What FleishmanHillard Indonesia does

FleishmanHillard Indonesia is the Jakarta-based operating entity of the global FleishmanHillard public relations network, itself a subsidiary of Omnicom Public Relations Group. Founded in 2010 and headquartered at EightyEight@Kasablanka, the office delivers strategic communications services to enterprise, government, and multinational clients operating in or coordinating with the Indonesian market.

The firm's service portfolio spans brand marketing, crisis and issues management, digital/social and content (including the FH ContentWorks global content studio network), media relations (anchored by a Senior Media Council of former reporters and editors), public affairs, and reputation management, complemented by sector-specific practices covering healthcare, financial and professional services, energy and utilities, manufacturing and industrials, technology, public sector, food and beverage/agriculture, and consumer products. There is no proprietary technology platform; the firm operates as a professional services consultancy combining senior counsel, media relationships, and analytics-driven campaign execution.

Revenue is generated through professional services engagements — project-based work, retainers, and ongoing communications counsel — sold primarily through direct enterprise sales relationships. The office functions as a node in FleishmanHillard's broader APAC network spanning more than 14 locations, enabling cross-border campaign coordination for multinational clients while providing local market expertise on Indonesia-specific regulatory, media, and stakeholder dynamics.

Name

FleishmanHillard Indonesia

Legal name

FleishmanHillard

Website

https://fleishmanhillard.co.id

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Public relations services
• Crisis communications
• Media relations
• Strategic communications
• Digital marketing services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Communications Consulting: Professional services revenue derived from strategic communications consulting, public relations, media relations, crisis management, digital/social content, and brand marketing services delivered to enterprise and government clients on a project, retainer, or ongoing engagement basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FleishmanHillard Indonesia is a public relations and strategic communications consultancy that delivers brand marketing, crisis & issues management, digital and social content, media relations, public affairs, and reputation management services to enterprise and government clients in Indonesia. The agency combines traditional PR counsel with integrated digital/social capabilities and supports clients on project, retainer, or ongoing engagement bases across industries including aviation, healthcare, financial services, energy, manufacturing, and the public sector.

Product overview

FleishmanHillard Indonesia is a public relations and communications agency that offers a comprehensive portfolio of specialized service offerings rather than a unified software product. The agency's core services span Brand Marketing, Crisis & Issues Management, Digital/Social/Content, Media Relations, Public Affairs, and other communications disciplines. Key offerings include FH ContentWorks (a global content studio network), Research/Analytics & Measurement, Strategic Integration, and sector-specific practices covering Healthcare, Financial Services, Technology, Energy, Food & Beverage, Manufacturing, and Public Sector. The firm integrates traditional PR with digital and social capabilities to deliver holistic communications programs for clients across diverse industries.

Differentiator

Problem solved

Functional benefit

Brands

• FH ContentWorks: A globally connected network of content studios and creators that develop, deliver and amplify data-driven digital and social content worldwide.

Products and services

• Brand Marketing Strategic brand marketing services helping brands launch products, reposition themselves, or expand market share across B2B, B2C, and B2G sectors, covering industries such as beauty, beverage, electronics, FMCG, lifestyle, and travel and tourism.
• Crisis & Issues Management Crisis communications counsel guiding CEOs and their teams through business crises to protect brand reputation and navigate complex stakeholder situations.
• Digital, Social & Content Digital and social media communications services that connect brand values online with audience values to create authentic engagement, integrated with PR for innovative programs.
• FH ContentWorks A globally connected network of content studios and creators that develop, deliver, and amplify data-driven digital and social content worldwide for the right audiences and platforms.
• Media Relations Trusted relationships with media professionals, op-eds, bylined articles, media training, PRO-Active Newsbureau, in-market media tours, and a Senior Media Council of former reporters, editors, and producers.
• Public Affairs Policy analysis, government relations, and advocacy services including crisis communications, digital campaign management, issues management, public opinion polling, stakeholder outreach, and third-party coalition building.
• Financial & Professional Services Communications counsel helping financial and professional services organizations navigate regulatory challenges, industry complexity, and economic uncertainty to strengthen reputation and influence success.
• Food, Beverage & Agriculture Strategic communications partner for food, beverage, and agribusiness clients addressing nutrition, sustainability, safety, and public health topics from farm to fork.
• Healthcare Healthcare communications addressing aging populations, demand growth, budget pressures, and government reform, providing brand loyalty building, public education, and marketplace defense capabilities.
• Manufacturing & Industrials Communications support for manufacturing and industrial companies facing sustainability pressures, operational efficiency demands, regulatory oversight, and social media activism.
• Energy & Utilities Communications counsel for energy clients managing competing demands for security, sustainability, and affordability across energy infrastructure and technology deployment.
• Reputation Management Brand and reputation management using proprietary Authenticity Gap tools to create authentic stakeholder engagement at the intersection of brand and reputation.
• Research, Analytics & Measurement Below-the-surface insights covering social media analytics, brand positioning, message diagnostics, customer experience mapping, market trends analysis, persona development, and integrated media measurement.
• Strategic Integration Holistic marketing communications planning connecting paid, earned, shared, and owned channels across multiple agencies, geographies, and stakeholders.
• Technology Technology sector communications blending brand marketing and reputation management with tech sector knowledge for consumer technology, B2B, cybersecurity, healthcare IT, and telecommunications clients.
• Public Sector Public communications services working within and across borders to educate and engage citizens, promote healthy behaviors, and advance public diplomacy, trade, investment, tourism, and public health.
• Consumer Products & Services Communications strategies for consumer products companies navigating economic uncertainty, digital transformation, emerging markets, and global consumer culture shifts.

Quantifiable outcome

• 390 articles in print and online media generated for Changi Airport campaign with PR value of over IDR 360 billion
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edelman Indonesia: Edelman is the world's largest PR firm and operates an Indonesia office offering the same core PR, digital and crisis communications services to enterprise and government clients; it is FleishmanHillard's most direct global competitor in the Indonesian market.
• Ogilvy Public Relations Indonesia: Ogilvy PR (part of WPP) provides PR, public affairs, and integrated communications services in Indonesia to similar enterprise and FMCG/consumer clients; it competes head-to-head with FleishmanHillard for the same multinational and local brand accounts.
• Havas PR Indonesia: Havas PR (Havas Group) provides integrated communications and public relations services across Southeast Asia; it is a comparable global-network PR competitor pursuing the same enterprise client base in Indonesia.
• APCO Worldwide Indonesia: APCO is a global communications and public affairs consultancy with strong Indonesia and Southeast Asia presence; it directly competes with FleishmanHillard Indonesia's public affairs, government relations, and corporate communications practices.
• MSL Indonesia: MSL (Publicis Groupe's PR network) operates in Indonesia with similar PR, digital and influencer offerings; it competes for the same enterprise and consumer brand clients as FleishmanHillard Indonesia.
• Ruder Finn Asia Pacific: Ruder Finn is an independent global PR firm with Asia Pacific operations offering media relations, digital, and public affairs services; it competes for similar enterprise and government mandates as FleishmanHillard Indonesia in the region.
• Weber Shandwick Indonesia: Weber Shandwick (part of IPG) is a global PR network with an Indonesia presence offering media relations, public affairs, and integrated communications; it targets the same enterprise and government client base as FleishmanHillard Indonesia.
• Ketchum Indonesia: Ketchum, now part of the Omnicom PR Group alongside FleishmanHillard, is a global PR network with Asia Pacific operations; it is highly comparable as a sister-Omnicom agency competing for similar communications budgets but operating as a separate brand.
• Hill+Knowlton Indonesia: Hill+Knowlton (part of WPP) provides public relations, public affairs, and crisis communications globally with established Southeast Asia operations; it directly competes with FleishmanHillard Indonesia for corporate reputation and public affairs mandates.
• BCW (Burson Cohn & Wolfe) Indonesia: BCW is another Omnicom PR Group global network operating in Asia Pacific; it offers the same integrated PR and public affairs services as FleishmanHillard Indonesia and competes directly for enterprise clients, often co-pitching against sibling agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fleishman
• LinkedInlinkedin.com/company/fleishmanhillard-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleishmanHillard Indonesia