engelsrud nfi fyrverkeri

What engelsrud nfi fyrverkeri does

Engelsrud NFI Fyrverkeri AS is a privately held Norwegian importer, distributor, and manufacturer of fireworks and pyrotechnic products, headquartered in Oslo with a main warehouse and production facility at Sandtangen in Sarpsborg (over 90 acres, ~40 buildings, regulated under Norway's major accident regulations). The company was formed in 2001 through the merger of Engelsrud Fyrverkerifabrikk AS (founded 1949, originally producing military percussion caps at Asker) and Norsk Fyrverkeri Import AS; consumer fireworks are now sourced from Chinese producers to Engelsrud specifications and imported to the Sarpsborg warehouse for repackaging, while military pyrotechnic effects continue to be manufactured domestically.

The company operates four revenue streams: (1) consumer fireworks wholesale to a nationwide network of authorized dealers (forhandlere) who run physical stalls during the Christmas/New Year sales window; (2) direct-to-consumer e-commerce via fyrverkeri.no with Nets Easy payments and local pickup at Oslo and Sarpsborg; (3) professional pyrotechnic services for weddings, concerts, festivals, and corporate events including music-synchronized displays and Sparkular electric fountain rentals; and (4) military training simulators (smoke, fire, sound) supplied primarily to the Norwegian Armed Forces with additional deliveries to other European countries. Product portfolio spans ground fireworks, multi-shot batteries, low-noise variants, smoke grenades, hand torches, ice fountains, and a premium High Class Collection used in professional shows.

Go-to-market combines a dealer network, direct online retail, and direct sales for services and military accounts, supported by digital marketing (website, social channels, Google Ads) and an annual customer newsletter. The company places bulk orders one year in advance to support supplier working conditions and is a member of Etisk Handel Norge (Ethical Trade Norway), reflecting an explicit ethical sourcing posture that is unusual in the category. Core staff at headquarters comprises six named roles (CEO, Finance, Sales, Procurement/Pyrotechnician, Project Manager/Pyrotechnician, Pyrotechnician), with additional regional sales representatives listed.

Name

engelsrud nfi fyrverkeri

Legal name

Engelsrud NFI Fyrverkeri AS

Website

https://fyrverkeri.no

Company type

Private

Founded year

1949

Operating status

Operating

Short description

Engelsrud NFI Fyrverkeri AS is a privately held Norwegian importer, distributor, and manufacturer that supplies consumer fireworks via a nationwide dealer network and direct e-commerce, executes professional pyrotechnic shows, and produces military training effects for the Norwegian Armed Forces and European defense customers.

Ownership category

akta.pro rank

Product category

Fireworks & Pyrotechnics

NAICS

Explosives Manufacturing (32592)

akta.pro primary industry

Pyrotechnics & Special Effects (IMAEALAD)

akta.pro secondary industries

Explosives, Energetics & Pyrotechnics (Military-Grade) (IMABAHAK), Detonators, Initiation Systems & Fuzes (IMAEALAH)

Keywords

• Consumer fireworks
• Pyrotechnic display services
• Military pyrotechnics
• Fireworks wholesale distribution
• Professional event fireworks

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Fireworks Wholesale: Engelsrud sells consumer fireworks in bulk to a network of authorized resellers (forhandlere) across Norway. Resellers operate sales stalls and containers during the Christmas/New Year holiday season. This is the primary revenue stream.
2. Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's webshop, including smoke grenades, sparklers, fountains, and family packs. Payment processed via Nets Easy. Products are either shipped or collected locally.
3. Professional Pyrotechnic Services: The company designs, supplies, and executes professional fireworks shows for events, festivals, weddings, concerts, and corporate celebrations. Services include indoor stage effects, music-synchronized fireworks, outdoor celebrations, and daytime smoke displays.
4. Military Products: Engelsrud NFI Fyrverkeri produces military pyrotechnic effects and training materials, primarily for the Norwegian Armed Forces. Products include simulators for smoke, fire, and sound for training purposes at Rena and other facilities. Deliveries are also made to other European countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Engelsrud NFI Fyrverkeri imports and distributes consumer fireworks (batteries, fountains, rockets, smoke grenades, family packs, hand torches, ice fountains) under proprietary brands, designs and executes professional pyrotechnic shows for events, and manufactures military pyrotechnic effects and training simulators. Consumer products are sold through a nationwide authorized dealer network and the company's webshop, while professional services and defense products are sold directly.

Product overview

Engelsrud NFI Fyrverkeri AS is Norway's leading fireworks company, offering a comprehensive portfolio of consumer fireworks, professional pyrotechnic services, and military articles. The product range includes Bakkefyrverkeri (ground fireworks) with fountains and sparklers, Batterier (batteries) including multi-shot aerial displays across brands like Engelsrud Classic, Engelsrud Comet, and High Class Collection, Lydsvakt (low-noise) products, Røykgranat (smoke grenades) in multiple colors, Håndfakler (hand torches), Isfontene (ice fountains), and Sparkular electric fountain machines. The company provides Profesjonelt fyrverkeri (professional fireworks services) including stage shows, music-synchronized fireworks for weddings, and festival displays. Products are sold through a national network of dealers and via the company's own webshop.

Differentiator

Problem solved

Functional benefit

Brands

• NFI: Brand name used in company logo and branding (NFI stands for Norsk Fyrverkeri Import)
• High Class Collection
• Engelsrud Classic
• Engelsrud Comet

Products and services

• Bakkefyrverkeri (Ground Fireworks) Category of ground-level consumer fireworks including fountains, sparklers and small aerial effects, designed for ground display. Sold to consumers via the webshop and authorised dealer network.
• Familiepakker (Family Packs)

Quantifiable outcome

• 70+ years of continuous operation as Norway's oldest fireworks company
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Etisk Handel Norge (Ethical Trade Norway)coreOthersEngelsrud NFI Fyrverkeri is a member of Etisk Handel Norge. As a member, the company commits to actively working with due diligence assessments for sustainable business practices. The company reports to Etisk Handel Norge on progress in its sustainability work, and the report is publicly available. Membership requires adherence to the organization's Code of Conduct based on internationally recognized ILO and UN conventions.
• Bjørgs Budbil og Transport ASminorImplementation/ SI/ Consulting PartnerPerforms transport services for Engelsrud.
• Budpartner ASminorImplementation/ SI/ Consulting PartnerPerforms transport services for Engelsrud.
• Posten/BringminorImplementation/ SI/ Consulting PartnerPerforms transport and delivery services for Engelsrud.
• Svea FinansminorImplementation/ SI/ Consulting PartnerProvider of administrative and financial services for small and large businesses.
• FacebookminorGTM or Marketing PartnerUsed to measure the reach and results of advertising campaigns for Engelsrud NFI Fyrverkeri, customers, and their guests.
• TNTminorImplementation/ SI/ Consulting PartnerFreight services used by Engelsrud.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Orion Pyrotechnics: UK-based pyrotechnic display and effects company providing professional fireworks services for events. Comparable to Engelsrud's professional event services and Sparkular-style event rentals.
• Scanfjord: Danish/Nordic consumer fireworks importer and distributor serving the Scandinavian market. Direct geographic peer to Engelsrud, competing for Norwegian and Nordic consumer demand.
• Zambelli Fireworks: Italian-heritage, family-owned European fireworks manufacturer with both consumer products and professional display services. Closely comparable to Engelsrud's combined consumer, professional, and branded model.
• Lesli Feuerwerk: German consumer and professional fireworks producer with a broad portfolio of batteries, rockets, and event services. Closely comparable to Engelsrud's multi-tier consumer/professional model across European markets.
• Chemring Group: UK-listed defense company supplying military pyrotechnics, countermeasures, and simulation products. Directly comparable to Engelsrud's Norwegian Armed Forces military effects and training materials business.
• Standard Fireworks: One of the UK's oldest fireworks manufacturers, producing consumer fireworks, display services, and pyrotechnic effects. Closely comparable heritage brand with mixed consumer/event/government exposure like Engelsrud.
• Weco Pyrotechnics: One of Europe's largest consumer fireworks manufacturers and exporters, headquartered in Germany. Directly comparable to Engelsrud's consumer fireworks business and competes with imported Chinese product across European markets.
• Comet Feuerwerk: German fireworks brand distributed across European consumer markets. Comparable to Engelsrud's branded consumer product lines (Classic, Comet, Premium) at retail.

Regional players

• Hans Nissen Fyrværkeri: Danish consumer fireworks retailer/importer serving the Danish market. Comparable Nordic regional peer to Engelsrud's Norwegian dealer/wholesale operation in adjacent geography.

Broad incumbents

• TNT Fireworks (Phantom Fireworks): One of the largest North American consumer fireworks distributors with a broad portfolio. Comparable to Engelsrud as a broad consumer fireworks distributor, though operating in a much larger North American market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fyrverkeri
• Facebookfacebook.com/fyrverkeri
• Instagraminstagram.com/engelsrudfyrverkeri
• LinkedInlinkedin.com/company/engelsrud-nfi-fyrverkeri-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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