the olive
The Olive & the Grape is a Tempe, Arizona-based B2B wholesale supplier (founded 2011) of bulk and pre-bottled extra virgin olive oils, balsamic vinegars, and gourmet products serving tasting rooms, retailers, wineries, and food manufacturers across North America via a self-serve online portal with custom private-label services.
- Company typePrivate
- Founded2011
- HeadquartersTempe, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What the olive does
The Olive & the Grape, LLC is a Tempe, Arizona-based wholesale supplier of bulk and pre-bottled extra virgin olive oils, balsamic vinegars, and adjacent gourmet products, founded in 2011 and privately held by owner Josh Moffitt. The company sells exclusively to businesses (B2B), targeting olive oil and vinegar tasting rooms, wineries and restaurants, specialty gourmet stores, farmers markets, food and cosmetics manufacturers, and wedding/corporate gift channels. It imports EVOO directly from Tunisia in 1000L totes and balsamic vinegar from Italy in container loads, then performs flavor infusion and bottling in its Tempe facility using all-natural liquid flavorings stirred into oils without heat. The product line spans flavored and varietal EVOOs, dark and white balsamic vinegars with 80% grape must concentration (vs. typical 60-65%), specialty oils, balsamic BBQ sauces, the SWEET DRAGON balsamic soy sauce sub-brand, stuffed olives, pastas, and olive oil soaps, sold in 10L pails and 375ml/100ml bottles.
The business model is a sales-led, self-serve wholesale operation with no minimum order, no franchise structure, and no minimum quantity requirement. Revenue comes primarily from per-case product sales, supplemented by a Custom Label Program ($100 one-time design fee plus per-label and application charges) that enables retailers to launch private-label SKUs without in-house graphic design. Distribution is via a WordPress-based wholesale portal with USPS Priority Mail for small orders and UPS Freight rates kicking in at 150+ lbs, shipping to the continental US, Alaska, Hawaii, and Canada. Pricing is flat per-case with no tiered structure; larger orders reduce per-item shipping cost. The company is bootstrapped (no external funding rounds, debt-free), uses no franchise model, and differentiates on direct sourcing (eliminating Italian middlemen), independent third-party quality verification through SGS Laboratories, and a free sample program for new accounts (up to 20 samples for shipping-only cost). Marketing is content-led via the company website, blog, and newsletter, with no active social media presence documented.
the olive firmographics
Firmographics- Name
- the olive
- Legal name
- The Olive & the Grape, LLC
- Website
- https://bulkwholesaleoliveoil.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- The Olive & the Grape is a Tempe, Arizona-based B2B wholesale supplier (founded 2011) of bulk and pre-bottled extra virgin olive oils, balsamic vinegars, and gourmet products serving tasting rooms, retailers, wineries, and food manufacturers across North America via a self-serve online portal with custom private-label services.
- Ownership category
- akta.pro rank
the olive industry classification
Industry- Product category
- Wholesale Specialty Food Distribution
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industry
- Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
Keywords
Where the olive is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
the olive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Product Sales: Primary revenue stream from selling bulk and pre-bottled olive oils, balsamic vinegars, and related gourmet products to businesses. Products sold in 10L pails (bulk) and 375ml/100ml bottles (pre-bottled). No minimum order requirement.
- Custom Label Program: One-time design fee of $100 for custom label template setup, plus per-label charges ($0.70-$1.00 per label depending on bottle size) and label application fees at time of order.
- Sample Box Sales: Sample boxes offered to new customers (up to 20 free samples with coupon, shipping only $15.50). Individual 1oz samples available for purchase at $2.00 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | No minimum order - individual case pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
the olive product offering
Product offeringCore offering
The Olive & the Grape is a wholesale supplier that sells extra virgin olive oils (flavored and single-origin varietal), dark and white balsamic vinegars, specialty oils (avocado, grapeseed, toasted sesame), and value-added products such as balsamic hot sauces, BBQ sauces, soy sauces (Sweet Dragon line), dipping blends, marinades, stuffed olives, flavored pastas, and olive oil soaps. Products are sold in bulk (10L pails) or pre-bottled (375ml and 100ml) to businesses including tasting rooms, wineries, restaurants, and specialty retailers, with no minimum order requirement. The company offers a Custom Label Program enabling retailers to private-label products using 18 templates.
Product overview
The Olive & the Grape is a wholesale bulk olive oil and balsamic vinegar supplier offering a comprehensive portfolio of products for oil and vinegar tasting shops, wineries, restaurants, and specialty food retailers. The core offering consists of Extra Virgin Olive Oils (both flavored and varietal/unflavored), Dark and White Balsamic Vinegars in dozens of flavor varieties, and Specialty Oils including Avocado and Sesame oils. The product line extends to value-added products including Balsamic BBQ Sauces, Balsamic Soy Sauces (SWEET DRAGON line), Hot Sauces, Dipping Blends, Stuffed Olives, Flavored Pastas, and Olive Oil Soaps. The company differentiates through its Custom Label Program allowing retailers to brand products, and Sample Box service for new customer onboarding. All products are available in bulk (10L pails) or pre-bottled (375ml and 100ml formats) with no minimum order requirement.
Differentiator
Problem solved
Functional benefit
Brands
- Sweet Dragon: Balsamic soy sauce product line featuring Asian-themed sauces combining white balsamic vinegar with soy sauce and natural flavors such as Tropical Tsunami, Pineapple Paradise, and Habanero variations.
Products and services
- Flavored Extra Virgin Olive Oils (EVOO) First cold pressed extra virgin olive oils infused with natural flavorings (Basil, Garlic, Lemon, Truffle, Jalapeño, Blood Orange, Butter, Chipotle, Mushroom, Rosemary, Smoked, etc.), available in bulk 10L pails and pre-bottled 375ml and 100ml formats for retail and foodservice buyers.
- Dark Balsamic Vinegars
Quantifiable outcome
- Most small orders ship within 1-2 days with same-day shipping for many orders
- +1 more outcomes
Companies that use the olive
Customer profileSegments6 records
Ideal customer profiles5 records
the olive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
the olive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SGS Laboratories (Louisiana)coreIndependent third-party testing laboratory used for quality and purity verification of EVOO shipments. Samples from random totes are tested for extra-virgin grade certification and to verify absence of other oils. Testing provides quality assurance that supports company differentiation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
the olive competitors and assessment
Company assessmentDirect peers
- Brightland: Premium olive oil and vinegar brand with a wholesale program serving specialty retailers and food service. Comparable in product category (premium EVOO and balsamic), premium positioning, and wholesale distribution motion to specialty retailers.
- Graza: D2C premium olive oil brand that has expanded into B2B wholesale for restaurants and specialty retailers. Comparable in premium EVOO focus and growing wholesale presence in the same restaurant and specialty retailer segments.
- Olivelle: Specialty olive oil and flavored vinegar retailer/wholesaler offering infused oils, balsamic vinegars, and gourmet products. Comparable in product mix (flavored EVOO, balsamic vinegars) and target specialty retailer/tasting-room customers.
- O Olive Oil: Premium specialty olive oil and vinegar producer with wholesale distribution to gourmet retailers, gift shops, and food service. Comparable in premium flavored EVOO/balsamic product portfolio and specialty wholesale motion.
- Lucini Italia: Premium Italian olive oil and vinegar brand with established B2B wholesale distribution to gourmet retailers and food service. Directly comparable in premium EVOO/balsamic product range and wholesale channel to specialty food retailers.
- Corto Olive Co. California-based premium olive oil producer that sells wholesale to specialty retailers and tasting rooms. Directly comparable to The Olive & the Grape in B2B wholesale of premium EVOO to the same tasting-room and gourmet retailer customer base.
Broad incumbents
- California Olive Ranch: Largest US-grown olive oil producer with national B2B distribution across grocery, food service, and specialty channels. Comparable as a broad EVOO producer serving wholesale customers, though it operates at much greater scale and across mainstream channels.
- Colavita: Major Italian olive oil and vinegar brand with extensive US B2B wholesale distribution to retailers and food service. Comparable as a broad incumbent in EVOO/balsamic wholesale, though it spans mainstream retail rather than specialty-only.
- Pompeian: Major US olive oil producer (including imported and domestic) with broad B2B distribution across grocery and food service. Comparable as a broad incumbent in EVOO wholesale, though at much larger scale and across mainstream channels rather than specialty.
- Filippo Berio: Established Italian olive oil brand with broad US wholesale distribution across grocery, mass, and food service channels. Comparable as a broad incumbent EVOO wholesaler, though positioned more mainstream than the tasting-room specialty niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
the olive financial estimates
Financial estimateRevenue estimate
Valuation estimate
the olive leadership team
Management profileNumber of profiles
Profiles1 record
the olive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the olive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the olive
What does the olive do?
The Olive & the Grape is a wholesale supplier that sells extra virgin olive oils (flavored and single-origin varietal), dark and white balsamic vinegars, specialty oils (avocado, grapeseed, toasted sesame), and value-added products such as balsamic hot sauces, BBQ sauces, soy sauces (Sweet Dragon line), dipping blends, marinades, stuffed olives, flavored pastas, and olive oil soaps. Products are sold in bulk (10L pails) or pre-bottled (375ml and 100ml) to businesses including tasting rooms, wineries, restaurants, and specialty retailers, with no minimum order requirement. The company offers a Custom Label Program enabling retailers to private-label products using 18 templates.
Is the olive a public or private company?
the olive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the olive founded?
the olive was founded in 2011.
Where is the olive based?
the olive is headquartered in Tempe, United States, in the North America region.
How does the olive make money?
Three revenue lines are on record. Wholesale Product Sales are the primary driver. The others are custom Label Program and sample Box Sales.
Who are the olive's main competitors?
Direct peers on record are Brightland, Graza, Olivelle, O Olive Oil, Lucini Italia and Corto Olive Co.. Broad incumbents are California Olive Ranch, Colavita, Pompeian and Filippo Berio.
Does the olive have an API?
No public API is recorded for the olive.
What industry is the olive in?
the olive's product category is Wholesale Specialty Food Distribution. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAIAGAI, Bar, Restaurant & On-Premise Beverage Supply Wholesale. Its SIC code is 2090.