MAISON UBE

What MAISON UBE does

MAISON UBE is a French direct-to-consumer food brand that produces and sells natural purple yam (ube) powder and a complementary preparation accessory set. Founded by Enzo Normand and Mathéo Dambielle — two friends who discovered ube during travels in the Philippines — the company is structured as a SAS (Société par Actions Simplifiée) under French law, with its legal registered office at 60 Rue François Premier, 75008 Paris (R.C.S. Paris 942 798 208), its operational headquarters at 16t Place Garibaldi, 06300 Nice, and returns/logistics handled at 1400 Rue Denis Papin, Parc de l'A5, 77750 Reau by partner C-LOGISTICS. The company exclusively uses the Kinampay variety from Bohol island, Philippines — recognized as the "Queen of Philippine Yams" and representing only 3% of total Philippine ube production — under a long-term sourcing partnership with a local producer.

The company's core production technology centers on a documented 10-step manufacturing protocol for its label-free can-based packaging, executed in an FSSC 22000 certified production workshop. Ube tubers are transformed into powder and canned, weighed, and sealed within hours to preserve aroma and flavor. The portfolio consists of two SKUs: POUDRE DE UBÉ (ube powder available in 30g, 50g, and 100g sizes at €14.90) and SET MAISON UBE (a preparation kit including bamboo whisk, ceramic holder, artisanal bowl, and traditional spoon at €39.90). Bamboo whisk production is outsourced to a Chinese manufacturer where the majority of global bamboo tool production is concentrated.

MAISON UBE operates an exclusively direct-to-consumer e-commerce model through a Shopify-powered storefront at maisonube.com, distributing to France and roughly 13 European markets (Germany, Belgium, Netherlands, Poland, Romania, Czech Republic, Bulgaria, Estonia, Hungary, Lithuania, Luxembourg, Slovakia, Slovenia) with 2–5 business day delivery. The customer base is fragmented: health-conscious wellness consumers seeking caffeine-free, antioxidant-rich alternatives to coffee and matcha, premium food enthusiasts, and gift buyers. The company has no outside capital, no institutional investors, no parent company, and a verified-review base of 36 customers at a 4.97/5 rating. Marketing is concentrated on organic social (Instagram @maison_ube, TikTok @maison.ube), email/SMS promotions, content marketing, and earned-media features in Vogue France, Vanity Fair France, and Elle France that frame ube latte as a wellness trend competitor to matcha.

Name

MAISON UBE

Legal name

MAISON UBE SAS

Website

https://maisonube.com

Company type

Private

Operating status

Operating

Short description

MAISON UBE is a French direct-to-consumer brand that produces and sells natural purple yam (ube) powder from the Kinampay variety of Bohol, Philippines, alongside a preparation accessory set, targeting health-conscious European consumers seeking caffeine-free, antioxidant-rich beverage alternatives.

Ownership category

akta.pro rank

Product category

Specialty Food Powders

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Other Starch Root & Tuber Farming (Yams, Taro, Arrowroot) (AFAGAEAJ)

Keywords

• Purple yam powder
• Specialty food powders
• Natural food ingredients
• Wellness beverage powders
• Matcha alternative drinks

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Ube Powder Product Sales: One-time purchase of ube powder in various sizes (30g, 50g, 100g). Primary revenue stream from direct e-commerce sales to consumers.
2. Accessories Set Sales: Sale of matcha-style preparation set including bamboo whisk, ceramic holder, artisanal bowl, and traditional spoon. Complement to core powder product.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

MAISON UBE produces and sells 100% natural purple yam (ube) powder made from the Kinampay variety sourced from Bohol Island, Philippines, processed in an FSSC 22000 certified facility under a 10-step label-free canning protocol. Its core sellable offering consists of POUDRE DE UBÉ (ube powder in 30g, 50g, 100g sizes at €14.90) and the SET MAISON UBE preparation accessory set (bamboo whisk, ceramic holder, artisan bowl and traditional spoon at €39.90), sold directly to consumers via its Shopify e-commerce website.

Product overview

MAISON UBE is a French food and beverage company offering a focused two-product portfolio: POUDRE DE UBÉ (Ube Powder) as the core product and SET MAISON UBE as a complementary accessory set. The main product is a 100% natural purple yam powder sourced from the Kinampay variety of Bohol, Philippines, sold in three sizes (30g, 50g, 100g). The accessory set contains traditional preparation tools (bamboo whisk, ceramic holder, artisan bowl, traditional spoon) designed for preparing and serving ube-based beverages. The products are sold exclusively through the company's Shopify e-commerce platform with 24-hour shipping from their French warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• POUDRE DE UBÉ (Ube Powder) 100% natural purple yam (ube) powder made from the Kinampay variety sourced from Bohol Island, Philippines, with a delicate sweet taste featuring vanilla and hazelnut notes, smooth texture and natural purple color. Sold in 30g, 50g and 100g sizes at €14.90 and used by consumers for healthy beverages, desserts, purple lattes and natural food coloring.
• SET MAISON UBE Complete traditional preparation set inspired by the matcha ceremony, including a bamboo whisk, ceramic support, artisan bowl and traditional spoon for precise dosing during ube beverage preparation. Priced at €39.90 per set and marketed both for personal use and gifting.

Quantifiable outcome

• 4.97/5.0 star average rating from 36 verified customer reviews
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• C-LOGISTICScoreImplementation/ SI/ Consulting PartnerFrench logistics partner handling warehouse operations and returns processing. Returns are shipped to ENTREPOT C-LOGISTICS at 1400 Rue Denis Papin, Parc de l'A5, 77750 Reau, France. Manages order fulfillment and shipping preparation.
• Local Philippine Producer (Bohol Island)coreStrategic or Co-development PartnerLong-term sourcing relationship with a local producer in Bohol, Philippines for Kinampay ube variety. Described as more than a commercial partner - a genuine friend sharing values and commitment to quality. Supplier selected for authenticity and quality consistency.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the maisonube.com online store. Shopify provides the online commerce infrastructure enabling product listings, checkout, payment processing, and order management.
• Bamboo Whisk Manufacturer (China)minorOEM/ Whitelabel/ Licensing PartnerManufacturer of bamboo whisks for the Set Maison Ube product. Whisk production is based in China where 99% of global bamboo tool production is located. Alternative Japanese artisans exist but at significantly higher prices (70+ euros).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Golde: D2C superfood brand offering turmeric lattes, matcha and functional blends via Shopify with a wellness/women-led brand voice. Comparable on premium pricing, Instagram-led marketing, single-ingredient hero SKUs (similar shape to Maison Ube's ube powder) and gifting positioning.
• Pique Tea: Premium D2C single-origin tea concentrates and matcha brand sold via own-site, positioned around authentic sourcing and ceremonial-grade quality. Comparable to Maison Ube on "single-origin + certification + premium" framing and wellness consumer targeting.
• MUD\WTR: U.S.-based D2C brand selling a caffeine-free "coffee alternative" mushroom-and-spice blend at premium prices via Shopify. Closely comparable to Maison Ube in product ethos (caffeine-free functional beverage), D2C-only Shopify stack, press-led marketing, and premium tiered pricing.
• Four Sigmatic: D2C wellness brand built around functional mushroom coffee/tea alternatives sold primarily through Shopify. Comparable to Maison Ube on functional-beverage positioning, premium pricing, founder-led brand storytelling, and reliance on earned media and Instagram/TikTok.
• Cuzen Matcha: Craft matcha D2C brand shipping freshly stone-ground Japanese matcha direct to consumer. Comparable to Maison Ube in the "ceremonial latte at home" ritual, premium positioning, founder-led narrative and DTC-only sales motion.
• Encha Matcha: Organic Japanese matcha D2C brand for European and U.S. audiences selling premium ceremonial-grade powder via own website. Comparable on premium caffeine-free powder positioning, gifting sets and direct-to-consumer only fulfillment.

Regional players

• Bird & Blend Tea Co. UK-based premium tea and matcha D2C brand with strong e-commerce, subscription boxes and UK/EU fulfillment. Comparable to Maison Ube as a UK/Europe-region premium tea/matcha e-commerce peer addressing the same caffeine-conscious wellness consumer, albeit at a more developed scale.

Emerging players

• Omsom: D2C brand packaging Asian (specifically Vietnamese) pantry sauces for the Western home cook through Shopify. Comparable in positioning — taking an authentic Asian ingredient and giving it premium Western branding, DTC-only sales, and giftable aesthetics — but in sauces rather than powders.
• Apothekary: U.S. D2C herbal wellness brand selling plant-based "non-supplement" functional blends like tequila alternative and stress relief. Comparable to Maison Ube in plant-forward, caffeine-free wellness framing but operates at slightly broader SKU scope.

Broad incumbents

• Ippodo Tea Co. Long-established Japanese tea house selling ceremonial-grade matcha and powdered green teas worldwide through its own e-commerce and select retailers. Comparable as a category incumbent in the premium matcha-powder D2C category that Maison Ube is positioning against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maison_ube
• TikToktiktok.com/@maison.ube

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON UBE