fire mountain gems and beads

What fire mountain gems and beads does

Fire Mountain Gems and Beads is a privately held, U.S.-based e-commerce retailer founded in 1973 and headquartered in Grants Pass, Oregon. The company sells beads, jewelry-making supplies, gemstones, findings, tools, and educational resources to individual jewelry makers, professional designers, and wholesale buyers through a direct-to-consumer website, a free mail-order catalog, and a wholesale tier branded as the Platinum Partner's Program. Operations are consolidated around a single Oregon distribution center supported by an All-Assortable Pricing system that permits mixing products across price tiers within ordering constraints.

The assortment spans multiple third-party brands including Swarovski (under an Authorized Distribution Partnership), Miyuki, Preciosa, TierraCast, and TOHO Beads, layered with proprietary component sub-brands such as Wrap-Tite, Snap-Tite, Sure-Set, ParaWire, FireLine, and Accu-Flex. The company is a member of the American Gem Trade Association and distributes the Jewelry Maker's Library as an instructional content resource. Acquisition channels include a printed catalog plus active presence on Facebook, YouTube, TikTok, Pinterest, Instagram, and email.

The business model combines retail e-commerce transactions, free-catalog-driven mail order, and B2B wholesale pricing through the Platinum Partner's Program. There is no disclosed revenue, headcount, ownership, leadership team, funding history, M&A activity, or AI/ML capability in the available data, and operations appear to be concentrated in the U.S. domestic market.

Name

fire mountain gems and beads

Legal name

Fire Mountain Gems and Beads, Inc.

Website

https://firemtn.com

Company type

Private

Founded year

1973

Operating status

Operating

Ownership category

akta.pro rank

Product category

Beads and Jewelry Making Supplies

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Beading & Jewelry-Making Supplies Retail (CRALACAE)

akta.pro secondary industries

Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ), Jewelry & Watches-Focused Catalog Department Store Retailers (CRAGAIAE)

Keywords

• Beads and jewelry supplies
• Jewelry making tools
• Wholesale beads
• Gemstones and findings
• Beading wire

Headquarters

HQ city

Grants Pass

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail merchandise sales: Revenue generated from direct sales of beads, jewelry findings, gemstones, tools, packaging, and other jewelry-making supplies to consumers and businesses through online ordering and phone/fax channels.
2. Wholesale/B2B merchandise sales: Revenue from the Platinum Partner's Program offering wholesale pricing to registered business customers including designers, retailers, and jewelry makers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fire Mountain Gems and Beads sells beads, jewelry findings, gemstones and cabochons, jewelry-making tools, stringing materials, wire-wrapping wire, mountings and settings, displays, packaging, chains, charms, and finished jewelry through a direct-to-consumer e-commerce storefront and a wholesale program. The company also distributes branded products from suppliers such as Swarovski (as an Authorized Distribution Partner), Miyuki, Preciosa, TierraCast, TOHO, Accu-Flex, Beadalon, and ParaWire.

Product overview

Fire Mountain Gems and Beads is a comprehensive B2C/B2B jewelry-making supplies retailer offering an extensive catalog of beads, findings, gemstones, tools, stringing materials, wire, and finished jewelry. The company operates as a traditional e-commerce retail platform with a wholesale program. The product portfolio includes core product categories (beads, findings, tools, packaging, displays) supplemented by numerous branded sub-products and sub-brands including Swarovski Crystal, Miyuki, Preciosa, TierraCast, TOHO Beads, Accu-Flex, FireLine, Wrap-Tite, Snap-Tite, Sure-Set, and various wire brands. The company also provides educational resources through its Jewelry Maker's Library and operates an All-Assortable Pricing discount system for volume purchases. Founded in 1973 and headquartered in Grants Pass, Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Partner's Program: Wholesale program for registered wholesale customers with signed Brand Control Agreement with Swarovski
• Jewelry Maker's Library
• Almost Instant Jewelry

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Beadalon: Manufacturer and supplier of beading wire, stringing materials, and tools carried by Fire Mountain; adjacent supplier relationship within the same value chain.

Direct peers

• Beadshop.com: Online specialty retailer of beads, findings, and jewelry-making supplies serving hobbyists and designers; directly comparable assortment and DTC model to Fire Mountain Gems and Beads.
• Shipwreck Beads: Large bead retailer offering extensive selection of beads and jewelry-making supplies through both retail and wholesale channels; comparable scale and product breadth.
• Artbeads.com: E-commerce retailer of beads, jewelry findings, and accessories for jewelry makers; competes head-on with Fire Mountain on SKU breadth and hobbyist customer base.
• FusionBeads.com: Online bead and jewelry supply retailer with catalog of findings, seed beads, and components aimed at hobbyist jewelry makers; highly comparable assortment and audience.
• Halstead Bead: Wholesale jewelry supplies distributor specializing in findings, beads, and chain for professional designers and small businesses; competes in Fire Mountain's wholesale/B2B channel.

Emerging players

• Etsy: Online marketplace for handmade and craft goods including jewelry supplies and finished jewelry; competes for both Fire Mountain's maker customers and downstream finished-jewelry demand.

Broad incumbents

• JOANN: National fabric/craft retailer with a substantial beading and jewelry-making supplies section; broader assortment but lower specialization than Fire Mountain.
• Amazon (Handmade & Craft Supplies): Mass-market e-commerce platform with extensive beads, findings, and jewelry-making supplies assortment; competes on price, selection, and shipping speed rather than curation.
• Michaels Stores: Largest US specialty retailer of arts, crafts, and hobby supplies including beads and jewelry-making; competes on broad craft assortment but with much wider category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/firemountaingems
• Facebookfacebook.com/FireMountainGems
• Instagraminstagram.com/firemountaingems
• TikToktiktok.com/@firemountaingems
• Pinterestpinterest.com/firemtngems
• LinkedInlinkedin.com/company/fire-mountain-gems-and-beads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fire mountain gems and beads