idrotrade spa

What idrotrade spa does

Idrotrade S.p.A. is an Italian distribution company headquartered in Lallio (Bergamo) that distributes hydrosanitary, heating, air conditioning, and bathroom furnishing products under its proprietary STORM brand. Founded in 1998 as part of the Clerici Group, the company operates a 15,000 square meter central logistics hub and manages 17,000 SKUs across 108 product categories, ranging from gas condensing boilers (SKaldo line), air conditioners (MITE line), aluminum radiators (AluStorm), shower enclosures, sanitary ware, bathroom furniture, water treatment systems, and multilayer piping. Technology features in flagship products include active combustion control with 1:9 modulation ratio on SKaldo boilers, R32 ecological refrigerant with Cold Plasma purification on MITE air conditioners, Class V Smart Control remote management, and ceramic-core heat recovery ventilation units.

The company's business model is a wholesale distribution operation with no direct-to-consumer sales — all STORM products flow exclusively through a network of 148 authorized resellers operating more than 100 points of sale and 50+ design showrooms across northern and central Italy. Idrotrade supports the channel with technical training through Clerici.lab, a digital product catalog application, a 7-year extended warranty program (Storm CARE) backed by CHUBB insurance, and ISO 9001/14001/45001 certifications. Customer segments are professional installers (the primary channel) and end consumers reached through showrooms; no public revenue, headcount, or financial disclosures are available. The company is a privately held subsidiary of the Clerici Group with €8.3 million share capital and no external funding history.

Name

idrotrade spa

Legal name

Idro Trade Società per Azioni

Website

https://idrotrade.it

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Idrotrade S.p.A. is an Italian wholesale distributor of hydrosanitary, heating, air conditioning, and bathroom furnishing products sold exclusively under its STORM private-label brand through 148 authorized resellers across northern and central Italy.

Ownership category

akta.pro rank

Product category

Hydronic and Bathroom Product Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution (CRAOAFAF)

Keywords

• Hydronic distribution
• Heating products
• Bathroom furnishings
• Plumbing supplies
• Air conditioning distribution

Headquarters

HQ city

Lallio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Distribution and Sales: Idrotrade generates revenue through distribution and sale of hydrosanitary materials, heating products, air conditioning, and bathroom furniture. Products are sold exclusively through a network of authorized resellers. The company operates its own warehouse (15,000 mq) and logistics network to serve its distribution partners.
2. STORM Private Label Products: The company commercializes its own STORM branded products including boilers (SKaldo), air conditioners (MITE Storm), bathroom fixtures, shower enclosures, valves, and heating accessories. Revenue is generated from the sale of these branded products through the distributor network.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Idrotrade Spa distributes hydro-thermo-sanitary, air conditioning, and bathroom furniture products in Italy under its STORM private-label brand. The company operates a 15,000 sqm central logistics hub in Lallio and supplies 148 authorized resellers and over 100 points of sale across northern and central Italy with more than 17,000 managed products across 108 categories. Its portfolio spans boilers, air conditioners, shower enclosures, sanitary ware, bathroom furniture, radiators, water treatment, valves, and multilayer piping systems.

Product overview

Idrotrade SPA operates as a distribution company for hydro-sanitary, air conditioning, and bathroom furniture products in Italy. The company's product portfolio centers around its private label brand STORM, which encompasses six product lines: Red Line (boilers, water heaters, central heating components, underfloor heating), Yellow Line (air conditioners, fan coil units, heat recovery units), Green Line (valves, water meters, fittings, flexible tubes, fire systems), Blue Line (multilayer systems, drainage systems, press-fit systems, water treatment), Azure Line (sanitary ware, bathroom safety accessories, flushing systems, taps), and Design Line (shower enclosures, bathtubs, bathroom furniture, mirrors and lighting). STORM products are exclusively sold through an authorized network of over 100 retail points across Northern and Central Italy, with more than 50 showrooms displaying the design collection.

Differentiator

Problem solved

Functional benefit

Brands

• STORM: Primary private-label brand covering the full range of hydro-thermo-sanitary products including boilers (SKaldo), air conditioners (MITE), bathroom furnishings, fixtures, valves, and accessories.
• STORM MITE
• SKaldo
• ALFA
• Linea Zach
• COVER
• Linea Agevola
• AluStorm

Quantifiable outcome

• 148 authorized resellers in Italy
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CHUBBminorStrategic or Co-development PartnerPartnership with CHUBB insurance company to provide additional warranty coverage on STORM branded products, offering enhanced protection for customers installing STORM products.
• Clerici GroupcoreOthersIdrotrade operates as part of the Clerici Group, a larger distribution network. The group provides shared services including IT, marketing, and coordinates the logistics network. Clerici.lab is the largest Italian training project for thermohydraulic industry professionals.
• Authorized Reseller NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 148 authorized resellers and over 100 points of sale across northern and central Italy who exclusively distribute STORM products. Resellers include IDRAS, AFIS, FISAR, IDRO, CLERICI, UNICOM, PALAGINI, and other regional distributors.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Idrocentro: Italian hydrosanitary and heating products distributor serving professional installers through a multi-branch network. Closely comparable business model to Idrotrade as a multi-brand hydrosanitary wholesaler in Italy.
• F.B.M. (Formenti & Boffa Milano): Italian distributor of hydrosanitary, heating and bathroom furnishing products to installers and retailers. Comparable channel-led distribution model with a similar product breadth and installer-focused GTM.
• M.T.A. S.p.A. Italian hydrosanitary, heating and bathroom furniture distributor. Directly comparable wholesale distribution competitor operating in overlapping Italian regions with a multi-product portfolio.

Broad incumbents

• Caleffi S.p.A. Italian manufacturer and supplier of hydronic components, valves and heating controls with broad European reach. Comparable as an upstream Italian hydronics specialist competing for the same installer channel, but it manufactures rather than distributes.
• Ariston Group: Global Italian-headquartered manufacturer of heating and hot water products (condensing boilers, heat pumps). Comparable as a major competitor/supplier in the same hydronic heating category that anchors Idrotrade's Red Line, but at far larger scale and with own brand equity.
• Baxi Group: European heating manufacturer (boilers, heat pumps, renewables) supplying residential and commercial markets. Comparable in the wall-hung boiler and hydronic heating category in which Idrotrade's SKaldo competes.
• Valsir (Fondital Group): Italian producer of plumbing, drainage and bathroom systems part of the Fondital Group. Comparable in product categories (piping, sanitary ware, bathroom furnishings) and Italian-market presence, but vertically integrated rather than a pure distributor.
• Grohe (Grohe AG): Global brand of bathroom and kitchen fittings and shower systems. Comparable in the mixer/tap and shower enclosure categories that overlap with Idrotrade's Design Line and Azure Line, but operates as a premium branded manufacturer.
• Geberit: European leader in sanitary technology (piping systems, bathroom installations, installation systems). Comparable product overlap in plumbing and bathroom systems, and competes for the same professional installer specification decisions across Italy.
• Ideal Standard International: European manufacturer of bathroom ceramics, mixers and bathroom solutions. Comparable in the sanitary ware and bathroom furniture categories that anchor Idrotrade's Azure and Design Lines, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about idrotrade spa