. Targeted at enterprise clients seeking purposeful, high-impact team bonding experiences.
• Charity Challenges Physical challenge expeditions such as hiking Kilimanjaro, cycling Vietnam's back roads, or trekking to Machu Picchu, combined with fundraising for charities chosen by the participating team. Targeted at enterprise clients seeking staff engagement, fundraising, and CSR-aligned challenge events.

Quantifiable outcome

• 87% of consumers believe corporations should place equal weight on business and society
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Rainforest AlliancecoreStrategic or Co-development PartnerHands Up Incentives has partnered with Rainforest Alliance to promote sustainability across their Latin America trip programs. This partnership ensures responsible tourism practices and environmental consciousness in destination programming.
• Micro-Loan FoundationminorStrategic or Co-development PartnerCommunity partner organization that provides small loans to women entrepreneurs in Malawi. Hands Up Incentives organizes charity challenges that enable participants to interact with loan recipients and witness the impact of fundraising. Over £50,000 was raised through the Mt Mulanje trek challenge.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ITA Group: Corporate engagement and incentive travel agency offering custom group incentive trips, loyalty programs, and meetings & events — overlapping with Hands Up on the bespoke incentive trip design and execution business for large enterprises.
• All Star Incentive Marketing: Provider of corporate incentive travel, merchandise, and recognition programs targeting enterprise sales/channel incentive needs — directly comparable on the group incentive trip product line.
• One10: Marketing and incentive solutions company operating a dedicated incentive travel division alongside merchandise and engagement services — comparable on the group incentive trip and recognition product.
• Elevate Destinations: Boutique travel company specializing in purpose-driven, voluntourism-style trips for small groups and corporate retreats — the most directly comparable niche player to Hands Up on the luxury-plus-community-impact positioning.
• Maritz Global Events: One of the largest corporate incentive travel and events agencies globally, designing and executing group incentive trips, offsites, and reward programs for Fortune 500 clients — directly comparable in service line and target customer, though at significantly larger scale and with broader product scope.
• BI WORLDWIDE: Global leader in corporate incentive travel, loyalty, and engagement programs, designing end-to-end reward trips and recognition solutions for enterprise clients. Closest scaled competitor to Hands Up in the bespoke group incentive trip category.

Broad incumbents

• G Adventures: Large small-group adventure travel operator with a portfolio of purpose-driven and community-based itineraries across dozens of countries. Overlaps with Hands Up on the international, impact-tied group travel thesis but serves consumer/B2C rather than enterprise incentive clients.
• Intrepid Travel: Global purpose-driven tour operator with a wide range of community-visit experiences and a strong sustainability positioning across many of the same destination countries Hands Up serves — adjacent on the voluntourism/community-impact travel space, primarily B2C.
• BCD Travel: Major corporate travel management company offering group events, meetings, and incentive travel solutions as part of a broader corporate travel portfolio — overlapping with Hands Up on enterprise group travel procurement but as a much larger generalist.

Regional players

• Wanderlust Group (UK small-group operators e.g. Explore Worldwide): UK-based small-group adventure tour operator with purpose-led itineraries across many of the same destinations as Hands Up. Comparable on the international group travel with community-engagement thesis but operates B2C rather than corporate incentive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hands-up-incentives

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hands up incentives