matt's guitar shop
Matt's Guitar Shop is a Paris-based specialist retailer selling rare vintage and artist-owned guitars, amplifiers, and rock memorabilia through an appointment-only showroom and direct website inquiries, serving high-net-worth collectors and professional musicians worldwide.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What matt's guitar shop does
Matt's Guitar Shop is a Paris-based specialist retailer of rare vintage and artist-owned guitars, amplifiers, and rock music memorabilia. The business operates from a single showroom accessible by appointment only, with no walk-in retail hours, and conducts sales via direct email inquiry ([email protected]) and its own e-commerce website (mattsguitar.shop) managed by AGENCE K2. The core inventory comprises high-value instruments from the 1950s through the 1980s, including Gibson Les Pauls, Fender Stratocasters, and guitars with documented provenance from artists such as Jeff Buckley, Jimi Hendrix, Lenny Kravitz, Johnny Hallyday, Eric Clapton, Bon Jovi members, and many others, with listed prices ranging from approximately €5,490 to €45,000 and above.
The company generates revenue through four streams: outright purchase and resale of instruments held in its own inventory, consignment sales on behalf of artists and collectors (commission-based), a €50-per-instrument appraisal and valuation service, and sales through a dedicated Rock & Art department offering fine art photography, silkscreens, signed vinyls, and vintage music memorabilia. Its customer segments are high-net-worth guitar collectors/investors and professional musicians seeking authenticated, provenance-rich instruments, with secondary demand from passionate enthusiasts and memorabilia collectors.
The business is privately held with a small team of three named individuals (owner Matt, Art Director Enguerran Molmy, and Luthier Paul Mouilleron), and operates within a 1-10 employee band. Its go-to-market relies on earned media (specialist music press, Guitar Magazine UK cover feature, Guitar World), festival/event presence (Hellfest, Festival Musical, KISS farewell concerts), showroom-hosted artist visits and interviews, an owned email newsletter, and a content-rich website showcasing inventory and news. There is no disclosed paid acquisition strategy; visibility is driven by the quality and celebrity provenance of its inventory.
matt's guitar shop firmographics
Firmographics- Name
- matt's guitar shop
- Legal name
- Matt's Guitar Shop
- Website
- https://mattsguitar.shop
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Matt's Guitar Shop is a Paris-based specialist retailer selling rare vintage and artist-owned guitars, amplifiers, and rock memorabilia through an appointment-only showroom and direct website inquiries, serving high-net-worth collectors and professional musicians worldwide.
- Ownership category
- akta.pro rank
matt's guitar shop industry classification
Industry- Product category
- Vintage Guitar Retail
- NAICS
- Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914), Used Merchandise Retailers (459510)
- akta.pro primary industry
- Used & Vintage Musical Instruments Retail (CRALAEAH)
- akta.pro secondary industries
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA), Instrument Repair, Maintenance & Luthier Services (CRALAEAF)
Keywords
Where matt's guitar shop is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
matt's guitar shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Guitar Sales (Outright Purchase): Matt's Guitar Shop purchases guitars directly from artists and collectors and resells them to buyers at marked-up prices. The shop's own collection (Matt's Collection) features high-value vintage and artist-owned instruments. Sold guitars are listed on the website with prices ranging from thousands to tens of thousands of euros.
- Consignment Sales: The shop acts as an agent for sellers (artists and collectors) who consign instruments for sale. The shop takes a commission on the sale. Services offered include appraisal and consignment for musicians looking to sell instruments through the shop's established buyer network.
- Appraisal and Valuation Services: For a fee of 50 euros, Matt's Guitar Shop provides precise valuations of musical instruments. This service supports both prospective sellers and buyers seeking authentication and market valuation.
- Art and Memorabilia Sales: The shop maintains a Rock & Art department offering fine art photography, silkscreens, signed vinyls, vintage posters, and other rock memorabilia. These items complement the guitar offering and broaden the revenue base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flat appraisal fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
matt's guitar shop product offering
Product offeringCore offering
Matt's Guitar Shop is a Paris-based showroom that buys, sells, and consigns rare vintage and artist-owned guitars, along with selected vintage amplifiers, effects, and rock music memorabilia. The shop sources instruments directly from professional musicians and collectors and resells them to a global audience of collectors and enthusiasts, complemented by a paid appraisal/valuation service and a Rock & Art department for memorabilia.
Product overview
Matt's Guitar Shop is a Paris-based vintage and artist guitar retailer offering a curated portfolio of rare instruments, amplifier equipment, and music memorabilia. The core offering centers on vintage guitars (1950s-1980s) and guitars previously owned by famous musicians, complemented by an amps and effects section. Additional services include professional appraisal and consignment, with a dedicated Rock & Art department for photography, memorabilia, and artistic objects. The shop maintains a personal collection section (Matt's Collection) and an archive of previously sold instruments.
Differentiator
Problem solved
Functional benefit
Brands
- Rock & Art: Art department featuring fine art photography, silkscreens, signed vinyls, picks and original manuscripts related to music history
Products and services
- Vintage Guitars Rare and vintage guitars from the 1950s to 1980s, including Gibson Les Paul Standards, Fender Stratocasters, and other collector-grade instruments available for individual buyers and collectors.
- Artist Guitars Guitars previously owned or played by famous musicians (Jeff Buckley, Jimi Hendrix, Johnny Hallyday, Lenny Kravitz, Slash, and many others), offered with documented provenance and certificates of authenticity to collectors and fans.
- Amplifiers and Effects Curated selection of vintage and collector amplifiers and effects pedals, including rare models from Marshall, Orange, Hiwatt, and other manufacturers, sold to guitar enthusiasts.
- Appraisal and Valuation Services Professional instrument valuation service for musicians and collectors seeking authentication and market assessment, offered at a flat fee of 50 euros per instrument.
- Consignment Services Consignment service through which musicians and collectors entrust their instruments for sale via the shop's established buyer network, with the shop earning a commission on each completed sale.
- Rock & Art Memorabilia Art department offering fine art photography, silkscreens, signed vinyls, vintage posters, picks, and original manuscripts related to music history and rock legends, sold to memorabilia collectors.
Quantifiable outcome
- Successful sale of Jeff Buckley's iconic Telecaster to Matthew Bellamy (Muse), as reported by Guitar World
- +2 more outcomes
Companies that use matt's guitar shop
Customer profileNamed customers38 records
Segments4 records
Ideal customer profiles4 records
matt's guitar shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
matt's guitar shop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Guitare Xtreme MagazineminorAndré Duchossoir, the legendary author of 'Gibson Electrics (1936-1961)', was invited for a joint interview with Matt (Matthieu Lucas) at the showroom, to be published in Guitare Xtreme magazine. This editorial collaboration positions the shop as a destination for serious vintage guitar expertise.
- AGENCE K2minorAGENCE K2, based in Paris, is responsible for the design and development of the Matt's Guitar Shop website (www.mattsguitar.shop). They also handle hosting. This is an ongoing website development and hosting relationship.
- Christie'scoreChristie's auction house dispersed the Jeff Beck collection in January (year unspecified), creating a market moment that elevated attention on the vintage guitar market and connected Jeff Beck's Yardburst guitar to Matt's Guitar Shop's provenance narrative. While not a formal partnership, the timing and narrative connection are strategically significant.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
matt's guitar shop competitors and assessment
Company assessmentBroad incumbents
- Christie's: Global auction house that has expanded into rock memorabilia and celebrity guitar collections, including the Jeff Beck estate dispersion in January 2025. Broad incumbent — competes at the top of the market with greater marketing reach and price discovery than boutique dealers.
- Reverb.com: Online marketplace for new, used, and vintage musical instruments (owned by Etsy). Broad incumbent — not a direct boutique competitor, but the dominant digital venue for used and vintage gear sales and a structural alternative channel for both buyers and consignors.
- Bonhams: International auction house with an established entertainment memorabilia department. Broad incumbent — competes at the upper end of the vintage/artist guitar market with institutional buyer access that boutique dealers cannot match.
- Sotheby's: Global auction house active in rock memorabilia and high-end collectible instruments. Broad incumbent — competes for marquee consignments and high-value estate sales that historically might have flowed through specialist boutiques.
Direct peers
- Truetone Music: Santa Monica vintage guitar specialist with a curated showroom and strong online sales operation. Direct peer — competes in the same collectible vintage and artist-grade guitar niche as Matt's Guitar Shop.
- Norman's Rare Guitars: Los Angeles-based specialist dealer in vintage and celebrity-owned guitars with deep artist relationships. Direct peer — operates an appointment showroom model and trades in the same high-value, provenance-rich collectible guitar segment as Matt's Guitar Shop.
- Carter Vintage Guitars: Nashville-based vintage and used guitar dealer founded by influential collector Mike Carter. Direct peer — established expert in Gibson, Fender, and Martin vintage instruments with strong artist and collector following comparable to Matt's Guitar Shop.
- Rudy's Music Stop: New York City vintage guitar boutique specializing in rare and artist-owned instruments. Direct peer — closely comparable boutique operation serving collectors and musicians, with similar artist relationships and price points in the five-figure USD range.
- Chicago Music Exchange: Chicago-based retailer specializing in new, vintage, and used guitars with deep inventory and a strong online presence. Direct peer — overlaps with Matt's Guitar Shop on vintage/used guitars and collector-grade pieces, though with a broader retail footprint.
- Willcutt Guitar Shoppe: Lexington, Kentucky-based vintage and used guitar specialist run by a respected collector. Direct peer — comparable boutique dealer with strong expertise in vintage Gibsons and Fenders, targeting enthusiast and collector buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
matt's guitar shop social profiles
Digital presencematt's guitar shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
matt's guitar shop leadership team
Management profileNumber of profiles
Profiles3 records
matt's guitar shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
matt's guitar shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about matt's guitar shop
What does matt's guitar shop do?
Matt's Guitar Shop is a Paris-based showroom that buys, sells, and consigns rare vintage and artist-owned guitars, along with selected vintage amplifiers, effects, and rock music memorabilia. The shop sources instruments directly from professional musicians and collectors and resells them to a global audience of collectors and enthusiasts, complemented by a paid appraisal/valuation service and a Rock & Art department for memorabilia.
Is matt's guitar shop a public or private company?
matt's guitar shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was matt's guitar shop founded?
matt's guitar shop was founded in -1. It employs 1 to 10 people.
Where is matt's guitar shop based?
matt's guitar shop is headquartered in Paris, France, in the Europe region.
How does matt's guitar shop make money?
Four revenue lines are on record. Guitar Sales (Outright Purchase) is the primary driver. The others are consignment Sales, appraisal and Valuation Services and art and Memorabilia Sales.
Who are matt's guitar shop's main competitors?
Broad incumbents on record are Christie's, Reverb.com, Bonhams and Sotheby's. Direct peers are Truetone Music, Norman's Rare Guitars, Carter Vintage Guitars, Rudy's Music Stop, Chicago Music Exchange and Willcutt Guitar Shoppe.
Does matt's guitar shop have an API?
No public API is recorded for matt's guitar shop.
What industry is matt's guitar shop in?
matt's guitar shop's product category is Vintage Guitar Retail. Its primary akta.pro industry code is CRALAEAH, Used & Vintage Musical Instruments Retail, with a secondary code of CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra). Its NAICS code is 459140.