Backyard Cinema
Backyard Cinema is a UK experiential entertainment company that produces immersive cinema events combining film screenings, themed multi-room environments, and live performances for individual consumers and private event-hire clients across multiple UK cities.
- Company typePrivate
- Founded2015
- HeadquartersBeaconsfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Backyard Cinema does
Backyard Cinema is a UK-based experiential entertainment company founded in 2015 that produces immersive cinema events combining film screenings with live performances and styled environments. The company operates two core product lines: a seasonal Christmas experience featuring multi-room themed environments, themed bars, live performances and festive film screenings (including Elf, Home Alone, Love Actually and The Muppet Christmas Carol), and a touring Romeo + Juliet live cinema experience that pairs Baz Luhrmann's 1996 film with a live choir and band performing soundtrack interpretations in candle-lit venue settings. The technology is physical and experiential rather than software-based, comprising multi-room venue transformations, live musical performances, themed bars and curated film programming rather than a digital platform or proprietary software stack. Marketing and ticketing infrastructure is built on standard tools: Instagram, Facebook and YouTube for organic reach, email subscription for direct engagement, Google Analytics and AdWords plus Facebook remarketing for paid acquisition, and Ticketek UK for ticketing and customer support.
Revenue is generated almost entirely through direct-to-consumer ticket sales (one-time purchase) via the company website, supplemented by a secondary private hire use case (corporate events and private celebrations). The customer base is long-tail individual consumers seeking differentiated entertainment, with no enterprise anchor customers or B2B revenue concentration. The company is registered in England as Backyard Cinema Limited (company number 9310477), headquartered in Beaconsfield with a London office, operates 11-50 employees, and serves audiences across at least six UK cities including Liverpool, Leeds, London, Manchester and Bristol. Ownership is private and founder-led with no disclosed institutional investment, funding rounds, acquisitions or M&A activity in the source data.
Backyard Cinema firmographics
Firmographics- Name
- Backyard Cinema
- Legal name
- Backyard Cinema Limited
- Website
- https://backyardcinema.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Backyard Cinema is a UK experiential entertainment company that produces immersive cinema events combining film screenings, themed multi-room environments, and live performances for individual consumers and private event-hire clients across multiple UK cities.
- Ownership category
- akta.pro rank
Backyard Cinema industry classification
Industry- Product category
- Immersive Cinema Entertainment
- NAICS
- Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Special Event Screenings & Pop-up Cinemas (MPADAKAE)
- akta.pro secondary industries
- Independent & Art-house Cinemas (MPADAKAB), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ), Cinema Concessions & On-site F&B Operations (MPADAKAN)
Keywords
Where Backyard Cinema is headquartered
LocationHeadquarters
- HQ city
- Beaconsfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Backyard Cinema business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: The company generates revenue through ticket sales for immersive cinema events and experiences. Customers purchase tickets to attend themed events featuring live performances, themed environments, and film screenings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Backyard Cinema product offering
Product offeringCore offering
Backyard Cinema produces and operates themed immersive cinema events that combine film screenings with live performance (live choir and band), multi-room themed environments, and themed bars. The company sells tickets directly to consumers for its two primary experiences — a seasonal Christmas event and the touring Romeo + Juliet live cinema production — at various UK venues.
Product overview
Backyard Cinema offers immersive alternative cinema experiences that combine film screenings with live theatrical performances. The company operates two primary product lines: Christmas at Backyard Cinema (a seasonal winter event featuring multi-room environments, themed bars, live performances, and festive film screenings) and Romeo + Juliet (a live cinema experience that transforms iconic venues into candle-lit spaces with a live choir and band accompanying the film). Both products provide more than traditional movie screenings by incorporating live music, theatrical environments, and audience engagement. The experiences are touring-based, with past shows in multiple UK cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Christmas at Backyard Cinema Immersive winter cinema experience combining magical multi-room environments, themed bars, live performances, and curated festive film screenings; aimed at adults and families seeking a differentiated seasonal entertainment outing in London.
- Romeo + Juliet (Live Cinema Experience) Critically acclaimed live cinema experience pairing Baz Luhrmann's 1996 Romeo + Juliet with a live choir and band performing soundtrack interpretations; transforms iconic venues into candle-lit spaces and tours across UK cities. Running for over a decade with sold-out audiences.
Companies that use Backyard Cinema
Customer profileSegments2 records
Ideal customer profiles2 records
Backyard Cinema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Backyard Cinema partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ticketek UKcoreTicketek UK serves as the ticketing provider for Backyard Cinema events. Contact forms on the website redirect to Ticketek UK's Zendesk support system, indicating Ticketek handles ticket purchasing infrastructure and customer support for bookings.
- AKA Group LimitedcoreAKA Group Limited is the parent company that operates the Backyard Cinema website and is committed to protecting user privacy. AKA is referenced in cookie policies and terms of service as the operating entity behind the website.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Backyard Cinema competitors and assessment
Company assessmentDirect peers
- Pop Up Screens: UK pop-up cinema operator delivering themed outdoor and indoor film events across multiple cities. Comparable in event-driven alternative-cinema model, smaller scale than Backyard Cinema's flagship productions.
- Secret Cinema: UK-based immersive cinema experience producer that stages themed, location-based screenings blending film with theatrical sets, live performance, and audience interaction. Directly comparable as the closest large-scale immersive-cinema alternative to Backyard Cinema.
- Rooftop Film Club: UK-based experiential cinema concept screening films at rooftop and unique venues with F&B and atmosphere emphasis. Comparable premium alternative-cinema positioning and direct-to-consumer ticketing GTM.
- The Luna Cinema: UK outdoor/alternative cinema operator running pop-up screenings at heritage and unusual venues with a seasonal, event-driven ticket-sales model. Comparable alternative-cinema GTM and UK venue touring footprint, though outdoor rather than indoor immersive.
Others
- Fever: Global experiences discovery platform aggregating ticketed immersive and live events including cinema- and music-adjacent experiences. Comparable as an enabling discovery and ticketing channel that competes for the same experiential-consumer wallet and audience attention.
Broad incumbents
- Cineworld: One of the largest UK cinema operators running multiplex venues. Comparable market presence in UK film exhibition, though contrasting standard large-format operations versus Backyard Cinema's small-format experiential events.
- Everyman Cinemas: UK boutique cinema chain offering premium in-theatre experiences including dine-in service, comfortable seating, and curated programming. Comparable as a UK cinema operator targeting experience-led adult audiences, but as a fixed-venue chain rather than touring immersive events.
- Odeon Cinemas: Major UK cinema chain (and pan-European exhibitor) operating multiplex venues with broad mainstream programming. Comparable as a UK cinema exhibition competitor but at much larger scale and standard rather than immersive format.
- Curzon Cinemas: Established UK art-house cinema chain with curated film programming across multiple cities. Comparable as a UK alternative/independent cinema operator appealing to audiences seeking differentiated content, though via fixed multi-screen venues.
Emerging players
- Cinema Rediscovered: UK festival/event brand focused on repertory and re-released cinema with curated themed screenings. Comparable in alternative-content exhibition with live-event atmosphere, though more festival-format than Backyard Cinema's touring multi-room productions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Backyard Cinema social profiles
Digital presenceBackyard Cinema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backyard Cinema leadership team
Management profileNumber of profiles
Backyard Cinema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backyard Cinema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backyard Cinema
What does Backyard Cinema do?
Backyard Cinema produces and operates themed immersive cinema events that combine film screenings with live performance (live choir and band), multi-room themed environments, and themed bars. The company sells tickets directly to consumers for its two primary experiences — a seasonal Christmas event and the touring Romeo + Juliet live cinema production — at various UK venues.
Is Backyard Cinema a public or private company?
Backyard Cinema is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Backyard Cinema founded?
Backyard Cinema was founded in 2015. It employs 11 to 50 people.
Where is Backyard Cinema based?
Backyard Cinema is headquartered in Beaconsfield, United Kingdom, in the Europe region.
How does Backyard Cinema make money?
One revenue line is on record: ticket Sales.
Who are Backyard Cinema's main competitors?
Direct peers on record are Pop Up Screens, Secret Cinema, Rooftop Film Club and The Luna Cinema. Fever is listed as an others. Broad incumbents are Cineworld, Everyman Cinemas, Odeon Cinemas and Curzon Cinemas. Cinema Rediscovered is listed as an emerging player.
Does Backyard Cinema have an API?
No public API is recorded for Backyard Cinema.
What industry is Backyard Cinema in?
Backyard Cinema's product category is Immersive Cinema Entertainment. Its primary akta.pro industry code is MPADAKAE, Special Event Screenings & Pop-up Cinemas, with a secondary code of MPADAKAB, Independent & Art-house Cinemas. Its NAICS code is 512131 and its SIC code is 7830.