chermayeff and geismar
Chermayeff & Geismar & Haviv is an independent New York design firm that creates trademarks, logos, and comprehensive identity programs for global enterprises, governments, universities, and cultural institutions.
- Company typePrivate
- Founded1960
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What chermayeff and geismar does
Chermayeff & Geismar & Haviv (CGH) is an independent New York-based design firm founded in 1960 by Ivan Chermayeff and Tom Geismar, specializing in the creation of trademarks, logos, identity programs, identity systems, wordmarks, and supporting communications. The practice operates as a partner-led studio built around the creative authorship of its named principals; in 2011, partner Haviv Tanamly was added to the firm name, formalizing the current three-name identity. The firm's core products (Logo Design, Identity Programs, Identity Systems, Wordmarks, and Communications) are delivered as bespoke creative engagements rather than scalable software or platform offerings; the source data explicitly classifies it as a design firm rather than a technology company, and there are no disclosed AI, SaaS, or platform components.
CGH monetizes through direct, project-based professional services engagements with large enterprise and institutional clients across media, financial services, insurance, government, education, museums, healthcare, and sports. The named client roster includes NBC, Warner Bros., Warner Bros. Discovery, Showtime, National Geographic, Animal Planet, Chase Bank, Apollo Global Management, State Farm, Mobil, Royal Caribbean Group, Conrad Hotels, EPA, UNDP, Conservation International, Smithsonian Institution, MoMA, Harvard University Press, Cornell University, NYU, Princeton University Press, the U.S. Open, ATP, CB Richard Ellis, Merck/MSD, Flatiron Health, Hearst, ClearMotion, Togg, Beko, Avery, the National Aquarium in Baltimore, Pew Research Center, America250, and Borregos Tec. Pricing is undisclosed; distribution is direct via the firm's website, referrals, and inbound inquiries, with no holding-company affiliations, parent entities, or third-party channel partners. The firm is privately held, has no subsidiaries, and reports no funding rounds; operating geographies are presented as United States, though global enterprise work is evidenced by clients such as UNDP and Togg (Türkiye).
chermayeff and geismar firmographics
Firmographics- Name
- chermayeff and geismar
- Legal name
- Chermayeff & Geismar & Haviv
- Website
- https://cgstudionyc.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Short description
- Chermayeff & Geismar & Haviv is an independent New York design firm that creates trademarks, logos, and comprehensive identity programs for global enterprises, governments, universities, and cultural institutions.
- Ownership category
- akta.pro rank
chermayeff and geismar industry classification
Industry- Product category
- Brand Identity Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding) (MPAAAEAL)
Keywords
Where chermayeff and geismar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
chermayeff and geismar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels4 records
chermayeff and geismar product offering
Product offeringCore offering
Chermayeff & Geismar & Haviv is an independent design firm that creates trademarks, logos, comprehensive visual identity systems, and identity programs for corporate, institutional, and government clients. The firm's work encompasses logo design, wordmarks, identity programs, identity systems, and brand communications for many of the world's most recognized brands.
Product overview
Chermayeff & Geismar & Haviv is an independent design firm offering a unified portfolio of brand identity services. The core offering centers on Logo Design, Identity Programs, and Identity Systems, which are complemented by Wordmarks and Communications services. Together, these services enable clients to develop, implement, and maintain comprehensive trademark and brand identity programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Logo Design
- Identity Programs Comprehensive brand identity programs that establish visual systems including logo usage guidelines, color palettes, typography, and application standards.
- Identity Systems Full brand identity systems that extend beyond basic guidelines to include comprehensive visual language frameworks for consistent brand representation across all touchpoints.
- Wordmarks Custom typographic wordmarks that spell out company or brand names as primary identity elements.
- Communications Brand communications materials and collateral that extend identity systems into marketing and public-facing materials.
Companies that use chermayeff and geismar
Customer profileNamed customers36 records
Segments4 records
Ideal customer profiles4 records
chermayeff and geismar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
chermayeff and geismar partnerships and signals
Strategic signalRecent moves5 records
chermayeff and geismar competitors and assessment
Company assessmentDirect peers
- Pentagram: Pentagram is the most direct comparable to Chermayeff & Geismar & Haviv: an independent, partner-led design firm specializing in identity, logos, and brand systems for major global brands. Both firms compete for the same marquee identity engagements on the strength of principal designers' reputations.
Emerging players
- MetaDesign: MetaDesign is a brand design agency with offices in Europe and China offering identity and brand systems work. It is comparable to CGH in craft focus but operates internationally with a multi-office footprint.
- Mucca: Mucca is a mid-sized independent branding and design firm offering identity, packaging, and brand systems. It is a smaller boutique peer to CGH, competing in similar identity engagements at a more modest scale.
- Saffron Brand Consultants: Saffron is a global brand consultancy focused on brand strategy, identity, and culture. It is a smaller, more boutique alternative to CGH and the larger incumbents, competing for identity engagements with a strategy-led approach.
Broad incumbents
- Siegel+Gale: Siegel+Gale is a global brand simplification and design firm known for identity programs for major corporations. It competes with CGH on enterprise identity work but offers a broader set of brand experience and naming services.
- Brand Union: Brand Union (now Superunion) is a large global brand consultancy offering identity, strategy, and design services. It competes with CGH on enterprise identity projects but as part of a wider parent-network service portfolio.
- Interbrand: Interbrand is a global brand consultancy providing identity design, brand valuation, and brand strategy. It competes with CGH on enterprise logo and identity programs but as part of a larger offering across consulting and analytics.
- Landor & Fitch: Landor & Fitch is a large global brand consulting and design firm that delivers logo and identity programs alongside broader brand strategy and experience design. It competes with CGH for major corporate identity work but with a much wider service portfolio.
- Lippincott: Lippincott is a brand strategy and design consultancy with deep expertise in corporate identity, including logo and identity systems work for large enterprises. It overlaps with CGH on identity engagements while also offering naming, research, and brand architecture.
- Wolff Olins: Wolff Olins is a global brand consultancy offering logo, identity, and broader brand strategy services to large enterprises. It competes with CGH on enterprise identity RFPs but operates a much larger, multi-disciplinary network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
chermayeff and geismar social profiles
Digital presencechermayeff and geismar financial estimates
Financial estimateRevenue estimate
Valuation estimate
chermayeff and geismar leadership team
Management profileNumber of profiles
Profiles4 records
chermayeff and geismar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
chermayeff and geismar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about chermayeff and geismar
What does chermayeff and geismar do?
Chermayeff & Geismar & Haviv is an independent design firm that creates trademarks, logos, comprehensive visual identity systems, and identity programs for corporate, institutional, and government clients. The firm's work encompasses logo design, wordmarks, identity programs, identity systems, and brand communications for many of the world's most recognized brands.
Is chermayeff and geismar a public or private company?
chermayeff and geismar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was chermayeff and geismar founded?
chermayeff and geismar was founded in 1960.
Where is chermayeff and geismar based?
chermayeff and geismar is headquartered in New York, United States, in the North America region.
Who are chermayeff and geismar's main competitors?
Pentagram is listed as a direct peer. Emerging players are MetaDesign, Mucca and Saffron Brand Consultants. Broad incumbents are Siegel+Gale, Brand Union, Interbrand, Landor & Fitch, Lippincott and Wolff Olins.
Does chermayeff and geismar have an API?
No public API is recorded for chermayeff and geismar.
What industry is chermayeff and geismar in?
chermayeff and geismar's product category is Brand Identity Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAEAL, Sustainability & Purpose Brand Design (ESG Narrative, Impact Branding). Its NAICS code is 541430.