clip energy
CLIP Energy is a UK-based startup that provides an AI-powered electricity-monitoring sensor and mobile app, enabling households to identify individual appliances' real-time energy consumption and reduce electricity bills, sold direct-to-consumer via its website.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What clip energy does
CLIP Energy is a UK-based, privately held startup that provides an AI-powered electricity monitoring system for residential households. The offering consists of two integrated components: the CLIP Sensor, a hardware device installed at the home's electricity supply, and the CLIP App, a mobile application that surfaces the sensor's data to the consumer. The company's core technical proposition is that a single CLIP sensor can identify individual appliances from their electrical signatures and report real-time electricity consumption per appliance, removing the need for multiple sensors per device. The system also delivers personalised insights and anomaly alerts through the app, and the company claims it can help users reduce their electricity bills by approximately 20%.
Underlying the product is a machine-learning pipeline that processes structured electricity-use data, performs AI-based appliance recognition, and runs an anomaly detection and recommendation layer for personalised savings suggestions. Leadership is split across three named founders: Joseph (CEO, IoT hardware), Freya (COO, app development and user research, with a focus on responsible AI), and Anna (CTO, machine learning). The company is headquartered in London with operations confined to the United Kingdom.
CLIP generates revenue by selling its hardware sensor bundled with a mobile app to individual consumers via its website (clipenergy.co.uk), using a direct-to-consumer go-to-market motion. Pricing is not publicly disclosed and the website employs a 'Sign Up' call-to-action rather than a transparent storefront. The company lists Imperial College London, UKRI, Undaunted, and SDS as partners on its website, indicating institutional support from UK research, innovation, and climate-tech ecosystems. At the time of the source data, CLIP is an early-stage company with a headcount of 1-10 employees, no disclosed funding rounds, no disclosed revenue, and no disclosed founding date.
clip energy firmographics
Firmographics- Name
- clip energy
- Legal name
- CLIP Energy
- Website
- https://clipenergy.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CLIP Energy is a UK-based startup that provides an AI-powered electricity-monitoring sensor and mobile app, enabling households to identify individual appliances' real-time energy consumption and reduce electricity bills, sold direct-to-consumer via its website.
- Ownership category
- akta.pro rank
clip energy industry classification
Industry- Product category
- Residential Energy Monitoring
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
- akta.pro secondary industries
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), Power Quality, Line Monitoring & Grid Edge Sensors (PMUs/µPMUs) (EUADAPAO), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where clip energy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
clip energy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- CLIP Energy Monitoring Product: Revenue is generated through the sale of CLIP hardware sensors combined with an associated mobile app subscription. The product combines IoT hardware (energy sensor) with software services (AI appliance recognition and personalised insights delivered via app).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
clip energy product offering
Product offeringCore offering
CLIP Energy offers a single-sensor system that recognises individual household appliances from their electrical signatures and reports their real-time electricity use. The product combines the CLIP Sensor hardware device with the CLIP App, which provides personalised energy-saving suggestions and alerts for unexpected energy consumption.
Product overview
CLIP Energy offers a single unified product consisting of two integrated components: the CLIP Sensor hardware device and the CLIP App software. The sensor uses AI to recognize individual appliances and measure their electricity consumption in real-time, while the app delivers personalised insights and alerts to help users reduce their electricity bills by approximately 20%.
Differentiator
Problem solved
Functional benefit
Products and services
- CLIP Sensor A hardware sensor for households that recognises individual appliances from their electrical signatures and reports how much electricity each appliance uses in real time.
- CLIP App A mobile application for households that provides personalised suggestions for reducing electricity use and alerts users to unexpected energy consumption.
Quantifiable outcome
- 20% reduction in electricity bills
Companies that use clip energy
Customer profileSegments1 record
Ideal customer profiles1 record
clip energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
clip energy partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
clip energy competitors and assessment
Company assessmentDirect peers
- Sense: US-based direct competitor offering an AI-powered home energy monitor that disaggregates appliance-level usage from a single sensor in the electrical panel. Closest functional and technological analogue to CLIP Energy's product.
- Smappee: Belgian-headquartered smart energy monitor combining a home energy meter with appliance-level insights and solar/EV integration. Comparable product architecture and European consumer positioning.
- Efergy: Established UK/global provider of home energy monitoring devices and in-home displays. Competes in the same consumer electricity-monitoring category and UK distribution context.
- Emporia Energy: Sells whole-home energy monitors and smart plugs with app-based appliance-level insights, targeting residential energy savings. Competes head-to-head with CLIP on the appliance-disaggregation value proposition.
- Neurio (Generac): Originally an appliance-disaggregation energy monitor (now part of Generac's home energy ecosystem). Directly comparable technology category and consumer use case to CLIP.
- Owl Intuition: UK-based provider of in-home energy monitors that display real-time electricity usage and costs. Historical UK incumbent in the same consumer energy-monitoring niche as CLIP.
- Hildebrand Technology (Glow): UK-based provider of the Glow energy monitor (acquired by Smart Energy GB), focused on real-time household energy display. Closest UK peer operating in the same regulatory and consumer context as CLIP.
Emerging players
- Curb: US energy-data startup offering appliance-level energy insights via a panel-mounted monitor, targeting residential consumers. Overlaps with CLIP on AI-driven appliance disaggregation but with a stronger software/billing-data angle.
- Tado°: European smart-home energy company primarily focused on heating control but expanding into broader home energy management. Adjacent in product vision (smart-home energy optimisation) and European consumer base.
Broad incumbents
- British Gas / Hive: UK utility-owned smart-home platform offering connected thermostats, smart meters, and energy usage insights to British Gas customers. Represents the incumbent distribution-and-data threat that could commoditise CLIP's standalone proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
clip energy social profiles
Digital presenceclip energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
clip energy leadership team
Management profileNumber of profiles
Profiles3 records
clip energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
clip energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about clip energy
What does clip energy do?
CLIP Energy offers a single-sensor system that recognises individual household appliances from their electrical signatures and reports their real-time electricity use. The product combines the CLIP Sensor hardware device with the CLIP App, which provides personalised energy-saving suggestions and alerts for unexpected energy consumption.
Is clip energy a public or private company?
clip energy is a private company. It is classified as unknown and is currently operating.
When was clip energy founded?
clip energy was founded in -1. It employs 1 to 10 people.
Where is clip energy based?
clip energy is headquartered in London, United Kingdom, in the Europe region.
How does clip energy make money?
One revenue line is on record: CLIP Energy Monitoring Product.
Who are clip energy's main competitors?
Direct peers on record are Sense, Smappee, Efergy, Emporia Energy, Neurio (Generac), Owl Intuition and Hildebrand Technology (Glow). Emerging players are Curb and Tado°. British Gas / Hive is listed as a broad incumbent.
Does clip energy have an API?
No public API is recorded for clip energy.
What industry is clip energy in?
clip energy's product category is Residential Energy Monitoring. Its primary akta.pro industry code is CRACAGAI, Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail, with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 334512 and its SIC code is 3823.