bovine burgers

What bovine burgers does

Bovine Burgers is a privately-held, family-owned casual dining restaurant and bar founded in 2017 by Marc and Lisa in Jamesburg, New Jersey. The business operates from a single location at 76B West Railroad Ave and serves signature burgers made from a proprietary blend of three cuts of fresh, never-frozen 100% Certified Angus Beef, alongside a complementary menu that includes all-beef hot dogs, fries, salads, hand-dipped shakes, and a full bar with craft cocktails and draft beer. Non-beef options (fish, turkey, chicken, and a plant-based Beyond Burger) are offered under a 'No-Moo' line, and the menu supports customization including a build-your-own burger starting at $10.69, with premium burgers topping out at $17.99.

The business generates revenue through six distinct streams: dine-in and takeout restaurant sales, online ordering for in-store pickup or direct delivery, physical and digital gift cards, branded merchandise (T-shirts, sweatshirts, hats), private dining events (Monday evenings), and a Dine to Donate fundraiser program with local non-profits. Ancillary revenue is small relative to core food and beverage sales. Distribution is omnichannel within a single geography: a physical storefront, a BentoBox-powered website for online ordering and merchandise, Facebook and Instagram for community engagement, and a Yelp listing for discovery. The restaurant operates Tuesday through Sunday and is closed Mondays.

The primary customer base is local families and individuals in the Jamesburg and Monroe, NJ area seeking a neighborhood burger joint. Secondary audiences include private event hosts and local non-profit organizations. Marketing leans on community-driven programming — recurring weekly events such as Family Feud Tuesdays, Trivia Thursdays, and Happy and Social Hour — supported by a Fivestars-powered loyalty rewards program and earned media from regional New Jersey outlets. The company has no disclosed institutional ownership, no funding history, and no public financials; a separate franchise website (bovineburgersfranchise.com) signals intent to pursue franchise-based geographic expansion beyond the single unit.

Name

bovine burgers

Legal name

Bovine Burgers

Website

https://bovineburgers.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bovine Burgers is a family-owned burger restaurant and bar in Jamesburg, NJ, founded in 2017, serving proprietary Certified Angus Beef burgers, sides, shakes, and a full bar to local Jamesburg and Monroe residents via dine-in, takeout, online ordering, and private events.

Ownership category

akta.pro rank

Product category

Burger Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Burger restaurant
• Casual dining bar
• Craft cocktails
• Online food ordering
• Private dining events

Headquarters

HQ city

Jamesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Restaurant Sales: Revenue from selling food and beverages directly to customers dining in or taking out at the restaurant location. Includes burgers, hot dogs, sides, appetizers, desserts, shakes, and alcoholic beverages.
2. Online Ordering: Revenue from online orders placed through the website for pickup or delivery, processed at checkout.
3. Gift Cards: Sale of physical and digital gift cards that can be redeemed for food and beverage purchases. Physical gift cards for dine-in/takeout; digital gift cards for online orders.
4. Merchandise Sales: Sale of branded merchandise including T-shirts, sweatshirts, and hats through the online store.
5. Private Dining: Revenue from hosting private events and dinners, available Monday evenings for private dining experiences.
6. Dine to Donate: Fundraiser program where a portion of sales from designated Dine to Donate days is donated back to non-profit organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bovine Burgers is a family-owned burger restaurant and bar in Jamesburg, NJ, selling signature burgers made from a proprietary blend of three cuts of never-frozen 100% Certified Angus Beef, alongside non-beef burger options, hot dogs, sides, salads, hand-dipped shakes, and a full bar with craft cocktails and boozy milkshakes. The restaurant supports dine-in, takeout, online ordering for pickup or delivery, private dining, gift cards, and branded merchandise, and it hosts recurring weekly events (Family Feud Tuesdays, Show Us Your Meat! Wednesdays, Trivia Thursdays, Happy and Social Hour) and a Dine to Donate fundraiser program.

Product overview

Bovine Burgers is a local, family-owned burger restaurant and bar located in Jamesburg, NJ, founded in 2017. The core offering centers on signature burgers made from a proprietary blend of three cuts of never-frozen 100% Certified Angus Beef, complemented by non-beef options (No-Moo Burgers), hot dogs, fries, salads, shakes, and a full bar. The restaurant operates as a multi-service venue offering dine-in, takeout, online ordering for pickup/delivery, and private dining. Ancillary revenue streams include gift cards and branded merchandise. The establishment also hosts recurring events including Family Feud Tuesdays, Trivia Thursdays, Happy and Social Hour, and an annual Fantasy Football Invitational, supported by a Fivestars-powered loyalty rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Burgers Customizable and signature burgers made from a proprietary blend of three cuts of never-frozen 100% Certified Angus Beef in fresh 6-ounce patties, including creations like Bovine Burger, Urban Cowboy, Trailboss Ron, Kim-Moo-Chi Burger, Diablo Burger, and The Bro-Vine Burger, plus a build-your-own option. Available for dine-in, takeout, and online ordering for pickup and delivery.
• No-Moo Burgers Non-beef specialty burgers including A-Fish-ionado (beer-battered cod), Jamesburger (turkey), Sultry Poultry (chicken), and a plant-based Beyond Burger option, served on the same 6-ounce patty-style format as the signature beef burgers.
• Hot Dogs All-beef hot dog offerings including Bovine Dog, Chili Cheese Bovine Dog, and Rabid Dog, with various toppings and cheese options.
• Fries & Sides Side dishes including French Fries, Diablo Fries, Chili Cheese Fries, Onion Rings, Fried Pickle Chips, Ginormous Wings, Macho Nachos, and Cup of Chili.
• Greens (Salads) Salad offerings including Bite You Back Salad (kale and spinach mix) and The Grazer (Romaine and spinach with Caesar dressing), available as a lighter meal or made hearty with added protein.
• Shakes, Malts, and Floats Hand-dipped milkshakes in vanilla, strawberry, chocolate, and specialty flavors like Sea Salt Caramel and Birthday Cake, plus Cereal-Killer Shakes with cereal blended in, floats, and boozy milkshakes.
• Full Bar Full-service bar offering draft beers, bottles and cans, wine by the glass, specialty cocktails, and boozy milkshakes, with daily Happy and Social Hour discounts.
• Kids Menu Child-friendly food options including Chicken Fingers, Grilled Cheese, and hot dogs, with optional kid-sized fry add-ons.
• Gift Cards Physical gift cards (mailed within 1-2 business days, redeemable for dine-in and takeout) and digital gift cards (emailed immediately or on a scheduled date, redeemable for online orders) in $10, $25, $50, $100, and $200 denominations, never expiring.
• Bovine Merchandise Branded apparel and merchandise including T-Shirts, 'Nobody Beats Our Meat' T-Shirts, Camo 'Nobody Beats Our Meat' T-Shirts, Sweatshirts, and Hats, sold through the online store.
• Private Dining Private dining experiences available Monday evenings for family gatherings, company events, or organization celebrations.
• Dine to Donate Fundraiser program where local non-profit organizations can host Dine to Donate events with a portion of sales donated back to the participating group.
• Online Ordering Order-ahead online ordering through bovineburgers.com for in-store pickup or direct delivery from the restaurant.
• Family Feud Tuesdays Weekly professionally-hosted Family Feud game nights with competitions starting at 6:30pm and 7:30pm every Tuesday.
• Trivia Thursdays Weekly professionally-hosted trivia competition every Thursday night at 7pm and 8pm with prizes for winners.
• Happy and Social Hour Daily social hour featuring discounted draft beers, bottles, wine, and cocktails.
• Bovine Fantasy Football Invitational (BFFI) Seasonal fantasy football league with multiple completed and ongoing seasons; players compete for championship titles with past champions documented.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• FivestarscoreTechnology or IntegrationBovine has partnered with Fivestars to power their Bovine Rewards loyalty program. Customers earn 1 point per dollar spent and can redeem rewards for free food. Fivestars app available for iPhone and Android for managing rewards and points.
• Local Non-Profit OrganizationsminorOthersBovine partners with non-profit organizations in and around the local community for Dine to Donate fundraisers. A portion of sales from designated Dine to Donate days is donated back to participating organizations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Five Guys: National better-burger chain focused on customizable Angus beef burgers and fries in a fast-casual format. Directly comparable to Bovine's core product (Angus burgers, fries, simple menu), counter-service-plus-table model, and single-cuisine positioning.
• Bareburger: Independent-style better-burger chain with organic/grass-fed beef, plant-based options, and a full bar. Comparable in alternative-protein breadth, craft beer/cocktail focus, and casual sit-down service model.
• Smashburger: Better-burger fast-casual chain with signature Angus-style smash patties, fries, and shakes. Comparable in product format, counter-style service, and premium positioning relative to mainstream QSR burgers.
• Shake Shack: Public better-burger and shake chain with full bars/cocktails at many locations. Directly comparable in product (Angus burgers, crinkle fries, shakes, boozy shakes), service style, and 'premium casual' positioning with adjacent craft beverage program.
• The Habit Burger Grill: Char-grilled better-burger chain with a simple menu, table service, and broader California/NJ presence. Comparable as a fast-casual premium burger concept competing for similar guest occasions.
• BurgerFi: Better-burger chain specializing in natural Angus beef and plant-based options, with counter/casual service. Closely matches Bovine's No-Moo (Beyond Burger) alternative-protein strategy and premium-Angus positioning in a comparable format.
• Wahlburgers: Celebrity-backed better-burger concept with full bar, burgers, and shakes. Comparable in combining a casual full-service bar atmosphere with a focused premium burger menu in a neighborhood destination format.
• Hopdoddy Burger Bar: Premium better-burger concept built around proprietary beef blends, craft beer, and full bar service. Closely matches Bovine's value proposition on proprietary Angus blend, full bar, and premium pricing.

Regional players

• Epic Burger: Chicago-area regional better-burger chain emphasizing natural/grass-fed beef and simple menus. Comparable as a regional better-burger concept with a similar independent-to-multi-unit growth profile, though it operates primarily in the Midwest.
• Twisted Root Burger Co. Texas-based regional better-burger chain with full bar, creative burger menu, and casual sit-down service. Comparable as a regional independent-style burger concept, though operating in a different geography than Bovine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BovineNJ
• Instagraminstagram.com/bovinenj
• LinkedInlinkedin.com/company/bovineburgers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bovine burgers