carlon wealth advisors

What carlon wealth advisors does

Carlon Wealth Advisors is a privately held, founder-led wealth management and financial advisory practice headquartered in Scottsdale, Arizona. Founded in 2023, the firm serves individuals and families across four investable-asset tiers: Launch (up to $250K), Navigate ($250K–$1M), Summit ($1M–$1M–$3M), and Reserve ($3M+). The team comprises four members — founder and Wealth Advisor Nate J. Carlon (AIF), Wealth Advisor Jonathan E. Carlon (CRPS), Client Service Manager Lora J. McLaughlin, and Marketing Consultant Kacie Franklin — delivering team-based, personalized financial planning across retirement, investment, estate, insurance, and tax strategies.

The firm's service tiers are built around custom-built investment portfolios (focused, custom, premium, and reserve suites), with alternative investments access available to Navigate, Summit, and Reserve clients and Collateralized Financing Programs available to Summit clients. The entire operating stack is delivered through a core affiliation with LPL Financial, a registered investment advisor and FINRA/SIPC member broker-dealer, which provides custodial services, the Account View client portal, LPL Research, compliance infrastructure, and the underlying technology platform. Supporting tools include a financial calculators suite, weekly market commentary (powered by LPL Research), educational blog content, and a client events program that combines webinars, dinners, and community activities.

The business model is recurring advisory fees on managed assets, with no publicly disclosed fee schedule. Go-to-market is direct advisory sales, primarily through content marketing, educational resources, community events, and referral-driven relationships. The firm is restricted to serving residents of states where it is properly registered or licensed, and operates from a single Scottsdale office. No revenue, AUM, or funding data is disclosed in available materials.

Name

carlon wealth advisors

Legal name

Carlon Wealth Advisors

Website

https://carlonwealth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Carlon Wealth Advisors is a privately held, Scottsdale-based wealth management firm serving individuals and families across four tiered service levels — from $250K to $3M+ in investable assets — delivered through an LPL Financial affiliation by a four-person team.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Wealth management services
• Financial planning advisory
• Investment management
• Retirement planning
• Estate planning services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management/Advisory Fees: Revenue generated through advisory services for managing client investments across tiered service levels. Securities and advisory services offered through LPL Financial, a registered investment advisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Carlon Wealth Advisors provides tiered wealth management and financial planning services to individuals and families, delivered through dedicated wealth advisors and supported by LPL Financial's investment platform. Service is segmented into four tiers (Launch, Navigate, Summit, Reserve) based on client investable assets, ranging from under $250K to $3M+, with progressively more comprehensive financial planning, custom-built investment portfolios, alternative investments, and review frequency. The firm emphasizes team-based client engagement, high-conviction investment strategies, and long-term wealth planning.

Product overview

Carlon Wealth Advisors is a wealth management advisory practice offering tiered service packages based on investable asset levels. The core offering consists of four service tiers: Launch (up to $250K assets), Navigate ($250K-$1M), Summit ($1M-$3M flagship tier), and Reserve ($3M+). These tiers provide increasingly comprehensive financial planning, custom-built investment portfolios, and Alternative Investments with corresponding review frequencies (annual to quarterly). Supporting the advisory services, the firm provides educational tools including a Financial Calculators Suite, a Blog with financial education content, Weekly Market Commentary powered by LPL Research, and a Client Events Program featuring webinars, client dinners, and community activities. All services are delivered through the firm's affiliation with LPL Financial, a registered investment advisor and broker/dealer.

Differentiator

Problem solved

Functional benefit

Products and services

• Launch Tier Service Entry-level wealth advisory service for clients with investable assets up to $250,000, providing focused managed investment portfolios, wealth-building strategies, risk assessment, asset allocation, life insurance, educational savings, and 401k review, with annual review meetings, monthly CWA newsletter, access to Account View, risk analysis, and invitations to the Live Event Series.
• Navigate Tier Service Mid-tier wealth advisory service for clients with investable assets from $250,000 to $1,000,000, establishing a baseline financial plan with access to custom-built investment portfolios and Alternative Investments, plus semi-annual review meetings, monthly CWA newsletter, access to Account View, risk analysis, and invitations to the Live Event Series.
• Summit Tier Service Flagship wealth advisory service for clients with investable assets from $1,000,000 to $3,000,000, providing an in-depth financial plan, premium suite of custom-built investment portfolios, Alternative Investments, quarterly review meetings, and access to Collateralized Financing programs.
• Reserve Tier Service Premium wealth advisory service for clients with investable assets of $3,000,000 or more, providing a comprehensive financial plan, reserve suite of custom-built investment portfolios, Alternative Investments, meetings with next generation, charitable and tax planning strategies, and coordination with CPA and Attorney.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BlackstoneminorGTM or Marketing Partner · 1 October 2023Blackstone co-hosted a client dinner event with Carlon Wealth Advisors at The Capital Grille in Scottsdale, AZ in October 2023. Represents a marketing/partnership event to engage high-net-worth clients.
• LPL FinancialcoreTechnology or IntegrationPrimary custodial and platform partner. Securities and advisory services offered through LPL Financial, a registered investment advisor and member FINRA/SIPC. LPL Financial provides the technology platform (Account View), research resources, and compliance infrastructure for the advisory practice.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of financial professionals with wealth advisory, technology and custody services — comparable role to LPL as platform provider for Carlon-style practices.
• Creative Planning: Independent, nationally scaled wealth advisory firm delivering tiered financial planning, investment management, and alternative-investment access to individuals and families — overlapping Carlon's full-service wealth advisory value proposition.
• Commonwealth Financial Network: Independent broker-dealer/RIA supporting independent advisor practices with wealth management, planning tools, and platform infrastructure — an LPL-like alternative that supports directly comparable advisor-led wealth practices.
• Fisher Investments: Large independent investment management firm serving high-net-worth investors with discretionary portfolio management — comparable HNW investment-management focus though much larger and more institutional.
• Mariner Wealth Advisors: Large national RIA offering comprehensive financial planning, investment management, estate and tax planning across the mass-affluent to UHNW spectrum — same service categories as Carlon but at significantly greater scale and geographic breadth.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., with a core mass-affluent financial planning offering and full-service wealth management — a benchmark for Carlon's lower-tier Launch/Navigate offering but operating at much larger scale.

Direct peers

• Carson Group: Independent wealth management platform built on LPL Financial that supports a network of advisor-led practices with tiered service models, marketing infrastructure, and back-office services — directly comparable to Carlon's LPL-anchored, tier-based approach.
• Sanctuary Wealth: Independent wealth platform partnering with advisor-led practices to provide custody, technology, compliance and investment infrastructure — directly analogous to how Carlon leverages LPL's platform.
• Private Advisor Group: Independent wealth management firm affiliated with LPL Financial, providing advisor-led financial planning and investment management to mass-affluent and HNW clients — comparable LPL-anchored practice model.
• Kovack Securities: Independent broker-dealer and RIA platform affiliated with LPL Financial serving independent advisors and wealth management practices — comparable LPL-tied practice operating model to Carlon Wealth Advisors.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CarlonWealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carlon wealth advisors