bewell in school

What bewell in school does

BeWell in School is an independent, founder-led nonprofit in Tennessee with 1-10 employees and primary operations in Nashville-area K-12 schools. It addresses student self-regulation and school behavior management through breath, movement, and mindfulness rather than exclusionary discipline. Its core offering places a trained BeWell Teacher at partner schools, supports dedicated BeWell Room and classroom regulation spaces, and provides training and coaching for staff, students, and families.

The delivery model combines physical spaces and human support with BeWell Digital, an educator-approved video library distributed through a web platform and YouTube. Digital content features student actors and covers movement, breathing, mindfulness, and classroom-management use cases. BeWell Events and a volunteer program extend programming to families and community members through classes, workshops, orientations, and wellness events. The organization reports pilot outcomes including more time on task, fewer discipline referrals, suspensions and expulsions, improved academic performance, teacher retention and morale, and a positive shift in school culture, but provides no outcome baselines or study methodology.

School acquisition is conducted through direct website contact, a needs assessment, and on-site placement, with school partnership pricing negotiated individually and not publicly disclosed. The nonprofit also receives individual and corporate donations, foundation and community grants, and fundraising-event proceeds, while BeWell Digital offers a monthly membership with a seven-day free trial. Revenue, school contract values, total customer count, funding history, and headcount trends are not disclosed.

Name

bewell in school

Legal name

BeWell in School

Website

https://bewellinschool.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

BeWell in School is a Nashville nonprofit providing K-12 schools with on-site mindfulness teachers, dedicated regulation spaces, classroom resources, and a digital video library for student self-regulation and staff wellness.

Ownership category

akta.pro rank

Product category

Social-Emotional Learning Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• School mindfulness programs
• Social emotional learning
• Student self regulation
• School based wellness
• Educator mindfulness resources

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization operates primarily as a nonprofit funded through individual donations, corporate sponsorships, and fundraising events such as Yoga-thon. Donations to The Bridge Fund support both existing school partners and expansion to new schools.
2. BeWell Digital Membership: Individual membership providing access to exclusive videos, ability to save favorites, watch on any device, download for offline viewing, and participate in live streams. Free trial available for 7 days.
3. Grants: Funding from educational foundations and community organizations to support program expansion and school partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

BeWell in School delivers in-person, school-based mindfulness programming by placing trained BeWell Teachers on-site at partner K-12 schools to support student self-regulation through breath, movement, and mindfulness practices. The organization complements its on-site program with a digital mindfulness video library (BeWell Digital) accessible to educators, plus community wellness events and a volunteer program. Its work is framed as a trauma-informed, proactive alternative to traditional exclusionary discipline.

Product overview

BeWell in School® operates as a school-based mindfulness education organization offering both in-person and digital programs. The core product is the BeWell in School® in-person program featuring trained BeWell Teachers stationed at partner schools, supported by the designated BeWell Room™ space. This is complemented by BeWell Digital™ — a digital video library providing educator-approved mindfulness resources accessible via web. BeWell Events extends the programming to the broader community through volunteer opportunities and family wellness classes. Together, these offerings provide a multi-channel approach to bringing breath, movement, and mindfulness practices into educational environments.

Differentiator

Problem solved

Functional benefit

Brands

• BeWell Digital™: A digital library of educator-approved mindfulness resources including videos for movement, breathing exercises, and self-regulation designed for modern classroom environments. Features student actors and offers a free 7-day trial.
• BeWell Room™
• The Bridge Fund

Products and services

• BeWell in School® (In-Person School Program)

Quantifiable outcome

• Increased academic achievement as measured by standardized assessments
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hola Yoga StudiocoreStrategic or Co-development PartnerHola Yoga Studio is a key community partner, collaborating on yoga and mindfulness classes, workshops, and community wellness events. They co-host Friday Community Classes at Bongo Java and the Holding Space for Diverse Communities Workshop. Khrys Baltodano, owner of Hola Yoga, is also a Board Member with BeWell in School.
• Shakti Power YogaminorStrategic or Co-development PartnerListed as a partner organization supporting BeWell in School's mission to bring mindfulness and movement to school communities.
• The Nashville Food ProjectcoreStrategic or Co-development PartnerCommunity partnership for events including the Growing Together program and Welcome Week farmers market. BeWell provides family movement classes at Nashville Food Project's Community Farm at Mill Ridge and community events, reaching underserved populations.
• Center for Contemplative JusticeminorStrategic or Co-development PartnerPartner venue for quarterly In-Person Self-Care Circle events for educators, providing space for guided meditation and sound offering sessions.
• Nashville Public Education FoundationcoreOthersAwarding body for the 2021 Inspiring Innovation Award. Partnership with Nashville's public education ecosystem supporting innovative school programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Calm Schools: Consumer mindfulness platform with a schools/educator offering providing free or low-cost access to meditation and breathwork content for K-12 settings. Comparable as a digital mindfulness resource competing with BeWell Digital for the same teacher-driven, classroom-usage use case.
• Committee for Children (Second Step): Large, established nonprofit publisher of the Second Step SEL curriculum used in tens of thousands of K-12 schools. Comparable as the dominant SEL curriculum incumbent that BeWell competes with for district mindshare and procurement dollars, though Second Step is a packaged curriculum rather than a teacher-placement model.
• Yale Center for Emotional Intelligence (RULER): Academic-backed SEL framework (RULER) deployed in schools nationwide through training and curriculum. Comparable as an SEL incumbent with strong institutional credibility that districts consider alongside niche mindfulness programs like BeWell when designing student well-being strategy.
• Headspace for Educators: Mainstream consumer mindfulness app with an explicit educator/school segment offering guided mindfulness for teachers and students. Comparable because it competes for the same educator mindshare on classroom mindfulness resources, though delivery is purely digital whereas BeWell blends in-person placement.

Direct peers

• Pure Edge: Nonprofit providing mindfulness-based SEL curricula and educator training to schools and youth-serving organizations. Comparable because it operates a similar in-school + educator professional development model targeting underserved student populations and frames SEL through breathwork and movement.
• Mindful Schools: National nonprofit that trains educators and delivers mindfulness-based SEL programming in K-12 schools. Directly comparable to BeWell in School because it offers both in-person professional development and online mindfulness curriculum for school communities, targeting the same educator and student self-regulation use cases.
• Move This World: Social-emotional learning program that delivers PreK-12 SEL via on-site facilitators, video, and digital resources in partner schools. Directly comparable to BeWell because it combines on-site adult-led SEL delivery with a digital video library for classroom use, targeting the same pain points around student emotional regulation and teacher burnout.
• Inner Explorer: Nonprofit that provides daily mindfulness practice audio programs for K-12 classrooms and educator training. Comparable because it delivers short, repeatable mindfulness sessions into the school day in a similar trauma-aware framing, and uses a hybrid online + in-person educator-coaching model.
• Open Circle: Program providing K-5 SEL curriculum and professional development for elementary schools, originally spun out of Wellesley College. Targets the same pain points (classroom climate, student self-regulation) with a similar school-partnership and educator-training delivery model.

Emerging players

• C.A.R.E. (Cultivating Awareness and Resilience in Education): Professional development program for educators that integrates mindfulness, stress reduction, and emotion-regulation practices. Comparable because it trains teachers to deliver mindfulness-based SEL inside schools — the same audience BeWell targets with its BeWell Teacher and educator resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=VOTFB4-vlQc&list=PL2qDv3I6ESOy9bpnu6dfrXsNP9Kdkwgeb
• LinkedInlinkedin.com/company/bewellinschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bewell in school