energy education council

What energy education council does

The Energy Education Council (EEC) is a nonprofit membership organization founded in 1952 and headquartered at 4440 Ash Grove Dr., Suite B, Springfield, Illinois. It serves the U.S. electric utility industry by providing electrical safety education resources and operates the Safe Electricity program as its primary public-facing brand. EEC's core product is a library of thousands of ready-to-share resources covering topics including appliances, GFCIs/AFCIs, generators, and storm safety, delivered across multiple formats: videos, customizable infographics, SEO-friendly articles with talking points, social media content packages (with images, text, animations, emojis, and hashtags), and K-12 educational materials such as coloring pages, lesson plans, puzzles, and presentations.

The underlying technology platform is a conventional web-based member portal (safeelectricity.org) with username/password authentication, a registration flow, a public-facing content library, and a member-only resource section. No proprietary software stack, patents, APIs, or technical integrations are disclosed; the technical footprint is a content publishing and authentication website supplemented by social media channels on Facebook, YouTube, and LinkedIn. Product modules include the Safety Tips library, Videos Library, Infographics, Articles, KIDS Activities, and a centralized Membership Resources portal.

EEC's business model is a nonprofit, member-funded model with two revenue streams: (1) recurring membership dues from electric utilities and electric cooperatives that gain access to the full resource platform, and (2) tax-deductible donations from individuals and organizations (processed via PayPal and check). The primary customer segment is electric utilities and electric cooperatives (B2B), with secondary segments including general consumers seeking safety information (B2C) and K-12 educators reached through a 4-H Program partnership. Go-to-market is community-led, centered on member-based engagement, with content marketing and organic social as the primary channels. Governance is provided by an EEC Board, an Advisory Board, and a Member Assembly.

Name

energy education council

Legal name

Energy Education Council

Website

https://energyedcouncil.org

Company type

Private

Founded year

1952

Operating status

Operating

Short description

The Energy Education Council is a 1952-founded nonprofit membership organization that provides electrical safety education resources and campaigns to U.S. electric utilities, cooperatives, and the general public through its Safe Electricity program and a member-accessible library of thousands of videos, infographics, articles, and K-12 materials.

Ownership category

akta.pro rank

Product category

Electrical Safety Education

akta.pro primary industry

Testing, Commissioning & Electrical Safety (NFPA 70E/Arc Flash) (EDAOABAM)

akta.pro secondary industry

Third-Party Certification, Code Compliance & Regulatory Inspection (ASME/API/ISO) (EUAEAHAN)

Keywords

• Electrical safety education
• Utility safety resources
• Safety awareness campaigns
• Energy education programs
• Electrical hazard training

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership dues: The organization operates a membership program for electric utilities and cooperatives that provides access to safety education resources, marketing materials, and content libraries. Members pay dues to access the resource platform.
2. Donations: Tax-deductible donations from individuals and organizations supporting electrical safety education mission.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Energy Education Council operates the Safe Electricity program, a nonprofit electrical safety education initiative that produces and distributes thousands of ready-to-share safety resources. Its core offering is a member-based safety content platform serving electric utilities and cooperatives, complemented by free public-facing safety education for consumers and K-12 educational materials for schools.

Product overview

The Energy Education Council operates Safe Electricity as its primary public education program focused on electrical safety awareness. The organization offers a unified platform of safety education resources consisting of the core Safe Electricity program, a comprehensive Safety Tips library with topic-specific pages (appliances, GFCIs, generators, storms), and a Video Library with explainers and animated content. Additional modules include Infographics (customizable handouts), Articles (SEO-optimized talking points), and KIDS Activities (coloring pages, lesson plans, puzzles). Members gain access to thousands of resources including social media content, videos, and customizable materials. The organization serves utilities, electric associations, and public audiences seeking to promote electrical safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Electricity Program A public education program that provides electrical safety awareness resources, training materials, and content to prevent electrical accidents for individuals, families, utilities, and organizations.
• EEC Membership Program A membership-based resource platform for electric utilities and cooperatives that provides access to thousands of electrical safety resources including videos, infographics, articles, social media content, and K-12 educational materials for use in customer communications and safety awareness campaigns.

Quantifiable outcome

• Saves utilities significant time from developing illustrations and videos, allowing focus on other key areas

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• University of Illinois ExtensionminorStrategic or Co-development PartnerUniversity of Illinois Extension is listed as a partner organization, likely providing educational expertise and potentially helping distribute Safe Electricity educational content through the university's extension network across Illinois.
• Federated RuralminorStrategic or Co-development PartnerFederated Rural is shown as a partner organization, potentially collaborating on rural electrical safety education initiatives with the Energy Education Council's Safe Electricity program.
• 4-H ProgramminorStrategic or Co-development PartnerThe organization partners with 4-H to provide K-12 educational materials including coloring pages, lesson plans, puzzles, and presentations for youth electrical safety education.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Fire Protection Association (NFPA): Major standards body (NFPA 70, 70E) that develops the electrical codes EEC's content references. Comparable as a broader safety authority producing electrical safety education alongside fire prevention.
• Vector Solutions: Online training platform with electrical safety and OSHA compliance courses for utilities and industrial workforces. Comparable as a paid recurring-revenue safety education provider, though broader in scope.

Emerging players

• ClickSafety: Online safety training provider offering electrical, OSHA, and construction safety courses. Comparable as a digital-first safety education business competing for the same utility and contractor training budget.

Direct peers

• Mike Holt Enterprises: Provider of electrical training, code education, and safety content for electricians, inspectors, and students. Comparable as a content-and-education business serving the electrical trade and code-compliance audience.
• Electrical Safety Foundation International (ESFI): Nonprofit dedicated to electrical safety awareness and education for consumers and the workforce. Closest comparable to Energy Education Council in mission, audience (utilities, consumers, workers), and content-based delivery model.

Others

• American Public Power Association (APPA): Trade association for publicly owned electric utilities. Comparable as a member-funded organization serving the same utility customer base that EEC targets for membership.
• International Brotherhood of Electrical Workers (IBEW): Labor union representing electrical workers with its own apprenticeship and safety training programs. Adjacent as a major source of electrical safety curriculum and training that competes for industry attention.
• National Rural Electric Cooperative Association (NRECA): National service organization for rural electric cooperatives. Comparable because EEC explicitly serves rural co-op members and partners with rural-focused organizations such as Federated Rural.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@SafeElectricity
• Facebookfacebook.com/SafeElectricity
• LinkedInlinkedin.com/company/safe-electricity

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about energy education council