deep space sparkle
Deep Space Sparkle is a bootstrapped, founder-led art education business that sells subscriptions, courses, and curriculum (Sparklers' Club, Primerry PRO, Primerry Art Club for Kids) to K-7 art teachers, homeschool parents, and kids' art studio owners.
- Company typePrivate
- Founded-
- HeadquartersSanta Barbara, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What deep space sparkle does
Deep Space Sparkle is a woman-owned, founder-led art education business headquartered in Santa Barbara, CA, that produces curriculum, memberships, courses, and content to help adults teach art to children in grades K-7. The company is built around a platform-plus-modules architecture: the Sparklers' Club is the core K-7 teacher membership (monthly or annual subscription with twice-yearly enrollment windows), complemented by Primerry PRO Studio (a monthly subscription for art-class business owners with art kits, marketing assets, and monthly mentor calls) and Primerry PRO Academy (a one-time, lifetime-access 6-week course on starting a kids' art class business). The company also sells Primerry Art Club for Kids (a subscription of on-demand video art episodes for ages 5-10) and individual professional-development courses/workshops for teachers.
Underlying delivery is built on Kajabi for course hosting, member logins, and digital content distribution, with a WordPress-style content site driving SEO traffic, plus podcast distribution on Apple Podcasts and Spotify. The company generates revenue through a mix of recurring subscriptions (Sparklers' Club, PRO Studio, Art Club for Kids), one-time course fees (PRO Academy, individual workshops), and institutional annual licenses for schools and districts (Staff Passes with volume discounts and PO/check terms). Go-to-market combines content-led acquisition (a 100,000+ subscriber newsletter, free blog lessons, freebie packs, and live webinars) with community-led retention (private Facebook groups, mentor calls) and a separate direct-sales motion for district procurement.
deep space sparkle firmographics
Firmographics- Name
- deep space sparkle
- Legal name
- Deep Space Sparkle
- Website
- https://deepspacesparkle.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deep Space Sparkle is a bootstrapped, founder-led art education business that sells subscriptions, courses, and curriculum (Sparklers' Club, Primerry PRO, Primerry Art Club for Kids) to K-7 art teachers, homeschool parents, and kids' art studio owners.
- Ownership category
- akta.pro rank
deep space sparkle industry classification
Industry- Product category
- Art Education Curriculum
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Membership Communities with Learning (Community-Led Education) (MPACALAF)
- akta.pro secondary industries
- Workshops, Webinars & Live Masterclasses (MPACALAD), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA), Creative Arts, Music & Movement Content (EDAGACAG), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)
Keywords
Where deep space sparkle is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
deep space sparkle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Sparklers' Club Membership: Monthly or annual subscription providing K-7 art teachers with lesson plans, video tutorials, curriculums, and professional development resources. Monthly plan allows cancellation anytime; yearly plan offers a discounted rate. Automatic renewal ensures recurring revenue.
- Primerry PRO Academy: One-time payment course providing 6-week step-by-step training to start and grow an art class business. Lifetime access to course content. Targets aspiring art business owners.
- Primerry PRO Studio: Monthly subscription providing themed art projects designed for business environments, paired with customizable marketing materials, community access, and monthly mentor calls with Patty Palmer.
- Primerry Art Club for Kids: Subscription service offering art episodes (video lessons) for children ages 5-10, designed for on-demand playback. Monthly recurring access subscription.
- Art Courses and Workshops: Individual courses and workshops for art teachers looking to recharge creativity and gain new skills, with professional development hours (PD certificates).
- District/School Licenses: Annual licenses for schools or districts to purchase multiple teacher memberships at once. Volume discounts increase based on quantity (5+ licenses). Schools can use PO and check payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sparklers' Club Monthly Plan - Pay-as-you-go subscription |
| Subscription | Annual | Sparklers' Club Yearly Plan - Prepaid annual subscription |
| Subscription | Annual | Sparklers' Club District/School Staff Passes |
| One time/ perpetual license | Pay-as-you-go | Primerry PRO Academy - One-time course payment |
| Subscription | Monthly | Primerry PRO Studio - Recurring membership |
| Subscription | Monthly | Primerry Art Club for Kids - Monthly subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
deep space sparkle product offering
Product offeringCore offering
Deep Space Sparkle provides subscription-based art education memberships, online courses, lesson plans, and K-7 art curricula that enable adults to teach engaging art to children. Core offerings include the Sparklers' Club monthly membership with K-7 art curriculum, the Primerry PRO Studio membership and Primerry PRO Academy course for art business owners, and the Primerry Art Club for Kids subscription video lessons for children ages 5-10.
Product overview
Deep Space Sparkle is a woman-owned art education business that operates as a platform-plus-modules architecture with multiple distinct products. The core offering includes the Sparklers' Club (a K-7 art teacher membership), Primerry PRO (with Studio and Academy components for art business entrepreneurs), Primerry Art Club for Kids (direct-to-family video lessons), Art Courses (teacher professional development), and a podcast. The company serves art educators in schools, home educators, and studio owners through subscription-based memberships, courses, and free blog content.
Differentiator
Problem solved
Functional benefit
Brands
- Sparklers' Club: Monthly subscription service providing step-by-step lesson plans, art video tutorials, and curriculum for K-7 art teachers.
- Primerry PRO
- Primerry Art Club for Kids
- Art Made Easy
Products and services
- Sparklers' Club Monthly subscription membership providing K-7 art curriculum with lesson plans, video tutorials, art history context, and supply lists for adults teaching art to children; also available via District and School Licensing with bulk pricing, PO payments, and renewal options.
- Primerry PRO Studio Subscription membership for art business owners delivering ongoing business training, resources, and community support for running an art-teaching business.
- Primerry PRO Academy 6-week online course that walks aspiring art educators through starting and operating an art-teaching business, typically purchased as a one-time enrollment with lifetime access.
- Primerry Art Club for Kids Subscription-based video lessons designed for children ages 5-10 to follow along with art projects at their own pace.
- Art Courses (Workshops for Art Teachers) Standalone workshops and courses aimed at art teachers, covering specific techniques, projects, and pedagogy topics.
- Draw, Paint, Sparkle (Book) Published book by Patty Palmer tied to the Deep Space Sparkle brand, available for purchase as a physical product.
- District and School Licensing (Sparklers' Club Institutional Edition) Institutional licensing tier of Sparklers' Club providing unlimited access for multiple educators within a district or school, with bulk pricing, PO-based payments, and renewal options.
Quantifiable outcome
- Art teachers report significantly reduced lesson planning time and increased confidence in teaching art
- +1 more outcomes
Companies that use deep space sparkle
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
deep space sparkle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
deep space sparkle partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
deep space sparkle competitors and assessment
Company assessmentBroad incumbents
- Skillshare: Subscription-based creator course marketplace covering many creative disciplines including art, illustration, and teaching. Comparable to DSS on subscription-based creator-led course model, but serves a much broader adult creative learner audience including professional/skill-building creators.
- Outschool: Marketplace platform for live online classes for kids, including substantial art class offerings. Comparable as a place where DSS's Primerry PRO members teach and where parents discover art classes, but broader in scope (all subjects) and a marketplace rather than a content membership.
Regional players
- Art to Remember: Art fundraising and curriculum program primarily for K-6 schools in North America, providing art lesson plans and a custom art-products fundraising component. Partially overlapping with DSS on K-6 art curriculum for schools but with a unique fundraising model that DSS doesn't match.
Emerging players
- Cassie Stephens: Art teacher influencer and educator with a substantial blog, YouTube channel, and related resources for art teachers and parents. Comparable as a free-content-driven personal brand in the K-7 art education space, with a different monetization model (largely free blogs/YouTube monetized via ads/merch rather than paid memberships).
- Prodigies Music: Subscription-based music education for kids and teachers, with a parallel video lesson and curriculum model for childhood creative education. Comparable to DSS's Primerry Art Club for Kids on the kids' video lessons subscription model, though focused on music rather than visual art.
- Painted Paper Art: Art teacher-led brand offering lesson plans, video tutorials, and resources for elementary art teachers. Directly comparable to DSS's Sparklers' Club on K-7 art teacher audience and lesson plan content, but smaller scale and primarily a personal brand rather than a multi-product platform.
Direct peers
- Art Class Curator: Subscription-based art education resource providing lesson plans, art history content, and teaching materials for art teachers. Directly competes with DSS in the K-12 art teacher membership space with similar lesson-plan-as-a-service value proposition.
- You ARE an ARTiST: Family/homeschool-focused art curriculum subscription featuring art history-based video lessons for children. Closely comparable to DSS's Primerry Art Club for Kids on the parent/homeschool consumer side, with similar video lesson and subscription model.
- KinderArt: Long-standing art education resource offering lesson plans, curriculum, and activities for K-12 art teachers, homeschoolers, and parents. Overlaps with DSS on K-7 art lesson plans and parent/homeschool audience, and represents one of the more established legacy competitors.
- The Art of Education: Provider of art education curriculum, professional development, and conferences for K-12 art teachers. Most directly comparable to Deep Space Sparkle's Sparklers' Club given overlapping audience (art educators), curriculum focus, and membership-based model, though AOE serves a broader K-12 range versus DSS's K-7 focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
deep space sparkle social profiles
Digital presencedeep space sparkle financial estimates
Financial estimateRevenue estimate
Valuation estimate
deep space sparkle leadership team
Management profileNumber of profiles
Profiles1 record
deep space sparkle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
deep space sparkle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about deep space sparkle
What does deep space sparkle do?
Deep Space Sparkle provides subscription-based art education memberships, online courses, lesson plans, and K-7 art curricula that enable adults to teach engaging art to children. Core offerings include the Sparklers' Club monthly membership with K-7 art curriculum, the Primerry PRO Studio membership and Primerry PRO Academy course for art business owners, and the Primerry Art Club for Kids subscription video lessons for children ages 5-10.
Is deep space sparkle a public or private company?
deep space sparkle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was deep space sparkle founded?
deep space sparkle was founded in -1. It employs 11 to 50 people.
Where is deep space sparkle based?
deep space sparkle is headquartered in Santa Barbara, United States, in the North America region.
How does deep space sparkle make money?
Six revenue lines are on record. Sparklers' Club Membership is the primary driver. The others are primerry PRO Academy, primerry PRO Studio, primerry Art Club for Kids, art Courses and Workshops and district/School Licenses.
Who are deep space sparkle's main competitors?
Broad incumbents on record are Skillshare and Outschool. Art to Remember is listed as a regional player. Emerging players are Cassie Stephens, Prodigies Music and Painted Paper Art. Direct peers are Art Class Curator, You ARE an ARTiST, KinderArt and The Art of Education.
Does deep space sparkle have an API?
No public API is recorded for deep space sparkle.
What industry is deep space sparkle in?
deep space sparkle's product category is Art Education Curriculum. Its primary akta.pro industry code is MPACALAF, Membership Communities with Learning (Community-Led Education), with a secondary code of MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 61161 and its SIC code is 7990.