Shakti Power Yoga

What Shakti Power Yoga does

Shakti Power Yoga is a privately-held, women-owned yoga studio founded in 2012 by sisters Lauren Farina O'Brien and Kelly Carter, operating from a single location at 65 Music Square East in Nashville, Tennessee. The studio's core offering is in-studio and online power yoga classes, structured around a monthly auto-debit membership ($119/month for unlimited in-studio and online access, $49/month online-only) supplemented by a 30-day new student special at $49 and a 20-class pack at $280. Classes are scheduled via the third-party MindBody Online booking platform; the studio does not operate any proprietary technology stack.

Beyond core classes, Shakti has diversified into a broader wellness ecosystem. Through Shakti Yoga University (Shakti U), the studio runs Yoga Alliance-accredited 200-hour and 300-hour RYT teacher training programs at $3,100 and $4,200 respectively, with scholarships and payment plans. Additional revenue streams include specialized workshops ($25-$90 per session), international yoga retreats to destinations such as Italy, Spain, Peru, Costa Rica, Greece, Mexico, and Kenya ($1,995-$2,795 per attendee), cold plunge and infrared sauna sessions ($75/month membership), massage therapy referrals with in-building practitioners, and private/group yoga sessions for corporate and special occasions.

The studio serves individual yoga practitioners seeking community and physical wellness, aspiring yoga teachers seeking credentialed training, wellness travelers purchasing premium retreat experiences, and local Nashville corporate clients. Customer acquisition relies on direct-to-consumer channels — website, MindBody Online booking, Instagram (@shaktiyogauniversity), blog content, email, community workshops, and word-of-mouth. The company is bootstrapped with no external institutional funding, parent company, or subsidiaries disclosed.

Name

Shakti Power Yoga

Website

https://shaktiyoganashville.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Shakti Power Yoga is a women-owned yoga studio in Nashville, Tennessee offering power yoga classes, Yoga Alliance-accredited 200-hour and 300-hour teacher training, international wellness retreats, workshops, and cold plunge/sauna services to individual practitioners, aspiring teachers, and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Power Yoga & Athletic Yoga Conditioning (HSADACAG)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio services
• Yoga teacher training
• Wellness studio
• Yoga retreat packages
• Corporate yoga programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Studio Classes and Memberships: Monthly auto-debit memberships providing unlimited in-studio and online classes, with tiered pricing for in-studio vs online-only access. New student specials and class pack bundles offer flexible entry points for different customer needs.
2. Teacher Training Programs: 200-hour and 300-hour Yoga Alliance accredited teacher training programs with full tuition pricing ($3,100-$4,200) and early bird discounts. Payment plans available. High-value, infrequent purchases that contribute significantly to revenue.
3. Wellness Services: Cold plunge and infrared sauna sessions sold individually and as monthly memberships ($75/month). Additional revenue stream complementing core yoga offerings.
4. Workshops and Events: Single-session workshops priced $25-$90 covering specialized topics like arm balances, sound baths, breathwork, and teacher immersions. Variable revenue based on event frequency and attendance.
5. Retreats: International yoga retreats to destinations including Italy, Peru, Spain, Costa Rica, Greece, Mexico, and Kenya with pricing from $1,995-$2,795 per person. Premium offering with accommodations included.
6. Massage Therapy Referrals: Third-party massage therapists operating in the same building, with studio receiving referral traffic from co-location arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Shakti Power Yoga operates a Nashville yoga studio offering power yoga classes in-studio and online through monthly memberships, class packs, and drop-in options. Beyond regular classes, the studio runs Yoga Alliance accredited 200-hour and 300-hour teacher training programs under Shakti Yoga University, schedules single-session workshops and community events, organizes international yoga retreats, and sells on-site massage therapy plus cold plunge and infrared sauna recovery services.

Product overview

Shakti Power Yoga is a women-owned yoga studio in Nashville offering a comprehensive wellness ecosystem. The core offering consists of power yoga classes (in-studio and online) with various membership and class pack options. The studio operates Shakti U, an accredited yoga teacher training institute providing 200-hour and 300-hour RYT programs. Additional services include workshops and events (sound baths, arm balance workshops, breathwork, teacher development), international yoga retreats, massage therapy, and cold plunge/sauna wellness facilities. The product portfolio is unified under a single studio experience, with teacher training (Shakti U) serving as an advanced tier for dedicated practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Yoga Classes In-studio and online power yoga classes scheduled throughout the week, with membership packages, class packs, and drop-in options available to adult practitioners of varying experience levels.
• 200-Hour Yoga Teacher Training (Shakti U) Yoga Alliance accredited 200-hour RYS teacher training program covering yoga philosophy, anatomy, teaching methodology, and practical teaching experience, with full tuition at $3,100 and early bird pricing of $2,850.
• 300-Hour Yoga Teacher Training (Shakti U) Advanced Yoga Alliance accredited 300-hour RYS teacher training focused on Yoga and Ayurveda, including Ayurveda for wellbeing, Yoga Sutras, Sanskrit basics, trauma-informed teaching, and specialty topics, with full tuition at $4,200 and early bird at $4,000.
• Workshops and Events Single-session workshops and events including sound baths, arm balance workshops, restorative yoga, breathwork sessions, yoga challenges, and teacher development programs, with members receiving a 15% discount.
• Yoga Retreats Multi-day international yoga retreats to destinations including Puglia Italy, Almeria Spain, Costa Rica, Peru, Greece, and Baja Mexico, combining daily yoga practice, meditation, excursions, and locally-sourced meals with shared or single accommodations.
• Cold Plunge and Infrared Sauna On-site wellness room offering cold plunge and infrared sauna sessions sold individually or via an unlimited $75/month membership, with yoga members receiving a 20% discount.
• Private Yoga and Group Sessions Customized private yoga sessions and group sessions for special occasions and corporate or community events, bookable through the MindBody Online platform.

Quantifiable outcome

• New practitioners report transformation in physical and mental wellness through consistent practice
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Monroe Carell Jr. Children's Hospital at VanderbiltminorStrategic or Co-development Partner · 29 February 2020Shakti hosts fundraising yoga events to support Monroe Carell Jr. Children's Hospital at Vanderbilt. Studio community comes together for special events to raise money for children's healthcare. The hospital holds personal significance to studio founder Lauren, whose son received care there.
• One Voice NashvilleminorStrategic or Co-development PartnerShakti's Sunday 3pm Karma class donations benefit One Voice Nashville, a nonprofit teaching storytelling and narrative journalism to middle and high school students. Partnership runs for specified periods to support youth programming.
• Africa Yoga ProjectcoreStrategic or Co-development PartnerShakti maintains ongoing relationship with Africa Yoga Project including mentorship of AYP teachers via Skype, participation in Seva Safari service trips to Kenya, and collaboration on community building. Studio co-owners Lauren and Kelly participate in annual service trips.
• True Nature TravelscoreChannel Partner/ Reseller/ DistributorPartner travel company for international retreat logistics including booking, accommodation arrangements, and travel coordination. Handles retreat registration for destinations like Almeria, Spain.
• The Harpeth HotelminorChannel Partner/ Reseller/ DistributorShakti hosts popup yoga events at The Harpeth Hotel in Franklin, TN. Partnership provides venue for classes followed by wine/mimosas, creating community events.
• MindBody OnlinecoreTechnology or IntegrationMindBody Online is the integrated booking and business management platform used for class scheduling, membership management, and point-of-sale. Critical operational infrastructure.
• Be Well In SchoolminorStrategic or Co-development PartnerCommunity partnership for free yoga classes in local parks. Shakti teachers lead outdoor yoga sessions at Warner East Park, with donations encouraged for the nonprofit organization.
• Girls Write NashvilleminorStrategic or Co-development PartnerLocal nonprofit supported during Shakti Art Social events. Organization shares information about its mission at studio community gatherings.
• Oasis CenterminorStrategic or Co-development PartnerLGBTQ+ youth organization receiving donations from Shakti's Pride Yoga Flow event. Just Us program at Oasis Center dedicated to helping LGBTQ+ and questioning youth.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: CorePower Yoga is the largest US chain of power yoga and hot yoga studios with 200+ locations. It is the closest direct peer to Shakti's power yoga positioning, membership pricing, and teacher training programs, though at vastly greater scale.
• Y7 Studio: Y7 Studio is a multi-location power/heated yoga studio brand known for hip-hop-driven flow classes. Comparable to Shakti in power-yoga modality, subscription pricing model, and lifestyle-brand positioning among urban consumers.
• Hot 8 Yoga: Hot 8 Yoga is a US power and hot yoga studio chain with multiple locations. Directly comparable to Shakti on heated power yoga modality, tiered membership structure, and teacher training offerings.
• Modo Yoga: Modo Yoga is an international hot yoga and power yoga studio franchise with a strong teacher training program (Modo Yoga 200/300-hour). Comparable to Shakti in heated power yoga instruction, Yoga Alliance-aligned teacher training, and community-focused positioning.

Broad incumbents

• YogaWorks: YogaWorks is a multi-location yoga studio chain offering diverse class styles and teacher training programs. Comparable to Shakti as a broader yoga incumbent with overlapping teacher training and class offerings, though at significantly larger scale.
• Equinox: Equinox is a luxury fitness club operator offering yoga classes, wellness services (cryotherapy, sauna), and instructor training programs. Comparable to Shakti as a broader premium wellness incumbent with overlapping yoga and adjacent recovery services, though embedded in a much larger fitness portfolio.

Emerging players

• Alo Moves: Alo Moves is an online yoga and wellness streaming platform from Alo Yoga, offering subscription-based on-demand yoga classes. Comparable to Shakti's online class tier and represents a potential digital substitute or distribution channel for studio-style instruction.
• Glo: Glo (formerly YogaGlo) is an online yoga, meditation, and pilates subscription platform. Comparable to Shakti's online membership offering and represents the broader digital yoga category competing for remote practitioner dollars.
• Wanderlust: Wanderlust is a yoga-focused events and retreat brand producing festivals and curated international yoga retreat experiences. Comparable to Shakti's international retreat programming in target customer, premium pricing, and wellness-travel positioning.

Others

• Africa Yoga Project: Africa Yoga Project is a nonprofit that uses yoga for community empowerment across Africa and operates teacher training programs. Listed as a Shakti community partner; relevant as an adjacent ecosystem player in yoga teacher training and global yoga community building.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shaktiyogauniversity
• Xx.com/shaktipoweryoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakti Power Yoga