elle tens australia
Elle TENS Australia is a privately-held ACT-based retailer of ARTG-registered TENS machines, pelvic floor stimulators, and electrotherapy devices, serving expectant mothers, incontinence patients, and pain sufferers across Australia and New Zealand via D2C e-commerce, rental, and wholesale channels.
- Company typePrivate
- Founded-
- HeadquartersHume, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What elle tens australia does
Elle TENS Australia, operating as TENS Australia Pty Ltd, is a privately-held Australian specialty retailer and distributor of electrotherapy medical devices headquartered in Hume, ACT. The company's core product portfolio centers on TENS (Transcutaneous Electrical Nerve Stimulation) machines purpose-built for obstetric labour pain relief, including the Elle TENS, Elle TENS 2, and Elle TENS Plus, alongside pelvic floor stimulators (SensaTONE for Women and Men) and multi-function combo devices (3-in-1 Combo Elite, Combo, Combo PLUS, Obi TENS) that integrate TENS, EMS (Electrical Muscle Stimulation), and massage modes. Proprietary technology features include Opti-Max Technology for adjustable pulse depth, Body Mapping Technology in premium devices, and specialized operating modes (Birth Mode, Pelvic Mode, Pain Mode) targeting distinct use cases. All devices are ARTG-registered (ARTG 225921) as Class IIa medical devices.
The company's commercialization model combines direct-to-consumer e-commerce, a hire/rental program ($69 for 4-8 week periods), wholesale distribution to stockists, and healthcare provider referral channels, with primary markets in Australia and New Zealand. Device prices range from $180-$259 AUD with consumable electrode pads and accessories ($12-$49) generating recurring revenue. Distribution leverages 22 Australian health fund rebate partnerships (HCF, Medibank, Bupa, NIB), celebrity endorsements (Jules Robinson, Manu Feildel), multi-platform social media presence, and an affiliate program. The core customer base is expectant mothers seeking drug-free labour pain relief, extended secondarily to women with pelvic floor dysfunction, general pain sufferers, and men with post-prostatectomy incontinence.
Elle TENS manufactures through a partnership with Body Clock (described as the developer of the world's first obstetric TENS machine) and sources accessories and complementary products from partners including BIEN Australia and Eco Baby Planet. The company is independently owned with no disclosed institutional investors, no parent company, and no funding rounds on record. Recent strategic activity includes New Zealand market expansion, the 2026 Mum Central Awards (Bronze in Best Health Product and Best Pregnancy Product), and product line diversification into men's pelvic health and multi-function combo devices.
elle tens australia firmographics
Firmographics- Name
- elle tens australia
- Legal name
- TENS Australia Pty Ltd
- Website
- https://elletens.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Elle TENS Australia is a privately-held ACT-based retailer of ARTG-registered TENS machines, pelvic floor stimulators, and electrotherapy devices, serving expectant mothers, incontinence patients, and pain sufferers across Australia and New Zealand via D2C e-commerce, rental, and wholesale channels.
- Ownership category
- akta.pro rank
elle tens australia industry classification
Industry- Product category
- Electrotherapy Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
- akta.pro secondary industry
- Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
Keywords
Where elle tens australia is headquartered
LocationHeadquarters
- HQ city
- Hume
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
elle tens australia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- TENS Device Sales: One-time purchase of TENS machines and electrotherapy devices. Products include labour TENS machines ($215-$259), combo devices ($204-$249), pelvic floor stimulators ($189), and pain relief units ($180). Revenue is generated from direct consumer sales through the e-commerce platform.
- TENS Device Rental/Hire: Flexible rental program allowing customers to hire labour TENS devices for 4, 6, or 8 weeks. The Elle TENS 2 Labour Hire is available for $69, providing an accessible option for one-time use during childbirth.
- Accessories and Consumables: Sales of replacement electrodes, lead wires, maternity electrode bundles, Acu-Comb labour accessories, massage roller balls, and partner products including BIEN intimate gel and Eco Baby Planet breastfeeding products.
- Wholesale/Bulk Sales: Wholesale ordering available for maternity TENS electrodes (bulk pricing from $202.50 for bulk packs) and square TENS electrodes, suggesting B2B relationships with healthcare providers and retailers.
- Affiliate/Partner Referrals: Affiliate program allowing partners to earn commissions for referring customers to Elle TENS products and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Labour TENS Machines ($215-$259) |
| Subscription | Multi-year contract | TENS Hire Options ($69) |
| One time/ perpetual license | Pay-as-you-go | Combo/Multi-Function Devices ($204-$249) |
| One time/ perpetual license | Pay-as-you-go | Pelvic Floor Stimulators ($189) |
| Unit Pricing | Pay-as-you-go | Accessories and Consumables ($12-$49) |
| Unit Pricing | Pay-as-you-go | Wholesale Bulk Pricing (from $202.50) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
elle tens australia product offering
Product offeringCore offering
Elle TENS Australia sells TENS (Transcutaneous Electrical Nerve Stimulation) machines, pelvic floor stimulators, and related accessories for drug-free pain relief, primarily targeting labour pain, postpartum recovery, incontinence, and general pain management. It also offers a hire/rental model for short-term use of labour TENS machines, alongside retailing complementary partner products for maternity and pelvic wellness.
Product overview
Elle TENS Australia offers a portfolio of electrotherapy medical devices for women's health and pain management. The core offering consists of TENS (Transcutaneous Electrical Nerve Stimulation) machines designed specifically for labour pain relief, including the Elle TENS, Elle TENS 2, and Elle TENS Plus (a 3-in-1 device combining labour TENS, pelvic floor stimulation, and general pain relief modes). The company also sells EMS/massage combo devices under the Body Clock brand (3-in-1 Combo and Combo Elite), Obi TENS for general pain relief, and SensaTONE pelvic floor stimulators for both women and men. Supporting accessories include maternity electrodes, standard TENS pads, lead wires, the Acu-Comb labour comb, and massage roller balls. The business operates on both a purchase and rental (hire) model, offering 4, 6, or 8-week hire periods for labour TENS devices. Additionally, the company retails complementary partner products including Eco Baby Planet breastfeeding items and BIEN intimate wellness products.
Differentiator
Problem solved
Functional benefit
Products and services
- Elle TENS Original TENS machine designed for labour pain relief, featuring burst and boost modes for contractions and Opti-Max technology for extra power during delivery. Priced at $215 AUD.
- Elle TENS 2 Labour TENS machine with attached neck cord, integrated boost button, contraction timer, burst mode, and Opti-Max technology for managing pain from early contractions to delivery. Priced at $250 AUD.
- Elle TENS Plus Award-winning 3-in-1 TENS machine providing drug-free pain relief through three modes: Birth Mode for labour, Pelvic Mode for postpartum pelvic floor strengthening, and Pain Mode for chronic/acute pain conditions. Priced at $259 AUD.
- Elle TENS 2 Labour Hire Rental option for the Elle TENS 2 labour TENS machine, available for 4, 6, or 8 weeks with a full maternity kit for temporary use during childbirth. Priced at $69 AUD.
- 3-in-1 Combo Elite Premium body mapping TENS, EMS, and massage device with 60 programs (30 TENS, 27 EMS, 3 massage), customisable user modes, USB recharging, dual channel, large digital display, and timer function. Priced at $249 AUD.
- 3-in-1 Combo (Body Clock) Combo TENS and EMS device for pain relief and muscle recovery, offering both nerve stimulation and muscle activation capabilities. Priced at $204 AUD.
- 3-in-1 Combo PLUS (Body Clock) Enhanced combo TENS, EMS and massage device with additional features and functionality for pain relief and muscle conditioning.
- Obi TENS TENS machine for general pain relief and muscle therapy, designed for everyday pain management needs. Priced at $180 AUD.
Quantifiable outcome
- Reduces labour pain by up to 98%
- +3 more outcomes
Companies that use elle tens australia
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
elle tens australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
elle tens australia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- BIEN AustraliaminorComplementary maternity wellness brand whose products (water-based intimate gel) are sold through the Elle TENS online store. BIEN Australia products are showcased as partner products on the Elle TENS website.
- Eco Baby PlanetminorSustainable maternity and baby product brand whose breastfeeding accessories (seashells, reusable breast pads) are sold through the Elle TENS online store. Partner products featured in Elle TENS collections.
- TerraillonminorHealth devices brand previously partnered with Elle TENS. Collection page exists but shows no current products available.
- Body ClockcoreBody Clock is the manufacturer behind Elle TENS devices. They developed the world's first obstetric TENS machine and supply genuine maternity electrodes and replacement pads. Body Clock TENS devices carry 1-2 year warranties.
- 22 Australian Health FundscoreHealth insurance rebate partnerships with 22 Australian health funds including HCF, Medibank Private, Bupa, NIB, Teachers Health, Qantas Health, Defence Health, and others. Customers can claim up to 100% rebate on eligible devices.
- The Nesting HubcoreContinuity of care and birth/home birth service provider that exclusively uses Elle TENS 2 products and TENS pads for its clients. Represents a healthcare provider partnership for professional recommendation and use.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
elle tens australia competitors and assessment
Company assessmentMarket position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
elle tens australia social profiles
Digital presenceelle tens australia compliance and trust
Trust signalCompliance2 records
elle tens australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
elle tens australia leadership team
Management profileNumber of profiles
elle tens australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
elle tens australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about elle tens australia
What does elle tens australia do?
Elle TENS Australia sells TENS (Transcutaneous Electrical Nerve Stimulation) machines, pelvic floor stimulators, and related accessories for drug-free pain relief, primarily targeting labour pain, postpartum recovery, incontinence, and general pain management. It also offers a hire/rental model for short-term use of labour TENS machines, alongside retailing complementary partner products for maternity and pelvic wellness.
Is elle tens australia a public or private company?
elle tens australia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was elle tens australia founded?
elle tens australia was founded in -1.
Where is elle tens australia based?
elle tens australia is headquartered in Hume, Australia, in the Oceania region.
How does elle tens australia make money?
Five revenue lines are on record. TENS Device Sales are the primary driver. The others are TENS Device Rental/Hire, accessories and Consumables, wholesale/Bulk Sales and affiliate/Partner Referrals.
Does elle tens australia have an API?
No public API is recorded for elle tens australia.
What industry is elle tens australia in?
elle tens australia's product category is Electrotherapy Medical Devices. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices), with a secondary code of CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices). Its NAICS code is 334510 and its SIC code is 3845.