arcadia insurance agency
Arcadia Insurance Agency is an independent insurance brokerage distributing 15 personal and commercial P&C lines from hundreds of carriers to consumers and SMBs across 15 states, primarily Michigan, Minnesota, and Florida, earning revenue through carrier commissions.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What arcadia insurance agency does
Arcadia Insurance Agency, operating as Arcadia Ins Group, is an independent insurance brokerage that distributes personal and commercial property and casualty policies on behalf of hundreds of third-party carriers. The agency earns revenue through carrier commissions on placed business rather than by underwriting risk itself, operating under an affiliate-referral revenue model. Its product portfolio spans 15 lines: personal lines including homeowners, automotive, flood, umbrella, renters, recreational vehicles, boating, motorcycle, and life insurance; and commercial lines including general liability, commercial auto, workers compensation, commercial building, commercial habitational, and business owner policies (BOPs).
The firm serves individual consumers and small-to-mid-size businesses primarily in Michigan and Minnesota, with a stated footprint across 15 states and three physical offices in Howell MI, Bloomington MN, and Fort Myers FL. Go-to-market is direct-to-consumer via the corporate website (arcadiaagency.com), online quote and rate-comparison tools, and phone-based sales and support at 866-511-1069. There is no disclosed technology platform beyond standard digital quoting utilities; the underlying moat is carrier-network access and regional brand presence rather than proprietary technology. Headcount is reported at 1-10, and the firm is privately held with no disclosed funding, M&A, or leadership information.
arcadia insurance agency firmographics
Firmographics- Name
- arcadia insurance agency
- Legal name
- Arcadia Ins Group
- Website
- https://arcadiaagency.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arcadia Insurance Agency is an independent insurance brokerage distributing 15 personal and commercial P&C lines from hundreds of carriers to consumers and SMBs across 15 states, primarily Michigan, Minnesota, and Florida, earning revenue through carrier commissions.
- Ownership category
- akta.pro rank
arcadia insurance agency industry classification
Industry- Product category
- Property and Casualty Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
arcadia insurance agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Commissions: Arcadia Insurance operates as an independent insurance broker/agency, earning commissions from insurance carriers for policies placed. They have access to hundreds of insurers and can match customers with appropriate coverage based on their needs and budget. The agency does not charge customers directly for their services; instead, they receive compensation from the insurance providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing tailored to individual customer needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
arcadia insurance agency product offering
Product offeringCore offering
Arcadia Insurance Agency is an independent insurance brokerage that places personal and commercial property and casualty insurance policies on behalf of customers through hundreds of insurance carriers. The agency offers 15 distinct products spanning personal lines (homeowners, automotive, flood, umbrella, renters, recreational vehicles, boating, motorcycle, life) and commercial lines (general liability, commercial auto, workers compensation, commercial building, commercial habitational, business owner policies), primarily serving customers in Michigan, Minnesota, and 13 additional U.S. states.
Product overview
Arcadia Insurance Agency is an independent insurance brokerage offering a comprehensive portfolio of personal and commercial insurance products across 15 states. The company provides 15 distinct insurance offerings: personal lines including Homeowners, Automotive, Flood, Umbrella, Renters, Recreational Vehicles, Boating, Motorcycle, and Life Insurance; and commercial lines including General Liability, Commercial Auto, Workers Compensation, Commercial Building, Commercial Habitational, and Business Owner Policies (BOPs). The agency operates as a broker connecting customers with hundreds of insurance carriers to find customized coverage at affordable rates, primarily serving Michigan and Minnesota residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance
- Automotive Insurance
- Flood Insurance
- Umbrella Insurance
- Boating Insurance
- Recreational Vehicles Insurance
- Renters Insurance
- Life Insurance
- Motorcycle Insurance
- General Liability Insurance
- Commercial Auto Insurance
- Workers Compensation Insurance
- Commercial Building Insurance
- Commercial Habitational Insurance
- Business Owner Policies (BOPs)
Quantifiable outcome
- Customers gain access to top-rated insurance policies at affordable rates with unparalleled customer service
Companies that use arcadia insurance agency
Customer profileSegments2 records
Ideal customer profiles2 records
arcadia insurance agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
arcadia insurance agency partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
arcadia insurance agency competitors and assessment
Company assessmentRegional players
- Auto-Owners Insurance: Michigan-headquartered P&C insurer distributing exclusively through independent agents across 26 states. Highly comparable as a carrier counterpart that relies on independent agencies like Arcadia for distribution in the same Michigan/Midwest market.
- Frankenmuth Insurance: Michigan-based regional P&C carrier with strong Midwest distribution and independent agency relationships. Comparable as a regional insurance market participant with overlapping Michigan footprint and similar agent-distributed product lines.
Direct peers
- SelectQuote: Direct-to-consumer insurance distributor focused on selling personal lines (life, auto, home) through digital and phone channels. Comparable GTM mix combining self-serve online quote tools with phone-based sales, mirroring Arcadia's hybrid distribution model.
- Goosehead Insurance: Public independent insurance agency franchise operating across 40+ states with both personal and commercial lines. Highly comparable independent brokerage model with multi-state carrier access and franchise-style distribution, though at much larger scale than Arcadia.
- The Baldwin Group: Insurance brokerage platform offering personal and commercial P&C coverage through partner agencies across multiple states. Directly comparable as an independent insurance brokerage consolidator with similar product breadth and carrier access strategy.
- BroadStreet Partners: Insurance brokerage platform that partners with independent agencies across the US to provide capital, technology, and carrier access. Directly comparable as a hub for independent insurance agencies seeking scale while maintaining local branding.
- Integrity Marketing Group: Large independent distributor of life, health, and annuity products with a growing P&C platform built through agency acquisitions. Comparable as a multi-line, multi-state insurance distribution consolidator that acquires independent agencies for scale.
Emerging players
- Lemonade: Public insurtech offering direct-to-consumer renters, homeowners, and pet insurance through a digital-native platform. Comparable as an emerging alternative distribution model that bypasses traditional brokerage for personal lines, representing both competitor and potential partner.
Broad incumbents
- Allstate: Major US P&C insurer with both captive agent and direct channels. Broad incumbent that competes across nearly every personal and commercial line Arcadia offers, with significantly greater scale and brand recognition.
- State Farm: Largest US personal lines P&C insurer operating through a captive agent model. Comparable as a major competitor for personal auto and home insurance customers, offering direct alternatives to independent brokerage.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
arcadia insurance agency social profiles
Digital presencearcadia insurance agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
arcadia insurance agency leadership team
Management profileNumber of profiles
arcadia insurance agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
arcadia insurance agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about arcadia insurance agency
What does arcadia insurance agency do?
Arcadia Insurance Agency is an independent insurance brokerage that places personal and commercial property and casualty insurance policies on behalf of customers through hundreds of insurance carriers. The agency offers 15 distinct products spanning personal lines (homeowners, automotive, flood, umbrella, renters, recreational vehicles, boating, motorcycle, life) and commercial lines (general liability, commercial auto, workers compensation, commercial building, commercial habitational, business owner policies), primarily serving customers in Michigan, Minnesota, and 13 additional U.S. states.
Is arcadia insurance agency a public or private company?
arcadia insurance agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was arcadia insurance agency founded?
arcadia insurance agency was founded in -1. It employs 1 to 10 people.
How does arcadia insurance agency make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are arcadia insurance agency's main competitors?
Regional players on record are Auto-Owners Insurance and Frankenmuth Insurance. Direct peers are SelectQuote, Goosehead Insurance, The Baldwin Group, BroadStreet Partners and Integrity Marketing Group. Lemonade is listed as an emerging player. Broad incumbents are Allstate and State Farm.
Does arcadia insurance agency have an API?
No public API is recorded for arcadia insurance agency.
What industry is arcadia insurance agency in?
arcadia insurance agency's product category is Property and Casualty Insurance Brokerage. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 524210 and its SIC code is 6411.