ivre paris

What ivre paris does

IVRE Paris is a Paris-based, founder-owned luxury fashion brand that designs and sells hand-painted silk twill scarves positioned as 'wearable art.' The company was established by artist Susan Bottrell, whose original paintings — often inspired by literary figures such as Emily Dickinson, Arthur Rimbaud, Henry Miller, and Edith Piaf — form the basis of each scarf design. The catalog comprises six core designs (La Vie en Rose, Je Est un Autre, The Henry, Wish You Were Here, Time Was All I Wanted, and La Suze), each offered in three sizes (53cm, 70cm, 90cm) at price points ranging from approximately $94 to $192 per unit. Scarves are painted in Paris and crafted in Italy with hand-rolled edges; several SKUs are designated as limited editions to support scarcity-based positioning.

The business operates exclusively through a direct-to-consumer e-commerce storefront built on Shopify (ivreparis.com), with multi-currency support (USD, EUR, GBP) and shipping to more than 100 countries. The company has no disclosed physical retail footprint, no wholesale channel, and no B2B customers; revenue is generated entirely through one-time unit sales to individual luxury fashion consumers. Marketing is executed primarily through Instagram content (featuring photographer Ivana Kalvacheva), an owned email newsletter, and SEO-optimized product pages.

The legal entity is a French Société par Actions Simplifiée (SAS) registered at 6 Rue de Belzunce, 75010 Paris, with share capital of €10,000 and SIRET 94238691300019. The company is privately held, bootstrapped, and fully controlled by founder Susan Bottrell, with no external institutional investors, parent company, or subsidiaries disclosed. Technology infrastructure is limited to Shopify and standard payments integrations (Visa, Mastercard, Amex, PayPal, Apple Pay).

Name

ivre paris

Legal name

IVRE Paris

Website

https://ivreparis.com

Company type

Private

Operating status

Operating

Short description

IVRE Paris is a Paris-based, founder-owned luxury fashion brand that designs and sells hand-painted silk twill scarves inspired by literary figures, sold exclusively direct-to-consumer globally via Shopify at $94-$192 per unit.

Ownership category

akta.pro rank

Product category

Luxury Fashion Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF)

akta.pro secondary industry

Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Luxury silk scarves
• Wearable art accessories
• Hand-rolled silk twill
• Artisan designer scarves
• Limited edition fashion

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: One-time purchase model for luxury silk scarves sold directly through the e-commerce platform. Products are sold at fixed prices per size variant. The company does not appear to offer subscription services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IVRE Paris designs and sells artist-created luxury silk twill scarves with hand-rolled edges, hand-painted in Paris by founder-artist Susan Bottrell and manufactured in Italy. The collection comprises six original designs (La Vie en Rose, Je Est un Autre, The Henry, Wish You Were Here, Time Was All I Wanted, and La Suze), each available in three sizes, and is sold directly to consumers worldwide through the brand's own e-commerce storefront.

Product overview

IVRE Paris is a luxury fashion brand specializing in wearable art accessories, primarily high-end silk scarves. The product line consists of hand-painted silk twill scarves with hand-rolled edges, painted in Paris and made in Italy. The core collection includes six distinct scarf designs (La Vie en Rose, Je Est un Autre, The Henry, Wish You Were Here, Time Was All I Wanted, and La Suze), each available in three sizes: 53cm x 53cm, 70cm x 70cm, and 90cm x 90cm. The brand positions its products as 'wearable art'—a living gallery concept that takes art off the wall so customers can wear it anywhere. Founded by artist Susan Bottrell, the scarves feature original artwork inspired by literary figures, postcards, and personal letters.

Differentiator

Problem solved

Functional benefit

Products and services

• La Vie en Rose Silk Twill Scarf Hand-painted luxury silk twill scarf inspired by Edith Piaf's song 'La Vie en Rose,' offered to individual consumers in three sizes with hand-rolled edges and made in Italy.
• Je Est un Autre Silk Twill Scarf Limited-edition hand-painted silk twill scarf inspired by Arthur Rimbaud's letter, sold to consumers in three sizes with hand-rolled edges.
• The Henry Silk Twill Scarf Hand-painted silk twill scarf named after writer Henry Miller with a black labyrinth and red-hot border motif, sold to consumers in three sizes with hand-rolled edges.
• Wish You Were Here Silk Twill Scarf Limited-edition hand-painted silk twill scarf inspired by a postcard collection with memory themes, sold to consumers in three sizes with hand-rolled edges.
• Time Was All I Wanted Silk Twill Scarf Limited-edition hand-painted silk twill scarf featuring Emily Dickinson's words hidden within the design, sold to consumers in three sizes with hand-rolled edges.
• La Suze Silk Twill Scarf Spring 2026 launch of a hand-painted silk twill scarf with a pink-and-white gingham motif inspired by Brigitte Bardot's wedding dress, sold to consumers with hand-rolled edges and Italian craftsmanship.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Stine Goya: Scandinavian designer label recognized for bold art-inspired prints across apparel and accessories. Comparable as an emerging print-driven, art-inspired brand operating at a similar accessible-luxury price tier.
• Batsheva: Independent designer label known for art- and print-driven pieces with strong DTC and boutique distribution. Comparable as an emerging art-inspired fashion brand targeting a similar design-conscious luxury consumer.

Direct peers

• La Mer Collections: California-based luxury silk and cashmere scarf brand selling directly to consumers at premium price points. Closely comparable as a digitally-native luxury scarf brand with a similar art-inspired, limited-edition approach.
• Faliero Sarti: Italian artisan maker of luxury silk scarves with hand-rolled edges, made in Italy. Closely aligned with IVRE Paris on craftsmanship, Italian production, and the artistic/artisan positioning of its scarves.
• Liberty London: Heritage British brand famous for its printed silk scarves and Tana Lawn fabric. Comparable as a heritage-meets-artisan printed silk scarf brand serving the same luxury fashion consumer.
• Hermès: The benchmark luxury maison for silk twill scarves (the Carré), directly competing with IVRE Paris in the same product category at comparable premium price points. Hermès defines the segment IVRE Paris is targeting.

Broad incumbents

• Christian Dior: Major luxury house with a significant silk scarf line (notably the Mitzah), offering overlapping products within a much broader fashion and fragrance portfolio. Competes with IVRE Paris on scarf price points and luxury positioning.
• Marni: Italian luxury fashion house known for bold printed scarves and accessories. Comparable as a luxury accessories competitor, though Marni operates across a far broader fashion portfolio.
• Stella McCartney: British luxury house with scarves and accessories as part of a wider fashion portfolio. Comparable as a luxury accessories competitor with an art- and storytelling-led brand ethos.
• Loewe: Spanish luxury house with strong accessories and scarf collections under creative direction that emphasizes craft. Comparable as a luxury accessories competitor with similar artistic and craft-driven brand narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ivana_lens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ivre paris