forest hills homes
Forest Hills Homes is a privately held custom residential home builder based in Grand Rapids, Michigan, designing and constructing fully custom single-family homes for individual buyers and developing multi-family projects for outside investors in the West Michigan market.
- Company typePrivate
- Founded2001
- HeadquartersGrand Rapids, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What forest hills homes does
Forest Hills Homes is a privately held custom residential home builder operating in Grand Rapids, Michigan. Founded by Matt McCollum in 2001 as Forest Hills Construction and reorganized as Forest Hills Homes LLC in 2004, the company designs and builds fully custom single-family homes for individual homeowners, with the homeowner supplying the creative direction and Forest Hills Homes providing 3D drawings, color renderings, on-staff decorators, and architectural services during the design phase. The company's core technology is its custom design process rather than any proprietary software platform; no apps, APIs, or software products are offered.
Beyond custom single-family homes, the company has expanded into multi-family residential development — including an 80-unit project and the Townhomes at Two Rivers development — and offers investment opportunities for outside individuals and companies to participate in those projects. Forest Hills Homes operates a direct-to-consumer sales model with free consultations, supplemented by referral relationships with real estate agents (notably Keller Williams Realty and an exclusive relationship with HG Real Estate) and financing partnerships with Founders Bank and Macatawa Bank that offer construction loans with low or zero down payment for qualified buyers. The company serves three primary segments: individual homebuyers (primary), real estate investors in multi-family projects, and real estate agents referring clients. The business generates revenue through one-time custom home construction contracts and, in the development vertical, through deploying pooled private investor capital into multi-family projects in West Michigan.
forest hills homes firmographics
Firmographics- Name
- forest hills homes
- Legal name
- Forest Hills Homes LLC
- Website
- https://foresthillshomesllc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Forest Hills Homes is a privately held custom residential home builder based in Grand Rapids, Michigan, designing and constructing fully custom single-family homes for individual buyers and developing multi-family projects for outside investors in the West Michigan market.
- Ownership category
- akta.pro rank
forest hills homes industry classification
Industry- Product category
- Custom Residential Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Multifamily Housing Construction (except For-Sale Builders) (236116), New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where forest hills homes is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
forest hills homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Home Construction: One-time custom home building services where the company constructs completely custom homes based on customer designs and specifications. Revenue is generated through the sale of completed custom homes or through custom home construction contracts.
- Multi-Family Development Investments: Investment opportunities for individuals or companies interested in multi-family real estate projects. The company identifies key parcels of land in West Michigan for high-end rental living and partners with investors to fund development projects.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
forest hills homes product offering
Product offeringCore offering
Forest Hills Homes designs and builds completely custom residential homes for individual homeowners in the Grand Rapids and West Michigan area, with 3D drawings and color renderings during the design phase. The company also develops multi-family residential projects (such as Townhomes at Two Rivers) and offers investment opportunities for individuals or companies to participate in multi-unit rental developments. Supporting services include construction financing facilitated through Founders Bank and Macatawa Bank partnerships, with as little as zero down for qualified customers.
Product overview
Forest Hills Homes is a custom home building company based in Grand Rapids, Michigan, offering completely custom residential home construction. The company's core offering is Custom Home Building Services, where clients work with an architect to design their homes and receive 3D drawings with color renderings. The portfolio includes specific developments like Townhomes at Two Rivers (multi-family units), various single-family homes showcased in Parade of Homes events, and Multi-Family Development projects for investors. Supporting services include Construction Financing Programs through Founders Bank and Macatawa Bank (offering loans with as little as zero down), and Land Acquisition Services through HG Real Estate partnership. The company also offers Multi-Family Investment Opportunities for individuals or companies looking to invest in multi-unit residential projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building Services Fully custom residential home construction for individual homeowners in the Grand Rapids and West Michigan area, with 3D drawings and color renderings during the design phase, in-house architectural services, on-staff decorators, and a step-by-step communication process to keep buyers informed.
- Townhomes at Two Rivers Multi-family townhome development featuring current designs and competitive value, located in the Two Rivers area of West Michigan.
- Multi-Family Development Investments Investment opportunities for individuals or companies to participate in multi-unit residential developments, with Forest Hills Homes identifying key parcels of land in West Michigan for high-end rental living and partnering with outside investors to fund the projects.
Companies that use forest hills homes
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
forest hills homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
forest hills homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HG Real EstatecoreForest Hills Homes has an exclusive relationship with HG Real Estate, one of Grand Rapids top realtors. HG Real Estate assists customers in securing and contracting land, working to maximize customer investment value.
- Mountain Ridge DevelopmentminorHistorical relationship where Matthew McCollum worked as a subcontractor building residential homes in the Catamount community for Mountain Ridge Development.
Scale indicators3 records
Recent moves1 record
forest hills homes competitors and assessment
Company assessmentBroad incumbents
- LGI Homes: National production homebuilder specializing in entry-level and move-up homes; sets competitive benchmarks on price, financing programs, and build efficiency that affect Forest Hills Homes' market.
- Toll Brothers: National luxury home builder with broad geographic footprint and significant move-up and custom build offerings; comparable in custom/luxury product positioning even though not regionally focused on West Michigan.
- PulteGroup: One of the largest U.S. homebuilders operating across multiple geographies and price points; sets the competitive ceiling for custom and move-up buyers in markets where Forest Hills Homes also operates.
- Beazer Homes: National production homebuilder with new construction across multiple U.S. regions; comparable as a larger incumbent competing for the same residential buyer pool at different scale.
Regional players
- MI Homes: Midwest-focused new home construction company operating across multiple states including Michigan; relevant as a larger regional builder with overlapping product categories in the same state.
- All Star Homes: West Michigan new home builder with established presence in Grand Rapids-area communities; competes for the same first-time and move-up buyers Forest Hills Homes targets.
Direct peers
- Sable Homes: Grand Rapids-area custom and semi-custom home builder with overlapping service territory, similar buyer profile, and comparable reliance on local reputation and referrals.
- Eastbrook Homes: Grand Rapids / West Michigan-based residential home builder offering both custom and production homes in the same geography and price tier as Forest Hills Homes, making it the closest direct peer.
- Zeeland Home Builders: West Michigan home builder serving the Grand Rapids metro with new construction homes; comparable in regional scope, customer type, and product mix to Forest Hills Homes.
- Robert Thomas Homes: Grand Rapids-based home builder focused on design-forward new construction in West Michigan subdivisions; directly comparable in product, geography, and customer segment.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
forest hills homes social profiles
Digital presenceforest hills homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
forest hills homes leadership team
Management profileNumber of profiles
Profiles1 record
forest hills homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
forest hills homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about forest hills homes
What does forest hills homes do?
Forest Hills Homes designs and builds completely custom residential homes for individual homeowners in the Grand Rapids and West Michigan area, with 3D drawings and color renderings during the design phase. The company also develops multi-family residential projects (such as Townhomes at Two Rivers) and offers investment opportunities for individuals or companies to participate in multi-unit rental developments. Supporting services include construction financing facilitated through Founders Bank and Macatawa Bank partnerships, with as little as zero down for qualified customers.
Is forest hills homes a public or private company?
forest hills homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was forest hills homes founded?
forest hills homes was founded in 2001.
Where is forest hills homes based?
forest hills homes is headquartered in Grand Rapids, United States, in the North America region.
How does forest hills homes make money?
Two revenue lines are on record. Custom Home Construction is the primary driver. The others are multi-Family Development Investments.
Who are forest hills homes's main competitors?
Broad incumbents on record are LGI Homes, Toll Brothers, PulteGroup and Beazer Homes. Regional players are MI Homes and All Star Homes. Direct peers are Sable Homes, Eastbrook Homes, Zeeland Home Builders and Robert Thomas Homes.
Does forest hills homes have an API?
No public API is recorded for forest hills homes.
What industry is forest hills homes in?
forest hills homes's product category is Custom Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 236115 and its SIC code is 1520.